Sony Pixel Power calrec Sony

Mixing Clever: Salsa Sound Embraces the Power of AI in MIXaiR 2.0

22/09/2021

Mixing clever: Salsa Sound embraces the power of AI in MIXaiR 2.0 By Michael Burns

Monday, September 20, 2021 - 10:41

Print This Story

Salsa Sound co-founder and CEO, Rob Oldfield

Regular readers of SVG Europe will be well aware of how innovative technology companies working in sports broadcasting can be, but MIXaiR from Salsa Sound looks likely to set a new bar for live audio and the craft of sound mixing.

When the pandemic caused football games to be played in silent stadiums Salsa Sound came to the rescue of broadcasters with its vCrowd real time virtual crowd atmosphere system, which rightly won plaudits. However, MIXaiR is based on technology that the company has been working on for several years, through academia, R&D, beta versions and a soft launch of the system a year ago.

Our company was founded in 2017, but prior to that we were part of the University of Salford, where we were working on a lot of innovative audio techniques, says co-founder and CEO, Rob Oldfield. In particular we were looking at how to leverage artificial intelligence (AI) to recognise sound events and then create the best possible mix, not based on tracking but just based on what is actually [captured by] those microphones.

Fast forward to the future, next month in fact, and the new version of MIXaiR, an AI-driven system that automatically creates and enhances audio mixes for live broadcast, is set to be released.

MIXaiR 2.0 is jam packed with new features and a much more intuitive, easy to use interface, says Oldfield. The idea for v2.0 is you put all your microphones feeds in and then MIXaiR creates different submixes. So you might have a crowd, a commentary, or a pitch mix or aux in, and MIXaiR will automatically balance the levels between them, apply some processing, then create the best possible mix out of it without any human interaction, other than setting it up in the first place.

Hard tackle

According to Oldfield, the hardest mix, by a country mile, is the pitch mix. Historically, it's such a dynamic process by engineers and difficult to replicate, he explains. To make sure you've always got the nearest microphone active in the mix at any one point, requires constant attention and raising and lowering of faders. It's a really clever balancing act.

Rather like the players whose kicks it tracks, MIXaiR's AI has gone through an extensive training regime. Using machine learning technology, Salsa Sound has been training MIXaiR with many hours of content, microphone recordings and mixes across leagues.

People don't realise how hard it is to mix really well. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing

We know what makes a great mix, says Oldfield. The AI is constantly analysing all of the sounds it is hearing. We tell it what to make of these sound events and it learns what's a kick, what's a whistle, what's a ball bounce, so that when it sees or hears sound in the wild, it can make an intelligent decision based on it.

Oldfield says MIXaiR delivers an even pitch mix, without any slightly awkward transitions and unbalanced crowd noise.

Our approach is to have the AI listen to those live microphone feeds, and when it hears a sound that's interesting like a kick, whistle, ball bounce or hitting the crossbar, you name it it will automatically add that microphone feed into the mix. It tracks the game around, always choosing the microphone that's closest to the action, and [performs] a seamless transition between them.

People don't realise how hard it is to mix really well, he adds. That's why we've gone through pains to get an AI solution that takes the strain from some of the really difficult grunt work of mixing. It can enable these guys to explore creative avenues and to create more innovative content. When you're not completely locked into your screen trying to create the best mix, you can actually lean in to MIXaiR a little bit more, let that create the stems and then you can have a bit of cognitive space to craft a mix, rather than chasing a mix.

Salsa Sound's MIXaiR GUI

The commentary and crowd noise are dynamically processed to provide mix components. These sub mixes are basically ingredients that you can throw into the output mixes, explains Oldfield. Then it's just a drag and drop process. You can create whatever output mixes you want, as many as you want, in different formats. You can have international sound, a French mix, a German mix, a Spanish mix, or whatever, and within that you can have different flavours: the stereo mix, the 5.1 mix, the mono mix. The only limitation is the number of channels that you've got available on your output board. You can also apply VST plug-ins to add your own compression or EQ or effects to the submixes, so it becomes a creative tool, allowing you to craft your mixes.

Importantly, [all mixes] are loudness normalised, he adds. If you're streaming on YouTube, or your own video on demand platform, or when it is for broadcast, they all have different loudness requirements. So within MIXaiR, you just decide which requirement you want, click on it and it will ensure that the mix adheres to those standards, so you don't end up with a fine from the regulator for making too much noise, or making not enough noise.

MIXaiR users also have an option to enhance the pitch mix with pre-recorded sounds. When somebody whacks the ball in the middle of the park, the [sound supervisor] can't even hear it because it's a long way away from the microphones, says Oldfield. However the AI can pick up a kick in the middle of the pitch. The algorithm can detect a kick, go to a bank of pre-recorded kicks and pick out the most appropriate one, and then
LINK: https://www.svgeurope.org/blog/headlines/mixing-clever-salsa-sound-emb...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

15/04/2026

BBC World Service TV Selects Open Broadcast Systems IP Decoders for Global Distribution

Open Broadcast Systems has announced that BBC World Service has selected its IP ...

