Sony Pixel Power calrec Sony

UKTV Ventures partners with Elder, in airtime-for-equity deal

22/04/2024

22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million pound investment fund, UKTV Ventures.

Elder was created to connect older people and their families with independent carers across the UK to enable personalised one-to-one care at home. Elders proprietary technology uses hundreds of different data points including conditions, skills, personality, interests and geography to match the right families and carers together and help older people keep the routines, hobbies, and lives they love. Since founding in 2016, Elder has powered more than 50,000 matches and 13 million hours of care in 500 towns and cities across the UK, enabling thousands of older people to continue to live their own lives, in their own homes while supporting thousands of carers with better work opportunities.

UKTV Ventures £1 million airtime-for-equity investment sees Elder launch its first TV advertising campaign in April on the broadcasters seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. Elder will benefit from access to an audience of over 25 million viewers a month and in return, UKTV will gain an equity stake in the business.

Peter Dowds, Founder and CEO of Elder, said:

It is great to be partnering with Brendan and the team at UKTV to help build awareness of Elder across the UK. Now more than ever, families and loved ones across the UK are looking for care and support that is at-home, personal and flexible. Thats what we make a reality at Elder and were excited for our new TV campaign to help drive awareness and help families and loved ones take control of later life.

Brendan Kilcawley, Director of UKTV Ventures, said:

Peter and his team have done an incredible job to build a platform that supports carers and those seeking care in an intuitive, accessible and supportive way. Their mission, to keep the elderly healthy and happy through supporting in home care, is one that resonates with UKTV. We look forward to helping the business grow through the power of TV advertising.

UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures deal with Elder follows their recent investments with online raffle company Raffolux, plastic free shampoo bar company KinKind, and social media platform, WeAre8, and a follow-on investment with dog GPS tracker company Pit Pat.

-End-

For further information please contact:

Rebecca Ferris, Corporate Communications Manager, UKTV

About UKTV Ventures

UKTV Ventures is UKTVs multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.

UKTV Ventures Website: www.uktvventures.co.uk

About UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.

UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.

UKTV Twitter: www.twitter.com/UKTV

UKTV Corporate Website: https://corporate.uktv.co.uk/

About Elder

Elder is the UKs leading online care marketplace - delivering over 13 million hours of care since launch in 2016. Elder uses technology and data to connect families and carers across the UK to enable personalised 1:1 care at home, helping older people continue to live their own lives, in their own homes, supporting their family and creating better work opportunities for carers. Elder has supported thousands of families across the UK to find the right carer.

www.elder.org
LINK: https://corporate.uktv.co.uk/news/article/uktv-ventures-partners-with-...
See more stories from uktv

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/07/2025

Heather Gray Named Vice President and General Manager of WRAL and FOX 50

Historic appointment ushers in unified leadership for WRAL-TV, New Media, and Digital Solutions RALEIGH, N.C. - 6-27-25 - Capitol Broadcasting Company is prou...

30/06/2025

Discover Weekly Turns 10: Celebrating 100 Billion+ Tracks Streamed and a Decade of Personalized Discovery

There's nothing quite like the magic of finding music that feels made just f...

30/06/2025

Spotify's Editors Pick Their Best Songs of the Year (So Far)

When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...

30/06/2025

SBS On Demand boosts global news offering with launch of France 24 FAST Channel

SBS On Demand boosts global news offering with launch of France 24 FAST Channel 30 June, 2025 Media releases SBS is expanding its international news offeri...

30/06/2025

The Forsytes Season 2 Commissioned by MASTERPIECE on PBS

Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season [June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...

30/06/2025

Artemis II Mission Advances with Successful RS-25 Engine Checkout Tests

The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...

30/06/2025

WRAL-WRAZ Raleigh Names Heather Gray as VP and GM

RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....

30/06/2025

VAB Awards JJ Freeman Engineering Award to Bill Sewell of WTKR/WGNT

The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...

30/06/2025

SBE Recruits 49 New Members

The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....

30/06/2025

Avid Releases Full Integration of MediaCentral, Wolftech News

BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...

30/06/2025

FCC Fines Sinclair $500,000

WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...

30/06/2025

Qu-Bit announce the Bloom v2

Eurorack sequencer module reimagined California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...

30/06/2025

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy. By Colette Greenstein June 30, 202...

30/06/2025

PremiumBeat Tips and Tricks

PremiumBeat Tips and Tricks Brie Clayton June 30, 2025 0 Comments When editing to impress, you'll need quality music, and if your studio happens t...

30/06/2025

Techivation launch T-De-Esser Pro Mk2

Improved dynamic behaviour, improved audio quality & more Techivation have announced the release of an upgraded edition of their very first premium plug-in,...

30/06/2025

German premiere with live flight demonstration: German industry team showcases electromagnetic combat from the air

German premiere with live flight demonstration: German industry team showcases e...

30/06/2025

Beln Cuesta and Karra Elejalde Star in 'El nio', the New Film by Mariano Barroso

Back to All News Bel n Cuesta and Karra Elejalde Star in El ni o, the New Film ...

