RENOWNED CREATOR JEFF APPLOFF TO KEYNOTE AT MIPFORMATS 2019

Paris, 8 February 2019 - Jeff Apploff, President and CEO of Apploff Entertainment, and world-renowned specialist in creating, developing and producing ground-breaking formats worldwide, will deliver a keynote at MIPFormats 2019.

The discovery showcase for the global formats community, MIPFormats takes place in Cannes, France on 6 & 7 April, ahead of the MIPTV global entertainment content market, which runs from 8-11 April.

MIPFormats 2019 takes as its conference theme, Unscripted Formats: The Power Game Between New and Legacy Players, which will explore the rapidly-changing ecosystem influenced by a host of mobile and online operators and creative talent from a variety of fields.

To illustrate the theme, MIPFormats will unveil a series of case studies being presented for the first time to an international audience including The Masked Singer , the latest US hit by producer, Craig Plestis, CEO of Smart Dog, and the Korean format creator, Munhwa Broadcasting Corporation (MBC) presented by Damon Park, Managing Director; and Rhythm + Flow , Netflix's new hip-hop competition show by producer Mike Jackson, CEO of Get Lifted.

Jeff Apploff is President and CEO of Apploff Entertainment, a cutting-edge production company that creates, develops and produces world-class formats. This year, Apploff executive produced Mental Samurai for FOX, hosted by actor Rob Lowe. He is currently in production for Season 3 of Beat Shazam on FOX, a primetime musical game show he created. The show is based on the ubiquitous Shazam app, and is hosted by Jamie Foxx.

In 2015, Apploff created and sold a primetime game show, based on the world's most popular trivia app, QuizUp, to NBC. Along with NBC International, Apploff sold the project to five other territories, including ITV in the UK and TF1 in France.

In 2003, Apploff created an unscripted dating series entitled, Secret Admirer , which was signed to a development contract with NBC. Since then, he has devised a string of unscripted dramatic comedy series and game formats, including Face the Family , Don't Forget the Lyrics! , Big Saturday Night , and Million Dollar Money Drop , a primetime gameshow for FOX, produced in conjunction with Endemol. Apploff's creative credits also include Take Me Out , Let's Ask America , and BOOM! .

During his MIPFormats keynote, Apploff will share some of his expertise talking about how he creates, develops and produces formats both in-house, as well as in partnership with the biggest production companies in the world. He will also discuss the state of the industry and what he's looking to create in the future.

I'm thrilled to be speaking at MIPFormats, where the international formats community unite as our industry is facing some major challenges. Working with creative talents and properties from the wider entertainment ecosystem is an essential part of finding the successful mix for today's fragmented audiences, said Jeff Apploff.

We're delighted to welcome such a seasoned international formats creator as Jeff Apploff, who will share his expertise in what makes a successful format in today's fast-changing environment, talk about some of his most recent successes and of course share his vision of the future of the formats industry , said Lucy Smith, Director of MIPFormats.

Other international executives set to take part include: Fran ois Tron, heading the content for all channels and platforms for the Belgium public broadcaster RTBF; Jo Wallace, Commissioning Editor, BBC; and Bo Stehmeier, President of Red Arrow Studios International.

Other MIPFormats highlights include The MIPFormats International Pitch, open to all creators and producers from around the world to present their new and original, non-scripted entertainment formats; Fresh TV showcase from The WIT; and the country specific showcase Treasure Box Japan, K Formats by KOCCA and Wisdom in China by Shanghai Media Group.

About MIPTV MIPTV (8-11 April 2019, Cannes) is the leading international market for content development and distribution. Each April, 10,000 professionals from across the international TV and digital entertainment ecosystem connect to launch and discover new content, forge partnerships, negotiate financing and distribution agreements, find co-production opportunities and explore the latest trends.

MIPTV is preceded by the biggest weekend in unscripted content (6-7 April 2019), comprising MIPDoc, the world's largest screenings library, conference and co-production marketplace for the factual community, and MIPFormats, the discovery showcase for the global formats community. www.miptv.com

About Reed Midem Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM UK in London, MIPIM Asia Summit in Hong Kong, MIPIM PropTech Summit in New York, MIPIM PropTech Europe in Paris for the tech and real estate industry; MAPIC in Cannes, MAPIC Russia in Moscow, MAPIC Italy and MAPIC Food & Beverage in Milan, and MAPIC India in Mumbai for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions Reed Exhibitions is the world's leading events organiser, with over 500 events in 30 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 indust

LINK:	https://pressroom.miptv.com/press-release-en-2019/strongrenowned-creat...
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