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Step Into the Game IRL With Squid Game Season 3-Inspired Products, Games and Experiences as the Global Phenomenon Returns June 27
Entertainment
25 June 2025
Global
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New items from Netflix Shop, KAWS, PUMA, Pull&Bear, Spirit Halloween, Hot Topic and Primark; re-stocked and returning favorites from Shinsegae, HiteJinro, Lucie Kaas, The Woobles and more
Squid Game: Unleashed is refreshed with all new games and characters, along with new gaming integrations across Fortnite and Roblox
Squid Game: The Experience expands to London, plus a unique partnership with the Tourism Board for Korea
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Prepare to play the game one final time. With the highly anticipated premiere of the third and final season of Squid Game on June 27, Netflix has new and returning merchandise collections, along with gaming integrations that encapsulate the iconic Squid Game arena and allow fans to live like a winner.
A range of inspired-by global and regional products are available now through this summer - from apparel and home items, to collectibles and costumes, along with food and beverage items.
Netflix Shop, PUMA (launching July 10), Primark, Pull&Bear (launching June 27), A ropostale at Liverpool (Mexico), Shinsegae (launching June 27 in Korea), Hot Topic (launching July 1 in the US) and BoxLunch are weaving Squid Game's infamous iconography into everyday apparel and accessories with a competitive twist - new items include loungewear, tracksuits, t-shirts, throw blankets and lifestyle accessories.
KAWS, The Woobles, Lucie Kaas (launching June 27), Artemide and Mattel Creations MEGA Staircase Building Set have new and recently launched collectibles worthy of your piggybank winnings. Suit up with the latest costumes from Spirit Halloween (launching July), and toast to the final game with inspired-by bottles from returning partners HiteJinro soju and Johnnie Walker scotch.
As the stakes rise, fans can also test their skills with the multiplayer party royale game Squid Game: Unleashed, which is introducing new games and characters timed to the climactic finale.
In addition to these exciting launches, the Squid Game universe is expanding across gaming platforms, offering fans new ways to engage and create.
On June 27, along with new themed cosmetics and a Reload map, Squid Game will come to Unreal Editor for Fortnite and Fortnite Creative, enabling creators to build their own twist on the world's most intense playground.
Beginning on July 18, Garena Free Fire players can dive into the thrill of Squid Game-inspired survival challenges through a series of games and wearables in Free Fire's Battle Royale and Clash Squad modes.
Meanwhile, fans can get immersed into Squid Game: The Final Games experience on Roblox featuring mini-games from each season and free series-inspired digital wearable items for players avatars. Over 20 official Netflix items and emotes are available across the experience and the Roblox Marketplace.
Contestants are invited into the game through Squid Game: The Experience, where they can compete in games inspired by the series suspenseful challenges. This global activation is now open in New York City, Seoul, Sydney and its newest location - London, and an all-new battleground will be opening later this year at Netflix House Dallas.
Lastly, Netflix has partnered with the Tourism Board for Korea to offer exclusive tours to Korea, inviting fans from around the world to immerse themselves in the rich culture that inspired the series. Additional Squid Game merchandise is available from the following partners:
Funko Pop! (US)
Bitz Popcorn (Mexico)
Domino's Pizza (Colombia)
Doritos (UK)
Kakao Friends (Korea)
KFC (Spain)
Mattel Creations Monster High Skullector
Mahou (Spain)
New Era (EMEA)
Seara Round Chicken (Brazil)
Yummer's (EMEA)
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