Live From CFP Championship Game: University of Georgia Digital Team Builds Bulldog Buzz Onsite content includes a highlights package to be distributed three minutes after the game ends By Ken Kerschbaumer, Editorial Director
Monday, January 8, 2018 - 4:27 pm
Print This Story
Story Highlights
The University of Georgia Athletic Department and football digital and video teams caps off a very busy first week of January tonight when the Bulldogs face off against the University of Alabama Crimson Tide for the 2018 CFP National Championship Game.
University of Georgia's Mike Bilbow is overseeing the school's video crew for tonight's National Championship Game.
Our philosophy for the game is, there is no tomorrow, and that affects the editorial and how you frame it, says Mike Bilbow, assistant athletic director, digital and production, University of Georgia. After last week's [Rose Bowl win], it was important to be happy and celebrate, but there are still more fish to fry.
The game marks Georgia's first return to a national championship game since 1980, and Bilbow and the team have been focused on making sure the current success takes precedence.
We want to stay in the here and now as a tribute to these kids, he says. Later, there will be a time to help remember all of the great past championship teams. But now we want to embrace the past and focus on the present.
The university has 10 people onsite in Atlanta for the CFP National Championship Game, including three editors who cut content via Adobe Premier (they also shot content), a social-media publisher, a producer in the press box, and five additional camera operators, two of whom are from the football team's video crew.
We automatically send photos from the cameras on the sideline to a server, says Bilbow, and then we have some students offsite who are tagging photos for the social team.
The championship game marks the end of a busy week that began last Monday with Georgia's win in the Rose Bowl. The production folks returned to Athens, GA, where they focused on reports from the team's practices on Thursday and Friday. Then, it was off to Atlanta for Media Day on Saturday and back to Athens again for a final practice.
The Rose Bowl had all the normal Bowl events, but this week has been short, compressed, and all business, says Bilbow. So we don't generate as much content.
That said, there is still plenty of content being pumped out toGeorgia Bulldog fans, who, Bilbow says, are hungry for anything and everything, such as hype videos that inject some excitement into the buildup for the game. He notes that Eric Black, the recruiting video coordinator, has done a great job supplying content to the team and that Hannah Brink, who designs graphics via the Adobe Suite of products, has made a difference across all the platforms. Fans, Bilbow adds, are consuming the content everywhere: on TV, digital platforms, social media, and a mobile app.
Earlier today, the video team was out capturing footage from tailgates and the fanfest for a clip to be sent out to fans 90 minutes prior to kickoff. Tonight, the team of five shooters will be on the sidelines equipped with Sony A7, Panasonic Lumix, and a Sony FS7 camera with an 80-300 Fujinon lens. During the game, the editing team will be hard at work creating a highlights package that will be distributed to fans three minutes after the game ends.
Most of our team is young, but they have a lot of experience and are a good mix, says Bilbow, who joined the team this past summer after helping play a key role in the launch and operation of the College Football Hall of Fame in Atlanta. I am here to educate them as to the rights and what makes this different from a normal SEC game. But we're as excited as the whole fan base.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...
16/10/2025
Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...
16/10/2025
Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...
16/10/2025
A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...
16/10/2025
Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...
16/10/2025
SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...
16/10/2025
BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
16/10/2025
VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...
16/10/2025
The AgilePod mounted on the host aircraft....
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal and ...
16/10/2025
Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said....
16/10/2025
NEW YORK CNN has announced that its All Access subscription tier will launch in the U.S. on Oct. 28, providing audiences with a centralized destination for CNN&...
16/10/2025
Student Spotlight: Alan Villanueva The graduate student and saxophonist, who performed on Natalia Lafourcades Latin Grammy-nominated Live at Carnegie Hall alb...
16/10/2025
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include Maple Leafs Sports & Entertainment (MLSE), the Vegas Golden Kni...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...
16/10/2025
NEW YORK Australia's Nine Network and the NHL today announced a media partnership that will bring the world's premier professional ice hockey league to ...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
TV's most charming detective drama * Shakespeare & Hathaway: Private Investi...
16/10/2025
Back to All News
Thailand's Legendary Outlaw Returns: Tee Yai: Born to be ...
16/10/2025
Back to All News
Christmas Is Just Around The Corner: Home For Christmas Season...
16/10/2025
Back to All News
Trist n Ulloa Stars in El crimen de Pazos, the New Netflix Ser...
16/10/2025
ABS Completes Redomiciliation to Dubai Development Authority as Part of Strategi...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
Live From CFP Championship Game: University of Georgia Digital Team Builds Bulldog Buzz Onsite content includes a highlights package to be distributed three minutes after the game ends By Ken Kerschbaumer, Editorial Director 
