Ratings Roundup: NFL, Domestic Rightsholders Tally Final Numbers for Regular Season; Debut of WWE Monday Night Raw on Netflix Captures 2.6 Million By SVG Staff
Friday, January 10, 2025 - 11:56 am
Print This Story | Subscribe
Story Highlights
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, the NFL and its domestic media rightsholders finalize their numbers for the regular season, Netflix drew big numbers for its debut of WWE Raw, the College Football Playoff Quarterfinals delivered an average of 16.9 million viewers, and more.
NFL Closes Out Regular Season With 2% Drop NFL regular-season viewership dropped 2% this season after pacing toward the league's best mark for most of the schedule, according to SBJ. A dip at the end of the season in terms of competitive games hampered numbers for many media partners. Prime Video and NBC saw gains, while Fox, CBS and ESPN were lower this season.
Amazon's Prime Video had its best season of Thursday Night Football yet, averaging 13.2 million viewers, which is up 11% from Year 2 of the package in 2023 (11.7 million).
NBC (21.6 million viewers) squeaked out a 1% gain for the Sunday Night Football package, which includes the NFL Kickoff game and Thanksgiving primetime game.
CBS averaged 19.2 million viewers, which is down just 1% from last season, and likely its second-best season since 1998 (and well above the 18.5 million two seasons ago).
Fox was down 3% from last season, averaging 18.4 million for games vs. 19 million a season ago.
ESPN was down 14% this season with fewer ABC simulcasts to lean on, but the Monday Night Football package still had its second-best viewership since moving over to ESPN in 2006, behind only the record numbers from the 2023 season. The 22 games averaged around 15 million viewers, down from the record 17.4 million last year.
See below for more in-depth breakdowns of each NFL rightsholders regular season ratings this season.
Sunday Night Football Delivers Best Viewership Since 2015; Pacing To Be Primetime's No. 1 Show for 14th Consecutive Year With Sunday night's historic Week 18 Vikings-Lions matchup, which averaged 28.5 million viewers across NBC and Peacock, NBC Sports concluded its 19th season of Sunday Night Football, topping all primetime television series in the fall and once again pacing to finish as primetime's #1 TV show in all key metrics for an unprecedented 14th consecutive year. NBC's SNF, in the most competitive time slot in media, extended its record for the most consecutive years atop the primetime charts (since 1950):
Sunday Night Football averaged a Total Audience Delivery (TAD) of 21.6 million viewers for the 2024 season - the show's best viewership since 2015 and up 1% from last season (21.4 million), according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics. SNF was also integral to NBC Sports in 2024 delivering its most-watched year since 2016.
Season highlights included:
11 games topped 20 million viewers, the most such big-game Sunday Night Football audiences
NBC Sports Digital hit another viewership milestone, delivering a full-season Average Minute Audience above 2 million viewers (2.2 million) for the first time across Peacock, NBCSports.com, the NBC Sports app, and NFL Digital properties - up 38% from the prior record (1.6 million) set last season, and nearly double the AMA in 2022 (1.2 million).
A record 11 simulstreamed games topped the 2 million AMA threshold - more than tripling the prior mark set last season (three).
Peacock's exclusive presentation of the NFL's first-ever game in Brazil on Sept. 6 averaged a Total Audience Delivery of 14.2 million viewers - ranking as the second-most watched live event on Peacock (behind the 2023 AFC Wild Card) and the second-most watched Friday show since the Paris Olympics (behind only Yankees-Dodgers World Series Game 1).
Peacock exclusively streamed the EA SPORTS Madden NFL Cast of the Dec. 21 Houston Texans-Kansas City Chiefs game, which featured a blend of video game elements and live action to present a first-of-its-kind live football experience.
On NBC broadcast stations, Sunday Night Football topped all primetime shows in average viewership and household rating, and for the 16th consecutive season ranked #1 among adults 18-49. In addition, SNF posted 10 of the top 11 primetime shows this fall (based on Nielsen data only, 9/5/24-1/5/25).
For the first time, Kansas City ranked as the top-rated SNF market, succeeding Buffalo, which ranked second this season. New Orleans topped the chart for the prior five years (2018-2022) as well as in 2010, 2011 and 2013. Milwaukee was the top-rated SNF market in 2017 and 2012, while Denver ranked #1 for three consecutive seasons from 2014-16.
The season finale of SNF and the 2024 NFL regular season between the Minnesota Vikings and Detroit Lions was the most-watched NBC Sunday Night Football season finale since 2012, with an average of 28.5 million viewers across NBC, Peacock, NBC Sports Digital platforms and NFL Digital platforms, based on live plus same day custom fast nationals from Nielsen and digital data from Adobe Analytics.
Vikings-Lions (28.5 million viewers) is third-most watched game in the history of the NBC SNF package (since 2006), trailing only Washington's win over Dallas for the NFC East title in the 2012 season finale (30.3 million viewers, 12/29/12), and Kansas City's 27-20 win over Baltimore in the down-to-the-wire 2024 NFL Kickoff Game (29.2 million viewers, 9/5/24). Vikings-Lions topped viewership for last year's Week 18 SNF game by 24% (23.0 million for Bills-Dolphins matchup for AFC East title) and is expected to the be the most watched primetime show since the NFL Ki
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
Ratings Roundup: NFL, Domestic Rightsholders Tally Final Numbers for Regular Season; Debut of WWE Monday Night Raw on Netflix Captures 2.6 Million By SVG Staff 
