Sony Pixel Power calrec Sony

Video Games Round Out the Entertainment Package

20/04/2024

Video Games Round Out the Entertainment Package

Andy Marken April 19, 2024

0 Comments

By this, I take it you think everybody is who they say they are. - Evelyn Salt, Salt, Sony, 2010

Say the word entertainment and immediately you think of blockbuster movies in theaters or studios/streamers stuffing a continuing stream of great content into their libraries to ensure you don't drop them for someone else.

So why would the people in the hallowed halls of US government get all upset because Microsoft wanted to acquire a lowly video game company (Activision Blizzard) for the mindboggling sum of $68.7B?

Of course that didn't phase Disney who laid down their $1.5B bet with Epic Games that will enable them to share IP (intellectual property) and more.

Jeez, let's see:

The global box office hit $32B last year

The streaming video market is set to hit $108.5B this year

The video game market is set to hit $282.3B this year

Ten of the 2023 blockbusters of 2023 were based on video game IP (yes, and one on a doll)

You mean the stuff you played as a kid is actually more popular?

Well, we have a couple of friends who can't get enough movies/shows as long as they aren't bladder-bustin' three hours long.

However, taking on how a six-hour gaming session is a good warm-up.

No, we don't ask them if they take periodic breaks because some things are just personal.

The point is, the video gaming is big business.

Microsoft's game division and Activision each rack up huge dollars from folks who pit themselves against enemies of every shape/side and situation that push them to the limits.

Given a few hours or a days' rest and they're ready to enter the realm again. Put the gaming giants together and they make more than all of the US movie houses combined.

Industry Shuffle - With Microsoft's acquisition of Electronic arts, they moved to being a strong number two provider in the video game industry. The shift to mobile and streaming games will provide growth for everyone.

No, they're not as big as China's Tencent; but after lobbing off two thousand jobs, they make even more money.

And to prove that game IP (intellectual property) is good for things other than playing with, Disney dropped a cool $1.5B on Epic Games to ensure they could get an inside track on really cool movies and maybe just maybe beef up their gaming activities..

Yeah they know!

Folks don't just play a game once and move on to the next big hit, they come back for more and more and more.

The industry is dramatically different from the days when we worked with Tamriel's Atari. Back then, you sold a game system then sold box after box of pretty good games.

Cutting Back - Best Buy and nearly every entertainment software reseller have quit selling video game and movie packages as producers and consumers turn to online sales.

Today, 70 percent of the game sales are digital, which is probably why big box stores like Best Buy emptied their shelves.

And while they were at it, they dumped the movie DVDs because well, we stream our entertainment all of it.

Streaming is just too convenient!

But gaming is different from films/shows.

First of all, streaming video is a fairly passive activity. The most activity, excitement, anxiety you experience is popping fresh popcorn and searching from one service to another until you finally settle on something/anything to watch.

With games, it's the whole range of activity/experience, depending on whether you're playing single-person contests, MMOGs (massive multiplayer online games) or puzzles.

Good for You - There was a time when people said spending volumes of time in front of the screen playing video games would ruin you; but today, healthcare professionals are saying video game play may be beneficial.

Entertainment has to be good.

Our gamer friends critique their games on the plot, characters, content flow, weapon/tool selection, challenges/options and outcomes of some actions/decisions over others.

Or, as one dedicated gamer explained to us after wrapping up a gaming session:

Very moving story and emotional, depending on your decisions. And it's cool to actually interact with ST tech on a Federation starship.

Voice acting is stellar.

Graphics are fair and good enough.

Being your own director (making choices that impact the relationship with your fellows) is great although it doesn't really affect the storytelling.

Playing as two protagonists (2nd female officer and male engineer) really adds to the overall immersion

Overall, 7.5 / 10 and well worth playing IMO

Our gamers, our son and members of the healthcare community even say video games are good for you.

They're great for stress relief/escapism, productively fill spare time, are good for manual dexterity, brain exercise, problem solving, improves vision (especially peripheral vision) and gives you a sense of accomplishment or at least adds to your perseverance level.

