Sony Pixel Power calrec Sony

Mixing Clever: Salsa Sound Embraces the Power of AI in MIXaiR 2.0

22/09/2021

Mixing clever: Salsa Sound embraces the power of AI in MIXaiR 2.0 By Michael Burns

Monday, September 20, 2021 - 10:41

Print This Story

Salsa Sound co-founder and CEO, Rob Oldfield

Regular readers of SVG Europe will be well aware of how innovative technology companies working in sports broadcasting can be, but MIXaiR from Salsa Sound looks likely to set a new bar for live audio and the craft of sound mixing.

When the pandemic caused football games to be played in silent stadiums Salsa Sound came to the rescue of broadcasters with its vCrowd real time virtual crowd atmosphere system, which rightly won plaudits. However, MIXaiR is based on technology that the company has been working on for several years, through academia, R&D, beta versions and a soft launch of the system a year ago.

Our company was founded in 2017, but prior to that we were part of the University of Salford, where we were working on a lot of innovative audio techniques, says co-founder and CEO, Rob Oldfield. In particular we were looking at how to leverage artificial intelligence (AI) to recognise sound events and then create the best possible mix, not based on tracking but just based on what is actually [captured by] those microphones.

Fast forward to the future, next month in fact, and the new version of MIXaiR, an AI-driven system that automatically creates and enhances audio mixes for live broadcast, is set to be released.

MIXaiR 2.0 is jam packed with new features and a much more intuitive, easy to use interface, says Oldfield. The idea for v2.0 is you put all your microphones feeds in and then MIXaiR creates different submixes. So you might have a crowd, a commentary, or a pitch mix or aux in, and MIXaiR will automatically balance the levels between them, apply some processing, then create the best possible mix out of it without any human interaction, other than setting it up in the first place.

Hard tackle

According to Oldfield, the hardest mix, by a country mile, is the pitch mix. Historically, it's such a dynamic process by engineers and difficult to replicate, he explains. To make sure you've always got the nearest microphone active in the mix at any one point, requires constant attention and raising and lowering of faders. It's a really clever balancing act.

Rather like the players whose kicks it tracks, MIXaiR's AI has gone through an extensive training regime. Using machine learning technology, Salsa Sound has been training MIXaiR with many hours of content, microphone recordings and mixes across leagues.

People don't realise how hard it is to mix really well. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing

We know what makes a great mix, says Oldfield. The AI is constantly analysing all of the sounds it is hearing. We tell it what to make of these sound events and it learns what's a kick, what's a whistle, what's a ball bounce, so that when it sees or hears sound in the wild, it can make an intelligent decision based on it.

Oldfield says MIXaiR delivers an even pitch mix, without any slightly awkward transitions and unbalanced crowd noise.

Our approach is to have the AI listen to those live microphone feeds, and when it hears a sound that's interesting like a kick, whistle, ball bounce or hitting the crossbar, you name it it will automatically add that microphone feed into the mix. It tracks the game around, always choosing the microphone that's closest to the action, and [performs] a seamless transition between them.

People don't realise how hard it is to mix really well, he adds. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing. It can enable these guys to explore creative avenues and to create more innovative content. When you're not completely locked into your screen trying to create the best mix, you can actually lean in to MIXaiR a little bit more, let that create the stems and then you can have a bit of cognitive space to craft a mix, rather than chasing a mix.

Salsa Sound's MIXaiR GUI

The commentary and crowd noise are dynamically processed to provide mix components. These sub mixes are basically ingredients that you can throw into the output mixes, explains Oldfield. Then it's just a drag and drop process. You can create whatever output mixes you want, as many as you want, in different formats. You can have international sound, a French mix, a German mix, a Spanish mix, or whatever, and within that you can have different flavours: the stereo mix, the 5.1 mix, the mono mix. The only limitation is the number of channels that you've got available on your output board. You can also apply VST plug-ins to add your own compression or EQ or effects to the submixes, so it becomes a creative tool, allowing you to craft your mixes.

Importantly, [all mixes] are loudness normalised, he adds. If you're streaming on YouTube, or your own video on demand platform, or when it is for broadcast, they all have different loudness requirements. So within MIXaiR, you just decide which requirement you want, click on it and it will ensure that the mix adheres to those standards, so you don't end up with a fine from the regulator for making too much noise, or making not enough noise.

MIXaiR users also have an option to enhance the pitch mix with pre-recorded sounds. When somebody whacks the ball in the middle of the park, the [sound supervisor] can't even hear it because it's a long way away from the microphones, says Oldfield. However the AI can pick up a kick in the middle of the pitch. The algorithm can detect a kick, go to a bank of pre-recorded kicks and pick out the most appropriate one, and then
LINK: https://www.svgeurope.org/blog/headlines/mixing-clever-salsa-sound-emb...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/10/2026

Op-Ed: The Story Object Model for Sport? The Game Is Already in Play

A response to Mark Turner and the SVG AI Innovation Lab SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...

06/10/2026

Cobalt Digital to Demonstrate ST 2110/IPMX Ecosystem at NAB Show New York

Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...

06/10/2026

LiveU and Airwise Partner on End-to-End Drone Video Solution for Public Safety

LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...

06/10/2026

Tottenham Hotspur and San Antonio Spurs team up with ScorePlay and TwelveLabs to host the Spurs Hackathon in Austin

Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...

06/10/2026

SPORTEL Monaco 2026 Conference Program Announced

SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20. Sessions include: Mast...

06/10/2026

Zixi Appoints John Towers as Chief Financial Officer

Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...

06/10/2026

Memphis Grizzlies and DAZN to Simulcast 15 Games on ABC24

The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...

