AMPP's cloud enabled rapid deployment of live production workflows with distribution to over 45 international broadcasters
MONTREAL, CANADA -May 20, 2024 - Grass Valley , the leading innovator for live production solutions, proudly announces its partnership with SPL Media House (SPL MH) in Riyadh, Saudi Arabia, marking a significant milestone with its cutting-edge AMPP SaaS Platform deployment in the region. As the media arm of the Saudi Pro League, SPL MH began using Grass Valley's AMPP to produce and distribute content.
SPL MH also uses Grass Valley's Framelight-X cloud-native asset management solution to create various video packages featuring Saudi Pro League clubs, players and highlights that are streamed via various digital platforms.
When the Saudi Pro League first tasked SPL MH with distributing match content, there was no legacy broadcast hardware in place. And, given that the first match was set to begin in just six weeks, they decided that the solution needed to be a cloud-based infrastructure that could be deployed quickly without complicated third-party systems integration.
According to Peter Van Dam, COO for SPL Media House, Grass Valley's AMPP proved to be the only end-to-end SaaS platform in the world that could be run in the cloud and built-out' in our very tight timeframe. It is also the only tried-and-tested' solution that is reliable and robust enough for our demanding application. AMPP's SaaS model also enabled an OpEx model versus the traditional hardware-based CapEx model. AMPP's workflows can be easily integrated, modified, and scaled as needs change.
With a global audience of roughly 140 million viewers, there is strong interest in watching our matches and following our teams and players, Van Dam said. We were free to deploy an all-native-cloud solution because we weren't locked into any traditional hardware or infrastructure.
To deploy AMPP, a small room in SPL MH's production facility was turned into an international broadcast Network Operations Center (NOC). Feeds from the nine matches produced weekly are sent to AMPP via Haivision & LiveU SRT or NDI from the outside broadcast (OB) trucks stationed at the stadiums. From AMPP, these game feeds are distributed from the NOC to several social media & service platforms used by SPL & rights holders and to create alternative content. In addition, remote commentary & distribution for the WPL Saudi Women's Premier League is fully controlled via AMPP.
We are pleased that SPL MH is using AMPP to deliver live Saudi Pro League matches to their fans worldwide, said Hany Bartella, Sales Director for Grass Valley, Middle East and Africa. All eyes are on what SPL MH and the League are doing. It's great to be at the core of their innovative operational success.
Come and visit booth # S1-J10 at CABSAT in Dubai from May 21 to 23, 2024 and discover how Grass Valley is shaping the future of Media Production.
#####
About Grass Valley
Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 F...
16/07/2026
More interfaces now compatible with Focusrite Control 2 Your Focusrite interface might now be compatible with a public beta support of Focusrite Control 2. If...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
AMPP's cloud enabled rapid deployment of live production workflows with distribution to over 45 international broadcasters
