6/30/2015
NELVANAS LITTLE CHARMERS APP HITS #1 ON ITUNES
Kids create magical makeovers of the popular series with
Little Charmers: Sparkle Up app
Little Charmers L-R: Posie, Hazel, Lavender
(TORONTO) Corus Entertainment's Nelvana is pleased to announce that Little Charmers: Sparkle Up, the first app for the Little Charmers brand, soared to the #1 spot for downloaded iPad apps in the App Store on iTunes across the United States and Canada, less than a week after its launch. The Little Charmers animated preschool series launched in January 2015 consistently ranking among the top five preschool programs on Nick Jr. in the U.S. and Treehouse in Canada.
Little Charmers: Sparkle Up is a free download for tablets and smartphones available in the App Store on iTunes and will be available on Amazon and Google Play in July. Players can immerse themselves into Hazel, Posie and Lavender's magical world by casting spells to transform their surroundings, beam across a variety of locations and arrange charming props to create enchanting images which users can print, save and share with their friends. Additionally, they can also play with the girls' pets Seven, Flare and Treble.
We're thrilled with the immediate popularity of the Little Charmers app, said Colin Bohm, Vice President, Head of Corus Kids. It's no surprise that kids have embraced the app's magical interactivity that encourages exploration and seamlessly complements the top rated Nickelodeon and Treehouse series. This app is the first of many brand extensions for Little Charmers including an imaginative toy collection from our partner, Spin Master, which will roll out to mass retail later this summer.
Since rising to the top of the iTunes ranking, the app has garnered more than 100,000 downloads in the U.S. and Canada.
Little Charmers, produced by Nelvana and Spin Master, takes place in the whimsical land of Charmville where three Charmers-In-Training embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve.
Little Charmers currently airs on Nickelodeon and Nick Jr. in territories worldwide including the U.S., and airs on Treehouse in Canada.
About Nelvana
Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys and Geminis. Visit the Nelvana website at www.nelvana.com.
About Spin Master Ltd.
Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Bakugan Battle Brawlers , Air Hogs , Spin Master Games and the 2015 Toy of the Year, Zoomer Dino. Since 2005, Spin Master has received 58 TIA Toy of The Year (TOTY) nominations with 14 wins across a variety of product categories. Spin Master has been recognized with 11 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced five television series, including 2007 hit series Bakugan and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 850 people globally with offices in Canada, United States, France, Italy, United Kingdom, Bratislava, Germany, Holland, Mexico, China, Hong Kong and Japan.
-30-
For further information, please contact:
Kate Calder
Publicist, Corus Entertainment
416.479.6319
kate.calder@corusent.com
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