Sony Digital Rapids Pixel Power calrec Sony

ZEISS Batis Lenses: What Is the ZEISS Look All About?

23/05/2019

OBERKOCHEN/Germany, 23.05.2019. ZEISS has launched a new, integrated 360-degree communications campaign for the ZEISS Batis lens family to describe what the ZEISS Look is all about: Photographers often speak passionately about the ZEISS Look when describing what makes the photos captured with ZEISS lenses so special, explains Bj rn Pados, Product Manager for Camera Lenses at ZEISS Consumer Products. This communication campaign aims to show how the unique look is created and what special technical features of ZEISS lenses help photographers capture such creative shots. The campaign was launched in May 2019 and the dedicated website www.zeiss.com/batis is already online.

The ZEISS Batis lens family was developed specifically for mirrorless full-frame cameras from Sony (Alpha 7 and Alpha 9 series) and is compatible with all E-Mount cameras. Five focal lengths of 18 to 135 millimeters are available; in combination with a mirrorless camera, this is a handy and lightweight high-performance system that enables exceptional image quality.

The ZEISS Look has often come up in discussions we've had with our customers and with photographers, says Pados. That's why we want to use this new campaign to explore and demonstrate what makes this look so special. We sat down with our ZEISS experts and summarized the key factors and discussed what it all means for our users. Pados believes the following aspects set the ZEISS Look apart: its exceptional image definition, natural colors and 3D pop effect. This allows the photographer to vividly separate the object from its blurred fore- or background when focusing.

At the heart of the campaign is a film that follows British travel and landscape photographer Ed Norton as he journeys to Marrakech. In it, Norton tells us what he feels distinguishes the ZEISS Look. The quality and colors of his images transport people to the vibrant Moroccan city and its surroundings. In the film, scientist and Director of Systems Design at ZEISS Consumer Products Johannes Zellner discusses the technical requirements that make the look what it is such as the special combination of the ZEISS T* multi-layer Coating and the high-transmission lenses that allow photographers to reproduce natural colors. This campaign is the first time that we're demonstrating how our technology and our years of experience in lens development are helping photographers bring their creative visions to life using ZEISS lenses, says Pados.

Integrated campaign for addressing customers directly



The film and short versions of it are being posted to social media alongside supporting measures; there is also a dedicated campaign website as well as online ads, publications on blogs, POS materials, a retailer folder and elements for a new trade fair booth.

Follow Ed Norton on social media


Website | Instagram | Facebook

Image Download

The campaign is centered around a film that accompanies photographer Ed Norton as he journeys to Marrakech. Ed Norton

Image Download

ZEISS Batis the right lens for every subject.

J rn Leonhardt

ZEISS Consumer Products

Phone: +49 7364 20-4694

Fax:

joern.leonhardt@zeiss.com

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling more than 5.8 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (status: 30 September 2018). For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the worlds leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars. With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future far beyond the optics and optoelectronics industries. The companys significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS technology and market leadership. With approximately 30,000 employees, ZEISS is active globally in almost 50 countries with around 60 of its own sales and service companies, more than 30 production sites and around 25 development sites. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at www.zeiss.com

ZEISS Consumer Products

ZEISS Consumer Products combines the companys business with camera and cine lenses, binoculars, spotting scopes and hunting optics. The unit is allocated to the Consumer Markets segment and is represented at sites in Oberkochen and Wetzlar.

Number: 0048-2019-ENG PC

Number of Words: 569

Number of Characters: 4675
LINK: http://applications.zeiss.com/C1256A770030BCE0/WebViewTopNewsAllE/AA8E...
See more stories from zeiss

Most recent headlines

21/09/2019

GoPro Employees Swim To Keep Lake Tahoe Blue

Community Sep 20, 2019 The following words are by Kianna Miller, Space Planning Specialist, and Kielan Crow, Senior Mechanical Engineer, two of the GoPro t...

21/09/2019

Teaming Up with Kathmandu to Track, Trek + Share New Trails

In The Wild Sep 20, 2019 GoPro frees people to celebrate the moment, inspiring others to do the same. From cameras, apps and accessories, everything we do ...

21/09/2019

10 Mai Tai Percussion Presets

We're still in September, it's still Studio One's 10th anniversary, and so once again the Friday Tip is 10 Tips! This week, the accent is on percuss...

21/09/2019

Ftrack Adds Illustrator Integration to Tracking & Review Platform

STOCKHOLM, SWEDEN - Ftrack (www.ftrack.com), the creator of the production tracking and media review platform, has launched Adobe Illustrator integration with F...

21/09/2019

Breaking Barriers with Motion Design

Motion graphics can be an invisible art. The animated graphic elements that are used to tell a story can do such a good job that the audience accepts them, and...

21/09/2019

Framestore Bears the Weight for a new MoneySuperMarket Spot

For the third film in the brand's latest campaign, MoneySuperMarket again enlisted the help of Framestore, this time to deliver a sleuth of photoreal CG bea...

