Sony Pixel Power calrec Sony

Digitalization: A Game Changer for the Auto Industry

14/02/2024

The fusion of the physical and digital worlds is reshaping the automotive industry. NVIDIA's automotive partners are using digitalization to transform every phase of the product lifecycle - evolving primarily physical, manual processes into software-driven, AI-enhanced digital systems.

Watch the video to learn more.

Digitalization: A Game Changer From End to End Kaivan Karimi, global partner strategy lead at Microsoft, observes that companies are achieving huge results from digitizing the physical entity, running simulations and rendering in 3D, whether it's factory automation or modernizing the design and development of the car.

Brian Ullem, vice president of engineering at Capgemini, explains that, with the 30,000 parts that go into a car, it takes approximately five years to develop a vehicle end to end. Instead of building 50 or 100 cars, we can use digitalization to simulate without having to build prototypes. That saves a lot of time and money in the process.

Thomas Mueller, chief technology officer of engineering at Wipro, adds that with digitalization, we are now able to run simulations at a low cost and improve the user experience.

Simulation: Critical for Autonomous Driving Simulation is crucial to the development of autonomous systems, says Ziv Binyamini, CEO of Foretellix. On one hand, you need the real world, but this is highly costly. So you have to complement it with the ability to simulate a virtual world where everything is possible. And then you can, in a very cost-effective way, iterate quickly and ensure the system operates under all of these conditions.

Simulation gives our customers the power to validate their ADAS or autonomous systems virtually - with highly accurate sensors in the camera, lidar and radar domains - without having to rely on actual physical drives, adds Tony Karam, global sales director at Ansys.

Austin Russell, founder and CEO of Luminar, agrees that simulation is absolutely critical for autonomous driving. It's great to see the work that NVIDIA has been doing in that domain, with not just the hardware but also the software.

NVIDIA Omniverse: The Digital-Physical Convergence Software is a new component in the value proposition, notes Walid Negm, chief technology officer of product engineering at Deloitte. The companies that will survive and thrive are going to have to become much more efficient using the digital-physical convergence. The Omniverse experience is going to be important for the automotive sector.

Shiv Tasker, global vice president of engineering at Capgemini, adds that the visualization and production of digital twins relies on an efficient, high-performance infrastructure as well as the platforms that make it easy for customers to adopt the technology.

Omniverse will allow your worldwide team to simultaneously collaborate, says Karimi of Microsoft. Design engineers, migration engineers, test engineers - everybody collaborates simultaneously. That's the power of NVIDIA Omniverse.

Learn more about the NVIDIA DRIVE platform and how it's helping industry leaders redefine transportation.

Join NVIDIA at GTC from March 18-21 in San Jose, Calif., to learn more about digitalization in the automotive industry.
LINK: https://blogs.nvidia.com/blog/auto-digitalization/...
See more stories from nvidia

More from Nvidia

13/10/2026

European Cities Deploy NVIDIA-Powered AI Agents to Run Smarter Urban Operations

Keeping a city running means making decisions that affect residents every day - from when to repair a road to how to use energy more efficiently. Across the EM...

13/10/2026

From Enterprise to Earthshot: UK's Ecosystem Moves From Ambition to Application With NVIDIA

Across industries, the U.K. is putting the full stack to work - and the scale of...

13/10/2026

All Systems Go: Global PC App Ecosystem Ready for NVIDIA RTX Spark

NVIDIA RTX Spark is a new beginning for the PC - a reinvention combining the capabilities of a gaming PC, a creative studio and a personal AI supercomputer into...

12/10/2026

From Earth to Orbit, France's Ecosystem Delivers Agentic Computing at Scale With NVIDIA

Companies in France are deploying agentic computing across industries spanning s...

12/10/2026

OCP Global Summit: Amid Ecosystem Adoption, NVIDIA Opens Vera Rubin Architecture to Help Scale AI Factories Worldwide

As AI factories grow from megawatts to gigawatts, building them takes more than ...

08/10/2026

Into the Omniverse: How Developers Turn Ideas Into Simulations With Frontier AI Agents

Turning a simulation idea into a working application means assembling assets, co...

