Sky Sports announces multi-year extension of broadcast agreement for the Masters Tournament

07/04/2022

Continuation of partnership with Augusta National Golf Club ensures Sky Sports remains the exclusive home of the Masters in the UK and Ireland

Sky Sports has today announced an extension of its rights to show the Masters Tournament exclusively live in the UK and - starting with this week's Tournament - Ireland.

The multi-year deal, made in partnership with Augusta National Golf Club, was first announced live on air on Thursday evening. The deal gives Sky the exclusive rights to the first, second, third and final rounds and play-offs (if applicable) at the iconic course.

The extension of the deal means Sky Sports remains the home of the Masters in the UK, and now Ireland too - giving golf fans access to the spectacular holes and sparkling greens of Augusta National. Customers will be able to tune into coverage from Amen Corner as well as Featured Groups and much more, including full highlights from each day's play.

Sky EVP and CEO UK and Europe Stephen van Rooyen said: We're thrilled to be able to extend our partnership with Augusta National to continue to show this iconic Major Championship, meaning that Sky Sports continues to be the home of golf in the UK & Ireland.

Sky will provide expansive coverage of this year's Masters Tournament, including Amen Corner on YouTube as well as five other digital feeds available. Golf fans will have the best analysis on offer, including Sky Scope, Virtual Holes, Touchscreen, Zen Green and Shot Centre for Masters Breakfast - each giving expert insight into every piece of action on the course.

Sky Sports Golf is the home of golf in the UK and in 2022 will show all four men's Majors, all five women's Majors and both men's and women's tours - well over 100 tournaments in total. In addition, golf fans can tune in for round-the-clock coverage on Sky Sports News and Sky Sports social and digital platforms.

About Sky

Sky is Europe's leading media and entertainment company and is proud to be part of Comcast Corporation, a global media and technology company that connects people to moments that matter. Across six countries, Sky connects 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we're offering our fastest speeds yet.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional �3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing �30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

LINK:	https://www.skygroup.sky/en-gb/article/sky-sports-announces-multi-year...
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Sky Sports announces multi-year extension of broadcast agreement for the Masters Tournament

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