30/06/2025

A New Dangerous Troll Awakens: Netflix Unleashes Teaser for 'Troll 2'

Back to All News A New Dangerous Troll Awakens: Netflix Unleashes Teaser for Troll 2Play Video Play Video Entertainment 30 June 2025 GlobalNorwayDenmarkSwe...

30/06/2025

The Focusrite Summer Sale is now on

The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more. Whether you're an artist, a producer, or a podcaste...

30/06/2025

Yellowstone origin story 1923 starring Harrison Ford and Helen Mirren comes to RT One and RT Player

All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...

30/06/2025

Thales 2025 Global Cloud Security Study Reveals Organizations Struggle to Secure Expanding, AI-Driven Cloud Environments

Facebook Twitter LinkedIn 52% report AI security spending is displacing tr...

30/06/2025

Thales Alenia Space to develop SOLiS very-high-throughput laser communications demonstrator

Facebook Twitter LinkedIn Cannes, June 30th, 2025 - Thales Alenia Space, t...

29/06/2025

Roland introduce the Mood Pan

Handpan-inspired instrument announced Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...

29/06/2025

A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment's 'Mandala Murders' Premieres July 25

Back to All News A Secret Society, Ritualistic Killings, and a Century-Old Curs...

28/06/2025

Press Release: NFVF Marks Youth Month by Empowering Future Creatives Through Film & TV Bursaries

Johannesburg, 27 June 2025 - As the nation commemorates Youth Month 2025, the N...

28/06/2025

FCC Chair Brendan Carr Promises Very, Very Busy, Productive Summer

WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...

28/06/2025

Spectrum Awards $1.1 Million in 2025 Spectrum Digital Education Grants

STAMFORD, Conn. Charter Communications has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to...

28/06/2025

Sonnet Announces Echo 20 Thunderbolt 4 SuperDock Now Veri...

LAKE FOREST, Calif. June 19, 2025 What's New: Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...

28/06/2025

IDC Names MASV One of Three Most Innovative Companies in...

MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...

28/06/2025

TV SKYLINE Expands Live Production Capabilities with Late...

Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...

28/06/2025

AgileTV has been selected to develop and implement LIWEST...

AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...

28/06/2025

Scaler 3.1 update from Scaler Music

Music theory plug-in updated Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...

28/06/2025

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K Brie Clayton June 27, 2025 0 Comments Filmmaker Cameron Mackey relied on Bl...

28/06/2025

Social, Streaming Don't Compete, They Compliment

Social, Streaming Don't Compete, They Compliment Andy Marken June 27, 2025 0 Comments I think we've all arrived at a very special place. Spir...

28/06/2025

Blackmagic Design Captures Filipino Rock Band Drama Singtala

Blackmagic Design Captures Filipino Rock Band Drama Singtala Brie Clayton June 27, 2025 0 Comments Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...

28/06/2025

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural Brie Clayton June 27, 2025 0 Comments If you've used AI video tools...

27/06/2025

Give Me the Backstory: Get to Know Eva Victor, the Writer-Director Behind Sorry, Baby

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

27/06/2025

Spotify Launches K-Pop Performance Video Series . . . Next Up, TWS

K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...

27/06/2025

Family Cybersecurity CEO: Protecting Kids, Parents, and My Sanity From Scams

In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...

27/06/2025

FCC Sets Comment Deadlines on Proposed Foreign Ownership Rules

WASHINGTON The Federal Communications Commission has set deadlines for comments to a notice of proposed rulemaking (NPRM) to codify certain foreign ownership re...

27/06/2025

FCC Chair Brendan Carr Promises Very, Very Busy, Productive Summer'

WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...

27/06/2025

Klevgrand introduce Walls reverb plug-in

From grounded realism to bending, impossible geometries Klevgrand have announced the release of a new algorithmic reverb plug-in which they say deconstruct...

27/06/2025

GIK Acoustics: Room EQ Wizard Tutorial

Learn to use REW for room analysis Acoustic treatment is one of the most important factors in any studio, and with the extensive range of products available...

27/06/2025

HDMI Forum Introduces v2.2 of the HDMI Specification

SAN JOSE, Calif. The HDMI Forum has released Version 2.2. of the HDMI Specification with 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provid...

27/06/2025

TV Skyline Expands Live Production Capabilities with Grass Valley Cameras

MONTREAL Grass Valley has announced that TV Skyline GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with the acquis...

27/06/2025

Fubo Adds Weigel Broadcasting's Networks

NEW YORK & CHICAGO FuboTV Inc. and Weigel Broadcasting Co. have announced a multi-year agreement for distribution of seven networks including MeTV, H&I, Movies!...

27/06/2025

Americans' Favorite Pastime is Watching TV

NEW YORK A national survey of U.S. consumers shows 66% of us watch TV all or most of the time and also multitask while doing it....

27/06/2025

Sunbeam, Findal Media Ink Deal to Broadcast ABC Miami

MIAMI Sunbeam Television has reached a multiyear agreement with Findal Media & Technology Group to broadcast the new ABC Miami beginning Aug. 4....