
Funding approved for industry-led Optimise Prime project to test the end-to-end impacts of the rollout of commercial electric vehicles and develop innovative solutions to accelerate the EV transition
LONDON, 00:01 GMT, Friday 30th November: The world's biggest trial of commercial electric vehicles (EVs) has been given the green light by UK energy regulator Ofgem, bringing together leading power, technology, fleet and transport companies to test and implement the best approaches to the EV rollout for commercial enterprises.
With businesses buying 58% of all new vehicles in the UK, it will be commercial vehicles that determine the speed of the transition to low carbon transport.
This three-year innovation project will come up with practical ways of overcoming the up-front costs that are currently holding back many of the country's biggest commercial vehicle operators from making the switch to EVs.
Led by global data technology solutions provider Hitachi Vantara and electricity distributor UK Power Networks, the trial will see up to 3,000 electric vehicles from Centrica, Uber and a large UK depot-based parcel carrier take to the road, supported by distributor Scottish and Southern Electricity Networks, Hitachi Europe and Hitachi Capital Vehicle Solutions.
The project will deliver an end-to-end overview of what the switch to EVs means for the cables and substations that deliver electricity to the community, for the businesses that need to invest in new infrastructure, and for the end users that need to power their vehicles. It is intentionally vehicle agnostic and includes depot, home, and on-the-road charging scenarios.
Using large, real-life datasets and Internet of Things technologies, the project will create a detailed picture of the demands of electric fleet and private hire vehicles. This will make it possible to develop solutions that cut the cost of owning and running electric vehicles, such as charging EVs outside the electricity network's peak times.
Electric vehicle technology has now reached a maturity where the vehicles themselves are ready for day-to-day and long-distance commercial use. However, moving the energy source for transport from combustion engines is not something the electricity grid was designed for, whether charging happens in concentrated locations - such as depots - or is widespread at employees' homes or in public places.
The UK's big commercial vehicle operators must overcome several obstacles before they adopt electric vehicles on a large scale - all the way from the up-front capital hurdle to managing charging times.
Network operators, meanwhile, need to get a better understanding of the impact of commercial EVs on the country's electricity grid. They are also looking to understand whether these vehicles can support the electricity network and help keep costs low for customers by discharging during peak times and recharging off-peak.
The project is also vital if the UK wants to meet its carbon reduction targets. The accelerated adoption of commercial EVs will save 2.7m tonnes of CO2, equivalent to London's entire bus fleet running for four years[1] or a full Boeing 747-400 travelling around the world 1,484 times[2]. The flexibility provided by the project will also free up enough capacity on the electricity network to supply a million homes[3].
Electric cars and vans must increase from 1.7% of new car sales today to 60% by 2030[4]. Around 3,000 electric vehicles will take to the roads in Greater London as part of project Optimise Prime to gather vital information that will help the UK to prepare for and speed up the transition to a greener and more efficient future.
The project will launch early 2019. Following a programme design and build phase, the first Optimise Prime vehicles will be on the road during the second half of 2019. The test area will include a range of urban, suburban and rural scenarios across the South East, South Central and East of England.
Shirley Rodrigues, the Deputy Mayor of Environment and Energy says: I welcome this ambitious project which will support the work of the Mayor's Electric Vehicle Infrastructure Taskforce and proves the wider roll out of electric fleets is both essential for cleaning up toxic air quality and vital to the good growth of our city. I'm pleased that trials begin early next year shortly before the 24 hour Ultra Low Emission Zone is introduced in April 2019 in central London.
To help the wider industry prepare, the largest cross-industry datasets on commercial EV charging and use will be shared openly.
£18 million will be funded through partner contributions, and an additional £16.6 million will come from Ofgem via its Network Innovation Competition. Ofgem's funding will deliver total savings of more than £200 million - equivalent to 12 times the funded amount - in benefits to UK electricity customers.
Ends
Press contact:
Edelman for the Optimise Prime consortium
Marianne Fekene
Tel: +44 (0)7807093267
Email: OptimisePrime@edelman.com
Notes to editors:
Project roles:
The project will be led by Hitachi Vantara, which will design, build and operate the project's IoT platform called Lumada, and will oversee delivery across all project workstreams, supported by Hitachi Europe Ltd.
