Sony Pixel Power calrec Sony

Telemundo Paris Olympics Engagement Up 44% vs. Tokyo Games

01/08/2024

Telemundo Paris Olympics Engagement Up 44% vs. Tokyo Games By Ken Kerschbaumer, Editorial Director

Thursday, August 1, 2024 - 4:01 am

Print This Story

Telemundo's historic coverage through the opening weekend of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 318,000 viewers across Telemundo's broadcast and streaming platforms and Peacock, up 44% vs. the same point in the Tokyo 2020 Games. On linear television, more than 12 million viewers have watched Olympic coverage on Telemundo and Universo.

Beginning with the soccer coverage before Friday's Opening Ceremony, total minutes consumed has surpassed 1.1 billion across Telemundo, Universo, Peacock, and Telemundo streaming and social-media platforms up 65% vs. the same point in the Tokyo Games. Opening weekend alone generated 19.2 million streamed minutes across all content types (live/replay/highlight), making it the most streamed weekend in Telemundo's Olympics history.

The weekend was highlighted by the broadcaster's soccer coverage. On Sunday, the USA women's victory over Germany (4-1) was the No. 1 event in Paris to date, with 731,000 total viewers on Telemundo. On Saturday, the France-Guinea men's soccer match was the most watched event of the day and No. 2 highest sports event of the Paris Games to date, with 589,000 total viewers.

The weekend began with Telemundo's first-ever live presentation of the Summer Games Opening Ceremony, delivering key wins:

The historic presentation of the Opening Ceremony delivered the highest Friday 1-6 p.m. performance since the 2022 World Cup, with a TAD of 686,000 viewers.

The Opening Ceremony generated record-breaking streaming with 3.5 million live minutes, a 286% increase from the most-watched live stream in Tokyo 2022 (Mexico vs. Brazil semifinal with 906,000 live minutes).

Locally, Telemundo's Opening Ceremony ranked No. 2 regardless of language among P18+ in Los Angeles, Miami, New York, and Houston, behind only NBC's presentation.

Telemundo posted several digital and social-media milestones through the opening weekend:

Paris 2024 nearly doubles Tokyo 2020's total minutes watched with 31 million across Telemundo's digital platforms (vs. 16.5 million minutes).

Social media's 13 million views so far, a 791% increase over the same period of Tokyo 2020, are driven by the addition of TikTok and substantial growth on Instagram, which is 49 times higher; X (formerly Twitter), nine times higher; and Facebook, six times higher.

Paris 2024 has logged three of the six biggest days for social views in Telemundo's Olympic history.

Source: Nielsen L+SD and Adobe Analytics, 7/24/2024-7/28/2024. Total Audience Delivery is based on national data from Nielsen and digital data from Adobe Analytics. Reach based on Nielsen, P2+, 1 min qualifier. Social Analytics from ComScore Social.
LINK: https://www.sportsvideo.org/2024/08/01/telemundo-paris-olympics-engage...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

28/01/2026

Marshall Electronics Unveils CV420 27X UHD Camera at ISE...

Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...

28/01/2026

TVM Selects Grass Valley Technology for OB Truck Refurbis...

Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...

28/01/2026

FOR-A to show cutting edge technology at FOMEX 2026

AI, graphics and virtual software power new production capabilities FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...

28/01/2026

Riedel and Media Tailor Deliver Unified Broadcast and AV...

Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...

28/01/2026

Pebble appoints Paul Nagle-Smith to drive fulfilment

Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...

28/01/2026

TV Azteca Strengthens Disaster Recovery Capabilities with...

Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...

28/01/2026

MVP kicks off major football tournament with a tactical s...

Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...

28/01/2026

Akamai and Yospace Deliver Seamless Personalized Ad Exper...

Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...

28/01/2026

Clear-Com Empowers Reykjavik City Theatre with New Upgrad...

The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...

28/01/2026

SES Acknowledges Fitch's Rating Action and Reiterates Deleveraging Plan

Luxembourg, January 26, 2026 - SES S.A. ( SES or the Company ), a leading space solutions company, acknowledges the credit rating action announced by Fitch to...

