Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

30/08/2025

FCC Slightly Raises Regulatory Fees for TV Stations

WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...

29/08/2025

Australian Red Cross and SBS launch training to help workplaces in the fight against Modern Slavery

Australian Red Cross and SBS launch training to help workplaces in the fight aga...

29/08/2025

Call for entries is now open for the 19th Annual South African Film & Television Awards (SAFTAs19)

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

29/08/2025

L3Harris Launches Counter-Unmanned Systems Initiative

L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...

29/08/2025

The CW Network Extends Pac-12 Deal Through 2030-31 Season

BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...

29/08/2025

Global FAST Channel Count Continues to Spike

NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...

29/08/2025

Harmonic Unveils New Capabilities for Its Live Sports Streaming Solution

SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...

29/08/2025

Youtube TV, Fox Settle Differences, Renew Carriage Agreement

NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...

29/08/2025

Lightware MTR integration brings advanced flexibility and...

Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...

29/08/2025

Frequency Launches Studio Live - a Unified Platform to Br...

Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...

29/08/2025

Scality Day 2025 Celebrating 10 years of global innovatio...

In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...

29/08/2025

Disguise Drives New Immersive Racing Experience - F1 Box

Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+ Technology solu...

29/08/2025

Disguise Supports Fellow Entertainment Tech Leaders at IB...

Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show Disguise, the industry-leading tech...

29/08/2025

Accedo to Highlight Compose AI-Agent Enhanced Orchestration Layer

STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...

29/08/2025

Cineverse Launches Streaming Apps for In-Vehicle Video Streaming

LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...

29/08/2025

Gray Media to Simulcast 17 Dallas Stars NHL Games

DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...

29/08/2025

Comcast NBCU and Amazon Ink New Distribution Agreements

NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...

29/08/2025

RED Digital Cinema To Highlight Cine-Broadcast Module At IBC2025

FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...

29/08/2025

Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and Highlighting Ukraine's Investment Case

29 Aug 2025 Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...

29/08/2025

Sky Sports to show more NFL games than ever as part of new rights agreement

More than half of all NFL games live on Sky for the first timeFriday 29 August 2025 Sky Sports has announced a new three-year deal with the NFL, extending its ...

29/08/2025

'RIV4LRIES': The Trailer of the New Series With Samuele Carrino Only on Netflix October 1

Back to All News RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...

29/08/2025

Steps ahead: RT to air inspiring documentary on 12-year-old Irish dance star

Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...

29/08/2025

TODAY WITH DAVID MCCULLAGH TO AIR ON RT RADIO 1 WEEKDAYS AT 10AM

RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...

28/08/2025

Meet the 2025 Sundance Institute Documentary Edit Residency Artists

By Kristin Feeley, Director, Documentary Film & Artist Programs If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...

28/08/2025

Watch These 9 Sundance Institute-Supported Documentaries That Spotlight Workers' Rights

Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...

28/08/2025

Motivational Corridos: The New Sound of Resilience in Msica Mexicana

Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...

28/08/2025

Corridos Motivadores: El Nuevo Sonido de la Resiliencia en Mxico

Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...

28/08/2025

Verano Forever Brings Myke Towers, Bele, Elena Rose, and More to Miami for an Unforgettable Latin Summer Celebration

Earlier this month, we promised our Verano Forever party would bring the heat, a...

28/08/2025

Poland Selects L3Harris Electronic Warfare System for F-16 Fleet

L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....

28/08/2025

AgileTV consolidates its technological leadership with the development of Lowi TV in Spain

Bilbao, August 26, 2025 - AgileTV, an international television and video technol...

28/08/2025

Craft Interview: Ken Wilkinson, Audio Engineer

Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...

28/08/2025

Fubo to Launch Fubo Sports Skinny Bundle for $56 Per Month

NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....

28/08/2025

Telestream to Launch 'Global Ingest Workflow at IBC2025

NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...

28/08/2025

Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Education

Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...

28/08/2025

TAG Strengthens Regional Presence with Appointment of Oli...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...

28/08/2025

DHD to Demonstrate AI-Based Voice Enhancement at IBC 2025

AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...

28/08/2025

Telefonica Servicios Audiovisuales Hit the Back of the Ne...

Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...

28/08/2025

Optical Media Anchors LiveU IQ into its On site Productio...

To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...

28/08/2025

WNED Adopts Calrec Type R console to weather any storm an...

Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...

28/08/2025

Cleeng unveils first ever free D2C subscription platform...

Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...

28/08/2025

Zixi and OKAST Partner to Power Scalable Global FAST Chan...

Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...

28/08/2025

Nixer to unveil CV1 AoIP monitoring tool to address evolv...

Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering Nixer Pro Au...

28/08/2025

Cinegy Announces Strategic Partnership with One Touch Pro...

Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...

28/08/2025

Telestream Global Ingest Workflow Powered by Vantage Open...

Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...

28/08/2025

Telenor partners with Broadpeak for multi-country content...

Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland Broadpeak, a leader in streaming and moneti...

28/08/2025

24 Frames Digital goes live with Synamedia Quortex Play f...

Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...

28/08/2025

VisualOn at IBC 2025 - Whats Next in AI Powered Video Str...

Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...