British Paralympic Gold medallist and double leg amputee, Richard Whitehead MBE, was given his own bespoke TiVo-on-the-run service by sponsors Virgin Media so he can watch his favourite films whilst completing a charity run from John O'Groats to Land's End.
The Paralympic champion watched his favourite running film, Chariots of Fire, whilst running south towards the Scottish border as he attempts 40 marathons in 40 days in aid of Scope and Sarcoma.
Equipped with a 50 full plasma HD screen, top-of-the-range Sony headphones and averaging around 6mph, Virgin Media turned Richard's support car into a dedicated mobile cinema showing inspiring movies of Richard's choice to keep him going on the biggest challenge of his running career.
Richard Whitehead said: My main motivation for the run is to prove that anyone can live a life without limits. My biggest challenge besides the blisters and sore hips is the repetition of running for 40 days and keeping myself motivated and in good spirits. Watching Chariots of Fire whilst running was brilliant seeing one my favourite movies on my own mobile cinema was perfect for helping me get over some serious hills.
Ernestina Hall, head of brand for good from Virgin Media said: Having Richard as our accessibility ambassador is inspiring for everyone at Virgin Media and keeping him entertained in the Virgin style is all part and parcel of our support. Richard is passionate that you need to believe to achieve', and he is proof of living a life without limits. At Virgin Media we feel strongly that everyone should get a chance to live a life without limits, whereby helping connect people to the digital world enables them to discover and achieve their own goals.
To celebrate Richard's challenge which demonstrates living a life without limits', Virgin Movies has created a dedicated #RichRuns collection of inspiring movies on TiVo.
Virgin Media has also challenged its staff to run, walk or cycle as far as possible during the run, promising to increase its own charitable donation to the run based upon how far its staff run. Since the challenge began on August 13th, Virgin Media staff have run the length of the UK over three times between them.
For more information on the run and to find out how to get involved, please go to www.richardwhiteheadrunsbritain.com. You can follow Richard's progress on twitter from @marathonchamp using the hashtag #richruns or like his Facebook page.
Tweets about #RichRuns --
Richard Whitehead's top 10 running scenes in the movies to keep you moving:
Chariots of Fire Running along the beach
Forrest Gump Forrest gaining followers as he runs across America
Marathon Man Dustin Hoffman running around New York's Central Park
Run Fatboy Run Simon Pegg training for a marathon to win back his bride-to-be
Rocky Rocky chasing chickens and running up steps in Philadelphia
Raiders of the Lost Ark Indiana Jones running away from a giant, rolling boulder
Run Lola Run Lola starting to run after hearing she has 20 minutes to obtain 100,000 German marks to save her boyfriends life
Point Break Bank robber Patrick Swayze in a Ronald Reagan mask being chased by Keanu Reeves
The Bourne Ultimatum Jason Bourne running down an assassin to save Julia Stiles
Casino Royale The opening chase scene around a Madagascan building site
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British Paralympic Gold medallist and double leg amputee, Richard Whitehead MBE, was given his own bespoke TiVo-on-the-run service by sponsors Virgin Media so he can watch his favourite films whilst completing a charity run from John O'Groats to Land's End.