And, if you're playing a multi-player game, it's a great way to socialize, gives a sense of community and mutual accomplishment.

That's better than becoming one with your couch for three plus hours or going from social media video to social media video watching people do dumb tricks or pimping some product/service or worse getting drug into some deep/dark/sinister rabbit hole.

There's certainly something convenient about being able to go to a gaming site, pick up the latest version of a game, pay for it/download it and play it forever.

O.K., technically you don't own the game you purchased - read the user's agreement in small, small type - because when they tell you they're going to quit supporting your version or de-list a game, you have no recourse.

Of course, there are winds of change even in the video game i
LINK: https://creativecow.net/video-games-round-out-the-entertainment-packag...
See more stories from creativecow

North America Stories

09/07/2026

Hong Kong Jockey Club Expands Intercom Infrastructure Wit...

Riedel Communications today announced that the Hong Kong Jockey Club (HKJC), one of Asia's most prestigious horse racing organizations, has significantly up...

09/07/2026

Game Creek Video Switches On Next-Gen Production with K-F...

Leading North American mobile production facility provider standardizes on Grass Valley's fully IP-native K-Frame production switchers for its fleet of next...

09/07/2026

Miri Introduces Self-Service Cellular Data and SIM Card M...

Miri Technologies Inc. is rolling out a new online portal that provides customers and resellers with self-serve management tools and usage analytics for the com...

09/07/2026

Beeble Introduces AI-Driven SwitchHDR Converter

Share Copy link Facebook X Linkedin Bluesky Email...

09/07/2026

DP Aakash Subramaniam Chooses ZEISS Supreme and Nano Prim...

Cinematographer Aakash Subramaniam, WICA faced a conceptual challenge: how could he make a film about dying that doesn't feel like one? The film, Our Weird...

09/07/2026

GeForce NOW Turns Up the Heat With New GeForce RTX 5080-Powered Toronto Server

This GFN Thursday brings more games, more power and more ways to play on GeForce NOW. The cloud gaming service is expanding with a new GeForce RTX 5080-powere...

08/07/2026

Aqueduct Racetrack Goes Silent

The end of the Big A' marks the demise of one more iconic sports venue and its signature sound After 132 years as one of the preeminent horse-racing track...

08/07/2026

Memphis Athletics, Learfield Continue Long-Term Partnership

Memphis Athletics and Learfield have signed a long-term renewal to their 25-year relationship, which sees Learfield's Tiger Sports Properties continue repre...

08/07/2026

T-Mobile Brings ABS Challenge System, 5G Batting Practice Cams to 2026 MLB All-Star Game in Philadelphia

MLB All-Star Week returns to Philadelphia for the first time in 30 years as Amer...

08/07/2026

SVG Enterprise Launches Inaugural Enterprise Video Summit, Oct. 19 in New York

Former Wall Street Video event expanded to include all Enterprise sectors SVG Enterprise has announced the inaugural Enterprise Video Summit, taking place Oct....

08/07/2026

Wrigley Field Revamp: Chicago Cubs Upgrade LED Videoboards To Match New 1080p Control Room

An offseason project enhanced eight video displays around the venue in time for ...

08/07/2026

A Beacon on Biscayne Bay: Miami Heat Reflect on Ambitious Renovation at SVG Venues & Teams Summit

Kaseya Center has a ton of new features that weren't available to the indust...

08/07/2026

FIPRESCI Establishes Jury at Sundance Film Festival

The International Federation of Film Critics (FIPRESCI) and the Sundance Film Festival are pleased to announce the establishment of a FIPRESCI jury beginning wi...

08/07/2026

Fox TV Stations Bypass Satellite for Live Game Show Run

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Fox Television Stations Extreme Reach and LTN Bring Live...

Collaboration demonstrates how managed IP distribution and cloud-based syndication workflows can support live television at national scale Fox Television Stati...

