Sony Pixel Power calrec Sony

Mixing Clever: Salsa Sound Embraces the Power of AI in MIXaiR 2.0

22/09/2021

Mixing clever: Salsa Sound embraces the power of AI in MIXaiR 2.0 By Michael Burns

Monday, September 20, 2021 - 10:41

Print This Story

Salsa Sound co-founder and CEO, Rob Oldfield

Regular readers of SVG Europe will be well aware of how innovative technology companies working in sports broadcasting can be, but MIXaiR from Salsa Sound looks likely to set a new bar for live audio and the craft of sound mixing.

When the pandemic caused football games to be played in silent stadiums Salsa Sound came to the rescue of broadcasters with its vCrowd real time virtual crowd atmosphere system, which rightly won plaudits. However, MIXaiR is based on technology that the company has been working on for several years, through academia, R&D, beta versions and a soft launch of the system a year ago.

Our company was founded in 2017, but prior to that we were part of the University of Salford, where we were working on a lot of innovative audio techniques, says co-founder and CEO, Rob Oldfield. In particular we were looking at how to leverage artificial intelligence (AI) to recognise sound events and then create the best possible mix, not based on tracking but just based on what is actually [captured by] those microphones.

Fast forward to the future, next month in fact, and the new version of MIXaiR, an AI-driven system that automatically creates and enhances audio mixes for live broadcast, is set to be released.

MIXaiR 2.0 is jam packed with new features and a much more intuitive, easy to use interface, says Oldfield. The idea for v2.0 is you put all your microphones feeds in and then MIXaiR creates different submixes. So you might have a crowd, a commentary, or a pitch mix or aux in, and MIXaiR will automatically balance the levels between them, apply some processing, then create the best possible mix out of it without any human interaction, other than setting it up in the first place.

Hard tackle

According to Oldfield, the hardest mix, by a country mile, is the pitch mix. Historically, it's such a dynamic process by engineers and difficult to replicate, he explains. To make sure you've always got the nearest microphone active in the mix at any one point, requires constant attention and raising and lowering of faders. It's a really clever balancing act.

Rather like the players whose kicks it tracks, MIXaiR's AI has gone through an extensive training regime. Using machine learning technology, Salsa Sound has been training MIXaiR with many hours of content, microphone recordings and mixes across leagues.

People don't realise how hard it is to mix really well. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing

We know what makes a great mix, says Oldfield. The AI is constantly analysing all of the sounds it is hearing. We tell it what to make of these sound events and it learns what's a kick, what's a whistle, what's a ball bounce, so that when it sees or hears sound in the wild, it can make an intelligent decision based on it.

Oldfield says MIXaiR delivers an even pitch mix, without any slightly awkward transitions and unbalanced crowd noise.

Our approach is to have the AI listen to those live microphone feeds, and when it hears a sound that's interesting like a kick, whistle, ball bounce or hitting the crossbar, you name it it will automatically add that microphone feed into the mix. It tracks the game around, always choosing the microphone that's closest to the action, and [performs] a seamless transition between them.

People don't realise how hard it is to mix really well, he adds. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing. It can enable these guys to explore creative avenues and to create more innovative content. When you're not completely locked into your screen trying to create the best mix, you can actually lean in to MIXaiR a little bit more, let that create the stems and then you can have a bit of cognitive space to craft a mix, rather than chasing a mix.

Salsa Sound's MIXaiR GUI

The commentary and crowd noise are dynamically processed to provide mix components. These sub mixes are basically ingredients that you can throw into the output mixes, explains Oldfield. Then it's just a drag and drop process. You can create whatever output mixes you want, as many as you want, in different formats. You can have international sound, a French mix, a German mix, a Spanish mix, or whatever, and within that you can have different flavours: the stereo mix, the 5.1 mix, the mono mix. The only limitation is the number of channels that you've got available on your output board. You can also apply VST plug-ins to add your own compression or EQ or effects to the submixes, so it becomes a creative tool, allowing you to craft your mixes.

Importantly, [all mixes] are loudness normalised, he adds. If you're streaming on YouTube, or your own video on demand platform, or when it is for broadcast, they all have different loudness requirements. So within MIXaiR, you just decide which requirement you want, click on it and it will ensure that the mix adheres to those standards, so you don't end up with a fine from the regulator for making too much noise, or making not enough noise.

MIXaiR users also have an option to enhance the pitch mix with pre-recorded sounds. When somebody whacks the ball in the middle of the park, the [sound supervisor] can't even hear it because it's a long way away from the microphones, says Oldfield. However the AI can pick up a kick in the middle of the pitch. The algorithm can detect a kick, go to a bank of pre-recorded kicks and pick out the most appropriate one, and then
LINK: https://www.svgeurope.org/blog/headlines/mixing-clever-salsa-sound-emb...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

17/05/2026

Delta Goodrem's Eurovision Eclipse marks end of a stellar run

Delta Goodrem's Eurovision Eclipse marks end of a stellar run 17 May, 2026 Media releases Bulgaria wins Eurovision 2026 Relive every spellbinding mome...

16/05/2026

Eventide & Newfangled Audio release Fixate:Midrange

Helps to deliver a clean, balanced midrange Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...