15/04/2026

NAB 2026: LiveU Expands Collaboration with Sony to Include File-Based Workflow Integration

LiveU has announced an expansion of its collaboration with Sony Corporation, add...

15/04/2026

NAB 2026: Ateme and NVIDIA Announce Immersive Video Workflow for Apple Vision Pro

Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...

15/04/2026

Professional Fighters League Renews Multi-Year Partnership with DAZN DACH

The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...

15/04/2026

NAB 2026: Canon Sets New Benchmark with CINE-SERVO 40-1200m Lens; New Remote Camera Controller Supports Up to 200 Cameras

Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...

15/04/2026

NAB 2026: Panasonic and NEP Group to Demonstrate KAIROS and NEP Platform Integration

Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...

15/04/2026

Exclusive Wasabi Report: AI Spending Is Surging, But ROI Tells a Different Story

For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...

15/04/2026

NBC Sports to Broadcast The Soccer Tournament Live on NBC, Peacock, and NBCSN, May 30-June 1

The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...

15/04/2026

NAB 2026: JB&A Announces Exhibitors for Pre-NAB 2026 Technology Event

JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...

15/04/2026

NAB 2026: Sennheiser Group to Exhibit with Spectera and AMBEO Updates

The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...

15/04/2026

NAB 2026: NAB Show 2026 to Feature Expanded AI, Sports, and Creator Economy Programming

NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...

15/04/2026

NAB 2026: AI-Media Launches LEXI Text Encoder and LEXI Voice Encoder

AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...

15/04/2026

NAB 2026: Cartoni Debuts New Camera Support Products

Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...

15/04/2026

NAB 2026: Lawo and swXtch.io Sign MOU to Explore groundSwXtch Integration

Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...

15/04/2026

NAB 2026: CacheFly to Demonstrate New CDN Features

CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...

15/04/2026

NAB 2026: Synamedia Launches GO Shorts for Mobile-First Short-Form Video

Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...

15/04/2026

NAB 2026 Preview, Central Hall: Everything You Need To Know Heading Into the Show

The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...

15/04/2026

AJA Video Systems to Acquire Video Encoding Software Company Comprimato

AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...

15/04/2026

NBA Playoffs 2026: Prime Vision, Prime Insights Offer New Data-Driven Experiences for NBA Fans

Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...

15/04/2026

Top Live-Sound-System Manufacturers Team Up To Better Manage Stadium Noise

Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions Sports and entertainm...

15/04/2026

Spotify Podcast Awards Return to Celebrate Latin America's Most Influential Voices

From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...

15/04/2026

Spotify Expands Audiobook Features, and Printed Book Sales Go Live in the US and UK

Books have always moved with us, whether tucked in our bags or humming in our he...

15/04/2026

Spotify and NIVA Partner to Support Independent Venues Across the US

For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...

15/04/2026

Spotify Editors Reveal Their Picks for Best Book of the Century (So Far)

From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...

15/04/2026

SonicWorld introduce Telsie T

Vintage broadcast experts release second plug-in Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...

15/04/2026

UAD Explore Free from Universal Audio

Includes eight free UAD plug-ins Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...

15/04/2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&SBroadcastShield at NAB 2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...

15/04/2026

WIDOW: The Mission Software Defining Rotary Strike

Image courtesy of MD Helicopters...

15/04/2026

L3Harris Announces Billion Dollar Expansion to Boost Solid Rocket Motor Production in Orange County, Virginia

Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...

15/04/2026

Advancing America's Space Defense: L3Harris Completes Critical Milestone on Way to Delivering GBOSS Capability to the Warfighter

U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...

15/04/2026

Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports

NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...

15/04/2026

Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore

New data reveals older Kiwis are financially resilient, loyal to local products,...

15/04/2026

aconnic launches ACCEED 4430 10 Gigabit system for high volume enterprise and business service aggregation

aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...

15/04/2026

Autocue to Mark 2026 NAB Show Debut of its New PTZ Prompter

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Locality Deploys Nielsen's Media Data Engine

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Viant Announces Agreement to Acquire TVision

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Evergent introduces Agentic Revenue Orchestration Platfor...

Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...

15/04/2026

CentralCast Delivers Breakthrough Efficiencies to Public...

Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership Harmonic (NASDAQ: HLIT) today announce...

15/04/2026

DPA N Series Wireless System Unlocks Duplex Gap and Guard...

LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...

15/04/2026

Cobalt Iron Launches Compass Tape Gateway Modernizing IBM...

Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...

15/04/2026

Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More at NAB 2026

Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...

15/04/2026

Arooj Aftab Makes the Music She Wants to Hear

Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound. Apri...

15/04/2026

Panasonic, NEP Partner on IP-Based Live Production

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Encompass Digital Media Powers Global Cloud Transformatio...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...