
lex de la Iglesia signature campaign launch of PS4 scam Ono En el spot los protagonistas est n inspirados en los personajes de juegos de xito de PlayStation que gracias a la velocidad de Ono acaban totalmente agotados.
Sony y Ono han cerrado un acuerdo para promocionar el lanzamiento de la PS4 con los servicios de banda ancha de Ono. Gracias a esta promoci n aquellos clientes de Ono que tengan contratados 100 megas podr n contar con 200 megas reales al mismo precio y, adem s, contar con un a o gratis de PlayStation Plus.
Durante la presentaci n de esta oferta Jorge Huguet, director de Marketing de SCE Espa a y Portugal, ha destacado la importancia de la conectividad con PS4 y que los servicios de ONO est n en m s de siete millones de hogares espa oles por lo que aporta una enorme experiencia a PlayStation 4 , ha dicho.
La directora de Publicidad, Medios y Marca de Ono, Nines Alcalde, ha destacado que gracias a la fibra de Ono, no habr que que estar toda la noche descargando un juego. Esto se har veinte veces m s r pido, y ser posible compartir los contenidos. Con los 200 megas se podr jugar de manera fant stica y brutal .
La campa a de publicidad que acompa a a la oferta para compradores de PS4 que sean clientes de Ono incluye un anuncio de televisi n dirigido por Alex de la Iglesia (Las Brujas de Zugarramurdi, El D a de la Bestia). El spot, que comenzar a emitirse En las televisiones el d a 27, recrea tres escenas que podr an pertenecer, respectivamente, a Skyrim, Call of Duty o Battlefield and God of War. La elecci n de estas referencias proviene de Sony, que ha querido representar algunos de los juegos que m s simbolizan los gustos de los jugadores.
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