Sony Pixel Power calrec Sony

WRAL-TV Reporter and Designer Come Together for Impactful Storytelling about Opioid Overdose

18/07/2024

A recent WRAL-TV story brought together the best of virtual design and reporting to explain an important concept surrounding the opioid epidemic. WRAL-TV Health Reporter Grace Hayba and WRAL-TV Visual Design Director Shan Zhong worked together to create a compelling and informative piece about how Naloxone - or Narcan - works to combat an overdose of fentanyl.

It was a great collaboration between Grace Hayba, our health reporter, and Shan Zhong, our AR/VR artist with creative services, said WRAL-TV Enterprise Executive Producer Ashley Talley. It was definitely a different way to tell a whole story. We use the animations lovingly called Shanimations' in various stories, but this was unique in that nearly the whole thing was done in that form.

Augmented Storytelling, Enhanced Understanding

Passionate about the work she has been given, Hayba considered how to tackle a key topic.

From the time I started here, it quickly became evident opioid coverage would be a big part of my beat as the health reporter, explained Hayba. I began brainstorming ideas with Ashley Talley about how to talk about overdoses in a new way, going beyond just the statistics. We decided to hone in on fentanyl due to its deadly grasp on the state.

Hayba continued, Ashley first suggested finding a way to visualize what happens inside the human body during an overdose. When researching the science behind it all, I realized I wanted to also include the life-saving medication naloxone in the piece. We have repeatedly told viewers that it helps save lives, but we haven't truly explained how.

Then Zhong entered the picture. He has used his expertise in design on countless stories over the years.

Since 2019, I started working with news and weather to create immersive mixed reality (newsroom calls it AR augmented reality), explained Zhong. I do AR standups, packages, and weather explainers for stories that need enhanced graphics to better explain the topics. Grace's story was one of them.

Opioid use, especially those which are illegally manufactured, is an epidemic the entire country is battling. The state reports from 2000-2022 alone, over 36,000 North Carolinians died from overdoses. When I read that statistic, I don't just see numbers, but rather the thousands of mothers, fathers, sisters, brothers and friends lost. I thought it was important to remind people how an amount so small you can't even see can kill you. We have recently reported on more harm reduction efforts aimed at increasing the supply of naloxone, including in Wake County Schools, so I wanted to ensure we incorporated a solution to the problem as well.

WRAL-TV Health Reporter Grace Hayba Zhong's augmented reality design and Hayba's narration came together to show as well as tell viewers.

The beauty of having Shan on our team is that it gives WRAL the ability to tell stories in ways others can't, Hayba told CapCom. In writing the script, I felt the natural story arc was to begin with someone who first takes fentanyl, begins to overdose, and is then revived using naloxone.

After talking through the concept with Hayba, Zhong got to work.

In general, after going over the script with producers, I'll create visual storyboards to plan out how anchors, reporters, and meteorologists interact with virtual graphics elements, he said. Then we do video shoots based on the storyboards, and finally complete the postproduction process.

WRAL-TV Health Reporter Grace Hayba (left) in the AR/VR studio with WRAL-TV Visual Design Director Shan Zhong, working together to produce a story about naxolone.

He spent many hours creating the AR, and then the duo went into the studio to bring it to life.

Shan made it really easy! Hayba told CapCom. This was my first time working on a VR project, so I wasn't quite sure what to expect but he directed me through every shot and motion.

The team shot Hayba in the AR studio over a green screen. Then the package was completed in post by compositing video and graphics.

The reason I think Shan was able to knock this out of the park was entirely in his approach, said Hayba. He first met with me to go over my script and hear what my ideas were so that he could understand what the science was that I wanted to visualize. He then created a storyboard with sketches to walk me through how he planned to shrink my body inside the brain and move throughout the vital organs as they shut down. We did a few takes with varying arm motions to make sure nothing would be cut off when I was pointing at the naloxone or organs.

