Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

17/09/2026

TVC and Globecast Join Hands to Unveil The Matrix - A Ne...

Television Content Analytics Pte Ltd (TVC), a Singapore-based deep-tech company specialising in sports technology, artificial intelligence and live broadcast in...

17/09/2026

Rise Broadcast Reveals 2026 Awards Shortlist

Rise WIB, the global advocacy group championing gender diversity and career progression across the media technology industry, today announced the shortlist for ...

17/09/2026

CAPITOL BROADCASTING COMPANY AND THE CAROLINA HURRICANES EXTEND CONTENT PARTNERSHIP

RALEIGH, N.C. - Capitol Broadcasting Company (CBC) and Hurricanes Holdings annou...

17/09/2026

LNK Group Moves Five National Networks to Grass Valley AM...

Lithuanian broadcaster deploys Playout X and Framelight X across five networks, combining on-premises software-defined playout with cloud-based disaster recover...

17/09/2026

Introducing Adobe Photoshop Elements & Premiere Elements 2027

Introducing Adobe Photoshop Elements & Premiere Elements 2027 Brie Clayton September 17, 2026 0 Comments New tools make it easier than ever to enhance y...

17/09/2026

Scripps Research professor Li Ye named finalist for Blavatnik National Awards for Young Scientists

LA JOLLA, CA-While the brain orchestrates metabolic processes in the body, it al...

17/09/2026

Cute Critters Come to the Cloud: Aniimo' Launches on GeForce NOW

A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...

17/09/2026

RT Statement: 2027 Eurovision Song Contest

RT Statement: RT is today confirming that its position regarding participation in the Eurovision Song Contest remains unchanged. RT will not participate in...

16/09/2026

Grass Valley to be Awarded 2026 Technology & Engineering Emmy for Web-Based Frame-Accurate Remote Monitoring

Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...

16/09/2026

SVG Cloud & Content Workflows Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Sports-media leaders explore how cloud, AI, and virtualization are transforming ...

16/09/2026

A Summer Catch: How the Women's Pro Baseball League Built a Broadcast Plan From ScratchIn Just Six Months

With a full crew on site in Springfield, deep access to players, and a growing d...

16/09/2026

The History of Concrete Contains More Surprises Than You Can Possibly Imagine

John Wilson attends The History of Concrete premiere during the 2026 Sundance Film Festival at The Yarrow Theatre on January 22, 2026, in Park City, Utah. (Ph...

16/09/2026

Wavea release Flite V2

Powerful soft synth receives free update Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...

16/09/2026

Modartt launch Airteq

Physical modelling experts launch pipe-based instrument Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...

16/09/2026

FL Studio & Antares launch AutoTune Go

Popular DAW gains free pitch-correction tool Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...

16/09/2026

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX500 support in MATEOS

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...

16/09/2026

Rohde & Schwarz launches new security scanner for large events at Security Expo 2026

Rohde & Schwarz launches new security scanner for large events at Security Expo ...

16/09/2026

Grass Valley Recognized with 2026 Technology and Enginee...

Grass Valley honored alongside industry leaders for the development of web-based, frame-accurate remote monitoring systems for distributed broadcast production ...

16/09/2026

Blackmagic Design Cameras Capture Harvard Law School Alumni Event

Blackmagic Design Cameras Capture Harvard Law School Alumni Event Brie Clayton September 16, 2026 0 Comments URSA Broadcast G2 and Pocket Cinema Camer...

16/09/2026

Nielsen Marketing Cloud Launches Data-Enrichment Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

16/09/2026

IBC2026 Draws 41,225 Attendees From 170 Countries

Share Copy link Facebook X Linkedin Bluesky Email...

16/09/2026

Prime Video Introduces On-Demand News Clips

Share Copy link Facebook X Linkedin Bluesky Email...

16/09/2026

Screen Australia funds games projects in every state and territory as Screen Currency 2026 points to sector growth

Screen Australia funds games projects in every state and territory as Screen Cur...

16/09/2026

Through Her Lens: The Tribeca Chanel Women's Filmmaker Program Returns For Eleventh Edition

September 16th, 2026 (Participant Head Shots Here & Video Here and YouTube HERE...

16/09/2026

Why We Are Building More Flexible Production Around AMPP

Original article publish in Broadcast Magazine NL Over the past few years, our relationship with Grass Valley has continued to develop, and our move to AMPP in...

16/09/2026

Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer's Financial Audit

Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer's Financ...

16/09/2026

NVIDIA Vera Rubin NVL72 Delivers Leading Performance in MLPerf Inference v6.1 Debut

System performance, efficient infrastructure scaling and continuous software opt...

16/09/2026

Garda whistleblowers come forward to RT Investigates from inside the Garda Protect Disclosures Office

Garda whistleblowers come forward to RT Investigates from inside the Garda Pr...

16/09/2026

Emerald AI, Google and NVIDIA Launch Alliance to Advance Flexible AI Data Centers

AI factories are the infrastructure of the intelligence era. Scaling them respon...

15/09/2026

IBC 2026: Pixitmedia by DataCore to Showcase Cloud and Connected Production Workflows

At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...

15/09/2026

IBC 2026: Quantum Introduces Autonomous Data Management, Dramatically Reducing Storage Costs While Increasing Efficiency and Availability

Quantum Corp. today announced the release of Quantum Autonomous Data Management ...

15/09/2026

PGA Tour Taps Mike Mahar as Chief Technology Officer to Drive Digital, Data, AI Strategy

Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...

15/09/2026

Creator Sports Network and FAN.live Launch 3D NFL Watch Party for Creators

Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...

15/09/2026

IBC 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...

15/09/2026

Rise Announces 2026 Awards Shortlist

Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...

15/09/2026

Major League Table Tennis Announces 2026-27 Media Distribution Lineup

Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...

15/09/2026

Willow Sports to Air 700 Hours of Free Asian Games Coverage for U.S. and Canadian Viewers

Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...

15/09/2026

Gravity Media to Broadcast MXGP of Australia Championship Finale

Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...

15/09/2026

Scott Coker and Peter Y. Levin Launch Ki MMA Global MMA Promotion

Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...

15/09/2026

Sony Announces FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS Super-Telephoto Lenses

Sony Electronics has announced two new G Master super-telephoto prime lenses for...

15/09/2026

Former NEP Group Exec Saeed Izadi Opens The Matrix, Next-Gen Remote Production Center in Singapore

GlobeCast provides facility for AI-power automated production core...

15/09/2026

Gravity Media Set to Deliver 2026 FIM World Motorcross Championship

Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...

15/09/2026

Audient unveil flagship Horizon interfaces

New Thunderbolt audio interfaces aimed at pro studios Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...

15/09/2026

Sennheiser launch the Spectera SKM handheld

Completes core wireless system line-up The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company&#...

15/09/2026

Schwabe Digital reveal HiFAL 2

High-frequency dynamics plug-in upgraded Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...

15/09/2026

LUNA 3.0 & UAD Spark Studio from Universal Audio

DAW update launched alongside all-in-one subscription bundle The latest version of Universal Audio's DAW software has just arrived, and has been release...