Sony Pixel Power calrec Sony

Taste of Success: Zordi Plants AI and Robotics to Grow Flavorful Strawberries Indoors

26/11/2024

With startup Zordi, founder Gilwoo Lee's enthusiasm for robotics, healthy eating, better produce and sustainable farming has taken root.

Lee hadn't even finished her Ph.D. in AI and robotics at the University of Washington when investors seeded her ambitious plans for autonomous agriculture. Since researcher-turned-entrepreneur Lee founded Zordi in 2020 with Casey Call, formerly head grower at vertical farming startup Plenty, the robotic grower of strawberries has landed its fruits in Wegmans and is now expanding with partner farms in New Jersey and California.

The most rewarding part is that the fruits you get taste amazing, said Lee. You're able to consistently do that throughout the cycle of the plant because you are constantly optimizing.

The company has two types of robots within its hydroponic operations. One is a scouting robot for gathering information on the health of plants using foundational models. The other is a harvesting robot for delicately picking and placing fruits and handling other tasks.

Zordi, whose engineering team is based outside Boston, has farms in southern New Jersey and western New York. The company uses NVIDIA GPUs in the cloud and on desktops for training everything from crop health models to those for fruit picking and assessing fruit quality.

Lee aims to deploy autonomous greenhouse systems globally to support regional markets, cutting down on the carbon footprint for transportation as well as providing fresher, better-tasting fruits grown more sustainably.

Having operated greenhouses in New York and New Jersey for two years, the company recently formed partnerships with greenhouse farms in New Jersey and California to meet growing demand.

Zordi is bringing NVIDIA accelerated AI automation to indoor growing that in many ways is parallel to developments in manufacturing and fulfillment operations.

Adopting Jetson for Sustainable Farming, Energy Efficiency Zordi is building AI models and robots to enable sustainable farming at scale. It uses NVIDIA Jetson AGX Orin modules for testing out gathering sensor data and running its models to recognize the health of plants, flowers and fruits, early pest and disease symptoms, and the needs for hydration and nutrition, as well as light and temperature management.

Jetson's energy efficiency and the availability of low-cost, high performance cameras from NVIDIA partners are attractive attributes for Zordi, said Lee. The company runs several cameras on each of its robots to collect data.

Jetson opens up a lot of lower-cost cameras, said Lee. It lets us play with different cameras and gives us better battery management.

With its scouting and harvesting robots, Zordi also aims to address a big issue farms worldwide complain about: a labor shortage that affects operations, leaving fruits and vegetables sometimes unattended and unharvested altogether.

Zordi is planning to scale up its growing operations to meet consumer demand. The company expects that it can do more with AI and robotic automation despite labor challenges.

We want our harvesting robots to do more dexterous tasks, like pruning leaves, with the help of simulation, said Lee.

Omniverse Isaac Sim and Digital Twins to Boost Operations Zordi is looking at how to boost its indoor growing operations with AI much like industrial manufacturers do, using Isaac Sim in Omniverse for simulations and digital twins to optimize operations.

The company's software platform for viewing all the data collected from its robots' sensors provides a live dashboard with a spatial map. It offers a real-time view of every plant in its facilities so that it's easy to monitor the production remotely.

What's more, it analyzes plant health and makes optional crop care recommendations using foundational models so that inexperienced farm operators can manage farms like experts.

We're literally one step away from putting this all into Isaac Sim and Omniverse, said Lee, whose Ph.D. dissertation covered reinforcement learning and sim-to-real.

Zordi is working on gripping simulations for strawberries as well as for cucumbers and tomatoes to expand into other categories.

With strawberries or any other crops, if you can handle them delicately, then it helps with longer shelf life, Lee said.

Lee is optimistic that the simulations in Isaac Sim will not only boost Zordi's performance in harvest, but also let it do other manipulation tasks in other scenarios.

Big picture, Zordi aims to create a fully autonomous farming system that makes farming easy and profitable, with AI recommending sustainable crop-care decisions and robots doing the hard work.

