Sultan bin Ahmed Al Qassimi: Novotel Sharjah Expo is an important addition to Sharjah's developmental movement
During a press conference held on Tuesday, United Investment and Sharjah Chamber of Commerce and Industry (SCCI) revealed details of Novotel Sharjah Expo, a business hotel that will soon be inaugurated to serve the emirate's various sectors and participants in the Expo Centre's numerous events.
The press conference was held at the Arabian Travel Market (ATM) in the presence of Sheikh Sultan bin Ahmed Al Qassimi, who represented United Investment, Abdullah bin Sultan Al Owais, SCCI Board Chairman, Mohammed Ali Al Noman, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), Jean-Jacques Dessors, Chief Operating Officer Mediterranean, Middle East, Africa & Member of the Accor Group Executive Committee, Hussein Al Mahmoudi, Director-General of SCCI, Khalid Jassim Al Midfaa, Director-General of SCTDA, Khalifa Al Shaibani, Director-General of United Investment and Christophe Landais, Managing Director of Accor Middle East.
In a speech he gave during the press conference, Sheikh Sultan bin Ahmed Al Qassimi said that Novotel Sharjah Expo, which is scheduled for inauguration in the first quarter of 2017, is being developed under the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah.
It will be the official hotel of Expo Centre Sharjah and will comprise 200 rooms that fall under three categories: standard rooms, club floor rooms and executive suites. The club floor will feature enhanced amenities and a lounge area, clarified Sheikh Sultan bin Ahmed Al Qassimi.
He added: Development is a continuous and cumulative process. It starts with a vision followed by directives and finally implementation. We, in Sharjah, constantly strive, under the guidance of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, to improve our emirate in a way that makes it keep pace with the times and represent a beacon of modernity and authenticity at the same time. It is this striving that spawned the idea to build Novotel Sharjah Expo.
An important addition to Sharjah's developmental movement, the 4-star hotel will feature a business centre with workstations and a small meeting room, in addition to a large meeting-cum-function room of approximately 200 square metres.
Novotel Sharjah Expo, which will be strategically located close to Dubai and SCCI, as well as to vital leisure areas in Sharjah, will be accessible through two main roads.
Indicating that the new hotel is the fruit of a strategic partnership between United Investment, Sharjah Chamber of Commerce and Industry and Accor Hotel Services Middle East, Sheikh Sultan bin Ahmed Al Qassimi confirmed that Novotel Sharjah Expo is set to meet a pressing need in the region and be part of Sharjah's present and future plans.
He added: Boasting a smart and contemporary design, the hotel seeks to offer high-quality services to both businesspeople and tourists. It is true that it mainly aims to attend to the needs of visitors to the Expo Centre and business travellers, but it also targets leisure travellers and connects them to the most vital family leisure areas in the emirate.
Towards the end of his speech, Sheikh Sultan bin Ahmed Al Qassimi said: Novotel Sharjah Expo is poised to complement Sharjah's set of hotels, catering for the emirate's progress in the fields of investment, tourism and economy and highlighting its bright cultural side.
For his part, Al Owais said that entrusting Accor with managing and operating Sharjah Expo Hotel confirms Sharjah's keenness to provide advanced service facilities. This move, according to him, will enhance the services that will be offered by the hotel to visitors to Expo Centre Sharjah during the various economic events it hosts.
SCCI Board Chairman noted that the increase in exhibitions organised by Expo Centre Sharjah required that a hotel be developed to serve businesspeople and guests of those exhibitions.
He emphasised the importance of the partnership between United Investment and SCCI, noting that it would culminate in the addition of another landmark to Sharjah's many touristic and economic landmarks, which are all aimed at the service of the emirate's residents and visitors.
Considering the new hotel more than just a new addition to Sharjah's growing hospitality sector, Al Noman confirmed that Novotel Sharjah Expo marks a new milestone for business and MICE tourism in the emirate of Sharjah.
He added: Sharjah Commerce and Tourism Development Authority is delighted to welcome this new initiative, which is another testament to the prestigious position that Sharjah has achieved in the region and the world as the capital of Arab and Islamic culture. We know that it will positively impact the number of visitors to the emirate, especially business travellers and investors. Sharjah has been working hard to establish its importance as a MICE destination and this is certainly a solid and new cornerstone to help propel our world-class conferences and events forward.
From Accor Middle East, Landais said: The signature of a Memorandum of Understanding with Sharjah Expo Hotel LLC for developing Novotel Sharjah Expo today marks the debut for Accor in the emirate of Sharjah. We are looking forward to establishing a fruitful and long-term partnership with Sharjah Expo Hotel LLC.
He added: Our entry into the emirate of Sharjah's promising travel and tourism market reinforces our commitment to the Middle East market, which plays a vital and robust role in Accor's global expansion plans. With a Novotel in a strategic location, we aim to address the needs of all travellers and to contribute to Sharjah's local e
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Sultan bin Ahmed Al Qassimi: Novotel Sharjah Expo is an important addition to Sharjah's developmental movement
