World first: Sky Sports and The Hundred unveil ground-breaking technology to enhance the spectator experience

The Hundred (a new 100-ball cricket competition) and Sky Sports have joined forces to develop an industry first augmented reality experience on a scale never before seen in sport by creating avatars using motion capture. Sky and The Hundred have captured players' full range of movement in accurate detail, which will be used to enhance Sky's TV broadcast coverage and at home fan experience via The Hundred and Sky Sports apps.

The Hundred is putting digital innovation at the heart of the event experience, with the ambition to push the boundaries of sport, technology and entertainment and draw broader audiences into cricket. The avatar technology is one of the strongest examples of this vision - providing a new broadcast experience for viewers and progressive digital and mobile interactivity for fans to try out first-hand.

The technology is set to be used as a world-first in broadcasting during Sky Sports coverage of The Hundred this summer. The technology will also be available for fans via Sky Sports' digital platforms.

The avatars have been created using MetaStar', Dimension Studio's hyper-real avatar solution and the Augemented Reality experience created by Arcade (an immersive experience creative agency, using Unity), in order to bring fans closer to the players than ever before. The idea was born out of a collaboration between The Hundred and Sky Sports in a bid to make cricket more accessible and interactive for sports fans with the ambition of enticing new audiences.

Heather Knight, Jos Buttler, Moeen Ali and Ben Stokes are just a few household names fans will recognise.

LINK:	https://www.skygroup.sky/en-gb/article/world-first-sky-sports-and-the-...
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