
Matanya Horowitz smelled a problem in 2014.
Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.
Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.
It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.
Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.
His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.
Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.
It's well into the millions now, said Horowitz.
That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.
A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.
AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.
The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.
Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.
U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.
The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.
GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.
The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.
The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.
AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.
Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.
The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.
Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.
AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.
Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.
You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.
Learn more about AMP Robotics from its GTC 2021 presentation.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/02/2026
Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...
17/02/2026
At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...
17/02/2026
CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...
17/02/2026
Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look
With NBC Sports just months into its return to NBA coverage a...
17/02/2026
Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
17/02/2026
A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...
17/02/2026
AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+86%) and FOX News Channel (+17%) Combin...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...
17/02/2026
17 Feb 2026
VEON and Hala to Explore Partnership in Ride-Hailing Services Dubai, February 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON...
17/02/2026
Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...
17/02/2026
Back to All News
Unveiling What's Next on Netflix for Australia and New Zealand in 2026
Entertainment
17 February 2026
GlobalAustraliaNew Zealand
Link ...
17/02/2026
Back to All News
WBD Files Definitive Proxy Statement and Schedules Special Mee...
17/02/2026
Arvato Systems Once Again Named One of Germany's Best IT Service Providers.
The best IT service providers in 2026
G tersloh - Arvato Systems is once ag...
17/02/2026
Open the report
Our 2025 report brings together results from 155 consumer magazine titles across 42 market sectors, published by 59 media owners. Over the year...
17/02/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Classic Irish Album
And the winning album is
T...
17/02/2026
RT has today announced that as part of its public-service remit, it will expand...
16/02/2026
The production infrastructure scaled seamlessly from regular-season games to the...
16/02/2026
The operations team reimagined traditional workflows were reimagined and built a...
16/02/2026
Once again an in-house operation, the league's network is producing shows fr...
16/02/2026
The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...
16/02/2026
When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...
16/02/2026
Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...
16/02/2026
Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...
16/02/2026
Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...
16/02/2026
The Film Independent Spirit Awards have officially switched things up. This Sund...
16/02/2026
SBS's Powerhouse Current Affairs Line-up is Back with the Conversations and ...
16/02/2026
A THAAD interceptor is launched during a successful Missile Defense Agency intercept test (Photo Credit: Missile Defense Agency)...
16/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is increasing capacity and ramping up p...
16/02/2026
Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...
16/02/2026
Back to All News
Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clip...
16/02/2026
In Ep62 of the AMPS Podcast, they share how a 3 mm DPA 6061 Subminiature Mic became part of a custom solution hidden inside the underwater mask capturing breath...
16/02/2026
Back to All News
Netflix Releases the Second Season of Gangs of Galicia on April 3
Entertainment
16 February 2026
GlobalSpain
Link copied to clipboard
Wat...
16/02/2026
Back to All News
"Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clipboard
...
16/02/2026
RT News & Current Affairs has today announced the new appointments of journalis...
16/02/2026
The NVIDIA Blackwell platform has been widely adopted by leading inference provi...
15/02/2026
With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound
There'll be a lot new for the 75th NBA All-Star W...
15/02/2026
After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...
15/02/2026
New to NBA coverage, the viewer experience offers several angles in addition to ...
15/02/2026
Coverage features 4X-slo-mo Supracam and Steadicam, Nucleus 4K cameras, closer play-by-play angle, 10 player mics
NBC Sports is in the midst of its first NBA A...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...