This post is also available in:
Deutsch (German)
CODA Audio's Director of Global Sales, Paul Ward is in no doubt that the two central pillars of the German manufacturer's resilience during the pandemic have been the self-sufficiency of its manufacturing operation and the diligence and tenacity of its distributors:
There's no doubt that our in-house manufacturing of every component of CODA systems has enabled us to focus on how we would emerge from the pandemic rather than how we would cope with being in it. Not being reliant on third party suppliers has enabled us to maintain full production, albeit under the constraints of strict health protocols. We've only seen a couple of orders cancelled, which leads me neatly around to the dedication and brilliant work of our distributors across the globe. The Coronavirus crisis, if nothing else, has highlighted that our careful selection of distributors who really buy in to CODA's mindset and next generation technologies, has been incredibly valuable.
No-one has faced the recent turbulent business climate without serious challenges, but Ward is adamant that the role played by distributors in engaging with and supporting their customers has engendered a high level of confidence that has translated into strong sales:
As well as offering education and training about the sonic advantages of our patented technologies, our partners are pro-active in demonstrating the very real economic advantages that an investment in CODA can bring. It might almost be seen as evangelising but the proof is in the sales and customer satisfaction.
He offers the example of Tommex, CODA's Polish distributor. Appointed in 2016, this busy and established company who specialised in the design, configuration and distribution of professional sound systems, had already accrued twenty-five years experience of the market, but was not content to simply stay with what it knew. When its team looked closely at what CODA had to offer, they recognised that there was a win-win relationship on the table. The trajectory of CODA sales in the region took an upward turn almost immediately as Tommex, this year celebrating its thirtieth anniversary, worked tirelessly to deliver the next generation' message. When the pandemic struck in 2020, and the full impact on live performance and touring was felt, the groundwork that had been carried out across four years came into play in the install sector. Many institutions, anticipating an extended period of downtime, moved to invest in new systems that would improve their venues and help them to bounce back strongly in a post-pandemic world. With strong supply lines and a market made fully aware of the benefits of CODA, Tommex and its customers were ready. Some examples of work carried out during the last twelve months illustrate the wide-ranging nature of CODA's appeal
The renovation and upgrading of community culture centres at Radl w The Culture and Reading Centre (CoRAY4i, HOPS5, G18-SUB, CUE FOUR), Brzeg- Brest Culture Centre (TiRAY, TiLOW, G15-SUB, D5-Cube) and Tarnogr d Tarnogrodzki Cultural Centre (N-APS, N-SUB) all met with different challenges, drawing on a wide range of CODA Audio combinations. CoRAY4 and G-18SUB provided a high quality and discreet solution in the beautiful interior of the refurbished New Theatre in Zabrze, whilst in one of the most modern sports and entertainment arenas in Poland, at Pulawy, G712-Pro provided the high output and coverage necessary for the 2700sqm area of pitch and stands. At the Apr s Ski Restaurant at Ski Resort L d , a stage sound system comprising HOPS8 and U12iSUB provides the power and clarity required for this versatile space.
Ward concludes:
Tommex's commitment and buy-in to CODA reflects a worldwide trend amongst our distribution partners, where in spite of the sustained suspension of practically every live event, we've held our ground in terms of sales. That's a source of huge encouragement for the entire CODA family as we take the first tentative steps towards a return to normal service. Now it's bring on the gigs, bring back the tours!
Tommex
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
This post is also available in: 