What's really important for us is how do we automate this, and how do we have a thinking AI that is actually making decisions for the farm with a lot of automations, said Lee.
LINK: https://blogs.nvidia.com/blog/zordi-ai-robotics-isaac-omniverse/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

10/11/2026

Adobe Awards $1 Million in Grants to 10 Filmmakers

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Hearst TV Ups WCVB's Kevin Kalia to Regional Director of Engineering

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Haivision Seeks Survey Takers

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

FCC Chairman Carr Adds Will Holloway as a Legal Adviser

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Matthews Intros the 33 Sliding Leg C-Stand with Grip Head...

New Compact industry-standard Support Fits in the Trunk of a Small Car Pioneering C-Stand innovator, Matthews Studio Equipment, introduces the 33 Sliding Leg...

09/11/2026

Reinvigorated AES Show Nashville Debuts in Music City

In a new home, the show had its traditional focus on music production, but broadcast themes received significant emphasis The Audio Engineering Society (AES) c...

09/11/2026

Sportel Panel Recap: How AI Is Impacting Everything Private Equity to Broadcasters, Streamers, Federations

Content creation and rights, YouTube archive, production workflows, investment, ...

09/11/2026

Building the REMI Hub of Today (and Tomorrow): Broadcasters and Vendors Share Their Strategies

Industry leaders from Prime Video, NASCAR, FOX Sports, and more discuss the tech...

09/11/2026

SMT Provides Broadcast Graphics and Shot Data for Inaugural WTGL Season

SMT (SportsMEDIA Technology) is delivering on-air graphics and shot data for the Women's Team Golf League (WTGL), which made its debut Sunday, Nov. 8, at So...

09/11/2026

BKB Names Michael Ridout Managing Director, UK

BKB Bare Knuckle Boxing has appointed Michael Ridout Managing Director, UK. He will lead BKB's operations in the United Kingdom and take on wider operationa...

09/11/2026

SMPTE Media Technology Summit 2026 Set for Nov. 16-19 in Pasadena

SMPTE's Media Technology Summit (MTS2026) takes place Nov. 16-19 at the Pasadena Convention Center. The schedule: Media Tech Business Forum (Monday, Nov. 1...

09/11/2026

AES Show Nashville 2026 Draws Nearly 3,000 Registrations

The Audio Engineering Society (AES) held AES Show Nashville 2026 Oct. 30-Nov. 1 at the Gaylord Opryland Resort & Convention Center. AES reports nearly 3,000 reg...

09/11/2026

Devoncroft Partners To Present Enterprise Video Survey Findings at Silicon Valley Video Summit

Analyst Josh Stinehour will share results Jan. 26 in Mountain View, Calif. Devo...

09/11/2026

Behind The Mic: Tirico Misses SNF Due to Health Issue; Wilbon Takes Leave of Absence From PTI

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/11/2026

Cleveland Cavaliers Boost In-Venue Energy With The Famous Group's Virtual Camera Tech

Permanent mixed-reality activation debuted against the Brooklyn Nets at Rocket A...

09/11/2026

The College Football Playoff Will Expand to 24 Teams in 2027; ESPN Secures Rights to 12 Additional Games

The new agreement brings the Playoff to 23 games, including 16 on-campus matchup...

09/11/2026

SMT Supports All Three NASCAR National Series Championship Broadcasts at Homestead-Miami Speedway

SMT provided production technology and graphics support for all three NASCAR nat...

09/11/2026

Vertikal from Native Instruments

Captures Nils Frahms upright concert grand In their latest collaboration with composer Nils Frahm, Native Instruments have captured a vertical concert grand...

09/11/2026

Sonic Days 2026

18-19 November 2026, Sonic College, UC SYD, Kolding, Denmark Sonic College have announced that their annual Sonic Days conference is set to return to Koldin...

09/11/2026

Sonuscore release The Score Elements

Cinematic scoring tool gains free entry-level version Sonuscore's Elements range offers a free entry point into the company's line-up of scoring too...

09/11/2026

Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and automation at SPS 2026

Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and auto...

09/11/2026

Hercule: further casting unveiled for forthcoming series with Edward Bluemel

The BBC and BritBox have announced further casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited for the BBC and B...

09/11/2026

Sonys Shotgun Mic Deployed in Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Fox Closes Roku Acquisition

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

09/11/2026

Indianapolis TV Stations Return to DirecTV After Lengthy Absence

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Vizrt Completes Proof-of-Concept Integration With Story Object Model

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Broadcast Dominated Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

09/11/2026

Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Gospel Roots

Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Go...

