U to be launched globally in the first half of FY2023
KDDI Corporation
March 7,2023
-- On March 7, 2023, KDDI entered into a basic agreement with WPP (headquartered in London, UK; CEO: Mark Read), the worlds largest marketing communications group, to form a strategic partnership with the aim of building a global business model in the creator economy for the Web3 era.
Under this partnership, the two companies will share KDDIs Web3 technologies and services and IP (content) and WPPs digital creative development capabilities and international network. Together, we will globally launch a metaverse and Web3 service called U in the first half of FY2023, and build business models in regions outside Japan.
KDDI has been collaborating with a variety of content partners in Japan, including for video, music, books, and games. Since 2020, we have been providing a new type of entertainment with our urban-linked metaverse called Virtual Shibuya. On March 7, 2023, we announced that we will launch U, our metaverse and Web3 service.
With more than 100,000 employees in 110 locations worldwide, the WPP Group provides cutting-edge marketing services around the world on a mission to build a better future for its customers, employees, communities, and people around the world through the power of creativity, data, and technologies.
Commenting on this partnership, Hiromichi Matsuda, Executive Officer and General Manager of the Corporate Strategy Planning Division and the Business Exploration & Development Division at KDDI, said: We are very honoured to have signed a strategic partnership with WPP to jointly enhance our Web3 business offering. KDDI has pioneered the metaverse in Japan, represented by our Virtual Shibuya work. Due to the borderless nature of the metaverse, we believe we can create world-class services that originate in Japan; our partnership with WPP will help to boost our momentum. Together with WPP who do not shy away from change we aim to create services suitable for this new era, and an alliance that can spread its wings globally.
Kyoko Matsushita, WPP CEO for Japan, said: As Japans digital ecosystem catches up with the rest of the world, it is critical that content creators are equipped with the latest technology to set them up for success. As the creative transformation company, WPP is delighted to partner with KDDI to develop these best-in-class tools, which will provide our clients brands with unrivalled content opportunities.
The two companies will share assets, resources, technologies, insight, and other elements acquired through our respective business activities to build a framework for enabling access to IP (content) and U on a global scale as we develop businesses for the global market.
(Reference) WPP WPP supports client companies in driving creative transformation with the purpose of creating a better future for people, the planet, clients and communities by leveraging the power of creativity. In Japan, 15 group companies, including AKQA, BCW, Geometry Ogilvy, Grey, GroupM, Hogarth, Landor & Fitch, VMLY&R, and Wunderman Thompson, bring their talent, skills, and capabilities together to serve domestic and international companies in the areas of communications, experience, commerce, and technology.
For more information, visit
https://www.wpp.com/.
In general, company names and product names are the trademarks or registered trademarks of their respective companies.
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Asia, Australia & Oceanic Stories
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
15/05/2026
Joint Statement: News Bargaining Incentive
28 April, 2026
Media releases
The vibrancy of Australian democracy relies on the robust and open exchange of new...
15/05/2026
Call it Deltavision, Australia's through to the Grand Final of this year'...
14/05/2026
SBS Board appoints Jane Palfreyman Managing Director
13 May, 2026
Media releases
The Special Broadcasting Service (SBS) Board of Directors is pleased to an...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns
14 May, 2026
Media releases
SBS, NITV and Screen Australia have announced ...
14/05/2026
Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns 14 May 2026
Top (L-R): Bronte Gosper (Musket), Mema Munro (Rogue One), Nathan ...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
11/05/2026
You're not meant to look at an Eclipse, but you won't be able to take yo...
04/05/2026
It's Andrew! stomps onto screens this June 4 May 2026
The ABC and Screen Australia are delighted to announce that brand new preschool series, It's Andr...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
29/04/2026
Surgeon Dr Jasmina Kevric wins 2026 Les Murray Award
29 April, 2026
Media releases
Australia for UNHCR and SBS are proud to announce that Dr Jasmina Kevric...
23/04/2026
Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026
Screen Australia, in partnership with Ontario Creates, has opened application...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
21/04/2026
Applications open for 2026 AISF and Screen Australia Writer/Director Virtual Ses...
20/04/2026
Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026
Screen Australia Head of Market & Audience Rakel Tansley
Talking to...
20/04/2026
Screen Australia announces funding for 44 documentary projects that reflect a s...
20/04/2026
Screen Australia appoints Tanya Phegan as Narrative Content Head of Development 17 March 2026
Tanya Phegan
Screen Australia has today announced the appointmen...
20/04/2026
Applications Open for Skip Ahead 11 19 March 2026
Past Skip Ahead recipients (L-R): Macfarlane Bros, Rainbow Bop, Lyanna Kea.
Screen Australia and YouTube Aus...
20/04/2026
Screen Australia empowers the next games generation, including new creatives fro...
20/04/2026
Official Co-production Ask Me Anything (AMA) Session 26 March 2026
Image (L-R): Mix Tape, Michele McDonald, Flower & Flour.
Interested in international Co-pro...
20/04/2026
Screen Australia announces Narrative Content funding for 91 projects, including ...
20/04/2026
Production Infrastructure and Capacity Analysis (PICA) pinpoints four key workfo...
20/04/2026
Australians in Film and Screen Australia Announce the 2026 Participants in the T...
20/04/2026
Screen Australia relaunches website with new tools and improved user experience 16 April 2026
Screen Australia relaunches website
Screen Australia has relaun...
16/04/2026
SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...
02/04/2026
SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever
2 April, 2026
Media releases
Santo Cilauro, Ed Kavalee and a host of special guests retur...
02/04/2026
Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...
27/03/2026
NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...
21/03/2026
New campaign from NAATI and SBS CulturalConnect highlights how we all deserve t...
21/03/2026
Statement regarding Rhoda Roberts AO
21 March, 2026
Media releases
SBS is deeply saddened by the passing of Widjabul Wieybal woman from the Bundjalung Na...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...
19/03/2026
Techtel announces inctrl : web-based production control for content creators, co...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
17/03/2026
New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...
12/03/2026
AFL and NITV partner to launch new First Nations led program Inside the Huddle&...
06/03/2026
Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair
6 March, 2026
Media releases
The SBS Board and Executive have welcomed the appointment o...
05/03/2026
SBS and Mint Pictures to chronicle the Bondi terror attack in major feature docu...
05/03/2026
Winter Olympic stars return to the ice for ISU World Figure Skating Championship...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
2 March, 2026
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednes...
02/03/2026
Ausfilm and Screen Australia launch joint UK market initiative 2 March 2026
Ausfilm and Screen Australia have announced Partner with Australia (UK), a new init...
27/02/2026
Screen Australia announces Rachel Perkins as Director of First Nations Strategy 27 February 2026
Screen Australia has today announced the appointment of Rachel...
U to be launched globally in the first half of FY2023 
