Sony Pixel Power calrec Sony

Mixing Clever: Salsa Sound Embraces the Power of AI in MIXaiR 2.0

22/09/2021

Mixing clever: Salsa Sound embraces the power of AI in MIXaiR 2.0 By Michael Burns

Monday, September 20, 2021 - 10:41

Print This Story

Salsa Sound co-founder and CEO, Rob Oldfield

Regular readers of SVG Europe will be well aware of how innovative technology companies working in sports broadcasting can be, but MIXaiR from Salsa Sound looks likely to set a new bar for live audio and the craft of sound mixing.

When the pandemic caused football games to be played in silent stadiums Salsa Sound came to the rescue of broadcasters with its vCrowd real time virtual crowd atmosphere system, which rightly won plaudits. However, MIXaiR is based on technology that the company has been working on for several years, through academia, R&D, beta versions and a soft launch of the system a year ago.

Our company was founded in 2017, but prior to that we were part of the University of Salford, where we were working on a lot of innovative audio techniques, says co-founder and CEO, Rob Oldfield. In particular we were looking at how to leverage artificial intelligence (AI) to recognise sound events and then create the best possible mix, not based on tracking but just based on what is actually [captured by] those microphones.

Fast forward to the future, next month in fact, and the new version of MIXaiR, an AI-driven system that automatically creates and enhances audio mixes for live broadcast, is set to be released.

MIXaiR 2.0 is jam packed with new features and a much more intuitive, easy to use interface, says Oldfield. The idea for v2.0 is you put all your microphones feeds in and then MIXaiR creates different submixes. So you might have a crowd, a commentary, or a pitch mix or aux in, and MIXaiR will automatically balance the levels between them, apply some processing, then create the best possible mix out of it without any human interaction, other than setting it up in the first place.

Hard tackle

According to Oldfield, the hardest mix, by a country mile, is the pitch mix. Historically, it's such a dynamic process by engineers and difficult to replicate, he explains. To make sure you've always got the nearest microphone active in the mix at any one point, requires constant attention and raising and lowering of faders. It's a really clever balancing act.

Rather like the players whose kicks it tracks, MIXaiR's AI has gone through an extensive training regime. Using machine learning technology, Salsa Sound has been training MIXaiR with many hours of content, microphone recordings and mixes across leagues.

People don't realise how hard it is to mix really well. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing

We know what makes a great mix, says Oldfield. The AI is constantly analysing all of the sounds it is hearing. We tell it what to make of these sound events and it learns what's a kick, what's a whistle, what's a ball bounce, so that when it sees or hears sound in the wild, it can make an intelligent decision based on it.

Oldfield says MIXaiR delivers an even pitch mix, without any slightly awkward transitions and unbalanced crowd noise.

Our approach is to have the AI listen to those live microphone feeds, and when it hears a sound that's interesting like a kick, whistle, ball bounce or hitting the crossbar, you name it it will automatically add that microphone feed into the mix. It tracks the game around, always choosing the microphone that's closest to the action, and [performs] a seamless transition between them.

People don't realise how hard it is to mix really well, he adds. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing. It can enable these guys to explore creative avenues and to create more innovative content. When you're not completely locked into your screen trying to create the best mix, you can actually lean in to MIXaiR a little bit more, let that create the stems and then you can have a bit of cognitive space to craft a mix, rather than chasing a mix.

Salsa Sound's MIXaiR GUI

The commentary and crowd noise are dynamically processed to provide mix components. These sub mixes are basically ingredients that you can throw into the output mixes, explains Oldfield. Then it's just a drag and drop process. You can create whatever output mixes you want, as many as you want, in different formats. You can have international sound, a French mix, a German mix, a Spanish mix, or whatever, and within that you can have different flavours: the stereo mix, the 5.1 mix, the mono mix. The only limitation is the number of channels that you've got available on your output board. You can also apply VST plug-ins to add your own compression or EQ or effects to the submixes, so it becomes a creative tool, allowing you to craft your mixes.

Importantly, [all mixes] are loudness normalised, he adds. If you're streaming on YouTube, or your own video on demand platform, or when it is for broadcast, they all have different loudness requirements. So within MIXaiR, you just decide which requirement you want, click on it and it will ensure that the mix adheres to those standards, so you don't end up with a fine from the regulator for making too much noise, or making not enough noise.