09/11/2026

Life in the fast lane

Monday 9 November 2026 Life in the fast laneTurn on cookies to view this content. Go to Privacy options and select Accept All'. Privacy options From Tik...

09/11/2026

Cathy Newman to revist defining moments in recent history with the people who lived through them in new Sky News podcast

Monday 9 November 2026 Cathy Newman to revist defining moments in recent histor...

09/11/2026

Sky VIP unwraps over one million free rewards for customers this Christmas

Monday 9 November 2026 Sky VIP unwraps over one million free rewards for customers this Christmas This Christmas, Sky VIP is giving away more than one million...

09/11/2026

Measuring what matters to achieve climate targets

When is a city green' and when is it a big polluter? As we approach COP 31, when country leaders from around the world meet to negotiate climate policies a...

09/11/2026

Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett+, and more

Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett ,...

09/11/2026

NVIDIA Announces New Planned Investments in Korean Startups at the MSIT-NVIDIA AI Startup Partnership Forum

Korea's Ministry of Science and ICT and NVIDIA hosted the MSIT-NVIDIA AI Sta...

09/11/2026

Practice Makes Precise: At CoRL, NVIDIA and Partners Reveal How Robots Rehearse Delicate Work in Simulation

Simulation, which has long been the proving ground for robots learning to walk, ...

08/11/2026

Acon Digital release Restoration Suite 3

Updated modules & new Analyze function Acon Digital's all-in-one restoration plug-in has just been updated, and now boasts an Analyze button that allows...

08/11/2026

AnalogX launch Genesis

Run analogue gear emulations on your GPU AnalogX have released a new GPU-powered mixing ecosystem that's been designed to change how users handle analog...

08/11/2026

COW Jobs: Set and Production Design Expert - Remote

COW Jobs: Set and Production Design Expert - Remote Brie Clayton November 8, 2026 0 Comments Set and Production Design Expert (Remote, worldwide) No...

08/11/2026

NVIDIA Dynamo Recipes Bring Korea's Leading Open Models to Production

NVIDIA is releasing Dynamo-optimized deployment recipes for Korea's leading open models: A.X K2 from SK Telecom, K-EXAONE 2.0 from LG AI Research, Solar Ope...

08/11/2026

From Chips to Skills, NVIDIA and Korea Expand Sovereign AI Collaboration

NVIDIA and Korea's Ministry of Science and ICT (MSIT) are expanding their collaboration across the country's sovereign AI ecosystem, from AI semiconduct...

08/11/2026

Korea's AI Ecosystem Advances and Secures Agentic AI With NVIDIA

As AI agents take on more work, they need capable open models and security that advances alongside them. Hyundai Motor Group is exploring NVIDIA NemoClaw bluep...

08/11/2026

Korea Advances Physical AI Across Industries With NVIDIA

Tapping into the country's strengths in manufacturing and engineering, NVIDIA is helping advance Korea's physical AI ecosystem. The country's indu...

07/11/2026

Tracktion Waveform Free 14.1 now available

Mix Analysis, improved Render window & new bundled instrument The free version of Tracktion's DAW software has recently received an update that introduc...

07/11/2026

NFVF CALL FOR MARKET READINESS PROGRAMME FOR SOUTH AFRICAN GAMING STUDIOS

The National Film and Video Foundation (NFVF) is a statutory body established to promote and develop the South African film and video industry, including animat...

07/11/2026

Nielsen: 31.2 Million Viewers Watch 2026 U.S. Midterm Election Coverage

NEW YORK - November 5, 2026 - An estimated 31.2 million people watched primetime coverage of the 2026 U.S. midterm elections on Tuesday, November 3, according t...

07/11/2026

RCI Custom Selects Neutrik as Primary Source for Connectors

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

Audio Engineer Rachel Saldivar Deploys Sony Shotgun Mic for Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

COW Jobs: Production Manager - Las Cruces, NM

COW Jobs: Production Manager - Las Cruces, NM Brie Clayton November 6, 2026 0 Comments Production Manager November 5, 2026COW Jobs: Faith-Based UGC ...

06/11/2026

Gravity Medias JockeyCam at Center of Melbourne Cup Carnival Busy Week of Horse Racing

It's been a big week in Australia horse racing as the Victoria Racing Club (...