IMAGEN BECOME CORPORATE PARTNERS OF BBC MEDIA ACTION

Imagen Ltd has become a corporate partner of BBC Media Action, the BBCs international development charity. Joining an elite group of companies helping the charity to transform lives through media in some of the poorest, hardest-to-reach parts of the world, Imagens award winning Enterprise Video Platform will be used to archive video content across the fragile and conflict-affected societies where they work.

The projects main aim is to implement an online multimedia archive enabling the BBC Media Action teams working around the world to easily and efficiently share their editorial content, ultimately bringing the teams closer together and encourage collaborative working. The large library of media content, aimed at bringing lasting change to peoples lives, will be available to all the charitys staff through a dedicated Imagen video portal instead of the multiple platforms where they are currently stored. In addition, the business development teams will be better able to find appropriate material to demonstrate their portfolio to potential donors so that they can continue their work.

BBC Media Action produces more than 200 hours of video per year, including TV and radio dramas, radio discussion, magazine shows, and public service broadcasts, reaching over 200 million people in 28 countries.

The site will be branded and customised for BBC Media Action. It will also enable staff to search the library and access the content anywhere in the world across multiple devices.

David Goldesgeyme, Head of Corporate Partnerships at BBC Media Action, said: We very much welcome Imagens valuable partnership. Our new digital archive will transform the way we access our content, both in the UK and, more importantly, throughout our 19 country offices. As a media-based charity, Imagens expertise is central to our work and we are delighted to be working with them on this exciting project.

Tom Blake, CEO of Imagen EVP, observed: Its great to hear how Imagen can help improve the lives of so many people on a global scale. We fully support the work of BBC Media Action and its aims and as video management specialists it seems appropriate that we can keep this important content safe for the long term and deliver a great experience for users.

About Imagen

Imagen manages media for some of the worlds biggest brands, preserving large collections of video for the long term and enabling controlled access and distribution through a secure, scalable, highly customizable web platform.

Featuring powerful ingest workflows and full asset management, Imagen Enterprise Video Platform provides a convenient and cost-effective way to manage and monetize content without the need for hardware expenditure and hosting expertise. Imagen delivers a premium performance for premium content - allowing customers to search entire video libraries in seconds, playback proxies, create edits, run workflows and download high resolution content. Content can be indexed via automatic audio transcript generation and advanced user analytics are available for insight into audience engagement.

Imagens new Global Distribution Network feature brings broadcast quality content closer to high importance clients by automatically replicating large libraries of media to hundreds of strategic global locations using public cloud infrastructure. It is now economically viable to monetise content across multiple territories in multiple ways; delivering a subscription based VOD platform to a consumer audience, while catering to production and broadcast partners high-resolution needs.

Award winning Imagen keeps your media safe for the long term, engages your audience and maximizes the full value of your video.

For more information visit us at: www.imagenevp.com or email info@imagenevp.com

About BBC Media Action

BBC Media Action is the BBCs international development charity. Their overarching goal is to help people make sense of events, engage in dialogue and take action to improve their lives. They work in partnership with broadcasters, governments, non-governmental organisations and donors to share reliable, timely and useful information. Their projects reached over 200 million people last year and are made up of debate shows, dramas, radio and TV programmes, public service announcements, mobile phone services and face-to-face communication. Since they are not funded by the licence fee, none of this work would be possible without the backing of generous donors governments, foundations, corporations and individuals.

For further information visit them at: www.bbcmediaaction.org or email media.action@bbc.co.uk

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