Sony Pixel Power calrec Sony

Taste of Success: Zordi Plants AI and Robotics to Grow Flavorful Strawberries Indoors

26/11/2024

With startup Zordi, founder Gilwoo Lee's enthusiasm for robotics, healthy eating, better produce and sustainable farming has taken root.

Lee hadn't even finished her Ph.D. in AI and robotics at the University of Washington when investors seeded her ambitious plans for autonomous agriculture. Since researcher-turned-entrepreneur Lee founded Zordi in 2020 with Casey Call, formerly head grower at vertical farming startup Plenty, the robotic grower of strawberries has landed its fruits in Wegmans and is now expanding with partner farms in New Jersey and California.

The most rewarding part is that the fruits you get taste amazing, said Lee. You're able to consistently do that throughout the cycle of the plant because you are constantly optimizing.

The company has two types of robots within its hydroponic operations. One is a scouting robot for gathering information on the health of plants using foundational models. The other is a harvesting robot for delicately picking and placing fruits and handling other tasks.

Zordi, whose engineering team is based outside Boston, has farms in southern New Jersey and western New York. The company uses NVIDIA GPUs in the cloud and on desktops for training everything from crop health models to those for fruit picking and assessing fruit quality.

Lee aims to deploy autonomous greenhouse systems globally to support regional markets, cutting down on the carbon footprint for transportation as well as providing fresher, better-tasting fruits grown more sustainably.

Having operated greenhouses in New York and New Jersey for two years, the company recently formed partnerships with greenhouse farms in New Jersey and California to meet growing demand.

Zordi is bringing NVIDIA accelerated AI automation to indoor growing that in many ways is parallel to developments in manufacturing and fulfillment operations.

Adopting Jetson for Sustainable Farming, Energy Efficiency Zordi is building AI models and robots to enable sustainable farming at scale. It uses NVIDIA Jetson AGX Orin modules for testing out gathering sensor data and running its models to recognize the health of plants, flowers and fruits, early pest and disease symptoms, and the needs for hydration and nutrition, as well as light and temperature management.

Jetson's energy efficiency and the availability of low-cost, high performance cameras from NVIDIA partners are attractive attributes for Zordi, said Lee. The company runs several cameras on each of its robots to collect data.

Jetson opens up a lot of lower-cost cameras, said Lee. It lets us play with different cameras and gives us better battery management.

With its scouting and harvesting robots, Zordi also aims to address a big issue farms worldwide complain about: a labor shortage that affects operations, leaving fruits and vegetables sometimes unattended and unharvested altogether.

Zordi is planning to scale up its growing operations to meet consumer demand. The company expects that it can do more with AI and robotic automation despite labor challenges.

We want our harvesting robots to do more dexterous tasks, like pruning leaves, with the help of simulation, said Lee.

Omniverse Isaac Sim and Digital Twins to Boost Operations Zordi is looking at how to boost its indoor growing operations with AI much like industrial manufacturers do, using Isaac Sim in Omniverse for simulations and digital twins to optimize operations.

The company's software platform for viewing all the data collected from its robots' sensors provides a live dashboard with a spatial map. It offers a real-time view of every plant in its facilities so that it's easy to monitor the production remotely.

What's more, it analyzes plant health and makes optional crop care recommendations using foundational models so that inexperienced farm operators can manage farms like experts.

We're literally one step away from putting this all into Isaac Sim and Omniverse, said Lee, whose Ph.D. dissertation covered reinforcement learning and sim-to-real.

Zordi is working on gripping simulations for strawberries as well as for cucumbers and tomatoes to expand into other categories.

With strawberries or any other crops, if you can handle them delicately, then it helps with longer shelf life, Lee said.

Lee is optimistic that the simulations in Isaac Sim will not only boost Zordi's performance in harvest, but also let it do other manipulation tasks in other scenarios.

Big picture, Zordi aims to create a fully autonomous farming system that makes farming easy and profitable, with AI recommending sustainable crop-care decisions and robots doing the hard work.

What's really important for us is how do we automate this, and how do we have a thinking AI that is actually making decisions for the farm with a lot of automations, said Lee.
LINK: https://blogs.nvidia.com/blog/zordi-ai-robotics-isaac-omniverse/...
See more stories from nvidia

More from Nvidia

30/09/2026

From Training to Production, NVIDIA and CoreWeave Close the Loop on Agentic AI

Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...

