Sony Pixel Power calrec Sony

Mixing Clever: Salsa Sound Embraces the Power of AI in MIXaiR 2.0

22/09/2021

Mixing clever: Salsa Sound embraces the power of AI in MIXaiR 2.0 By Michael Burns

Monday, September 20, 2021 - 10:41

Print This Story

Salsa Sound co-founder and CEO, Rob Oldfield

Regular readers of SVG Europe will be well aware of how innovative technology companies working in sports broadcasting can be, but MIXaiR from Salsa Sound looks likely to set a new bar for live audio and the craft of sound mixing.

When the pandemic caused football games to be played in silent stadiums Salsa Sound came to the rescue of broadcasters with its vCrowd real time virtual crowd atmosphere system, which rightly won plaudits. However, MIXaiR is based on technology that the company has been working on for several years, through academia, R&D, beta versions and a soft launch of the system a year ago.

Our company was founded in 2017, but prior to that we were part of the University of Salford, where we were working on a lot of innovative audio techniques, says co-founder and CEO, Rob Oldfield. In particular we were looking at how to leverage artificial intelligence (AI) to recognise sound events and then create the best possible mix, not based on tracking but just based on what is actually [captured by] those microphones.

Fast forward to the future, next month in fact, and the new version of MIXaiR, an AI-driven system that automatically creates and enhances audio mixes for live broadcast, is set to be released.

MIXaiR 2.0 is jam packed with new features and a much more intuitive, easy to use interface, says Oldfield. The idea for v2.0 is you put all your microphones feeds in and then MIXaiR creates different submixes. So you might have a crowd, a commentary, or a pitch mix or aux in, and MIXaiR will automatically balance the levels between them, apply some processing, then create the best possible mix out of it without any human interaction, other than setting it up in the first place.

Hard tackle

According to Oldfield, the hardest mix, by a country mile, is the pitch mix. Historically, it's such a dynamic process by engineers and difficult to replicate, he explains. To make sure you've always got the nearest microphone active in the mix at any one point, requires constant attention and raising and lowering of faders. It's a really clever balancing act.

Rather like the players whose kicks it tracks, MIXaiR's AI has gone through an extensive training regime. Using machine learning technology, Salsa Sound has been training MIXaiR with many hours of content, microphone recordings and mixes across leagues.

People don't realise how hard it is to mix really well. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing

We know what makes a great mix, says Oldfield. The AI is constantly analysing all of the sounds it is hearing. We tell it what to make of these sound events and it learns what's a kick, what's a whistle, what's a ball bounce, so that when it sees or hears sound in the wild, it can make an intelligent decision based on it.

Oldfield says MIXaiR delivers an even pitch mix, without any slightly awkward transitions and unbalanced crowd noise.

Our approach is to have the AI listen to those live microphone feeds, and when it hears a sound that's interesting like a kick, whistle, ball bounce or hitting the crossbar, you name it it will automatically add that microphone feed into the mix. It tracks the game around, always choosing the microphone that's closest to the action, and [performs] a seamless transition between them.

People don't realise how hard it is to mix really well, he adds. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing. It can enable these guys to explore creative avenues and to create more innovative content. When you're not completely locked into your screen trying to create the best mix, you can actually lean in to MIXaiR a little bit more, let that create the stems and then you can have a bit of cognitive space to craft a mix, rather than chasing a mix.

Salsa Sound's MIXaiR GUI

The commentary and crowd noise are dynamically processed to provide mix components. These sub mixes are basically ingredients that you can throw into the output mixes, explains Oldfield. Then it's just a drag and drop process. You can create whatever output mixes you want, as many as you want, in different formats. You can have international sound, a French mix, a German mix, a Spanish mix, or whatever, and within that you can have different flavours: the stereo mix, the 5.1 mix, the mono mix. The only limitation is the number of channels that you've got available on your output board. You can also apply VST plug-ins to add your own compression or EQ or effects to the submixes, so it becomes a creative tool, allowing you to craft your mixes.

Importantly, [all mixes] are loudness normalised, he adds. If you're streaming on YouTube, or your own video on demand platform, or when it is for broadcast, they all have different loudness requirements. So within MIXaiR, you just decide which requirement you want, click on it and it will ensure that the mix adheres to those standards, so you don't end up with a fine from the regulator for making too much noise, or making not enough noise.

MIXaiR users also have an option to enhance the pitch mix with pre-recorded sounds. When somebody whacks the ball in the middle of the park, the [sound supervisor] can't even hear it because it's a long way away from the microphones, says Oldfield. However the AI can pick up a kick in the middle of the pitch. The algorithm can detect a kick, go to a bank of pre-recorded kicks and pick out the most appropriate one, and then
LINK: https://www.svgeurope.org/blog/headlines/mixing-clever-salsa-sound-emb...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

27/06/2026

MultiDyne Acquires the Assets of MRMC

Share Copy link Facebook X Linkedin Bluesky Email...

27/06/2026

Spectrum Intelligence Ventures Launches Latis

Share Copy link Facebook X Linkedin Bluesky Email...

27/06/2026

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro Brie Clayton June 26, 2026 0 Comments Editors can analyze footage, generate synchron...

27/06/2026

Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design

Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design Brie Clayton June 26, 2026 0 Comments Studio uses Ultimatte 12 HD and Po...

27/06/2026

Lutra Cafe & Bakery Opens At American Tobacco Campus

DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...