21/09/2019

Keeping John Wick on His Toes

The third installment of Liongate's high adrenaline franchise John Wick: Chapter 3 - Parabellum finds super assassin John Wick (Keanu Reeves) on the run wit...

21/09/2019

Academys Science & Technology Council Adds 7 Members

LOS ANGELES - Bill Baggelaar, Brooke Breton, Buzz Hays, Arjun Ramamurthy, Rachel Rose, Dave Schnuelle and Mandy Walker have all accepted invitations to join the...

21/09/2019

Primetime Ratings: ABC, CBS On Top

ABC and CBS tied for the top spot in Thursday ratings. A Phil Hartman special paced ABC and Big Brother did so for CBS. Both networks scored a 0.7 in viewers 18...

21/09/2019

Disney and AT&T Reach Carriage Agreement in Principle

The Walt Disney Co. reached an agreement in principle on a new retransmission consent and carriage deal with AT&T that would keep networks including ABC, ESPN ...

21/09/2019

Putting all people first: Meet the 2019 shortlisted Young Journalists

From sword-wielding gangs in Sri Lanka inspired by the movies and the residents of Assam declared stateless in India, to the mysterious death of a Kashmiri in c...

21/09/2019

Thank you for visiting SGO at IBC 2019!

Thank you to everybody who visited SGO at IBC 2019 in Amsterdam. It was great catching up with old friends and meeting many new ones! We truly appreciate the ti...

21/09/2019

Akamai Recognized As A Leader In 2019 Gartner Magic Quadrant For Web Application Firewalls For Third Consecutive Year

Akamai Recognized As A Leader In 2019 Gartner Magic Quadrant For Web Application...

21/09/2019

IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on How They're Reenergizing the DIVA Product Suite

IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on how the...

21/09/2019

IO Industries Specializes in Mini-Cameras, Resolute Software Applications for Both Digital and Linear Productions

IO Industries Specializes in Mini-Cameras, Resolute Software Applications for Bo...

21/09/2019

IP Production Forum: An Inside Look of Telemundo Deportes' IP-Based Facility

IP Production Forum: An Inside Look of Telemundo Deportes' IP-Based Facility By SVG Staff Friday, September 20, 2019 - 9:00 am Print This Story Story ...

21/09/2019

Behind the Mic: Fox Sports' Big Noon Kickoff Heads Out to the LA Coliseum for No. 10 Utah-USC

Behind the Mic: Fox Sports' Big Noon Kickoff Heads Out to the LA Coliseum ...

21/09/2019

Ratings Roundup: Sunday Night Football Hits Lowest Ratings Valley in Week 2 Since 2007

Ratings Roundup: Sunday Night Football Hits Lowest Ratings Valley in Week 2 Si...

21/09/2019

NEP's Intelligent OB Unit Makes Debut at IBC

NEP's intelligent OB unit makes its debut at IBC By David Fox Tuesday, September 17, 2019 - 14:28 Print This Story At IBC NEP Group showed a new inte...

21/09/2019

BT Sport Shows Live 8K Rugby Demo at IBC

BT Sport shows live 8K rugby demo at IBC By David Fox Tuesday, September 17, 2019 - 14:11 Print This Story BT Sport staged a demonstration at IBC of a liv...

21/09/2019

Fox Sports Tech Q&A: Production Execs Talk 4K, 5G, VR, AR, Virtual Sets and Drones

Fox Sports Tech Q&A: Production Execs Talk 4K, 5G, VR, AR, Virtual Sets and Dron...

21/09/2019

Inside Fox Sports' Upcoming Season of 4K HDR Distribution of Thursday Night Football

Inside Fox Sports' Upcoming Season of 4K HDR Distribution of Thursday Night ...

21/09/2019

More Slow-Mos Than Ever, Two New IP-based Trucks, and a 5.1 Audio Workflow Highlight New Season of NFL on Fox

More Slow-Mos Than Ever, Two New IP-based Trucks, and a 5.1 Audio Workflow Highl...

21/09/2019

BerkleeNYC Announces Fall Educational Programming

BerkleeNYC, Berklee's new center in New York City, will offer a variety of educational programs this fall at the Safehouse while major renovations take plac...

21/09/2019

What's Ahead for ProTrack in 2019

What's Ahead for ProTrack in 2019 May 3, 2019 By Deanna Kennedy At this year's PBS TechCon, Myers hosted a ProTrack User Workshop that focused on pr...

21/09/2019

NETFLIX ADAPTS TONY AWARD-WINNER JASON ROBERT BROWN'S BROADWAY MUSICAL 13 INTO A FAMILY FILM

13: The Musical is being adapted into a family film for Netflix, with three-time...

20/09/2019

Data journalism - making sense of the worlds big issues

Data journalism - making sense of the worlds big issues...