28/01/2026

OpenDrives Announces New Funding, Appoints Trevor Morgan CEO

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

AWARN Alliance Backs ATSC Sunset, NextGen TV Security Measures

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

More Than Two Dozen Groups Tell FCC to Reject Nexstar-Tegna Deal

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Screen Australia refreshes Market & Audience approach to increase the impact of local content

28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...

28/01/2026

Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonardo Dugan

Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...

27/01/2026

Akamai and Yospace Deliver Seamless, Personalised Ad Experiences to Tens of Millions of ABEMA Users

Click for Japanese version Tokyo, Japan - January 27, 2026 - Akamai Technolo...

27/01/2026

Alfred P. Sloan Foundation and Sundance Institute Name Winners of Science-In-Film Initiative's Feature Film Prize and Artist Grants

L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...

27/01/2026

B-LINE Is Here to Help: Backline Launches 24/7 Music Industry Mental Health & Crisis Support Line in Partnership with Spotify

Today, Spotify is proud to support our partner Backline, an industry-leading men...

27/01/2026

Netn Vega's Genre-Bending Sound Hits a Crossover Moment on Spotify's RADAR

With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...

27/01/2026

25 Ontario Named One of Torontos Best New Buildings

January 14, 2026 We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...

27/01/2026

Full-Building Lease Secured at Speers Road

January 22, 2026 First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...

27/01/2026

Another Gold for First Gulf and 351 King Street East

January 23, 2026 First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...

27/01/2026

Clear-Com Empowers Reykjavik City Theatre with New Upgrades

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

27/01/2026

Hubbard Broadcasting Renews Partnership With Nielsen in Albany and Albuquerque-Santa Fe Markets

Nielsen will continue to drive growth and provide local audience measurement in...

27/01/2026

Pebble Adds Paul Nagle-Smith as VP of Customer Fulfillment

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

Study: Top Reason for Cancelling Streaming Service Is Programming

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

U.K.'s Digital TV Group Taps Leslie Mackenzie as Chair

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

Amagi becomes the first cloud-native SaaS company offerin...

Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...

27/01/2026

Miri Technologies Launches V410 Live 4K Video Encoder-Dec...

Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...

27/01/2026

UML Tsongas Center Upgrades with Ikegami UHK-X600 Cameras

The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...

27/01/2026

SipRadius provides simplicity and security for AV content...

SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...

27/01/2026

Hiltron to Showcase its Full Range of Satcom Solutions at...

Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...

27/01/2026

Broadcast and pro AV professionals cut costs and single-u...

Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...

27/01/2026

Amino Showcases Single Player Digital Signage and Enterpr...

Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...

27/01/2026

ANI Expands Strategic Partnership with LiveU

ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...

27/01/2026

VisualOn and The Channel Store Demonstrate Up to 65 Perce...

Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF VisualOn, a leader in multimedia playba...

27/01/2026

EVS Officially Launches eShop

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

Miri to Showcase New V410 Video Encoder/Decoder at ISE 2026

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

FCC Settles Two Investigations, Renews Three TV Station Licenses

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

UML Tsongas Center Upgrades to Ikegami UHK-X600 Cameras

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

27/01/2026

Australian Defence Force Secures Satellite Communications on SES IS-22

New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041 Luxembourg, January 13, 2026 - Satel...

27/01/2026

SNL UK creative team expands as Pauli Lovejoy, Annie Hardinge and Kevin Fortune join series

Tuesday 27 January 2026 SNL UK creative team expands as Pauli Lovejoy, Annie Ha...

27/01/2026

When It Feels Real, Is It Still a Lie? The Art of Sarah' Premieres February 13

Back to All News When It Feels Real, Is It Still a Lie? The Art of Sarah' ...

27/01/2026

That Night premiering on Netflix March 13

Back to All News That Night premiering on Netflix March 13 Entertainment 27 January 2026 GlobalSpain Link copied to clipboard DOWNLOAD THE KEY ART DOWNLO...

27/01/2026

Netflix Revealed the Future of Mexican Stories Coming in 2026

Back to All News Netflix Revealed the Future of Mexican Stories Coming in 2026 Entertainment 27 January 2026 GlobalMexico Link copied to clipboard Among t...