Sony Pixel Power calrec Sony

Taste of Success: Zordi Plants AI and Robotics to Grow Flavorful Strawberries Indoors

26/11/2024

With startup Zordi, founder Gilwoo Lee's enthusiasm for robotics, healthy eating, better produce and sustainable farming has taken root.

Lee hadn't even finished her Ph.D. in AI and robotics at the University of Washington when investors seeded her ambitious plans for autonomous agriculture. Since researcher-turned-entrepreneur Lee founded Zordi in 2020 with Casey Call, formerly head grower at vertical farming startup Plenty, the robotic grower of strawberries has landed its fruits in Wegmans and is now expanding with partner farms in New Jersey and California.

The most rewarding part is that the fruits you get taste amazing, said Lee. You're able to consistently do that throughout the cycle of the plant because you are constantly optimizing.

The company has two types of robots within its hydroponic operations. One is a scouting robot for gathering information on the health of plants using foundational models. The other is a harvesting robot for delicately picking and placing fruits and handling other tasks.

Zordi, whose engineering team is based outside Boston, has farms in southern New Jersey and western New York. The company uses NVIDIA GPUs in the cloud and on desktops for training everything from crop health models to those for fruit picking and assessing fruit quality.

Lee aims to deploy autonomous greenhouse systems globally to support regional markets, cutting down on the carbon footprint for transportation as well as providing fresher, better-tasting fruits grown more sustainably.

Having operated greenhouses in New York and New Jersey for two years, the company recently formed partnerships with greenhouse farms in New Jersey and California to meet growing demand.

Zordi is bringing NVIDIA accelerated AI automation to indoor growing that in many ways is parallel to developments in manufacturing and fulfillment operations.

Adopting Jetson for Sustainable Farming, Energy Efficiency Zordi is building AI models and robots to enable sustainable farming at scale. It uses NVIDIA Jetson AGX Orin modules for testing out gathering sensor data and running its models to recognize the health of plants, flowers and fruits, early pest and disease symptoms, and the needs for hydration and nutrition, as well as light and temperature management.

Jetson's energy efficiency and the availability of low-cost, high performance cameras from NVIDIA partners are attractive attributes for Zordi, said Lee. The company runs several cameras on each of its robots to collect data.

Jetson opens up a lot of lower-cost cameras, said Lee. It lets us play with different cameras and gives us better battery management.

With its scouting and harvesting robots, Zordi also aims to address a big issue farms worldwide complain about: a labor shortage that affects operations, leaving fruits and vegetables sometimes unattended and unharvested altogether.

Zordi is planning to scale up its growing operations to meet consumer demand. The company expects that it can do more with AI and robotic automation despite labor challenges.

We want our harvesting robots to do more dexterous tasks, like pruning leaves, with the help of simulation, said Lee.

Omniverse Isaac Sim and Digital Twins to Boost Operations Zordi is looking at how to boost its indoor growing operations with AI much like industrial manufacturers do, using Isaac Sim in Omniverse for simulations and digital twins to optimize operations.

The company's software platform for viewing all the data collected from its robots' sensors provides a live dashboard with a spatial map. It offers a real-time view of every plant in its facilities so that it's easy to monitor the production remotely.

What's more, it analyzes plant health and makes optional crop care recommendations using foundational models so that inexperienced farm operators can manage farms like experts.

We're literally one step away from putting this all into Isaac Sim and Omniverse, said Lee, whose Ph.D. dissertation covered reinforcement learning and sim-to-real.

Zordi is working on gripping simulations for strawberries as well as for cucumbers and tomatoes to expand into other categories.

With strawberries or any other crops, if you can handle them delicately, then it helps with longer shelf life, Lee said.

Lee is optimistic that the simulations in Isaac Sim will not only boost Zordi's performance in harvest, but also let it do other manipulation tasks in other scenarios.

Big picture, Zordi aims to create a fully autonomous farming system that makes farming easy and profitable, with AI recommending sustainable crop-care decisions and robots doing the hard work.

What's really important for us is how do we automate this, and how do we have a thinking AI that is actually making decisions for the farm with a lot of automations, said Lee.
LINK: https://blogs.nvidia.com/blog/zordi-ai-robotics-isaac-omniverse/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

28/05/2026

Amazon MGM Studios, AWS Launch GenAI Creators' Fund

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

AudioShake Launches Copyright Compliance System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Big Blue Marble Advances 5G Broadcast

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Will Must-Carry Make It to NextGen TV?

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Swiss Broadcaster Canal Alpha Streamlines Playout to Deli...

Harmonic (NASDAQ: HLIT) today announced that Swiss broadcaster Canal Alpha has deployed Harmonics award-winning, software-based XOS Advanced Media Processor to ...

28/05/2026

Calrec Scales ImPulseV to Expand Choice in Virtualized Audio Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Berliner Ensemble Upgrades Backstage Infrastructure With...

Riedel Communications today announced that Berliner Ensemble, one of Berlin's five major theater companies, has expanded its backstage communications and te...

28/05/2026

Digital Alert Systems Ed Czarnecki to Speak on Advanced E...

Company's VP Government and International to Address How Broadcasters Can Operationalize Advanced Emergency Information for NextGen TV Digital Alert Syst...

28/05/2026

Radio BGM Upgrades and Futureproofs with DHD SX2 Audio Mi...

