Ottawa, Canada, September 16th, 2021 - Live event producers faced some tough decisions last year when the pandemic began to take hold and work schedules evaporated into thin air. For some organizations, layoffs and staff redeployments were an inevitable consequence, whereas other companies sought to refocus and redefine their approach and operations. Tennessee-based CTS falls firmly into the latter category.
Of course it was hard for us, notes Michael Taylor, Vice President of CTS. It was hard for everyone. But we had two simple choices - either sit around mourning what could have been or try to figure out how the pandemic might change the world and get ourselves into the best possible shape to meet the new landscape . As a live events and system integration business born from a love of music - perhaps no surprise given the company's proximity to Nashville - CTS made the brave decision to invest in new equipment, building out two studios in Brentwood, Tennessee. The studios have given our clients the ability to keep on reaching their audiences, even if they couldn't all be in the same room together. Both facilities were extremely popular last year and absolutely met a short-term need, but we always saw this development as the cornerstone of a wider strategy. Ironically, the return of live events has done nothing to diminish the value of the investment. Our touring and production arm is now back and working at a blistering pace, but we've also developed an additional set of new studios close to Nashville to produce events for our corporate customers. It's all about choice and giving customers options so we can create and build the right event that meets their needs. From live album launch parties to cancer charity events, Christmas concerts, new automobile unveilings and annual corporate sales meetings, CTS really have done it all over the last 18 months, and Ross solutions have been a key part of the story.
alt= width=1024 height=576 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/Gabby_Barrett-launch-1024x576.jpg 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/Gabby_Barrett-launch-300x169.jpg 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/Gabby_Barrett-launch-768x432.jpg 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/Gabby_Barrett-launch-1536x864.jpg 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/Gabby_Barrett-launch-2048x1152.jpg 2048w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/Gabby_Barrett-launch-1024x576.jpg />
We've been using Ross Carbonite production switchers, OpenGear solutions and the Ultrix routing platforms extensively, comments Jeff Culmer, CTS's Director of Operations. We already knew the Ross brand, and we'd previously worked with them as a partner, so we knew we'd be in expert hands. As always, we were treated incredibly well - Ross really made us feel like a much bigger business than we are, and the customer service cannot be beat! With additional purchases of Ross's new TouchDrive switcher panels and Carbonite Ultra switcher frames, Culmer is very clear about the role Ross has played in supporting CTS. Ross Video has been a huge part of our success last year, without the high-performance and reliable systems provided by Ross, 2020 could have been a very different story for us.
Ross Video - High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Yahoo! Finance, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
Ross Video Media Contact:
Stuart G. Russell
Communications Director
Tel: +44 7827 019494
Email: srussell@rossvideo.com
Twitter: @ross_video
www.rossvideo.com
North America Stories
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Back to All News
Netflix Confirms Production of The Dealer,' a High-Stakes...
13/01/2026
Back to All News
Nick Cave & Warren Ellis to Compose Original Score for Jo Nesb...
13/01/2026
NVIDIA and Lilly are putting together a blueprint for what is possible in the f...
13/01/2026
viztrick AiDi, Provided by Nippon TV and FOR-A, Powers Automatic 9:16 Cropping with Auto-Tracking and Intuitive Operation for Dynamic Streaming Content
Targ...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Back to All News
Kento Nakajima To Star in Netflix Manga Adaptation S&X', ...
12/01/2026
Back to All News
Netflix Celebrates Partnership and Progress at Fort Monmouth Closing Ceremony
Governor Phil Murphy, Netflix co-CEO, and Governor-elect Mikie ...
12/01/2026
Back to All News
WWE By the Numbers: Celebrating One Year on Netflix
From left to right: Rey Mysterio, Intercontinental Champion John Cena and Sheamus celebr...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Ottawa, Canada, September 16th, 2021 - Live event producers faced some tough decisions last year when the pandemic began to take hold and work schedules evaporated into thin air. For some organizations, layoffs and staff redeployments were an inevitable consequence, whereas other companies sought to refocus and redefine their approach and operations. Tennessee-based CTS falls firmly into the latter category.
