
Funding approved for industry-led Optimise Prime project to test the end-to-end impacts of the rollout of commercial electric vehicles and develop innovative solutions to accelerate the EV transition
LONDON, 00:01 GMT, Friday 30th November: The world's biggest trial of commercial electric vehicles (EVs) has been given the green light by UK energy regulator Ofgem, bringing together leading power, technology, fleet and transport companies to test and implement the best approaches to the EV rollout for commercial enterprises.
With businesses buying 58% of all new vehicles in the UK, it will be commercial vehicles that determine the speed of the transition to low carbon transport.
This three-year innovation project will come up with practical ways of overcoming the up-front costs that are currently holding back many of the country's biggest commercial vehicle operators from making the switch to EVs.
Led by global data technology solutions provider Hitachi Vantara and electricity distributor UK Power Networks, the trial will see up to 3,000 electric vehicles from Centrica, Uber and a large UK depot-based parcel carrier take to the road, supported by distributor Scottish and Southern Electricity Networks, Hitachi Europe and Hitachi Capital Vehicle Solutions.
The project will deliver an end-to-end overview of what the switch to EVs means for the cables and substations that deliver electricity to the community, for the businesses that need to invest in new infrastructure, and for the end users that need to power their vehicles. It is intentionally vehicle agnostic and includes depot, home, and on-the-road charging scenarios.
Using large, real-life datasets and Internet of Things technologies, the project will create a detailed picture of the demands of electric fleet and private hire vehicles. This will make it possible to develop solutions that cut the cost of owning and running electric vehicles, such as charging EVs outside the electricity network's peak times.
Electric vehicle technology has now reached a maturity where the vehicles themselves are ready for day-to-day and long-distance commercial use. However, moving the energy source for transport from combustion engines is not something the electricity grid was designed for, whether charging happens in concentrated locations - such as depots - or is widespread at employees' homes or in public places.
The UK's big commercial vehicle operators must overcome several obstacles before they adopt electric vehicles on a large scale - all the way from the up-front capital hurdle to managing charging times.
Network operators, meanwhile, need to get a better understanding of the impact of commercial EVs on the country's electricity grid. They are also looking to understand whether these vehicles can support the electricity network and help keep costs low for customers by discharging during peak times and recharging off-peak.
The project is also vital if the UK wants to meet its carbon reduction targets. The accelerated adoption of commercial EVs will save 2.7m tonnes of CO2, equivalent to London's entire bus fleet running for four years[1] or a full Boeing 747-400 travelling around the world 1,484 times[2]. The flexibility provided by the project will also free up enough capacity on the electricity network to supply a million homes[3].
Electric cars and vans must increase from 1.7% of new car sales today to 60% by 2030[4]. Around 3,000 electric vehicles will take to the roads in Greater London as part of project Optimise Prime to gather vital information that will help the UK to prepare for and speed up the transition to a greener and more efficient future.
The project will launch early 2019. Following a programme design and build phase, the first Optimise Prime vehicles will be on the road during the second half of 2019. The test area will include a range of urban, suburban and rural scenarios across the South East, South Central and East of England.
Shirley Rodrigues, the Deputy Mayor of Environment and Energy says: I welcome this ambitious project which will support the work of the Mayor's Electric Vehicle Infrastructure Taskforce and proves the wider roll out of electric fleets is both essential for cleaning up toxic air quality and vital to the good growth of our city. I'm pleased that trials begin early next year shortly before the 24 hour Ultra Low Emission Zone is introduced in April 2019 in central London.
To help the wider industry prepare, the largest cross-industry datasets on commercial EV charging and use will be shared openly.
£18 million will be funded through partner contributions, and an additional £16.6 million will come from Ofgem via its Network Innovation Competition. Ofgem's funding will deliver total savings of more than £200 million - equivalent to 12 times the funded amount - in benefits to UK electricity customers.
Ends
Press contact:
Edelman for the Optimise Prime consortium
Marianne Fekene
Tel: +44 (0)7807093267
Email: OptimisePrime@edelman.com
Notes to editors:
Project roles:
The project will be led by Hitachi Vantara, which will design, build and operate the project's IoT platform called Lumada, and will oversee delivery across all project workstreams, supported by Hitachi Europe Ltd.
Hitachi Capital's Vehicle Solutions division will input into the project methodology and advise on the applicability of solutions to the wider commercial vehicle market.
UK Power Networks will support Hitachi in the management and governance of the project, providing engineering and connections related resources.
Centrica is both a fleet and a technology partner. Its home-based British Gas fleet will participate in the Project; while Centrica will provide charging solutions for the home-based fleets as well as demand response services from its Centrica Business So
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
08/07/2026
Lightware is introducing the biggest update yet to the LARA Wizard Touchpanel configuration experience, designed to help integrators work faster while deliverin...
08/07/2026
DMC Production has turned to Calrec in its quest to redefine outside broadcasting with a flexible approach to live production that reverse engineers the convent...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...
08/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
08/07/2026
Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big 12...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...
07/07/2026
New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...
07/07/2026
Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
The appointment will drive growth and innovation across the Media Business Unit
Fincons Group, a leading IT business consultancy and systems integrator company...
07/07/2026
International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...
07/07/2026
Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...
07/07/2026
Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...
07/07/2026
LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...
07/07/2026
LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...