
Funding approved for industry-led Optimise Prime project to test the end-to-end impacts of the rollout of commercial electric vehicles and develop innovative solutions to accelerate the EV transition
LONDON, 00:01 GMT, Friday 30th November: The world's biggest trial of commercial electric vehicles (EVs) has been given the green light by UK energy regulator Ofgem, bringing together leading power, technology, fleet and transport companies to test and implement the best approaches to the EV rollout for commercial enterprises.
With businesses buying 58% of all new vehicles in the UK, it will be commercial vehicles that determine the speed of the transition to low carbon transport.
This three-year innovation project will come up with practical ways of overcoming the up-front costs that are currently holding back many of the country's biggest commercial vehicle operators from making the switch to EVs.
Led by global data technology solutions provider Hitachi Vantara and electricity distributor UK Power Networks, the trial will see up to 3,000 electric vehicles from Centrica, Uber and a large UK depot-based parcel carrier take to the road, supported by distributor Scottish and Southern Electricity Networks, Hitachi Europe and Hitachi Capital Vehicle Solutions.
The project will deliver an end-to-end overview of what the switch to EVs means for the cables and substations that deliver electricity to the community, for the businesses that need to invest in new infrastructure, and for the end users that need to power their vehicles. It is intentionally vehicle agnostic and includes depot, home, and on-the-road charging scenarios.
Using large, real-life datasets and Internet of Things technologies, the project will create a detailed picture of the demands of electric fleet and private hire vehicles. This will make it possible to develop solutions that cut the cost of owning and running electric vehicles, such as charging EVs outside the electricity network's peak times.
Electric vehicle technology has now reached a maturity where the vehicles themselves are ready for day-to-day and long-distance commercial use. However, moving the energy source for transport from combustion engines is not something the electricity grid was designed for, whether charging happens in concentrated locations - such as depots - or is widespread at employees' homes or in public places.
The UK's big commercial vehicle operators must overcome several obstacles before they adopt electric vehicles on a large scale - all the way from the up-front capital hurdle to managing charging times.
Network operators, meanwhile, need to get a better understanding of the impact of commercial EVs on the country's electricity grid. They are also looking to understand whether these vehicles can support the electricity network and help keep costs low for customers by discharging during peak times and recharging off-peak.
The project is also vital if the UK wants to meet its carbon reduction targets. The accelerated adoption of commercial EVs will save 2.7m tonnes of CO2, equivalent to London's entire bus fleet running for four years[1] or a full Boeing 747-400 travelling around the world 1,484 times[2]. The flexibility provided by the project will also free up enough capacity on the electricity network to supply a million homes[3].
Electric cars and vans must increase from 1.7% of new car sales today to 60% by 2030[4]. Around 3,000 electric vehicles will take to the roads in Greater London as part of project Optimise Prime to gather vital information that will help the UK to prepare for and speed up the transition to a greener and more efficient future.
The project will launch early 2019. Following a programme design and build phase, the first Optimise Prime vehicles will be on the road during the second half of 2019. The test area will include a range of urban, suburban and rural scenarios across the South East, South Central and East of England.
Shirley Rodrigues, the Deputy Mayor of Environment and Energy says: I welcome this ambitious project which will support the work of the Mayor's Electric Vehicle Infrastructure Taskforce and proves the wider roll out of electric fleets is both essential for cleaning up toxic air quality and vital to the good growth of our city. I'm pleased that trials begin early next year shortly before the 24 hour Ultra Low Emission Zone is introduced in April 2019 in central London.
To help the wider industry prepare, the largest cross-industry datasets on commercial EV charging and use will be shared openly.
£18 million will be funded through partner contributions, and an additional £16.6 million will come from Ofgem via its Network Innovation Competition. Ofgem's funding will deliver total savings of more than £200 million - equivalent to 12 times the funded amount - in benefits to UK electricity customers.
Ends
Press contact:
Edelman for the Optimise Prime consortium
Marianne Fekene
Tel: +44 (0)7807093267
Email: OptimisePrime@edelman.com
Notes to editors:
Project roles:
The project will be led by Hitachi Vantara, which will design, build and operate the project's IoT platform called Lumada, and will oversee delivery across all project workstreams, supported by Hitachi Europe Ltd.
Hitachi Capital's Vehicle Solutions division will input into the project methodology and advise on the applicability of solutions to the wider commercial vehicle market.
UK Power Networks will support Hitachi in the management and governance of the project, providing engineering and connections related resources.
Centrica is both a fleet and a technology partner. Its home-based British Gas fleet will participate in the Project; while Centrica will provide charging solutions for the home-based fleets as well as demand response services from its Centrica Business So
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...
11/03/2026
Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...
11/03/2026
Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...
11/03/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...
11/03/2026
Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...
11/03/2026
Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...
11/03/2026
Calrec will be located in Central Hall, on Booth C6907
Choice without compromise
The broadcast industry is going through a rapid evolution that s signalling a...
11/03/2026
The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...
11/03/2026
Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...
11/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...
11/03/2026
Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...
11/03/2026
DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...
11/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...
11/03/2026
Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...
11/03/2026
Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...
11/03/2026
As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...
11/03/2026
Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Foundry releases Nuke 17.0
Brie Clayton March 1, 2026
0 Comments
Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...
11/03/2026
Preserving UNESCO World Heritage with URSA Cine Immersive
Brie Clayton March 1, 2026
0 Comments
The Explorers turned to France's cultural landmark...
11/03/2026
I Clicked This By Accident And It Made After Effects SO Much Faster
Graham Quince March 1, 2026
0 Comments
Discover how Region of Interest in Adobe A...
11/03/2026
Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY
Brie Clayton March 4, 2026
0 Comments
Registration is now open for Cine Gea...
11/03/2026
La Vor gine Edited and Finished with DaVinci Resolve Studio
Brie Clayton March 4, 2026
0 Comments
One of Colombia's most ambitious projects goes g...
11/03/2026
SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...
11/03/2026
Capta Center Supports NOVO19 Remote Production with Blackmagic Design
Brie Clayton March 5, 2026
0 Comments
The facility provides production and playo...
11/03/2026
DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...
11/03/2026
Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals
Brie Clayton March 9, 2026
0 Comments
Versatile Blackmagic Replay system proves...
11/03/2026
Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...
11/03/2026
Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...
11/03/2026
Scripps Research scientists awarded nearly $5 million by NIH to investigate cancer growth Researchers will investigate how a common dietary nutrient may control...
11/03/2026
TELL US YOUR (SHORT) STORIES
The 2026 RT Short Story Competition is now open for entries
Recognising and rewarding the best new Irish fiction writing for...
11/03/2026
RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...