NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Globally Distributed Production EcosystemThe streamer will rely on new Culver City studio and GCV Bird and Magic mobile unitsBy Jason Dachman, Editorial Director, U.S.
Friday, October 24, 2025 - 2:44 pm
Print This Story | Subscribe
Story Highlights
Amazon Prime Video has been no stranger to live sports production over the past decade, but tonight marks the dawn of a new era for the streamer when it comes to in-house production capabilities. With the first game of a new 11-year NBA rights deal, Prime Video will christen its own state-of-the-art production studio in Los Angeles, two brand-new mobile units on the East Coast and West Coast, and an intricate globally distributed production ecosystem to serve NBA fans throughout the world.
The NBA on Prime studio features an LED regulation half court and basketball hoop surrounded by ultra-high-resolution LED walls totaling 550 sq. ft. (2,300 LED tiles total).
The most important thing we can do is provide a high-quality show with the best resources possible to have an entertaining and insightful presentation for fans, says Jared Stacy, VP/head of worldwide live sports production, Prime Video. This NBA package - with the volume of games, the number of nights, and the doubleheader nature - gave us an opportunity to build a studio here in L.A. [and new mobile units]. It has been an amazing process. The work the team has done in a short amount of time is amazing.
Tonight's festivities kick off with the live NBA on Prime pregame show from the sparkling new facility at Amazon MGM Studios, which also hosts the halftime and postgame shows. The action officially tips off a 7:30 p.m. ET with Game Creek Video's new Bird mobile unit at Madison Square Garden when the Boston Celtics visit the New York Knicks; GCV's new Magic mobile unit will handle the Minnesota Timberwolves at the Los Angeles Lakers at 10 p.m. Two production-control rooms (PCRs) in London will also be lit up to help Prime bring its NBA coverage to more than 220 countries in 12 languages.
Most important, all our remote game productions, studio productions, and international broadcasts work cohesively, says John Ward, head of global tech ops, Prime Video. We share content and resources between the mobile units, the studio [in L.A.], and the PCRs [in London]. This is by far the biggest build I've ever been a part of, and I've been honored to be a part of a bunch of builds in my career. I could not be prouder of this team.
Cutting-Edge Studio: Prime Gives NBA on Prime a Hollywood FeelLocated at Stage 11 on the Amazon MGM Studios lot in Culver City, CA, the 13,000-sq.-ft., two-story NBA on Prime studio features an LED regulation half court and basketball hoop surrounded by ultra-high-resolution LED walls totaling 550 sq. ft. (2,300 LED tiles total) to create an immersive experience for viewers.
Located at Stage 11 on the Amazon MGM Studios lot in Culver City, CA, the two-story NBA on Prime studio is a whopping 13,000 sq. ft.
Very rarely do you get a true greenfield opportunity like this and also have this much stage space to work with, says Ward. Typically, you have to fit everything into a little box; we're grateful to not be working with those constraints. That allowed us to bring in this stunning LED volume with unbelievable resolution to the point where it looks like you're in real life when you're standing on the set.
The 1080p HDR studio's 64- x 42-ft. LED regulation half court/hoop is the largest high-resolution studio floor in America and serves as the centerpiece of the sprawling set. The entire LED environment can instantly transform to show different NBA arenas, city skylines, or data visualizations. In all, the facility features a whopping 72,688 x 41,708 pixels (more than 3 billion in total).
The LED demo floor in our studio in L.A. is going to allow [our analysts] to get out there, diagram plays and show how things happen, and break down hot zones of players, says Stacy. Technology is going to allow us to help tell those stories.
The main anchor desk will be used for the pregame show and shot from the second-level mezzanine of the multilevel set.
Ward notes that Stacy and the leadership team knew they wanted a studio facility of their own on the Amazon MGM Studios lot almost immediately after the rights deal was finalized. Once we had that [directive], director David Faller set the vision for what it was going to look and feel like.
Jack Morton Worldwide was enlisted to bring this vision to life with SVP/Executive Design Director Andre Durette leading the design. In addition, Prime Video brought in Airtime Lighting Group for lighting, Killswitch for rigging, Mystic Custom Fabrication for building, and NEP Integration as the systems integrator.
First and foremost, David wanted it to be comfortable and inviting, says Ward. The whole vibe of the studio is that it's a good hang. At the same time, we wanted to showcase the latest technology, and that was a big driver for a lot of the decisions we made for the studio.
The lounge area on the ground floor will be used primarily for the NBA Nightcap postgame show, which aims to create a more casual, inviting atmosphere.
Each level of the studio serves a specific purpose for NBA on Prime studio programming. The main anchor desk will be used for the pregame show and shot from the second-level mezzanine of the multilevel set, ensuring depth and constant view of the court. The lounge area on the ground floor will be used primarily for the NBA Nightcap postgame show, which aims to create a more casual, inviting atmosphere.
The studio's 22-camera complement includes 10 Sony F5500 cinema-style cameras with Canon cinema lenses, two ceiling-mounted Agito Motion Impossible track camera syste
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Globally Distributed Production EcosystemThe streamer will rely on new Culver City studio and GCV Bird and Magic mobile unitsBy Jason Dachman, Editorial Director, U.S. 