26/06/2026

SVG GameDay, Ep. 21: Minnesota Vikings Allan Wertheimer - Large-Scale Shows in Minny

In-venue and creative video staffers at the professional and collegiate level ha...

26/06/2026

Strike Fighter League Announces Second Online Tournament, Set for July 25 in Las Vegas

Strike Fighter League (SFL), a professional air combat digital sport combining f...

26/06/2026

InfoComm 2026: Wisycom Announces MPR60 Firmware Update, MATF Antenna Matrix, and PFL RFoF Box

Wisycom has announced three new additions to its professional wireless ecosystem...

26/06/2026

Eurovision Services Inaugurates Expanded Master Control Room in Madrid

Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...

26/06/2026

Midco Sports and University of North Dakota Renew Broadcast and Sponsorship Partnership

Midco Sports and the University of North Dakota (UND) have announced a two-year ...

26/06/2026

G&D and VuWall Appoint Vutec as Exclusive South Africa Distributor

Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...

26/06/2026

Visit Seattle Launches Drone Scoreboard at Space Needle for FIFA World Cup 2026

Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...

26/06/2026

CP Communications Provides RF and Wireless Support for 2026 NBA Draft at Barclays Center

CP Communications provided RF video, audio, and crew communications support for ...

26/06/2026

Reimagined MoonPay X Games League Kicks Off With Three-Day Event in Sacramento

Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league The inaugural season of the MoonPay X Games L...

26/06/2026

MultiDyne Acquires MRMC, Expands into Camera Robotics and Motion Control

The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...

26/06/2026

TNT Sports Heads Into Year 2 of NASCAR Return With New NEP Truck, Expanded In-Car Experience

PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...

26/06/2026

Ratings Roundup: USMNT-Australia Draws 23M Viewers; Mexico-South Korea Is Most-Watched Spanish-Language Soccer Match Ever

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

26/06/2026

David Kuckhermann brings calabash to Celemony Tonalic

Virtual session musician plug-in gains new percussion options Celemony's latest update for their virtual session musician platform complements the exist...

26/06/2026

Softube unveil the Console 1 Compact

Half-size model joins Console 1 line-up Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...

26/06/2026

ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial opportunities in electromagnetic warfare and defense

ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...

26/06/2026

Lightware Powers Teddy Swims UK And Europe Tour With Adva...

For Teddy Swims sold-out I've Tried Everything But Therapy tour, event technology specialists, PRG, provided video, automation and lighting across 19 date...

26/06/2026

Taurus TPN powers AV workflows at NurnbergMesse

Modern exhibition and event venues face the challenge of seamlessly integrating traditional conference technology, professional broadcast workflows and IP-based...

26/06/2026

FCC Adopts New Cybersecurity Requirements for Alerting Systems

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Study: Roku Most Used But Not Highest Rated Streaming Platform

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Samsung Ads Announces First Shoppable CTV Partners

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Gray Media Names Annie Cordell General Manager of WMBF

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Studio

Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...

26/06/2026

Adobe to Acquire Topaz Labs

Adobe to Acquire Topaz Labs Brie Clayton June 25, 2026 0 Comments Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...

26/06/2026

Berklee Students Earn Dedicated Section at Raindance Film Festival in London

Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...

26/06/2026

Prison Wives of TikTok is Locked In for U and U&W

Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...

26/06/2026

Automating post-production workflows with Baselight, Daylight, Nara & FilmLight API. New York. 8 July 2026

Catch up on the latest developments across Baselight and Daylight v7, Nara and F...

26/06/2026

DFT installs second Polar HQ at China News Film Confirming Position as China's Leading 8K Film Preservation Partner

26. June 2026 News DFT is pleased to announce that a second Polar HQ film s...

26/06/2026

New documentary Freedom Founder: Thomas McKean and the American Revolution comes to RT

New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...

25/06/2026

Launching a Career in Broadcast Engineering: Academic Paths and Essential Certifications

Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...

25/06/2026

SVG Students To Watch: Jude Kieffer, Ball State University

This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space In the live-sports-vid...

25/06/2026

Presidio and NHL Renew Multiyear North American Technology Partnership

Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...

25/06/2026

Strike Fighter League Hits the Industry as First Professional Air Combat Sport

Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...

25/06/2026

Rise Reveals 2026 Worldwide Mentoring Cohorts to Support Future Industry Leaders

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...

25/06/2026

MLB Network To Air American Association of Professional Baseball All-Star Game for First Time on July 15

The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...

25/06/2026

Mediaproxy Partners with HVS for U.S. Broadcast Market

Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...

25/06/2026

Backblaze Inks Five-Year Multi-Exabyte Data Storage Agreement with CoreWeave

Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI. Under the multi-exabyte, $335 million agreement, Backblaze will provide...

25/06/2026

Clear-Com FreeSpeak Cell Tested by RTL Deutschland on 5G Network at Nrburgring

Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...

25/06/2026

Mobile TV Group Launches Full-Stack MTVG Production Platform, Powers Angels Broadcast Television

Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...

25/06/2026

Sony Pictures Entertainment Announces $100 Million Investment in Cosm

Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...

25/06/2026

FOX Sports Renews Concacaf Gold Cup Rights and Adds Nations League Through 2029

FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...

25/06/2026

InfoComm 2026: Daktronics and Grass Valley Win rAVe Pubs Best Solution for Large Venue or Live Events

Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...