Sony Pixel Power calrec Sony

Taste of Success: Zordi Plants AI and Robotics to Grow Flavorful Strawberries Indoors

26/11/2024

With startup Zordi, founder Gilwoo Lee's enthusiasm for robotics, healthy eating, better produce and sustainable farming has taken root.

Lee hadn't even finished her Ph.D. in AI and robotics at the University of Washington when investors seeded her ambitious plans for autonomous agriculture. Since researcher-turned-entrepreneur Lee founded Zordi in 2020 with Casey Call, formerly head grower at vertical farming startup Plenty, the robotic grower of strawberries has landed its fruits in Wegmans and is now expanding with partner farms in New Jersey and California.

The most rewarding part is that the fruits you get taste amazing, said Lee. You're able to consistently do that throughout the cycle of the plant because you are constantly optimizing.

The company has two types of robots within its hydroponic operations. One is a scouting robot for gathering information on the health of plants using foundational models. The other is a harvesting robot for delicately picking and placing fruits and handling other tasks.

Zordi, whose engineering team is based outside Boston, has farms in southern New Jersey and western New York. The company uses NVIDIA GPUs in the cloud and on desktops for training everything from crop health models to those for fruit picking and assessing fruit quality.

Lee aims to deploy autonomous greenhouse systems globally to support regional markets, cutting down on the carbon footprint for transportation as well as providing fresher, better-tasting fruits grown more sustainably.

Having operated greenhouses in New York and New Jersey for two years, the company recently formed partnerships with greenhouse farms in New Jersey and California to meet growing demand.

Zordi is bringing NVIDIA accelerated AI automation to indoor growing that in many ways is parallel to developments in manufacturing and fulfillment operations.

Adopting Jetson for Sustainable Farming, Energy Efficiency Zordi is building AI models and robots to enable sustainable farming at scale. It uses NVIDIA Jetson AGX Orin modules for testing out gathering sensor data and running its models to recognize the health of plants, flowers and fruits, early pest and disease symptoms, and the needs for hydration and nutrition, as well as light and temperature management.

Jetson's energy efficiency and the availability of low-cost, high performance cameras from NVIDIA partners are attractive attributes for Zordi, said Lee. The company runs several cameras on each of its robots to collect data.

Jetson opens up a lot of lower-cost cameras, said Lee. It lets us play with different cameras and gives us better battery management.

With its scouting and harvesting robots, Zordi also aims to address a big issue farms worldwide complain about: a labor shortage that affects operations, leaving fruits and vegetables sometimes unattended and unharvested altogether.

Zordi is planning to scale up its growing operations to meet consumer demand. The company expects that it can do more with AI and robotic automation despite labor challenges.

We want our harvesting robots to do more dexterous tasks, like pruning leaves, with the help of simulation, said Lee.

Omniverse Isaac Sim and Digital Twins to Boost Operations Zordi is looking at how to boost its indoor growing operations with AI much like industrial manufacturers do, using Isaac Sim in Omniverse for simulations and digital twins to optimize operations.

The company's software platform for viewing all the data collected from its robots' sensors provides a live dashboard with a spatial map. It offers a real-time view of every plant in its facilities so that it's easy to monitor the production remotely.

What's more, it analyzes plant health and makes optional crop care recommendations using foundational models so that inexperienced farm operators can manage farms like experts.

We're literally one step away from putting this all into Isaac Sim and Omniverse, said Lee, whose Ph.D. dissertation covered reinforcement learning and sim-to-real.

Zordi is working on gripping simulations for strawberries as well as for cucumbers and tomatoes to expand into other categories.

With strawberries or any other crops, if you can handle them delicately, then it helps with longer shelf life, Lee said.

Lee is optimistic that the simulations in Isaac Sim will not only boost Zordi's performance in harvest, but also let it do other manipulation tasks in other scenarios.

Big picture, Zordi aims to create a fully autonomous farming system that makes farming easy and profitable, with AI recommending sustainable crop-care decisions and robots doing the hard work.

What's really important for us is how do we automate this, and how do we have a thinking AI that is actually making decisions for the farm with a lot of automations, said Lee.
LINK: https://blogs.nvidia.com/blog/zordi-ai-robotics-isaac-omniverse/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

30/01/2026

Peacock Hits 44 Million Subs, Lost $552 Million in Q4

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

ATSC Board Leadership Re-Elected For 2026

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MRC Issues Final Digital Advertising Auction Transparency Standards

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 Conference

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...

30/01/2026

Student Spotlight: Sriram Narayanan

Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music. Ja...

29/01/2026

Extension of Invitation to Submit Proposals for Micro-Budget Film Projects 2026 Deadline to 2 February 2026

The National Film and Video Foundation (NFVF), in collaboration with a distribut...

29/01/2026

Hitachi Europe Appoints Michele Fracchiolla as President

Michele Fracchiolla Succeeds Andrew Barr as President of EMEA region from April 1, 2026 London, January 29, 2026 Hitachi Europe Ltd. today announces the appoi...

