Ross Video Case Study: How to Draw Fans Deeper into the Game

Ross Video Case Study: How to Draw Fans Deeper into the Game By SVG Staff

Tuesday, July 29, 2025 - 11:36 am

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Story Highlights

The NBC Sports Regional Networks, part of NBCU Local, is a group of regional sports networks in major U.S. markets that provide live sports coverage of NBA, NHL, and MLB teams, totalling hundreds of games and thousands of hours of programming annually. Serving the San Francisco, Boston, and Philadelphia regions, the networks also produce live gameday shows covering the NFL franchises in their regions, as well as daily news, analysis, commentary programming, and original content across multiple platforms.

The Challenge Given their vast portfolio, the NBC Sports Regional Networks faced the challenge of finding a large-scale and comprehensive graphics solution to support their studio shows across multiple regional networks.

The graphics solution needed to be adaptable for the studio and MOS-style workflows in the network's main broadcast centers and deployable for live sports production workflows across third-party remote trucks.

NBC Sports Regional Networks critical objectives included:

Streamlining workflows through automation and tighter integration of graphics systems in control rooms and the broader NBCU Local ecosystem.

Synchronizing graphics packages across remote sites and extension studios.

In addition to increasing the efficiency of their graphics workflow, NBC Sports Regional Networks sought to work with a vendor that could support future requirements. These included enhanced coverage for major events with features like studio touchscreen applications, score bugs and tickers, in-studio telestration (where a commentator or analyst draws on the screen to highlight or illustrate specific plays, strategies, or movements), and Virtual Effects/Mixed/Augmented Reality systems.

From a financial perspective, NBCU Local also wanted to be able to add additional tools through a more flexible pricing model, allowing them to scale up operations during peak times and scale down for regular programming.

To read the full cast study, click HERE.

LINK:	https://www.sportsvideo.org/2025/07/29/ross-video-case-study-how-to-dr...
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