
Video Games Round Out the Entertainment Package
Andy Marken April 19, 2024
0 Comments
By this, I take it you think everybody is who they say they are. - Evelyn Salt, Salt, Sony, 2010
Say the word entertainment and immediately you think of blockbuster movies in theaters or studios/streamers stuffing a continuing stream of great content into their libraries to ensure you don't drop them for someone else.
So why would the people in the hallowed halls of US government get all upset because Microsoft wanted to acquire a lowly video game company (Activision Blizzard) for the mindboggling sum of $68.7B?
Of course that didn't phase Disney who laid down their $1.5B bet with Epic Games that will enable them to share IP (intellectual property) and more.
Jeez, let's see:
The global box office hit $32B last year
The streaming video market is set to hit $108.5B this year
The video game market is set to hit $282.3B this year
Ten of the 2023 blockbusters of 2023 were based on video game IP (yes, and one on a doll)
You mean the stuff you played as a kid is actually more popular?
Well, we have a couple of friends who can't get enough movies/shows as long as they aren't bladder-bustin' three hours long.
However, taking on how a six-hour gaming session is a good warm-up.
No, we don't ask them if they take periodic breaks because some things are just personal.
The point is, the video gaming is big business.
Microsoft's game division and Activision each rack up huge dollars from folks who pit themselves against enemies of every shape/side and situation that push them to the limits.
Given a few hours or a days' rest and they're ready to enter the realm again. Put the gaming giants together and they make more than all of the US movie houses combined.
Industry Shuffle - With Microsoft's acquisition of Electronic arts, they moved to being a strong number two provider in the video game industry. The shift to mobile and streaming games will provide growth for everyone.
No, they're not as big as China's Tencent; but after lobbing off two thousand jobs, they make even more money.
And to prove that game IP (intellectual property) is good for things other than playing with, Disney dropped a cool $1.5B on Epic Games to ensure they could get an inside track on really cool movies and maybe just maybe beef up their gaming activities..
Yeah they know!
Folks don't just play a game once and move on to the next big hit, they come back for more and more and more.
The industry is dramatically different from the days when we worked with Tamriel's Atari. Back then, you sold a game system then sold box after box of pretty good games.
Cutting Back - Best Buy and nearly every entertainment software reseller have quit selling video game and movie packages as producers and consumers turn to online sales.
Today, 70 percent of the game sales are digital, which is probably why big box stores like Best Buy emptied their shelves.
And while they were at it, they dumped the movie DVDs because well, we stream our entertainment all of it.
Streaming is just too convenient!
But gaming is different from films/shows.
First of all, streaming video is a fairly passive activity. The most activity, excitement, anxiety you experience is popping fresh popcorn and searching from one service to another until you finally settle on something/anything to watch.
With games, it's the whole range of activity/experience, depending on whether you're playing single-person contests, MMOGs (massive multiplayer online games) or puzzles.
Good for You - There was a time when people said spending volumes of time in front of the screen playing video games would ruin you; but today, healthcare professionals are saying video game play may be beneficial.
Entertainment has to be good.
Our gamer friends critique their games on the plot, characters, content flow, weapon/tool selection, challenges/options and outcomes of some actions/decisions over others.
Or, as one dedicated gamer explained to us after wrapping up a gaming session:
Very moving story and emotional, depending on your decisions. And it's cool to actually interact with ST tech on a Federation starship.
Voice acting is stellar.
Graphics are fair and good enough.
Being your own director (making choices that impact the relationship with your fellows) is great although it doesn't really affect the storytelling.
Playing as two protagonists (2nd female officer and male engineer) really adds to the overall immersion
Overall, 7.5 / 10 and well worth playing IMO
Our gamers, our son and members of the healthcare community even say video games are good for you.
They're great for stress relief/escapism, productively fill spare time, are good for manual dexterity, brain exercise, problem solving, improves vision (especially peripheral vision) and gives you a sense of accomplishment or at least adds to your perseverance level.
And, if you're playing a multi-player game, it's a great way to socialize, gives a sense of community and mutual accomplishment.
That's better than becoming one with your couch for three plus hours or going from social media video to social media video watching people do dumb tricks or pimping some product/service or worse getting drug into some deep/dark/sinister rabbit hole.
There's certainly something convenient about being able to go to a gaming site, pick up the latest version of a game, pay for it/download it and play it forever.
O.K., technically you don't own the game you purchased - read the user's agreement in small, small type - because when they tell you they're going to quit supporting your version or de-list a game, you have no recourse.
Of course, there are winds of change even in the video game i
North America Stories
05/08/2026
Advertisers invested $53.6 million in the retirement sector in the last 12 month...
05/08/2026
Nielsen CMI and Ad Intel data reveals who's visiting IKEA, where else they s...
05/08/2026
Media buyers and sellers can now compare deduplicated campaign reach across computer, mobile, connected TV and linear TV across all measurable CTV publishers in...
05/08/2026
Stranger Things' Leads All Streaming Titles with 23.3 Billion Minutes in Fir...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...
05/08/2026
XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace
Se...
05/08/2026
Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s
Brie Clayton August 4, 2026
0 Comments
Every match of world's largest youth rugby...
05/08/2026
Chris Fitzgerald to Head TDC's Experiential Growth
Brie Clayton August 4, 2026
0 Comments
Technical Direction Company promotes Chris Fitzgerald to...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...
05/08/2026
KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...