WRAL-TV Visual Design Director Shan Zhong created graphics in augmented reality to help tell a story by WRAL-TV Health Reporter Grace Hayba about naloxone and how it fights a fentanyl overdose.

Hayba greatly appreciated the others on the WRAL crew who helped make the story happen.

I also want to give a huge thank you to WRAL-TV News Production Manager James Ford and WRAL-TV Streaming Editor/Producer Khadejah Durant for helping coordinate the camera, lighting, audio and prompter! she said. It was really a team effort.

And Hayba is grateful to have Zhong on the team to further the important story she wanted to share.

I truly admire how he can take an idea in someone's head and turn it into an engaging visualization that is even better than you imagined, Hayba told CapCom. Storytelling nowadays relies so much on keeping viewers connected and engaged with the piece. When you have a world of content at your fingertips, showcasing your story in new ways has become more important than ever. Shan's work absolutely accomplishes that and then some! His creativity is incredible, and I can't wait to work with him further in the future!

WRAL-TV s Grace Hayba (center) in the AR/VR studio with WRAL-TV's Shan Zhong (right) and WRAL-T
LINK: https://capitolbroadcasting.com/2024/07/18/wral-tv-reporter-and-design...
See more stories from cbc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...

29/05/2026

College Sports-Production Community Gathers in Atlanta for 2026 SVG College Summit

In two-day event, leaders from academia and industry explored solutions to chall...

29/05/2026

TBT Reaches Two-Year Extension With FOX Sports for New-Look $2 Million Tournament

The Basketball Tournament (TBT), now entering their 13th year of competition, ha...

29/05/2026

Roku Expands Premium Subscriptions Experience with FOX One

Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...

29/05/2026

CBS Sports UEFA Champions League Today Studio Show Heads Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

29/05/2026

Ratings Roundup: NBA, NHL Playoffs and Indy 500 Photo Finish Power a Record-Setting Week

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

29/05/2026

Your Summer 2026 Soundtrack? Spotify's Predictions Are In

The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...

29/05/2026

Akai Pro unveil the MPC Live III Retro

New retro-inspired MPC announced There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...

29/05/2026

Bjooks Beat Gems Kickstarter continues

Save up to 30 on acclaimed titles Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...

29/05/2026

Genelec update Aural ID

Binaural monitoring application improved Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...

29/05/2026

IMSTA FESTA 2026

6 June 2026 at SAE Institute, London, UK IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...

29/05/2026

Remembering Gerald Jerry Pierce, Architect of Modern Digital Cinema

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...

29/05/2026

Roku Unveils Redesigned TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports to Launch Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, VAB Says

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Comparing 5 AI Video Enhancers for Restoring Old Video Quality

Comparing 5 AI Video Enhancers for Restoring Old Video Quality Kate Luvis May 29, 2026 0 Comments Digitizing VHS, MiniDV, and other legacy formats doe...

29/05/2026

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio Brie Clayton May 29, 2026 0 Comments Workflow replaces a patchwork of legacy tools...

29/05/2026

FCC Reminds Broadcasters of Their Public Interest Obligations

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Roku Unveils New TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports Announce New 'Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Study: YouTube Leads Global Streaming Ad Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, According to VAB

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

At the Intersection of Music and Dance, an Epic Collaboration

At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...

29/05/2026

Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre

Back to All News Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...

29/05/2026

Glookast Launches Cinnafilm Tachyon Plugin for Media Producer and Media Services

GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES This release first appeared here. Visit our Tachyon product page or contact...

29/05/2026

Dolby and rednote Bring More Immersive Storytelling to Video Content with Dolby Atmos

May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...

29/05/2026

Audiences Are Everywhere. Your Ad Strategy Should Be Too.

Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...

29/05/2026

Rosie Jones's Disability Comedy Extravaganza returns with another new lineup of eight comics

Youtube exclusive special drops today Watch now UKTV today announces another e...

29/05/2026

The Official Trailer of 'Physical 100' Italy, on Netflix From September 11

Back to All News The Official Trailer of Physical 100 Italy, on Netflix From Se...