
With startup Zordi, founder Gilwoo Lee's enthusiasm for robotics, healthy eating, better produce and sustainable farming has taken root.
Lee hadn't even finished her Ph.D. in AI and robotics at the University of Washington when investors seeded her ambitious plans for autonomous agriculture. Since researcher-turned-entrepreneur Lee founded Zordi in 2020 with Casey Call, formerly head grower at vertical farming startup Plenty, the robotic grower of strawberries has landed its fruits in Wegmans and is now expanding with partner farms in New Jersey and California.
The most rewarding part is that the fruits you get taste amazing, said Lee. You're able to consistently do that throughout the cycle of the plant because you are constantly optimizing.
The company has two types of robots within its hydroponic operations. One is a scouting robot for gathering information on the health of plants using foundational models. The other is a harvesting robot for delicately picking and placing fruits and handling other tasks.
Zordi, whose engineering team is based outside Boston, has farms in southern New Jersey and western New York. The company uses NVIDIA GPUs in the cloud and on desktops for training everything from crop health models to those for fruit picking and assessing fruit quality.
Lee aims to deploy autonomous greenhouse systems globally to support regional markets, cutting down on the carbon footprint for transportation as well as providing fresher, better-tasting fruits grown more sustainably.
Having operated greenhouses in New York and New Jersey for two years, the company recently formed partnerships with greenhouse farms in New Jersey and California to meet growing demand.
Zordi is bringing NVIDIA accelerated AI automation to indoor growing that in many ways is parallel to developments in manufacturing and fulfillment operations.
Adopting Jetson for Sustainable Farming, Energy Efficiency Zordi is building AI models and robots to enable sustainable farming at scale. It uses NVIDIA Jetson AGX Orin modules for testing out gathering sensor data and running its models to recognize the health of plants, flowers and fruits, early pest and disease symptoms, and the needs for hydration and nutrition, as well as light and temperature management.
Jetson's energy efficiency and the availability of low-cost, high performance cameras from NVIDIA partners are attractive attributes for Zordi, said Lee. The company runs several cameras on each of its robots to collect data.
Jetson opens up a lot of lower-cost cameras, said Lee. It lets us play with different cameras and gives us better battery management.
With its scouting and harvesting robots, Zordi also aims to address a big issue farms worldwide complain about: a labor shortage that affects operations, leaving fruits and vegetables sometimes unattended and unharvested altogether.
Zordi is planning to scale up its growing operations to meet consumer demand. The company expects that it can do more with AI and robotic automation despite labor challenges.
We want our harvesting robots to do more dexterous tasks, like pruning leaves, with the help of simulation, said Lee.
Omniverse Isaac Sim and Digital Twins to Boost Operations Zordi is looking at how to boost its indoor growing operations with AI much like industrial manufacturers do, using Isaac Sim in Omniverse for simulations and digital twins to optimize operations.
The company's software platform for viewing all the data collected from its robots' sensors provides a live dashboard with a spatial map. It offers a real-time view of every plant in its facilities so that it's easy to monitor the production remotely.
What's more, it analyzes plant health and makes optional crop care recommendations using foundational models so that inexperienced farm operators can manage farms like experts.
We're literally one step away from putting this all into Isaac Sim and Omniverse, said Lee, whose Ph.D. dissertation covered reinforcement learning and sim-to-real.
Zordi is working on gripping simulations for strawberries as well as for cucumbers and tomatoes to expand into other categories.
With strawberries or any other crops, if you can handle them delicately, then it helps with longer shelf life, Lee said.
Lee is optimistic that the simulations in Isaac Sim will not only boost Zordi's performance in harvest, but also let it do other manipulation tasks in other scenarios.
Big picture, Zordi aims to create a fully autonomous farming system that makes farming easy and profitable, with AI recommending sustainable crop-care decisions and robots doing the hard work.
What's really important for us is how do we automate this, and how do we have a thinking AI that is actually making decisions for the farm with a lot of automations, said Lee.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
10/02/2026
From San Fran to Santa Clara down to Los Angeles, ESPN celebrates the Big Game w...
10/02/2026
A team of broadcast engineers and experts dispersed across Northern Italy help broadcasters and still photographers keep shooting
OBS has put new imaging techn...
10/02/2026
If you can have the best pictures and the best sound quality for these global ev...
10/02/2026
Disney+ will add vertical video within its app this year after ESPN introduced V...
10/02/2026
GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, ...
10/02/2026
With a new film adaptation of Wuthering Heights arriving just in time for Valent...
10/02/2026
Today, we announced our fourth quarter 2025 earnings, marking a strong finish to the year with exceptional user growth and continued momentum across the busines...
10/02/2026
I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela v...
10/02/2026
World-first opt-out function now fully integrated on SBS On Demand
10 February, 2026
Media releases
SBS has announced a suite of audience-first enhancement...
10/02/2026
Jennifer Hanley, Vice President, International, L3Harris, signed a Memorandum of...
10/02/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
10/02/2026
NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Clear dialogue has long been one of the biggest pain points in post-production. From complex mixes to unpredictable playback environments, intelligibility somet...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
10 Feb 2026
VEON's Kyivstar Expands Digital Healthcare Services in Ukraine ...
10/02/2026
The new TV campaign is set to air on Sky from 10th February - 6th April inviting...
10/02/2026
Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast Los Angeles, CA, February 10, 2026 - Red Seat Ventures, a division of Fox Corporati...
10/02/2026
Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Dig...
09/02/2026
A look inside the tech, tools, and team that make the Super Bowl into true eye c...
09/02/2026
Software-defined IP backbone and centralized signal-control hub redefine champio...
09/02/2026
Broadcasters continue to raise the bar when it comes to producing an eye-catchin...
09/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
09/02/2026
Sony's imaging tech is the literal lens through which the spectacle and exc...
09/02/2026
The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill
With four years from one Winter Games to the ...
09/02/2026
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...
09/02/2026
New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...
09/02/2026
Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort
The site ...
09/02/2026
Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...
09/02/2026
SBS Media Sustainability Challenge returns for 2026
9 February, 2026
Media releases
The challenge offers brands and agencies $500,000 in advertising invent...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
09/02/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...
09/02/2026
The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...
09/02/2026
Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo):
--
Meeting / Demo*
Meeting...
09/02/2026
Harvey Norman tops Australia's biggest ad spenders as finance and travel surge
Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...
09/02/2026
From Green Day using 2028s, Charlie Puth's rendition of The Star-Spangled Banner with a d:facto (as well as 4099s on many of the instruments) and Bad Bunny...