08/10/2026

Rally Up: Gears of War: E-Day' Launches on GeForce NOW

Gears of War: E-Day leads the charge on GeForce NOW this week, bringing Marcus Fenix and Dom Santiago's first fight against the Locust Horde to the cloud wi...

07/10/2026

NVIDIA, Microsoft Kick Off a New Beginning for Windows PCs with RTX Spark and AI Agents

At a Microsoft event in San Francisco on Wednesday, NVIDIA founder and CEO Jense...

06/10/2026

Why Telecom Operators Are Building Their AI Strategy on Open Models

Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost. Open models give telcos the ability to t...

05/10/2026

From Scan to Treatment Plan, AI Helps Close Breast Cancer's Deadliest Gaps

Breast cancer is the most commonly diagnosed cancer among American women - yet the gaps in care are wide. A majority of women over age 40 skip the recommended a...

02/10/2026

NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI

Local AI is becoming more useful by the token. As AI agents move from experiments into everyday development, increasingly capable open models are shrinking to ...

01/10/2026

How NVIDIA GPUs Help Accelerate OpenAI's GPT-6 Astra Ultrafast

GPT-6 Astra Ultrafast, running on NVIDIA Blackwell GPUs, is available now in the OpenAI API and to eligible ChatGPT Work and Codex users. Accelerated by infer...

01/10/2026

Productive, Durable, Fungible: How NVIDIA AI Factories Maximize Return on Investment

AI factories are built by the megawatt, even by the gigawatt. Each megawatt fact...

01/10/2026

Fall Into 25 New Games on GeForce NOW This October

Spooky season is streaming in. Alongside falling leaves, pumpkin spice and everything nice, 25 new games are joining GeForce NOW throughout October, including s...

30/09/2026

NVIDIA Opens Applications for 2027-2028 Graduate Fellowships With Awards Up to $60,000

Bringing together the world's brightest minds and the latest accelerated com...

30/09/2026

From Training to Production, NVIDIA and CoreWeave Close the Loop on Agentic AI

Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...

24/09/2026

How Open Science Can Help Researchers Prepare for the Next Pandemic

When COVID-19 emerged, scientists had a crucial advantage: Decades of prior research on coronaviruses meant they understood the virus' key proteins well eno...

24/09/2026

Contain the Chaos: CONTROL Resonant' Launches on GeForce NOW

A warped Manhattan is waiting in the cloud this week. Remedy Entertainment's CONTROL Resonant brings Dylan Faden's extraordinary abilities and a paranat...

23/09/2026

Sakeena Fiza Helps NVIDIA Hardware Succeed at Scale

When Sakeena Fiza describes her work as a validation engineer at NVIDIA, she does so in terms more befitting a detective story than a world-class engineering la...

22/09/2026

At AI Day Singapore, NVIDIA and Partners Showcase AI Advancements Across Southeast Asia

NVIDIA AI Day Singapore, which takes place Sept. 22-23 at the Raffles City Conve...

22/09/2026

NVIDIA Isaac ROS 5.0 Advances Agentic, Open Source Robotics Development

To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...

21/09/2026

Why Deploying Physical AI at Scale Demands Safety at Every Layer

Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...

21/09/2026

From Enablement to Execution, Egypt's AI Ecosystem Reaches Production Scale

Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...

21/09/2026

NVIDIA Launches DSX Ready to Qualify Power and Cooling Products for AI Factories

Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...

21/09/2026

AI Security Is an Engineering Problem - How to Solve It at Every Layer of the Agent Stack

AI security is an engineering problem. That means defined security requirements,...

21/09/2026

5 Companies Using NVIDIA AI for Clean Energy

Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...

17/09/2026

Cute Critters Come to the Cloud: Aniimo' Launches on GeForce NOW

A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...

16/09/2026

NVIDIA Vera Rubin NVL72 Delivers Leading Performance in MLPerf Inference v6.1 Debut

System performance, efficient infrastructure scaling and continuous software opt...

