On March 30, Fandango successfully launched its new premium VOD service, FandangoNOW, a digital content offering the Comcast-owned company hopes to be a one-stop shop for all things movies.
It also marked the end of M-Go, a joint venture run by DreamWorks Animation and Technicolor that managed several industry firsts during its short, four-year-old life, including 4K streaming, virtual reality and the inclusion of advanced audio codecs.
With the addition of M-Go, well be able to accelerate the ticketing momentum achieved in a record-breaking 2015 by creating compelling new digital products that serve consumers throughout the movie lifecycle, Fandango president Paul Yanover said in January after his company acquired M-Go. We're excited to start working with our studio and exhibition partners to bundle theatrical tickets and home entertainment products in the form of super tickets, gifts with purchase, and other promotional offers.
M-Go was first announced at the 2012 Consumer Electronics Show (CES), with the service partnering up with Intel, Samsung and Vizio to get the ball rolling, with all three agreeing to carry the M-Go app.
Related: Meet the Competition to Sean Parker's Screening Room
Part of M-Go's uniqueness was it was among the few digital services at the time that offered bonus features, and that if M-Go didn't have a piece of content available, it would direct users to other digital services (iTunes, Vudu, Amazon, Netflix, etc.) that did. M-Go also employed a system that learned from user ratings, making recommendations based on what they liked and disliked.
And, maybe most importantly, M-Go sought to position itself as one of the few transactional VOD services (rental and purchase) available at the time, one that would be a better friend to the studios than the subscription VOD services like Netflix.
As 2012 progressed, Technicolor and DreamWorks Animation partnered up with five of the six major studios (with Disney taking another year to sign on), announced that new releases content would be available the same day as DVD and Blu-ray Disc, and would have content enabled with UltraViolet, Hollywood's buy once, play anywhere digital ownership service.
M-Go's unique offering has allowed us to secure business wins with the leading companies and decision-makers in both the technology and entertainment industries, M-Go CEO John Batter said at the time.
After DreamWorks Animation, Starz and Relativity Media all added their content to the service, M-Go finally launched in beta at the 2013 CES, via both downloadable apps, embedded apps in hardware and at mgo.com.
Toward the end of 2013, M-Go would get into the original programming business, launching a free, four-part Dinner & a Download series, featuring cooking demonstrations by celebrity chefs Richard Blais, Ben Sargent, George Duran and Paulette Goto.
Finally, after about a year of negotiating, M-Go would close out 2013 by inking a deal with Walt Disney Studios, including content from Disney, Pixar, Marvel and DreamWorks Studios. That agreement was paired with an announcement that M-Go was launching a new iPad app allowing for offline viewing of content.
To open up the 2014 CES, M-Go made a major announcement: it would partner with Samsung to become the first digital distributor to upscale content to 4K and stream it on Internet-connected Samsung Ultra High-Def (UHD) TVs. The service promised to allow viewers to stream 4K content without using up too much bandwidth. That news was followed a few months later that Samsung would kill its video service - Samsung Video - and would partner with M-Go instead.
In August of 2014, M-Go saw its CEO from day one, John Batter, leave the company to join music and video metadata company Gracenote, as CEO.
M-Go in September, 2014 announced it would bring a new virtual reality video browsing app to the Samsung Gear VR, allowing users to browse through movie and TV content in a VR environment. The app would launch in December.
To kick off 2015, M-Go announced a partnership with imaging technology firm Beamr to reduce streaming video bitrates for high-def and UHD content. And in February of that year, M-Go became the first streaming service to offer content with DTS Headphone:X, a surround sound codec that worked with any set of headphones.
In June 2015, M-Go would become one of the few digital retailers to push Bollywood content, adding dozens of Indian films, some available in 4K.
When it was announced in January of this year that Fandango was acquiring M-Go from DreamWorks Animation and Technicolor, M-Go had well over 30,000 titles available for rent and purchase.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
On March 30, Fandango successfully launched its new premium VOD service, FandangoNOW, a digital content offering the Comcast-owned company hopes to be a one-stop shop for all things movies.
