
With startup Zordi, founder Gilwoo Lee's enthusiasm for robotics, healthy eating, better produce and sustainable farming has taken root.
Lee hadn't even finished her Ph.D. in AI and robotics at the University of Washington when investors seeded her ambitious plans for autonomous agriculture. Since researcher-turned-entrepreneur Lee founded Zordi in 2020 with Casey Call, formerly head grower at vertical farming startup Plenty, the robotic grower of strawberries has landed its fruits in Wegmans and is now expanding with partner farms in New Jersey and California.
The most rewarding part is that the fruits you get taste amazing, said Lee. You're able to consistently do that throughout the cycle of the plant because you are constantly optimizing.
The company has two types of robots within its hydroponic operations. One is a scouting robot for gathering information on the health of plants using foundational models. The other is a harvesting robot for delicately picking and placing fruits and handling other tasks.
Zordi, whose engineering team is based outside Boston, has farms in southern New Jersey and western New York. The company uses NVIDIA GPUs in the cloud and on desktops for training everything from crop health models to those for fruit picking and assessing fruit quality.
Lee aims to deploy autonomous greenhouse systems globally to support regional markets, cutting down on the carbon footprint for transportation as well as providing fresher, better-tasting fruits grown more sustainably.
Having operated greenhouses in New York and New Jersey for two years, the company recently formed partnerships with greenhouse farms in New Jersey and California to meet growing demand.
Zordi is bringing NVIDIA accelerated AI automation to indoor growing that in many ways is parallel to developments in manufacturing and fulfillment operations.
Adopting Jetson for Sustainable Farming, Energy Efficiency Zordi is building AI models and robots to enable sustainable farming at scale. It uses NVIDIA Jetson AGX Orin modules for testing out gathering sensor data and running its models to recognize the health of plants, flowers and fruits, early pest and disease symptoms, and the needs for hydration and nutrition, as well as light and temperature management.
Jetson's energy efficiency and the availability of low-cost, high performance cameras from NVIDIA partners are attractive attributes for Zordi, said Lee. The company runs several cameras on each of its robots to collect data.
Jetson opens up a lot of lower-cost cameras, said Lee. It lets us play with different cameras and gives us better battery management.
With its scouting and harvesting robots, Zordi also aims to address a big issue farms worldwide complain about: a labor shortage that affects operations, leaving fruits and vegetables sometimes unattended and unharvested altogether.
Zordi is planning to scale up its growing operations to meet consumer demand. The company expects that it can do more with AI and robotic automation despite labor challenges.
We want our harvesting robots to do more dexterous tasks, like pruning leaves, with the help of simulation, said Lee.
Omniverse Isaac Sim and Digital Twins to Boost Operations Zordi is looking at how to boost its indoor growing operations with AI much like industrial manufacturers do, using Isaac Sim in Omniverse for simulations and digital twins to optimize operations.
The company's software platform for viewing all the data collected from its robots' sensors provides a live dashboard with a spatial map. It offers a real-time view of every plant in its facilities so that it's easy to monitor the production remotely.
What's more, it analyzes plant health and makes optional crop care recommendations using foundational models so that inexperienced farm operators can manage farms like experts.
We're literally one step away from putting this all into Isaac Sim and Omniverse, said Lee, whose Ph.D. dissertation covered reinforcement learning and sim-to-real.
Zordi is working on gripping simulations for strawberries as well as for cucumbers and tomatoes to expand into other categories.
With strawberries or any other crops, if you can handle them delicately, then it helps with longer shelf life, Lee said.
Lee is optimistic that the simulations in Isaac Sim will not only boost Zordi's performance in harvest, but also let it do other manipulation tasks in other scenarios.
Big picture, Zordi aims to create a fully autonomous farming system that makes farming easy and profitable, with AI recommending sustainable crop-care decisions and robots doing the hard work.
What's really important for us is how do we automate this, and how do we have a thinking AI that is actually making decisions for the farm with a lot of automations, said Lee.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
27/08/2026
ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...
27/08/2026
Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...
27/08/2026
NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...
27/08/2026
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...
27/08/2026
BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...
27/08/2026
TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...
27/08/2026
MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...
27/08/2026
Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...
27/08/2026
Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...
27/08/2026
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...
27/08/2026
Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...
27/08/2026
Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...
27/08/2026
The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...
27/08/2026
FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...
27/08/2026
Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...
27/08/2026
MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...
27/08/2026
The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...
27/08/2026
Homestream, a mobile app that automatically syncs a team's local radio broad...
27/08/2026
A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...
27/08/2026
After more than 3,000 games, five members of YES Network's original staff re...
27/08/2026
Physical modelling orchestral instrument announced
Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...
27/08/2026
M5 Ultra-equipped Studio most powerful Mac to date
Apple have just announced a design refresh which they say makes the Mac mini fiercer and more versatil...
27/08/2026
Sampler receivers major upgrades
Bitwig's latest DAW update brings some major changes to the Sampler device, kitting it out with new slicing options, tw...
27/08/2026
Designed specifically for hard-hitting modern bass
Designed specifically for bass-heavy electronic music, the latest plug-in from Arturia aims to offer an a...
27/08/2026
Advertisers gain granular CTV targeting and turnkey reporting across eligible in...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Profuz Digital makes a mark by launching a powerful upgrade to its Profuz LAPIS digital media management platform this IBC in Amsterdam at Stand 8.A88. The late...
27/08/2026
DHD.audio has chosen IBC 2026 as the launch venue for what it defines as one of the most radical advances in the companys 30 year history.
Every broadcast trad...
27/08/2026
Direct connectivity between planning, production and graphics for creativity and streamlined workflows...
27/08/2026
New Photoshop innovations bring you more choice and control at every stage of yo...
27/08/2026
First Two Seasons of Vertical Series Vultures Shot on Blackmagic Design Cameras
Brie Clayton August 27, 2026
0 Comments
Director and DoP of Vultures ...
27/08/2026
For years, the media and entertainment industry has hesitated to use AI-voiced dubbing due to concern for audience experience. New data from 3Play Media, a glob...
27/08/2026
Starfish Technologies has announced the forthcoming V9 release of its Advantage AD workstation, adding support for voice synthesis services and giving Audio Des...
27/08/2026
Lightware's UBEX is a powerful AV-over-IP product well suited for rental and staging workflows where systems must be fast to deploy, easy to repurpose, and ...
27/08/2026
Lightware has expanded the scalability of its 10G TPN AV-over-IP platform with the introduction of the new TPN-MMU-X100 Matrix Management Unit, enabling systems...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
PlayBox Neo Stand 7.C29 IBC2026 - 11 14 September
Well-established global specialists in media playout, automation, and streaming solutions, PlayBox Neo ...
27/08/2026
Rise Academy, the broadcast and media skills charity dedicated to delivering practical media technology learning experiences, careers resources and work experie...
27/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase the latest evolution of its ...
27/08/2026
Screen Australia opens applications for Global Fellowships Program 27 August 2026
Applications are now open for the Screen Australia Global Fellowships progra...
27/08/2026
Thursday 27 August 2026
Sir Grayson Perry and Rebecca Lucy Taylor (aka Self Est...
27/08/2026
Wuppertal August 27, 2026
Riedel Evolves Leadership and Global Go-to-Market OrganizationRiedel Communications is strengthening its leadership and global go-to...
27/08/2026
More Sasquatch, more fun: Today, the sneakiest crossover of the summer lands exc...