How Much Brand Value Does NFL Deliver? Relo Metrics Report Takes Deep Dive

How Much Brand Value Does NFL Deliver? Relo Metrics Report Takes Deep Dive Analysis shows league is main source of value for brands By Ken Kerschbaumer, Editorial Director

Wednesday, February 14, 2024 - 12:04 pm

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As the most-watched sports league in the U.S., the NFL stands head and shoulders above the others. To further understand the impact of the NFL in the sponsorship landscape, Relo Metrics analyzed the U.S. television feeds of all the 2023 NFL regular-season games, as well as all social-media value.

With the NFL getting bigger and bigger, the report reaffirms the league's role as the North Star of the sports and entertainment industry. Some of the main takeaways uncovered by Relo Metrics:

Broadcast confirmed its role as the main source of value for all brands investing and activating in the space.

Sunday night remained the premium time slot for the NFL, with those games receiving the highest average viewership.

The six Christmas and Thanksgiving games accounted for 11% of broadcast value.

For the analysis, Relo captured every single live game and social post for all 32 NFL franchises from the 2023 regular season measured on broadcast and social; the numbers confirm the league's prominent role in the industry. On the 272 matches analyzed, there were 92.2 billion social impressions with brand value and $2.3 billion in total sponsor media value. There were 498,000 total brand exposures generating 15,400,440 total seconds of brand exposure.

The numbers are outstanding, and yet more proof of the NFL's role and the exposure-related opportunities it offers to brands. Other areas covered in the report:

Ranking the brands that received the highest values during the 2023 NFL regular season

Social-media platform growth in 2023, total Sponsor Media Value, and average Sponsor Media Value per exposure by platform

Sponsor Media Value by platform 2022 vs 2023

Top-earning brands and placements

Top verticals and brands

The most valuable placements across NFL in terms of asset

The impact of A-list celebrity guests on Monday Night Football

Brand visibility and value on social - the top five accounts in terms of brand value generated

The report is available for download at https://insights.relometrics.com/2023-nfl-brands-insights-report.

LINK:	https://www.sportsvideo.org/2024/02/14/how-much-brand-value-does-nfl-d...
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