Hitachi Capital's Vehicle Solutions division will input into the project methodology and advise on the applicability of solutions to the wider commercial vehicle market.
UK Power Networks will support Hitachi in the management and governance of the project, providing engineering and connections related resources.
Centrica is both a fleet and a technology partner. Its home-based British Gas fleet will participate in the Project; while Centrica will provide charging solutions for the home-based fleets as well as demand response services from its Centrica Business So
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Boston Conservatory at Berklee Awards Grants to Five Alumni, Supporting Work in ...
11/07/2026
Berklee Alumni and Faculty Recognized with 2026 Emmy Nominations The 27 nominees include Trey Parker (South Park) and seven-time Emmy winner Pablo Mungu a of ...
10/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
10/07/2026
FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...
10/07/2026
Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...
10/07/2026
Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...
10/07/2026
FloSports and the USA South Athletic Conference have announced an exclusive medi...
10/07/2026
Daktronics has manufactured and installed an LED video display at Field of Dream...
10/07/2026
Registration is now open for NAB Show New York 2026, taking place October 21-22 ...
10/07/2026
Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...
10/07/2026
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...
10/07/2026
Sony Electronics has announced the RX10 V, the fifth generation of its RX10 all-in-one camera series. The camera will be available in August 2026 at a suggested...
10/07/2026
Chyron has announced PRIME 5.4, an update to its unified graphics, playout, and ...
10/07/2026
The nine-time Emmy Award-winning video engineer was a pioneer of NASCAR in-car cameras and a longtime fixture in FOX Sports' video-control operation...
10/07/2026
FuboTV Inc. has announced the appointment of Alisa Bowen as Chief Executive Officer, effective July 10. Bowen succeeds David Gandler, who co-founded the company...
10/07/2026
Every entry on Nielsen's Top 25 Live Sports Events Telecasts for the week of...
10/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
10/07/2026
Drones, jibs, robos are part of the expanded camera complement for the Professional Bull Riders series
PBR Teams' 2026 season, with a 10-team field competi...
10/07/2026
(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...
10/07/2026
Discounted rates available through 27 August 2026
The Audio Engineering Society (AES) have announced that Early Bird registration is now open for the AES Sh...
10/07/2026
New in-ear monitors to launch in August 2026
Sony have announced the upcoming launch of a new pair of in-ear monitors that promise to deliver a secure, stab...
10/07/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Hey Man, Cheech & Chong's Last Movie Rolls With SNS EVO
Melanie Ciotti July 10, 2026
0 Comments
Richard Cheech Marin and Tommy Chong have long b...
10/07/2026
Alex Zarfati's Fail Safe Shot with Blackmagic PYXIS 12K
Brie Clayton July 10, 2026
0 Comments
Camera's full frame sensor supports anamorphic s...
10/07/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that's measured- all of it generates ...
10/07/2026
New RT documentary explores Irish-led efforts to build bridges in divided Cyprus
More than a Game: From D1 to Pyla airs Monday 13 July
More Than a Game: Fro...
09/07/2026
With 50+ cameras, three trucks, 60+ EVS channels, RFID hole-card workflows, and ...
09/07/2026
A recent graduate from Westchester, NY, this experienced technician has already started her first gig in the industry, as a REMI A2 Comms Specialist at ESPN
In...
09/07/2026
Live sports production is a fast-paced industry with no signs of slowing down. W...
09/07/2026
From a rooftop studio in Manhattan, multiple Germany-based companies share respo...
09/07/2026
Overtime has announced a content partnership with FOX One to produce Race to Glo...
09/07/2026
Clear-Com has announced that Ross Production Services (RPS) has standardized on ...
09/07/2026
The NFL has announced that NetApp will return as Presenting Partner of the NFL Madrid Game, featuring the Atlanta Falcons against the Cincinnati Bengals at the ...
09/07/2026
The R&A and Cisco have announced a multi-year partnership making Cisco the Official Network Supplier of The R&A and its Championships. Cisco will deploy AI-read...
09/07/2026
Fox Television Stations, Extreme Reach (XR), and LTN have announced the completi...