08/07/2026

New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI for live productions

New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI fo...

08/07/2026

Did You Know? Redshift for Cinema 4D: The Power of the Distance Node

Did You Know? Redshift for Cinema 4D: The Power of the Distance Node Marc Potocnik July 8, 2026 0 Comments The Did You Know? Redshift for Cinema 4D ...

08/07/2026

LARA Wizard Touchpanel gets major configuration upgrade

Lightware is introducing the biggest update yet to the LARA Wizard Touchpanel configuration experience, designed to help integrators work faster while deliverin...

08/07/2026

DMC Production Reimagines Live OB with Calrec

DMC Production has turned to Calrec in its quest to redefine outside broadcasting with a flexible approach to live production that reverse engineers the convent...

08/07/2026

FCC Probe of 'The View' Racks Up 77,611 Comments

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

NAB Releases New Radio and TV Station Self-Inspection Guides

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Systems

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Reel FX Animation Adopts Foundrys Flix on Doctor Dolittle...

Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...

08/07/2026

NVIDIA Nemotron Achieves Benchmark-Leading Performance With LangChain Deep Agents Harness

NVIDIA Nemotron 3 Ultra is offering leading performance at lower cost than top c...

07/07/2026

HAND Issues Persistent Digital IDs to 50 Top 2026 MLB Draft Prospects

The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...

07/07/2026

Cisco and McLaren Mastercard Formula 1 Team Extend Technology Partnership

Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...

07/07/2026

LucidLink Announces Enhanced Integration with Adobe Frame.io

LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...

07/07/2026

Chyron Appoints Ahmed Magd as Middle East Sales Director

Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...

07/07/2026

Leader Electronics T&M Equipment Used in Live Broadcast of Pope Leo XIVs Visit to Sagrada Famlia

Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...

07/07/2026

eCLUTCH Secures EMEA and MENA Broadcast Rights for Esports World Cup 2026

eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...

07/07/2026

Riedel and ARRI Support Cinematic Live Production at Eurovision Song Contest 2026

Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...

07/07/2026

ARRI Releases ALEXA 35 Live Xtreme With High-Frame-Rate SDI Output for Live Production

ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...

07/07/2026

IBC 2026: LiveU To Exhibit With LU900Q, Sony Integration, EcoSystem Expansion

LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...

07/07/2026

Peacock Advances Spanish-Language World Cup Streaming With Visin de Campo, Dolby Vision, Real-Time Highlights

Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...

07/07/2026

Australian Rugby League Commission Secures $5.3 Billion Media Rights Deal with Foxtel, Nine, and Sky NZ

The Australian Rugby League Commission (ARLC) has announced a seven-year media r...

07/07/2026

BYUtv Partners With Big 12 for Football Media Days Production

Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms The season for Football Media Days is here, and the Big ...

07/07/2026

Rogers To Become 100% Owner of Maple Leaf Sports & Entertainment

Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...

07/07/2026

Mobile TV Groups Nick Garvin on Success of MTVG Production Platform at New Mountain Media Center

End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...

07/07/2026

SVG Executive Perspectives 2026: Industry Leaders Discuss Biz and Tech Trends for the Year Ahead

Sports-production-tech experts sound off on the state of the industry...

07/07/2026

New Nielsen data shows Kiwis' wellbeing is shaped by fitness, finance and mental health

New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...

07/07/2026

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...

07/07/2026

DAS Disputes Wiegels 3.0 EAS Limitations

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LiveU to Showcase Q Era Innovations at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LucidLink Unifies Adobe Frame.io, Enterprise Storage

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

ARRI Introduces ALEXA 35 Live Xtreme Camera

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Riedel and ARRI Bring Cinematic Live Production to the Eu...

Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...

07/07/2026

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...

07/07/2026

Disagreements Abound Over the Adequacy of C-Band Replacements

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Cameras Become More Connected to Production Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

NFL on TV: Time to Move the Regulatory Goal Posts?

Share Copy link Facebook X Linkedin Bluesky Email...