
With startup Zordi, founder Gilwoo Lee's enthusiasm for robotics, healthy eating, better produce and sustainable farming has taken root.
Lee hadn't even finished her Ph.D. in AI and robotics at the University of Washington when investors seeded her ambitious plans for autonomous agriculture. Since researcher-turned-entrepreneur Lee founded Zordi in 2020 with Casey Call, formerly head grower at vertical farming startup Plenty, the robotic grower of strawberries has landed its fruits in Wegmans and is now expanding with partner farms in New Jersey and California.
The most rewarding part is that the fruits you get taste amazing, said Lee. You're able to consistently do that throughout the cycle of the plant because you are constantly optimizing.
The company has two types of robots within its hydroponic operations. One is a scouting robot for gathering information on the health of plants using foundational models. The other is a harvesting robot for delicately picking and placing fruits and handling other tasks.
Zordi, whose engineering team is based outside Boston, has farms in southern New Jersey and western New York. The company uses NVIDIA GPUs in the cloud and on desktops for training everything from crop health models to those for fruit picking and assessing fruit quality.
Lee aims to deploy autonomous greenhouse systems globally to support regional markets, cutting down on the carbon footprint for transportation as well as providing fresher, better-tasting fruits grown more sustainably.
Having operated greenhouses in New York and New Jersey for two years, the company recently formed partnerships with greenhouse farms in New Jersey and California to meet growing demand.
Zordi is bringing NVIDIA accelerated AI automation to indoor growing that in many ways is parallel to developments in manufacturing and fulfillment operations.
Adopting Jetson for Sustainable Farming, Energy Efficiency Zordi is building AI models and robots to enable sustainable farming at scale. It uses NVIDIA Jetson AGX Orin modules for testing out gathering sensor data and running its models to recognize the health of plants, flowers and fruits, early pest and disease symptoms, and the needs for hydration and nutrition, as well as light and temperature management.
Jetson's energy efficiency and the availability of low-cost, high performance cameras from NVIDIA partners are attractive attributes for Zordi, said Lee. The company runs several cameras on each of its robots to collect data.
Jetson opens up a lot of lower-cost cameras, said Lee. It lets us play with different cameras and gives us better battery management.
With its scouting and harvesting robots, Zordi also aims to address a big issue farms worldwide complain about: a labor shortage that affects operations, leaving fruits and vegetables sometimes unattended and unharvested altogether.
Zordi is planning to scale up its growing operations to meet consumer demand. The company expects that it can do more with AI and robotic automation despite labor challenges.
We want our harvesting robots to do more dexterous tasks, like pruning leaves, with the help of simulation, said Lee.
Omniverse Isaac Sim and Digital Twins to Boost Operations Zordi is looking at how to boost its indoor growing operations with AI much like industrial manufacturers do, using Isaac Sim in Omniverse for simulations and digital twins to optimize operations.
The company's software platform for viewing all the data collected from its robots' sensors provides a live dashboard with a spatial map. It offers a real-time view of every plant in its facilities so that it's easy to monitor the production remotely.
What's more, it analyzes plant health and makes optional crop care recommendations using foundational models so that inexperienced farm operators can manage farms like experts.
We're literally one step away from putting this all into Isaac Sim and Omniverse, said Lee, whose Ph.D. dissertation covered reinforcement learning and sim-to-real.
Zordi is working on gripping simulations for strawberries as well as for cucumbers and tomatoes to expand into other categories.
With strawberries or any other crops, if you can handle them delicately, then it helps with longer shelf life, Lee said.
Lee is optimistic that the simulations in Isaac Sim will not only boost Zordi's performance in harvest, but also let it do other manipulation tasks in other scenarios.
Big picture, Zordi aims to create a fully autonomous farming system that makes farming easy and profitable, with AI recommending sustainable crop-care decisions and robots doing the hard work.
What's really important for us is how do we automate this, and how do we have a thinking AI that is actually making decisions for the farm with a lot of automations, said Lee.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Territory Group Launches Lux Meridian, New AI-Native Film and Television Product...
23/10/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, has responded promptly to the global issue of PHP vulnerabiliti...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
A Brand New, Ultra-high-performance Remote Followspot Control System
Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...
23/10/2026
LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...
23/10/2026
Vegas Pro Delivers Professional Color Management and Faster Renders
Jessie Electa Petrov October 22, 2026
0 Comments
The 2027 release from Boris FX st...
23/10/2026
Blackmagic Design Announces Price Increases Due to Rising Memory Costs
Brie Clayton October 22, 2026
0 Comments
New prices across a range of products ...
23/10/2026
Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...
23/10/2026
Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...
22/10/2026
Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...
22/10/2026
Arqiva has migrated its occasional-use event scheduling and resource-management ...
22/10/2026
NBC Sports will present every alpine World Cup and World Championship race under...
22/10/2026
FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...
22/10/2026
Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...
22/10/2026
Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...
22/10/2026
SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...
22/10/2026
Parks Associates research finds that 39% of U.S. internet households watch live ...
22/10/2026
As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...
22/10/2026
Tech types from broadcasters, streamers, leagues, vendors, and service providers...
22/10/2026
Grant from Kate Capshaw and Steven Spielberg's foundation
will also expand...
22/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...
22/10/2026
The JUPITER-08 polysynth and n/vision wavetable
Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...
22/10/2026
New creative tools and colour display
Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...
22/10/2026
YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors
Disney Re...
22/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...
22/10/2026
Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...
22/10/2026
IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...
22/10/2026
Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...