24/09/2026

How Open Science Can Help Researchers Prepare for the Next Pandemic

When COVID-19 emerged, scientists had a crucial advantage: Decades of prior research on coronaviruses meant they understood the virus' key proteins well eno...

24/09/2026

Contain the Chaos: CONTROL Resonant' Launches on GeForce NOW

A warped Manhattan is waiting in the cloud this week. Remedy Entertainment's CONTROL Resonant brings Dylan Faden's extraordinary abilities and a paranat...

23/09/2026

Sakeena Fiza Helps NVIDIA Hardware Succeed at Scale

When Sakeena Fiza describes her work as a validation engineer at NVIDIA, she does so in terms more befitting a detective story than a world-class engineering la...

22/09/2026

At AI Day Singapore, NVIDIA and Partners Showcase AI Advancements Across Southeast Asia

NVIDIA AI Day Singapore, which takes place Sept. 22-23 at the Raffles City Conve...

22/09/2026

NVIDIA Isaac ROS 5.0 Advances Agentic, Open Source Robotics Development

To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...

21/09/2026

Why Deploying Physical AI at Scale Demands Safety at Every Layer

Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...

21/09/2026

From Enablement to Execution, Egypt's AI Ecosystem Reaches Production Scale

Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...

21/09/2026

NVIDIA Launches DSX Ready to Qualify Power and Cooling Products for AI Factories

Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...

21/09/2026

AI Security Is an Engineering Problem - How to Solve It at Every Layer of the Agent Stack

AI security is an engineering problem. That means defined security requirements,...

21/09/2026

5 Companies Using NVIDIA AI for Clean Energy

Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...

17/09/2026

Cute Critters Come to the Cloud: Aniimo' Launches on GeForce NOW

A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...

16/09/2026

NVIDIA Vera Rubin NVL72 Delivers Leading Performance in MLPerf Inference v6.1 Debut

System performance, efficient infrastructure scaling and continuous software opt...

16/09/2026

Emerald AI, Google and NVIDIA Launch Alliance to Advance Flexible AI Data Centers

AI factories are the infrastructure of the intelligence era. Scaling them respon...

15/09/2026

From Megawatts to Tokens: How NVIDIA Maximizes AI Factory Production

On a sweltering August evening in Silicon Valley, as the sun dropped and air conditioning loads spiked, Silicon Valley Power sent a signal to an AI factory to a...

15/09/2026

Now We Can Know Everything and Do Anything,' Jensen Huang Says at Dreamforce

Know everything. Do anything. That was the message NVIDIA founder and CEO Jensen Huang brought to Salesforce Dreamforce Tuesday, joining CEO Marc Benioff onsta...

15/09/2026

University of Manchester Uses NVIDIA Earth-2 to Forecast Air Pollution Across the UK

Air pollution is a serious public health risk, contributing to an estimated 30,0...

14/09/2026

Perplexity Portable Computer Is Now Available on Windows, Powered by NVIDIA RTX

As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device. Portable Computer is a ...

10/09/2026

Physical AI Takes the Wheel: How the World's Robotaxi Leaders Are Building With NVIDIA Technologies

The global robotaxi market - physical AI's first commercial breakthrough - i...

10/09/2026

Skild AI Taps NVIDIA Physical AI to Teach Robots New Tasks From a Single Video

Manufacturing floors, warehouses and production lines rarely stay fixed - tasks change, layouts shift and new products arrive, and most robots can't keep up...

10/09/2026

Boots on the Ground: WARDOGS' Goes All Out on GeForce NOW at Early-Access Launch

Gear up: The latest PC games and major updates are ready to play on GeForce NOW ...

10/09/2026

d-Matrix Adopts NVIDIA NVLink Fusion for Rack-Scale XPU Deployment

AI inference chipmaker d-Matrix today announced it will use NVLink Fusion to connect its next-generation Raptor XPUs to NVIDIA's AI infrastructure platform ...

09/09/2026

NVIDIA Brings Real-Time AI to Broadcast, Sports and Global Streaming at IBC

At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...