16/05/2026

Engine DJ 5.0 update now live

Brings onboard stem rendering to RANE System One Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...

16/05/2026

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls Jessie Electa Petrov May 16, 2026 0 Comments The 2026.5 release adds automatic de...

16/05/2026

Spectrum TV Adds Free Access to Discovery+

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Tower Family Foundation Passes $3.5 Million Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

AIMS to Offer IPMX Education at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Rise AV Launches Second Year of UK Elevate Program

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Seattle Sounders FC and Reign FC Announce Seattle Soccer Celebration at Waterfront Park

Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...

15/05/2026

How Sound Designer Dan Brumm Built Blueys Audio World with Sennheiser and Neumann

Dan Brumm has served as sound designer on Bluey, the Australian children's t...

15/05/2026

Applications Close May 31 for Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...

15/05/2026

Netflix Expands NFL Coverage With Additional Games Starting in 2026

Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...

15/05/2026

Ateme Supports TVRIs SRT-Based Live Sports Contribution and Distribution Workflow

Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...

15/05/2026

Concacaf Launches New Website and Mobile App Powered by Deltatre

Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...

15/05/2026

Qatar Media Corporation Launches QBC Business Channel in 4K via Eutelsat

Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...

15/05/2026

Amazon to Serve as Exclusive Launch Home of MLS Original Series Cup Dreams on May 14

Major League Soccer has announced four original content series timed to the 2026...

15/05/2026

AIMS to Focus on IPMX Education at InfoComm 2026

The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...

15/05/2026

InfoComm 2026To Feature Sports, Broadcast, and Live Event Technologies

InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...

15/05/2026

Tracy McGradys Ones Basketball League Signs First Streaming Agreement with Fubo Sports Network

Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...

15/05/2026

Disguise and Creative Technology Return for Eighth Year at Eurovision Song Contest 2026

Disguise has partnered with Creative Technology (CT) to deliver visual playback ...

15/05/2026

Sony Announces Alpha 7R VI Camera and FE 100-400mm F4.5 GM OSS Lens

Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...

15/05/2026

SVG GameDay, Ep. 15: New Jersey Devils Joe Kuchie - Growing the Game in the Garden State

In-venue and creative video staffers at the professional and collegiate level ha...

15/05/2026

Ratings Roundup: ESPN Secures Top Viewed Second Round Game 4 of Stanley Cup on Cable; NBA Draft Lottery Viewership Up 23%

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

15/05/2026

The Future of Sports Analytics: Building Trust and Intelligence With SmerSports and Cisco

For sports organizations, the most valuable assets are often the most sensitive:...

15/05/2026

NFL Broadcast Schedule Roundup: Breaking Down CBS, ESPN, FOX, NBC, Netflix, and Prime Lineups

The NFL's broadcast partners released their 2026 regular season schedules ye...

15/05/2026

Netflix Steps Into the Cage for First MMA Production With Rousey-Carano Showdown at Intuit Dome

When MMA icons Ronda Rousey and Gina Carano meet inside the Hexagon at Intuit Do...

15/05/2026

Dustin Hoffman and Leo Woodall Bring the Noise in Daniel Roher's Tuner

Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...

15/05/2026

And The Winners of the 2026 Spotify Podcast Awards in Mexico Are

Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...

15/05/2026

Music Expo (San Francisco) becomes MONO Music Conference

Rebranded show announced Ahead of their 2026 return, Music Expo have announced that they have now officially changed their name to the MONO Music Conference...

15/05/2026

Buzzing Bugs Audio Devices introduce the Bolster

Fuzz pedal joins UK companys line-up UK-based pedal makers Buzzing Bugs Audio Devices have recently unveiled their latest creation, the Bolster. Said to pay...

15/05/2026

Joint Statement: News Bargaining Incentive

Joint Statement: News Bargaining Incentive 28 April, 2026 Media releases The vibrancy of Australian democracy relies on the robust and open exchange of new...

15/05/2026

Call it Deltavision, Australia's through to the Grand Final of this year's Eurovision Song Contest!

Call it Deltavision, Australia's through to the Grand Final of this year'...

15/05/2026

Join Calrec at MPTS 2026

Join Calrec at MPTS 2026 | May 13-14 | Stand A40 | Olympia, London We're looking forward to meeting up with customers and partners at this year's Media ...

15/05/2026

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...

15/05/2026

Scripps Completes Station Swaps with Gray Media

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Clear-Com Takes Communications Further at InfoComm 2026

Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...

15/05/2026

Rise AV Launches Second Year of UK Elevate Programme Foll...

Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...

15/05/2026

Berklee Announces Lineup for Inaugural AI Music Summit

Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...

15/05/2026

Lightware Highlights Scalable USB-C and AV-over-IP Innova...

Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...

15/05/2026

IAB Releases Campaign Data Standards 1.0 for Public Comment

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

ARRI Expands Management Board

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Gray Media Names Joanie Vasiliadis SVP of Transformation

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Study: Data and Measurement Problems Reduce CTV Ad Budgets

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

VLAST Powers PLAVEs Asia Tour Encore with AJA Gear

Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...