06/10/2026

Timberwolves, KARE 11, and DAZN to Simulcast 15 Games Free Over-the-Air

The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...

06/10/2026

SVG Sit-Down: Sportel Executive Director Marine Picoulet on What to Expect in Monaco This Month

Sportel 2026 is set to be held in Monaco in less than two weeks (beginning Octob...

06/10/2026

SVG Sit-Down: iodyne's Michael Gitig on Meeting a Team's Rising Content-Delivery Demands

The company's Pro Data portable storage unit enabled the Dallas Cowboys prod...

06/10/2026

Warm Audio launch the Mod Series

Three new compact pedals announced Warm Audio have just introduced a new guitar pedal line-up that offers compact, pedalboard-friendly versions of some of t...

06/10/2026

WaveMachine Labs Drumagog 6 arrives

Drum-replacement tool gets major overhaul WaveMachine Labs have announced that the latest version of their drum-replacement software is now available, and i...

06/10/2026

Arturia update the AstroLab

Firmware update implements user-requested features Arturia's stage-going keyboard series has just received a significant update that addresses some of t...

06/10/2026

Adhoc notification: SGL Carbon reports preliminary sales and earnings figures for the first nine months and raises its forecast for 2026

(4:51 PM) Wiesbaden, October 06, 2026. Based on business performance to date, pa...

06/10/2026

SBS invites audiences and communities to help shape the future of its language services

SBS invites audiences and communities to help shape the future of its language s...

06/10/2026

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC

Manufacturer receives honors from both TV Tech and TVB Europe for advancements in compression technology AMSTERDAM September 30, 2026 - Cobalt Digital has ...

06/10/2026

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York

Cobalt Digital NAB NY Booth 226 // Journalists: Click to visit Cobalt Highlight...

06/10/2026

Rich Welsh Joins Molinare as Chief Innovation Officer

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

John Towers Joins Zixi as CFO

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Applications Open for 2026 LAUNCH Mentorship Program

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Imaginary Forces Paints a Portrait of Conflict in War

Imaginary Forces Paints a Portrait of Conflict in War Brie Clayton October 6, 2026 0 Comments Director Ronnie Koff of Imaginary Forces (IF) transforms...

06/10/2026

Hollywood River Studios Breaks Ground On Major Production St. Louis Campus

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

TiVo One Ad Platform Sets New Revenue Record With 6.3 Million Monthly Users

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

SBT expands playout operations with Pebble Automation

Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...

06/10/2026

Techex Addresses C-Band Transition with Combined Satellit...

Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...

06/10/2026

NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI

NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI Allen Bourgoyne October 5, 2026 0 Comments Local AI is becoming more usef...

06/10/2026

Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine

Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine Brie Clayton October 5, 2026 0 Comments Portraiture and archival footage bring pl...

06/10/2026

Boston Conservatory Artists Turn Chairs on The Voice

Boston Conservatory Artists Turn Chairs on The Voice Watch Lexi Stephens (BFA 25) and Marcus Ladden Jr. (BFA 30) wow the celebrity coaches during their blind au...

06/10/2026

Supreme Court Rejects Nexstar Bid to End DirecTV Dispute

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

SBE Adds Andrew Sveum as Marketing and Growth Director

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Cobalt Digital to Exhibit IPMX Ecosystem at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Official trailer released for The Good Daughter ahead of its 12 November launch on Sky and NOW

Tuesday 6 October 2026 Official trailer released for The Good Daughter ahead of...

06/10/2026

Sean Giancola to Step Down as Publisher & CEO of New York Post Media Group

Sean Giancola to Step Down as Publisher & CEO of New York Post Media Group New York (October 6, 2026) - After more than a decade of transformative leadership a...

06/10/2026

Vocal intelligibility was outstanding Front of House Magazine reviews 6388 CORE+

Savanyu reports getting more gain from the sound system, which he credits to the capsules asymmetrical supercardioid pickup pattern. Even with less-than-ideal...

06/10/2026

RT to explore C.S. Lewis's Belfast roots in new documentary, The Lion, The Witch and the Ulsterman

Andrew Trimble delves into the author's Belfast upbringing Thursday, 8 Octo...

06/10/2026

Why Telecom Operators Are Building Their AI Strategy on Open Models

Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost. Open models give telcos the ability to t...

05/10/2026

Eutelsat Ships First 32 New OneWeb LEO Satellites for Upcoming SpaceX Launch

Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...

05/10/2026

Racecourse Media Group Appoints Andrew Demaria as First Chief Content Officer

Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6. Demaria joins from a career spanning more th...

05/10/2026

SMPTE to Host Full-Day Precision Timing Bootcamp at NAB Show New York

SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...

05/10/2026

Nexstar and DAZN to Simulcast 15 Indiana Pacers Games Across Central Indiana

Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...

05/10/2026

Behind The Mic: Tony Romo to Depart From CBS Sports Permanently

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

05/10/2026

Telos Alliance Announces Zephyr Connect SE Now Shipping

Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...

05/10/2026

Sofascore and NHL Announce Multiyear Global Partnership

Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...

05/10/2026

New Orleans Pelicans Announce 2026-27 Broadcast Plans

The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...

05/10/2026

SVG New Sponsor Spotlight: Rezzil Co-Founder Andy Etches on Bringing Movement Intelligence to Broadcast

As sports broadcasters look for new ways to make live action more immersive, ins...

05/10/2026

Austrian Audio introduce the OC616

New multi-pattern LDC revealed Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...

05/10/2026

IK Multimedia Tonex 2 Player now available

Software gains Tonex Board rig support When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...