Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

24/01/2026

Merata Mita and Graton Fellows Celebrated at the 2026 Sundance Film Festival

Masami Kawai Selected as the 2026 Merata Mita Fellow; Isabella Madrigal and Tsanavi Spoonhunter Named 2026 Graton Fellows During Native Forum Celebration in Par...

24/01/2026

L3Harris Delivers Multi-Intelligence Aircraft to US Air Force

The MC-55A Peregrine aircraft will give the Royal Australian Air Force information superiority and serve as strategic assets for future Australian Defence Force...

24/01/2026

Pay TV Groups Rebut NABs ATSC 3.0 Transition Plans

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

24/01/2026

APTS, PBS Tell FCC Not to Set a Firm Date for ATSC Sunset

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

24/01/2026

Baron Weather Promotes Senior Executives Steve Bray, Cherie Smyly

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

24/01/2026

RT and Virgin Media Television kick off comprehensive free-to-air coverage of the 2026 Six Nations Championship

RT and Virgin Media Television kick off comprehensive free-to-air coverage of t...

23/01/2026

UEFA Women's EURO 2025 drives surge in ad-funded streaming as Yospace powers 6 billion one-to-one advertisements

Staines-upon-Thames, UK, 29 July, 2025 - Yospace, the global leader in Dynamic A...

23/01/2026

WWE's Virtual Production Playbook: How the Professional Wrestling Super Power Built Creative Flexibility in the Studio

WWE's Virtual Production Playbook: How the Professional Wrestling Super Powe...

23/01/2026

Tight Set Up: Squeezing the PSA's Tournament of Champions Into Grand Central Station for the Annual Squash Extravaganza

Tight set up: Squeezing the PSA's Tournament of Champions into Grand Central...

23/01/2026

AFC Championship Preview: Behind the Scenes With NFL on CBS' Producer Jim Rikhoff and Director Mike Arnold

AFC Championship Preview: Behind the Scenes With NFL on CBS' Producer Jim R...

23/01/2026

NFC Championship Preview: FOX Sports Director Rich Russo Talks Technology, Storytelling Heading Into Season Finale

NFC Championship Preview: FOX Sports Director Rich Russo Talks Technology, Story...

23/01/2026

Introducing the Best New Artist 2026 Nominees

Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...

23/01/2026

L3Harris Data Links: Resilient, Mission-Proven C5ISR Solutions

Coalition military forces operating across the vast geography of the Indo-Pacific rely on interoperable, secure data links to share intelligence, surveillance a...

23/01/2026

Why Air Forces Are Choosing L3Harris Airborne Early Warning and Control

Artist rendering of L3Harris Technologies' AERIS next generation airborne early warning and control solution....

23/01/2026

The C-130 Cockpit Advantage

The U.S. Air Force AMP Increment II aircraft at L3Harris' facility in Waco, Texas. L3Harris has modernized C-130 avionics since 1985, delivering digital coc...

23/01/2026

A Game-Changer for Caption & Subtitle QC - Now Integrated!

Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline. This transformation enhances ...

23/01/2026

Should we automate or augment with AI?

Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...

23/01/2026

Nielsen Renews Partnership With Gray Media for Local TV Measurement Across All of Its 113 DMAs

Multi-year deal utilizes Nielsen's full suite of local audience marketing in...

23/01/2026

Nielsen Announces Pricing of Upsized $1.5 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...

23/01/2026

ALT Systems Launches PixSpan Data - Making PixMover Platf...

ALT Systems, Inc., a leading system integrator and technology solutions provider for the media and entertainment industry, today announced the launch of PixSpan...

23/01/2026

AIMS to Officially Launch IPMX as a Fully Developed Stand...

The Alliance for IP Media Solutions (AIMS) will mark a major milestone for Pro AV-over-IP at ISE 2026 with the official launch of Internet Protocol Media Experi...

23/01/2026

KRK to Premiere New Flagship V Series Five Monitors for P...

KRK, a leader in professional studio monitoring for nearly four decades, will unveil the all new V Series Five at the 2026 NAMM Show, offering attendees an excl...

23/01/2026

SMPTE Announces Steve LLamb as ISO-TC 36 Cinematography C...

SMPTE , the home of media professionals, technologists, and engineers, today announced Steve LLamb, Vice President of Technology Standards and Solutions for Cin...

23/01/2026

IBC announces call for Technical Papers for IBC2026 Confe...

IBC today announces that the call for Technical Papers is now open for the IBC2026 Conference, inviting innovators from across the global media, entertainment, ...

23/01/2026

Asharq News AMPPs up its Cloud-Based Disaster Recovery

Grass Valley has announced that Asharq News, the leading multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its c...

23/01/2026

Rohde & Schwarz, Qualcomm, and Motorola demonstrate succe...

At the SET Expo 2025, a consortium including Qualcomm Technologies, Inc., Motorola, and Rohde & Schwarz successfully demonstrated a real-world proof-of-concept ...

23/01/2026

Dalet Appoints Gwen Braygreen as Executive Vice President...

Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Gwen Braygreen as Executive Vice President and...

23/01/2026

Industry Leaders Unite to Create First-Ever End-to-End Cr...

Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones and RGB Spectrum partner to demonstrate revolutionary integrated soluti...

23/01/2026

Vizrt Powers a New Era of Corporate Viewer Engagement wit...

Vizrt, the leader in live production technology revolutionizing viewer experience and engagement, expands its team to ignite a new era of professional-grade pro...

23/01/2026

LOGIC media solutions becomes launch partner of the AWS E...

LOGIC media solutions, an Amazon Web Services (AWS) Advanced Partner specialising in AWS-based media workflows, is one of the official launch partners of the ne...

23/01/2026

Chyron Promotes Owen Seaton to VP, Venue Solutions

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

MPA Backs ATSC 3.0 Content Security Protections in FCC Comments

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

NDI 6.3 Core Tech Update to Be Demoed at ISE

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

ISE: Sony Electronics Announces Crystal LED S Series

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

SMPTE Announces Steve LLamb as ISO/TC 36 Cinematography Chair

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

RTDNA Foundation Announces 2026 First Amendment Award Honorees

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

Paramount+ Launches Programmatic Access to Marquee Live Sports

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

Sky appoints Lisa Clark as Commissioning Executive for SNL UK

Friday 23 January 2026 Sky appoints Lisa Clark as Commissioning Executive for SNL UK Lisa Clark headshot PNG (468KB) Lisa Clark joins Sky as Commissioning E...

23/01/2026

Pavane' Drops Teaser Ahead of February 20 Debut - A Tender Story of Three Hearts Finding Their Way

Back to All News Pavane' Drops Teaser Ahead of February 20 Debut - A Tende...

23/01/2026

FY2025 Full Year Results

FY2025 Full Year Results...

23/01/2026

Oscar nomination for RT supported film Retirement Plan

RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...

22/01/2026

SVG Students To Watch: Chuck Luarasi, Curry College

SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...

22/01/2026

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam McCleery and Alysse Soll

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...

22/01/2026

Fever Pitch: WRC is Back for the Start of the 2026 Season With Rallye Monte-Carlo in 1080p For the First Time

Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...

22/01/2026

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Temperatures in Southern Minnesota

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...