MIXaiR users also have an option to enhance the pitch mix with pre-recorded sounds. When somebody whacks the ball in the middle of the park, the [sound supervisor] can't even hear it because it's a long way away from the microphones, says Oldfield. However the AI can pick up a kick in the middle of the pitch. The algorithm can detect a kick, go to a bank of pre-recorded kicks and pick out the most appropriate one, and then
LINK: https://www.svgeurope.org/blog/headlines/mixing-clever-salsa-sound-emb...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

10/11/2026

ENCO Provides Live Captioning and Voice Translation at NAB Show New York

ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...

10/11/2026

Vizrt Demonstrates Story-Aware Graphics With Story Object Model Open Standard

Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...

10/11/2026

Gravity Media Delivers Live Vertical Feed for Meta Connect 2026

Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...

10/11/2026

Blue Stream Fiber Taps Ateme for OTT Delivery Modernization

Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...

10/11/2026

Haivision Releases Survey for the 2027 Broadcast Transformation Report

Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...

10/11/2026

League of Live Stream Theater Leverages LiveU to Deliver Rent: The 30th Anniversary Concert to 70,000 Streaming Ticket Buyers Worldwide

The League of Live Stream Theater (LOLST), the nonprofit organization partnering...

10/11/2026

USA Sports To Broadcast All Three Inaugural Races of The Horse Racing League in Spring 2027

USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...

10/11/2026

Matrox Video Launches The Sync, a New Customer-Led Video Podcast

Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...

10/11/2026

The CW Network, Professional Bull Riders Sign Multi-Year Extension to Broadcast PBR Team Series Events

The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...

10/11/2026

2026 Sports Broadcasting Hall of Fame: Christopher Chip' Adams, Master of NBC Olympics Venue Operations

There is a certain irony that Chip Adams was turned down when he first looked in...

10/11/2026

Pliant Technologies Ships New CrewCom Flex

Pliant Technologies' CrewCom Flex product line is now shipping in the United States. As a frameless matrix intercom system and complete matrix IP-based inte...

10/11/2026

Sundance Institute Appoints Allison Graff-Weisner as Chief Development Officer

PARK CITY, Utah (November 10, 2026) The Sundance Institute today announced the appointment of Allison Graff-Weisner as its new Chief Development Officer (CDO)...

10/11/2026

VSL introduce Vienna Performer

New tool humanises orchestral MIDI parts Described as a session musician inside your DAW, VSL's latest plug-in aims to make quick work of making program...

10/11/2026

PSPaudioware release PSP ClassicQlite

Free EQ launched alongside four major updates PSPaudioware have just launched their latest free plug-in, along with a set of updates that bring modern OS co...

10/11/2026

John Walden Cubase Essentials promotion

Save 25% throughout November 2026 Following the recent release of Cubase 16, regular SOS contributor John Walden has announced that he will be running a 25%...

10/11/2026

Ableton Live 13 announced

Set to launch in early 2027 The latest version of Ableton's DAW software has just been unveiled, and will be making an official appearance in early 2027...

10/11/2026

IoT frequency bands below 6 GHz: range, power and antenna trade-offs

IoT devices use a wide range of frequency bands below 6 GHz, from Sub-GHz LPWAN sensors to 5G and Wi-Fi systems. Lower frequencies such as 433 MHz, 868 MHz, 915...

10/11/2026

How to Choose an embedded GPS antenna

A ceramic patch GPS antenna may fit mechanically but still perform poorly if it is too small, incorrectly orientated, placed near noisy electronics or installed...

10/11/2026

Does an Active Patch GNSS Antenna Need a Ground Plane?

A GPS antenna ground plane provides the conductive RF reference a ceramic GPS/GNSS patch needs, but that does not always mean the product PCB must provide it. T...

10/11/2026

External GPS antenna vs internal antenna: when should you move outside the enclosure?

An external GPS antenna is usually the better option when the product enclosure ...

10/11/2026

New R&S FNH combines spectrum analysis, vector network analysis and power metering in a handheld format

New R&S FNH combines spectrum analysis, vector network analysis and power meteri...