03/09/2026

Sparks Fly: NVIDIA Accelerates Local AI at IFA 2026

Frontier intelligence is going local. At IFA 2026, NVIDIA, Microsoft and its partners are teaming up to provide faster inference and new tools that make agents ...

03/09/2026

NBA 2K27' With NVIDIA DLSS 5 Leads 26 New Games Coming to GeForce NOW

September is here with 28 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...

01/09/2026

NVIDIA and CrowdStrike Strengthen Agentic Cybersecurity Frontier

We're at an inflection point in cybersecurity, Jensen Huang told a sold-out crowd at CrowdStrike's Fal.Con 2026 in Las Vegas Tuesday. Attacks are now a...

27/08/2026

GeForce NOW Gives Gamers More Ways to Play at Gamescom 2026

NVIDIA's Gamescom announcements are revealing what's next for GeForce NOW, with new ways to play, more supported devices and platforms, and even more bi...

26/08/2026

NVIDIA NVLink Fusion Expands With NVHBM Custom High-Bandwidth Memory

The next wave of AI is placing new demands on infrastructure. As AI agents and trillion-parameter workloads become mainstream, the performance of AI infrastru...

25/08/2026

Leading Publishers Bring Blockbuster PC Games and Technology to NVIDIA RTX Spark

NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...

24/08/2026

Up to 30x More Work Per Watt: NVIDIA Vera Rubin NVL72 Sets a New Efficiency Standard for AI Agents

According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...

24/08/2026

With Groq 3 LPX in Full Production, NVIDIA Extends Vera Rubin Inference for Agents

The next era of AI inference won't be defined by a single breakthrough chip,...

24/08/2026

How XPUs Meet a World-Class AI Factory

To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...

20/08/2026

Bring the Fire: Play Games on GeForce NOW With New Firefox Browser Support

It's a new way into the cloud. GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...

14/08/2026

Universitas Gadjah Mada, Indosat and NVIDIA Open Indonesia's First University AI Center to Develop Local AI Talent

Indonesia is taking charge of its AI future. This week, the Ministry of Communi...

13/08/2026

Class Is in Session: GeForce NOW Levels Up Linux, Chromebooks and More

GeForce NOW is giving cloud gaming an extra-credit upgrade just in time for back-to-school season. The native Linux app for GeForce NOW is officially out of be...

12/08/2026

NVIDIA CEO Tops Glassdoor's 2026 List of Best CEOs

NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026. In the just-released ranking, recognition is earned directly fr...

11/08/2026

NVIDIA AI Factory Compute Is Becoming an Investable Asset Class

We announced partnerships with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to establish independent financing platforms designed to mobiliz...

11/08/2026

Why Scaling AI Compute Performance Requires a New Power Architecture

Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...

11/08/2026

NVIDIA Nemotron 3.5 Lightning and NeMo Switchyard Deliver Faster, Smarter, More Efficient Agentic AI

As AI shifts from chatbots to autonomous agents, open models are serving market ...

11/08/2026

NVIDIA and Local AI Community Fuel Open Source Models and Intelligent Agents

The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally. Throughout Au...

08/08/2026

Firebird Launches CIS Region's Largest AI Factory in Armenia

The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...

06/08/2026

Into the Omniverse: How Open World Models Push the Frontier of Physical AI

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...

06/08/2026

GeForce NOW Shakes Up August With 26 New Games

August is here, bringing 26 new games for GeForce NOW members. Command the seas in World of Warships: Legends and discover what's next in the GeForce NOW ...

04/08/2026

As AI Increases Demands on Memory, Storage Steps Up

Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory. But rising needs aren't me...

04/08/2026

NVIDIA Alpamayo 2 Super, the Frontier Open Model for Robotaxis and Autonomous Vehicles, Now Available for Commercial Use

For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...

04/08/2026

AI Leaders Propose SAFE Guidelines for Cybersecurity Transparency

Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...

30/07/2026

Best in Class: Stream PC Games and Study on the Same Laptop With GeForce NOW

Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all. With cloud gaming, everyday laptops used for clas...

28/07/2026

Powerful Compute So Compact, It's Clutch - Build AI in Your Hand With NVIDIA Jetson

As a discerning AI investor who values style and substance, Sarah Guo knows this...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...