20/09/2019

Turn Your Radio Programming Into Must-See TV with RadioPix

Broadcast Pix's latest visual radio system, RadioPix , offers fully automated audio-video-follow productions. It detects which microphones are active, then ...

20/09/2019

Channel 5 and Comedy Central join BritBox line-up

Published: Fri 20 Sep 2019 Channel 5 and Comedy Central join BritBox line-up ITV today confirmed that a deal has been struck between Britbox and Viacom-owned ...

20/09/2019

Marquis Forms New Partnership with Broadcast Solutions

Broadcast Solutions is appointed a Marquis Broadcast Elite reseller in the Middle East Marquis is pleased to announce the appointment of Broadcast Solutions a...

20/09/2019

IBC 2019: HBS Wrap-up

With an 11-person delegation attending the annual broadcast technology conference in Amsterdam, this year's International Broadcasting Convention (IBC) was ...

20/09/2019

Viettel and Nokia broadcast 5G in Ho Chi Minh City

Viettel and Nokia broadcast 5G in Ho Chi Minh City Press Release Viettel and Nokia broadcast 5G in Ho Chi Minh City Nokia supplies end-to-end solution in...

20/09/2019

Amplifying global youth voices on climate, tvebiomovies 2019 takes part in the UN Climate Summit

Press Release 20 September 2019: With huge youth climate protests taking place w...

20/09/2019

Big brands join tve debate to talk seriously about addressing the UN SDGs

Business and sustainability practitioners from key global companies joined a selected audience for tve's debate on 12 September, to take a good hard look at...

20/09/2019

Katie Hockmeyer Named Exec VP of Late Night at NBC

Katie Hockmeyer has been named executive VP of late night programming at NBC Entertainment. She's been with The Tonight Show Starring Jimmy Fallon since it ...

20/09/2019

Sinclair Warns of Station Blackout With AT&T Outlets

Sinclair Broadcast Group is warning that millions of subscribers to AT&T's pay-TV services could be blacked out on Sept. 27 unless a new carriage agreement ...

20/09/2019

Barco buys 5% of Unilumin...

Mingfeng Lin, CEO of Unilumin Barco splashed out approximately 54 million to buy a 5% stake in Chinese LED manufacturer Unilumin. As part of a wide-ranging ...

20/09/2019

INTER to open Netherlands...

INTER will open a new experience centre in Duiven, the Netherlands on 26th September 2019 during a celebratory event together with invited partners and supplier...

20/09/2019

RCF appoints AVenger Electronics as UAE/Oman...

RCF has appointed AVenger Electronics as its UAE/Oman distributor, offering a range of RCF products from portable PA to stadium installations. AVenger also es...

20/09/2019

Tripleplay appoints Thomas Eisentraut as technical account...

Tripleplay has appointed Thomas Eisentraut as its technical account manager for the DACH region, focusing on German speaking territories. The announcement of ...

20/09/2019

Novation Launchkey Mini reaches MkIII

Third-generation controller gains new features, an improved keyboard & added touchstrips The third revision of Novations compact Launchkey Mini controller. A...

20/09/2019

Listen Technologies...

Listen Technologies has acquired multilingual/accessible tour systems provider AudioConexus, with plans for the company to transition from AudioConexus to Liste...

20/09/2019

MAJORCOM has been appointed as INTER-M's exclusive...

MAJORCOM, a French company based in Toulouse-France, experts on Sound Systems (Public Address, Voice Alarm systems, Commercial & Professional Sound) for more th...

20/09/2019

Candid photography

Dan Meier asks restoration colourist Jonathan Wood (knowingly) about his work on Monty Python's 50th anniversary releases Dan Meier 3 hours ago Dan M...

20/09/2019

Intel Sports True View adds immersive highlights

Fans can take control of 360-degree cameras Dan Meier 4 hours ago Fans can take control of 360-degree cameras target=_blank title=Share on LinkedIn cla...

20/09/2019

BritBox adds Channel 5, Comedy Central

Content from Channel 5 can appear on BritBox following a 30-day catchup window on My5 Jenny Priestley 4 hours ago Content from Channel 5 can appear on Br...

20/09/2019

Netflix reveals 400m UK production spend

First time the company has announced its production budget Dan Meier 4 hours ago First time the company has announced its production budget target=_bla...

20/09/2019

Leonine set to roar in Germany

New company backed by investment firm KKR Jenny Priestley 5 hours ago New company backed by investment firm KKR target=_blank title=Share on LinkedIn c...

20/09/2019

Holy Ghost Festival of Life Deploys URSA Broadcast during Live Production

Holy Ghost Festival of Life Deploys URSA Broadcast during Live Production posted: 20/09/2019 Blackmagic Design announced that a multicam live production w...

20/09/2019

Content and Technology Leaders Combine to Create an Outstanding IBC Experience

Content and Technology Leaders Combine to Create an Outstanding IBC Experience posted: 20/09/2019 IBC2019 has been hailed a celebration of industry insigh...