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The Festival of Malaga advances in its positioning as a benchmark for the industry event

20/09/2017

The Festival of Malaga advances in its positioning as a benchmark for the industry event MAFF, M laga Festival Fund & Coproduction Event, ser uno de los proyectos estrella de la nueva zona de Industria del Festival de M laga

El Festival de M laga fue creado en 1998 por el Ayuntamiento de la ciudad con el objetivo de favorecer la difusi n y promoci n de la cinematograf a espa ola, acogiendo el encuentro de sus diversos sectores profesionales y potenciando su desarrollo as como su comercializaci n internacional . Ahora, el Festival se proyecta a n m s hacia el mundo iberoamericano al entender lo espa ol' como un espacio de confluencia cultural, como un marco de encuentro y desarrollo para m s de una veintena de pa ses, con 580 millones de personas unidas por una lengua y cultura comunes, por una identidad que nos acerca y dimensiona en el mbito internacional.

But, along with the integration of the Ibero-American world, the Festival de M laga progresses well in its positioning as a benchmark in the area of Audiovisual industry event. On this occasion, have been maintained in recent months - especially in the European Film Market in Berlin, and the March du Film, Cannes - various meetings with Latin American film institutes, international funds and other actors in the audiovisual sector, which has enabled close important deals with the Latin American audio-visual co-production.

Fruto de este trabajo de posicionamiento industrial y con el objetivo de hacer m s eficiente su gesti n, el Festival ha creado una Zona de Industria que engloba un conjunto de eventos dise ados para fortalecer las producciones cinematogr ficas iberoamericanas. El MAFIZ (M laga Festival Industry Zone) est constituido por seis eventos que promueven la Financiaci n, Coproducci n, Distribuci n y Venta del cine en espa ol, todo ello desde el apoyo e impulso al nuevo talento audiovisual latinoamericano en su consideraci n de objetivo transversal para esta amplia rea industrial. Un proyecto que cuenta, adem s, con el patrocinio y apoyo de FIPCA (Federaci n Iberoamericana de Productores Cinematogr ficos y Audiovisuales) desde la consideraci n del valor estrat gico de este evento para el audiovisual iberoamericano.

Como n cleo central del MAFIZ se sit an los Spanish Screenings M laga de Cine, evento coorganizado con FAPAE, que, contando con la colaboraci n de ICEX, ICAA, EGEDA y Junta de Andaluc a, se dise a como plataforma internacional de venta y promoci n del cine en espa ol. A este se une un evento de nueva creaci n, el MAFF - M laga Festival Fund & Coproduction Event, un espacio de Industria que permitir a los productores latinoamericanos encontrarse y presentar sus proyectos a los responsables de los Fondos Internacionales y productores de Espa a y resto de Europa. Un evento nico que dar la oportunidad de conocer las l neas editoriales de estos Fondos, as como sus aspectos financieros y modalidades de aplicaci n.

Para ello se ha resuelto generar un espacio de comunicaci n, que permita facilitar el di logo entre productores de cine de largometraje latinoamericanos y europeos, en una instancia de encuentro de coproducci n y de mercado. Un encuentro que propicie el crecimiento art stico de los proyectos, la coproducci n internacional y aumente sus posibilidades de financiaci n y que en forma in dita concentrar a las principales fondos de financiaci n que existen a nivel internacional, en un solo lugar, la ciudad de M laga.

El MAFIZ se completa con otros cuatro proyectos: Latinamerican Focus (un encuentro bilateral entre Espa a y un pa s latinoamericano con el objetivo de reforzar el networking y las coproducciones de las empresas productoras de ambos pa ses); M laga Docs (encuentro de an lisis y reflexi n en torno al documental, donde los profesionales m s importantes de este g nero se re nen para compartir su mirada sobre el cine documental latinoamericano); M laga Work in progress (destinado a impulsar la financiaci n de pel culas en fase de producci n para favorecer su finalizaci n y distribuci n internacional); y M laga Talent (que pretende fomentar el conocimiento de equipos profesionales y construir sinergias creativas son sus objetivos .

El Festival de M laga celebrar su 21 edici n del 13 al 22 de abril de 2018, en la que el MAFIZ se convertir en plataforma industrial para la coproducci n y el impulso del nuevo talento iberoamericano.
LINK: http://www.panoramaaudiovisual.com/en/2017/09/20/el-festival-de-malaga...
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