
SAN MATEO, Calif., November 7, 2019 - Sony Interactive Entertainment (SIE), the company responsible for the PlayStation brand and family of products, has today announced the promotion of Guerrilla's Hermen Hulst to Head of Worldwide Studios (WWS) effective immediately. In this role, Hulst will manage and lead all game development across the 14 studios that form Worldwide Studios. The company also announced that Shuhei Yoshida will leave his current position as President, WWS, to become head of a newly formed initiative that will focus on nurturing external independent creators.
Hermen is one of the most effective and well-respected leaders in the video game industry. He is a passionate advocate for the teams he leads and understands how to empower creative talent to build great experiences, said Jim Ryan, President and CEO of Sony Interactive Entertainment. Worldwide Studios is a critical part of the future success of the company, and we must deliver on the promise we have made to gamers to create imaginative and exciting content that is truly unique to PlayStation. I have no doubt Hermen can lead our teams to deliver compelling and diverse experiences at a steady cadence.
Hulst co-founded Amsterdam-based Guerrilla, and most recently served as Managing Director. The studio is best known for the Killzone franchise, which debuted on PlayStation 2 in 2004, and the acclaimed Horizon Zero Dawn, which launched in 2017 on PlayStation 4. Under Hulst's leadership, Guerrilla has continued to innovate and developed Decima, a proprietary game engine launched in 2013 and used for the production of a range of titles, including the upcoming Death Stranding by Kojima Productions. Sony Computer Entertainment acquired Guerilla in 2005. Angie Smets, Jan-Bart van Beek and Michiel van der Leeuw will take over Hulst's duties at Guerrilla as joint studio heads.
I have worked closely with PlayStation and the entire Worldwide Studios family since 2001, and I have the utmost respect and admiration for the creative talent and ambitious ideas within the network of studios across the US, Europe, and Japan, said Hulst, Head of Worldwide Studios. I am beyond excited to have the opportunity now to lead such an inspired and talented team whose singular mission is to build amazing games for PlayStation fans.
Today, SIE also announced a new company initiative led by PlayStation veteran Shuhei Yoshida and focused on celebrating external developers that are creating new and unexpected experiences for the gaming community. Reporting directly to Jim Ryan, Yoshida will leave his role at WWS to concentrate on our diverse community of independent developers, ensuring they have the tools, technology, and services to reach PlayStation's large community of gamers successfully.
I am thrilled to announce Shu Yoshida as head of this new initiative. Everybody knows just how passionate Shu is about independent games - they are lifeblood of the industry, making our content portfolio so special for our gamers. These wildly creative experiences deserve focus and a champion like Shu at PlayStation who will ensure the entire SIE organization works together to better engage with independent developers through a culture of supporting and celebrating their contributions to PlayStation platforms, added Ryan.
About Sony Interactive Entertainment
Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation 4, PlayStation VR, PlayStation Vita, PlayStation 3, PlayStation Store, PlayStation Plus, PlayStation Video, PlayStation Music, PlayStation Now, PlayStation Vue, PlayStation Original and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo.
PlayStation is a registered trademark of Sony Interactive Entertainment Inc.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
28/04/2026
Triton Digital's Podcast Metrics Demos+ Data Integration Enables Comprehensi...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, today announced that Lens, its visual service health interface for broadcast operations, recei...
28/04/2026
Open AV-over-IP Standard Recognized in IT Networking/Infrastructure and Security Category
The Alliance for IP Media Solutions (AIMS) today announced that the ...
28/04/2026
VFX History: Slit Scan
Graham Quince April 28, 2026
0 Comments
How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...
28/04/2026
These DaVinci Resolve Effects Will Make You a More Creative Colorist
Kasia Jarco April 28, 2026
0 Comments
Creativity in color grading is not about ha...
28/04/2026
A Simple Introduction to Cavalry: Indexed Circle
Simon Ubsdell April 28, 2026
0 Comments
In this new introductory tutorial for Cavalry we're going...
28/04/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce a new global training programme...
28/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...
28/04/2026
LiveU is inviting MPTS visitors to step into the companys new Q Era on Stand D32, at The Grand Hall, Olympia, London (May 13-14). The company will showcase its ...
28/04/2026
IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough ...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...
28/04/2026
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners, and enterprises can transform their workflows ...
28/04/2026
AI agent systems today juggle separate models for vision, speech and language - ...
28/04/2026
RT News is pleased to announce the appointment of Sean Whelan as its new London Correspondent.
Sean has held the role of Washington Correspondent for the last...
28/04/2026
Joseph O'Connor, Eileen Walsh, Louise Duffy, Mick Lynch, Gormfhlaith N Thuairisg and Dermot Bannon take a personal look at life 100yrs ago in new TV docume...
27/04/2026
CES Power, a provider of infrastructure for live events, has announced the acquisition of three Ireland-based businesses: GH Energy Rental Ltd, Event Power, and...
27/04/2026
FuboTV Inc. has announced it is developing its Multiview feature for the Fubo streaming service on select LG TVs, including 2024, 2025, and newer 4K and 8K mode...
27/04/2026
Shade, a file management platform for creative teams, has announced a $14 million funding round led by Khosla Ventures, Construct Capital, and Bling Capital, br...
27/04/2026
The Audio Engineering Society (AES) will present the Immersive Audio Academy 12th Edition - Immersive Audio in All Flavors - on April 30, 2026, at 12:00 p.m. ...
27/04/2026
DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators - one representing each of the 48 qualified nations - to ...
27/04/2026
FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and t...
27/04/2026
Telestream has announced that Pulse, its software-defined test and measurement p...
27/04/2026
Shade has announced it is a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. Winners were selected by a panel of industry exp...
27/04/2026
Leading the NBA's video-ads platform, this Penn State grad is at the forefro...
27/04/2026
DAZN has expanded its international broadcast rights for the T100 Triathlon World Tour to include Africa. All races from the T100 calendar will be available for...
27/04/2026
NAB Show has announced the recipients of its 2026 Project of the Year and Product of the Year Awards at a ceremony at the Las Vegas Convention Center.
Each wi...
27/04/2026
DIRECTV has launched on Meta Quest headsets, becoming the first MVPD to offer live TV through the platform. The timing coincides with the stretch run of the MLB...
27/04/2026
TBL Team Boxing League has announced a broadcast agreement with MSG Networks to air all remaining Season 4 fights live across MSG's television and digital p...
27/04/2026
IP integration, interoperability, growth of intercommunications were key concerns for vendors and visitors alike
Attendees at the recently concluded 2026 NAB S...
27/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
27/04/2026
A pro-audio emphasis, spectrum changes, and on-field audio mark the new products and enhancements to existing offerings
Microphones remain the primary point of...
27/04/2026
The Sports Video Group team was all over the NAB Show floor out in Las Vegas las...
27/04/2026
N r Spotify grundades f r 20 r sedan dominerades musikmarknaden av illegal nedladdning. Sedan dess har streaming bidragit till att teruppr tta betalningsvilja...
27/04/2026
Time on Spotify should feel meaningful and intentional, not something that slips...
27/04/2026
New modular multi-effects plug-in revealed
The latest plug-in from Brainworx delivers a modular set of effects designed to offer a convenient alternative to...
27/04/2026
Kit includes supercardioid & shotgun capsules
High-end mic manufacturer Schoeps have recently introduced another member of their Desert Island Set family. O...