16/09/2026

Emerald AI, Google and NVIDIA Launch Alliance to Advance Flexible AI Data Centers

AI factories are the infrastructure of the intelligence era. Scaling them respon...

15/09/2026

From Megawatts to Tokens: How NVIDIA Maximizes AI Factory Production

On a sweltering August evening in Silicon Valley, as the sun dropped and air conditioning loads spiked, Silicon Valley Power sent a signal to an AI factory to a...

15/09/2026

Now We Can Know Everything and Do Anything,' Jensen Huang Says at Dreamforce

Know everything. Do anything. That was the message NVIDIA founder and CEO Jensen Huang brought to Salesforce Dreamforce Tuesday, joining CEO Marc Benioff onsta...

15/09/2026

University of Manchester Uses NVIDIA Earth-2 to Forecast Air Pollution Across the UK

Air pollution is a serious public health risk, contributing to an estimated 30,0...

14/09/2026

Perplexity Portable Computer Is Now Available on Windows, Powered by NVIDIA RTX

As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device. Portable Computer is a ...

10/09/2026

Physical AI Takes the Wheel: How the World's Robotaxi Leaders Are Building With NVIDIA Technologies

The global robotaxi market - physical AI's first commercial breakthrough - i...

10/09/2026

Skild AI Taps NVIDIA Physical AI to Teach Robots New Tasks From a Single Video

Manufacturing floors, warehouses and production lines rarely stay fixed - tasks change, layouts shift and new products arrive, and most robots can't keep up...

10/09/2026

Boots on the Ground: WARDOGS' Goes All Out on GeForce NOW at Early-Access Launch

Gear up: The latest PC games and major updates are ready to play on GeForce NOW ...

10/09/2026

d-Matrix Adopts NVIDIA NVLink Fusion for Rack-Scale XPU Deployment

AI inference chipmaker d-Matrix today announced it will use NVLink Fusion to connect its next-generation Raptor XPUs to NVIDIA's AI infrastructure platform ...

09/09/2026

NVIDIA Brings Real-Time AI to Broadcast, Sports and Global Streaming at IBC

At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...

03/09/2026

Sparks Fly: NVIDIA Accelerates Local AI at IFA 2026

Frontier intelligence is going local. At IFA 2026, NVIDIA, Microsoft and its partners are teaming up to provide faster inference and new tools that make agents ...

03/09/2026

NBA 2K27' With NVIDIA DLSS 5 Leads 26 New Games Coming to GeForce NOW

September is here with 28 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...

01/09/2026

NVIDIA and CrowdStrike Strengthen Agentic Cybersecurity Frontier

We're at an inflection point in cybersecurity, Jensen Huang told a sold-out crowd at CrowdStrike's Fal.Con 2026 in Las Vegas Tuesday. Attacks are now a...

27/08/2026

GeForce NOW Gives Gamers More Ways to Play at Gamescom 2026

NVIDIA's Gamescom announcements are revealing what's next for GeForce NOW, with new ways to play, more supported devices and platforms, and even more bi...

26/08/2026

NVIDIA NVLink Fusion Expands With NVHBM Custom High-Bandwidth Memory

The next wave of AI is placing new demands on infrastructure. As AI agents and trillion-parameter workloads become mainstream, the performance of AI infrastru...

25/08/2026

Leading Publishers Bring Blockbuster PC Games and Technology to NVIDIA RTX Spark

NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...

24/08/2026

Up to 30x More Work Per Watt: NVIDIA Vera Rubin NVL72 Sets a New Efficiency Standard for AI Agents

According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...

24/08/2026

With Groq 3 LPX in Full Production, NVIDIA Extends Vera Rubin Inference for Agents

The next era of AI inference won't be defined by a single breakthrough chip,...

24/08/2026

How XPUs Meet a World-Class AI Factory

To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...

20/08/2026

Bring the Fire: Play Games on GeForce NOW With New Firefox Browser Support

It's a new way into the cloud. GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...

14/08/2026

Universitas Gadjah Mada, Indosat and NVIDIA Open Indonesia's First University AI Center to Develop Local AI Talent

Indonesia is taking charge of its AI future. This week, the Ministry of Communi...