10/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 With Integrated Intercom Solutions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

10/11/2026

Gracenote and Magnite Bring Greater Content Intelligence to CTV Curation

Buyers can now access custom CTV deals across on-demand and live content NEW YORK, November 10, 2026 - Gracenote, Nielsen's content intelligence business, ...

10/11/2026

Flanders Scientific Unveils New Reference Monitors

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Northwestern Ups Production Game in New Stadium

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Parks: Netflix Is Top SVOD Service of 2026

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 W...

Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 universities across 30 countries. Using Station-IC virtual intercom panels, an ...

10/11/2026

Matrox Video Launches The Sync - a New Customer-Led Video...

Matrox Video today announced the launch of The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the t...

10/11/2026

Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker

Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker Brie Clayton November 10, 2026 0 Comments Adobe empowers brands to bui...

10/11/2026

Amplify Berklee Gala Raises More Than $1.3 Million for Berklee City Music Scholarships

Amplify Berklee Gala Raises More Than $1.3 Million for Berklee City Music Schola...

10/11/2026

Avid's Ready to Edit Brings AI to Media Composer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Skydance Confirms HBO Max-Paramount+ Bundle

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Scripps Criticizes FCC's C-Band Reimbursement Plans

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Northwestern University Ushers in a New Era of Live Produ...

Grass Valley K-Frame switching and LDX cameras support live sports production at the Northwestern Wildcats' new stadium, providing a common technology platf...

10/11/2026

League of Live Stream Theater Uses LiveU Technology to Br...

The League of Live Stream Theater (LOLST), the nonprofit organization partnering with theaters and producers to bring live theater to audiences worldwide throug...

10/11/2026

COW Jobs: Several remote positions at Chakrra

COW Jobs: Several remote positions at Chakrra Brie Clayton November 10, 2026 0 Comments Several remote positions at Chakrra November 6, 2026COW Jobs...

10/11/2026

Blackmagic Design Unites Live Solutions for Reggae Land 2026

Blackmagic Design Unites Live Solutions for Reggae Land 2026 Brie Clayton November 10, 2026 0 Comments Festival relies on ATEM Constellation 8K and UR...

10/11/2026

Where Video Editors Earn the Most and Where the Paycheck Goes Furthest

Where Video Editors Earn the Most and Where the Paycheck Goes Furthest Mark Santos November 10, 2026 0 Comments Sooner or later every editor asks what...

10/11/2026

Caroline Davis to Perform with Berklee Student Ensemble for Signature Series Concert

Caroline Davis to Perform with Berklee Student Ensemble for Signature Series Con...

10/11/2026

Adobe Awards $1 Million in Grants to 10 Filmmakers

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Hearst TV Ups WCVB's Kevin Kalia to Regional Director of Engineering

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Haivision Seeks Survey Takers

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

FCC Chairman Carr Adds Will Holloway as a Legal Adviser

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Matthews Intros the 33 Sliding Leg C-Stand with Grip Head...

New Compact industry-standard Support Fits in the Trunk of a Small Car Pioneering C-Stand innovator, Matthews Studio Equipment, introduces the 33 Sliding Leg...

10/11/2026

Tibor Rkasi's appointment has been extended, and a new chief information officer has been appointed at Magyar Telekom

Following a decision by Magyar Telekom's Board of Directors, Tibor R kasi wi...

10/11/2026

What happened to Amy? New true crime series, Dont Forget Me: The Disappearance of Amy Fitzpatrick, coming to Sky 29 November

Tuesday 10 November 2026 What happened to Amy? New true crime series, Don't...

10/11/2026

Quickline Modernizes its Infrastructure and Expands Services with Harmonic's cOS Virtualized Broadband Platform

Key Takeaways Quickline replaces legacy CMTS hardware with Harmonic's vir...

10/11/2026

Recording samples and making a holiday-themed soundtrack

Recording samples and making a holiday-themed soundtrack On a mission to record the next holiday hit, Focusrite product specialist, Alex sets off to record sa...

10/11/2026

Apple TV introduces new Sign Language interpretation feature - UPDATE - Posted on 10 November 2026

Today, Apple announced a new accessibility feature for the Apple TV app that giv...