29/01/2026

L3Harris Technologies Reports Strong Full Year and Fourth Quarter 2025 Results, Initiates 2026 Guidance

MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...

29/01/2026

Nielsen Announces 2025 ARTEY Award Winners Following Record-Breaking Year of Streaming

Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...

29/01/2026

Report: Performance TV Ties With Social Media in Driving Ad Results

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

ISE: NDI and OBSBOT Expand Partnership

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

NTCA Asks FCC to Block Nexstar, Tegna Deal

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

FCC Announces Tentative Agenda for February Open Meeting

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

CBS Sports AFC Championship Game Attracts 48.6 Million Viewers

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo Dugan Piano Concerto

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...

29/01/2026

Mercedes-Benz Unveils New S-Class Built on NVIDIA DRIVE AV, Which Enables an L4-Ready Architecture

Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...

29/01/2026

X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of Pantone

X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of...

29/01/2026

Outback Terror: The Falconio Murder

New two-part true crime documentary, OUTBACK TERROR: THE FALCONIO MURDER, aims to shed new light on a case that continues to intrigue on both sides of the world...

29/01/2026

'Love is Blind: Sweden' Returns for a Third Season - Premiering on March 12

Back to All News Love is Blind: Sweden Returns for a Third Season - Premiering ...

29/01/2026

Unmask Bridgerton' Season 4 With Our Complete Coverage Guide

Back to All News Unmask Bridgerton' Season 4 With Our Complete Coverage Guide Yerin Ha as Sophie Baek and Luke Thompson as Benedict Bridgerton in Season ...

29/01/2026

Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes Psychological Thrillers: Inside Netflix's 2026 Chinese-Language Slate

Back to All News Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes...

29/01/2026

FOX Sports Unveils Historic FIFA World Cup 2026 Broadcast Schedule

FOX Sports Unveils Historic FIFA World Cup 2026 Broadcast Schedule Monumental Slate Features 340 Hours of Live First-Run Programming Across FOX Sports Platfo...

29/01/2026

AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growth on Mobile

AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growt...

29/01/2026

Broadcom confirms Arvato Systems status as a VCSP partner

Broadcom Confirms Arvato Systems' Status as a VCSP Partner Broadcom Partner Program Update Arvato Systems confirmed as authorized VMware Cloud Service Pr...

29/01/2026

Into the Omniverse: Physical AI Open Models and Frameworks Advance Robots and Autonomous Systems

Editor's note: This post is part of Into the Omniverse, a series focused on ...

29/01/2026

Annette Malone appointed as Chief People Officer RT

RT has today announced that Annette Malone has been appointed to the role of Chief People Officer, RT following a public competition. As Chief People Officer...

29/01/2026

GeForce NOW Brings GeForce RTX Gaming to Linux PCs

Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...

28/01/2026

2026 Sundance Film Festival Reveals Short Film Program Award Winners

Top L-R: The Liars, Jazz Infernal, Living with a Visionary Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor Third Row: The Boys and ...

28/01/2026

3 Easy Ways to Discover Music That Fits Your Moment on Spotify

Music discovery should feel intuitive and personal. That's why we're continuing to give you more control, so you can ask for what you want, shape what y...

28/01/2026

From $11B in 2025 Payouts to What We're Building for Artists in 2026

Today, Charlie Hellman, Spotify's Head of Music, shared the following note on the Spotify for Artists blog that the company paid out more than $11 billion t...

28/01/2026

Sediba Scriptwriting Training Programme - Oudtshoorn Municipality (Second Call)

The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...

28/01/2026

MVP makes a tactical switch to Calrec Argo M

As demand for more complex live sports coverage grows, Balkan broadcast specialist MVP has upgraded its flagship HD1 progressive OB truck with the installation ...

28/01/2026

Aussies' love of travel sees 12% surge in ad investment according to Nielsen

Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...

28/01/2026

Daniel Finn Joins LABF in Philanthropy Role

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Tegna Expands Local News Offering with Revamped Mobile App

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

28/01/2026

Marshall Electronics Unveils CV420 27X UHD Camera at ISE...

Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...

28/01/2026

TVM Selects Grass Valley Technology for OB Truck Refurbis...

Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...

28/01/2026

FOR-A to show cutting edge technology at FOMEX 2026

AI, graphics and virtual software power new production capabilities FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...

28/01/2026

Riedel and Media Tailor Deliver Unified Broadcast and AV...

Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...

28/01/2026

Pebble appoints Paul Nagle-Smith to drive fulfilment

Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...

28/01/2026

TV Azteca Strengthens Disaster Recovery Capabilities with...

Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...

28/01/2026

MVP kicks off major football tournament with a tactical s...

Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...

28/01/2026

Akamai and Yospace Deliver Seamless Personalized Ad Exper...

Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...

28/01/2026

Clear-Com Empowers Reykjavik City Theatre with New Upgrad...

The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...

28/01/2026

SES Acknowledges Fitch's Rating Action and Reiterates Deleveraging Plan

Luxembourg, January 26, 2026 - SES S.A. ( SES or the Company ), a leading space solutions company, acknowledges the credit rating action announced by Fitch to...