Radio BGM (https://radiobgm.org.uk/), Llanellis multiple-award-winning community and hospital radio station, has invested in a DHD SX2 audio mixing console and ...

28/05/2026

Calrec Scales ImPulseV to Empower Broadcasters with Great...

Further strengthening its virtualisation strategy to fully support broadcasters as they enter a new broadcast age, Calrec announces an expansion to its ImPulseV...

28/05/2026

NAB, MPA and NCTA Defend Current TV Ratings System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Amazon MGM Studios, AWS Launch the GenAI Creators' Fund

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

AudioShake Launches New Copyright Compliance System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

ITV Studios Deploys Cuez Live Production Platform

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

ACT Entertainment Introduces Green Hippo Estuary Series a...

Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform engineered for the scale, sp...

28/05/2026

ZEISS Introduces Panoptes 65 Cinema Lenses at Cine Gear E...

First Hands-On Opportunity at Universal Studios Lot, June 5-6 Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...

28/05/2026

Wooden Camera Releases New Accessories for Blackmagic URS...

Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...

28/05/2026

Six films, one unmissable collection. First Facts documentaries debut on 10 Streaming

Six films, one unmissable collection. First Facts documentaries debut on 10 Stre...

28/05/2026

Emma Watkins brings all-new Emma's Dance Club to ABC Kids

Emma Watkins brings all-new Emma's Dance Club to ABC Kids 28 May 2026 Emmas Dance Club. Image credit: Sarah Wilson. The ABC, Screen Australia and Screen N...

28/05/2026

Cool Concentric Text for Cavalry

Cool Concentric Text for Cavalry Simon Ubsdell May 27, 2026 0 Comments In this tutorial I'll show you how to make this popular text effect that is...

28/05/2026

Wild Conamara, a major two-part natural history documentary series, airs this week on RT

RT presents Wild Conamara, a two-part natural history documentary that brings a...

28/05/2026

The Name's Gaming Cloud Gaming: 007 First Light' Launches on GeForce NOW

License to stream, shaken and stirred. GeForce NOW is dialing up the espionage with the launch of 007 First Light, letting members slip into James Bond's r...

28/05/2026

NVIDIA Research Advances Robotics From Simulation to the Real World

Robotics is entering a new phase: moving from controlled demos and scripted automation toward generalizable, reliable embodied autonomy in the real world. At ...

28/05/2026

May 21, 2026

Scripps Research's Skaggs Graduate School awards doctoral degrees to 34th graduating class May 21, 2026 Scripps Research's Skaggs Graduate School of ...

28/05/2026

May 27, 2026

Scripps Research chemist Jin-Quan Yu is named a Fellow of the Royal Society Yu is honored by the U.K.'s national academy of sciences for his work in synthet...

27/05/2026

Telestream Appoints Benjamin Desbois as CEO, Effective July 1

Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...

27/05/2026

FOX MLB Leads Live-Event Categories; ESPN Is Tops Overall at 47th Annual Sports Emmy Awards

ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...

27/05/2026

Matrox Video Marks 50th Anniversary, Announces New Product Launch for June

Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...

27/05/2026

MLB Announces Fan Engagement Initiatives for Americas 250th Anniversary

Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...

27/05/2026

Advanced Systems Group Hires Brian Gross as Account Manager for Audio Team

Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...

27/05/2026

Nielsen Research: Hispanic Fans, Asian Markets Drive Global Soccer Audience Ahead of World Cup 2026

Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...

27/05/2026

ESL FACEIT Group Debuts First Ever Esports Vertical Stream Co-Developed With TikTok

ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...

27/05/2026

Two Weeks Away: FIFA Outlines Production Plans for Highly Anticipated North American-Based World Cup

FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...

27/05/2026

SVG Students To Watch: Maggie Lynn, Virginia Tech

The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions In t...

27/05/2026

A Global Festival of Football: FOX Sports Illustrates Strategy to Bring Every FIFA Mens World Cup Match to the U.S. Audience

FOX Sports' Mike Davies breaks down the vision for this summer's showcas...

27/05/2026

Top-Tier Storytelling: Host Broadcast Services Works at Capturing the Atmosphere of the FIFA Mens World Cup

HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...

27/05/2026

Matt Gangl & Pete Macheska on FOX MLBs Huge Night and an Unforgettable Postseason Run

FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...

27/05/2026

FOXs Mike Davies and Team on Outstanding Technical Team Win for 2025 World Series

One of the most memorable Postseasons in baseball history would have had no memo...

27/05/2026

NBC Sports Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...

27/05/2026

Prime Videos John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

27/05/2026

Countdown to FIFA World Cup 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

With the Opening Match just over two weeks away, the entire sports-production-te...

27/05/2026

Spotify Brings Long-Form Magazine Articles to Audio

Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...

27/05/2026

Podcast Clips Make Your Favorite Moments Easier to Save and Share

The best podcast moments deserve more than just a mental note. That's why today, we're making those moments easier to save and share with clips. Whethe...

27/05/2026

Spotify and Netflix Partner With Jay Shetty to Bring On Purpose' to Video Across Both Platforms

On Purpose is one of the most popular podcasts in the world, known for conversat...

27/05/2026

Olivia Rodrigo Brings Billions Club Live to Barcelona: Watch the Concert Film Now

On May 8, 1,500 of Olivia Rodrigo's top fans gathered in Barcelona's Tea...