
This post is also available in:
Deutsch (German)
CODA Audio's Director of Global Sales, Paul Ward is in no doubt that the two central pillars of the German manufacturer's resilience during the pandemic have been the self-sufficiency of its manufacturing operation and the diligence and tenacity of its distributors:
There's no doubt that our in-house manufacturing of every component of CODA systems has enabled us to focus on how we would emerge from the pandemic rather than how we would cope with being in it. Not being reliant on third party suppliers has enabled us to maintain full production, albeit under the constraints of strict health protocols. We've only seen a couple of orders cancelled, which leads me neatly around to the dedication and brilliant work of our distributors across the globe. The Coronavirus crisis, if nothing else, has highlighted that our careful selection of distributors who really buy in to CODA's mindset and next generation technologies, has been incredibly valuable.
No-one has faced the recent turbulent business climate without serious challenges, but Ward is adamant that the role played by distributors in engaging with and supporting their customers has engendered a high level of confidence that has translated into strong sales:
As well as offering education and training about the sonic advantages of our patented technologies, our partners are pro-active in demonstrating the very real economic advantages that an investment in CODA can bring. It might almost be seen as evangelising but the proof is in the sales and customer satisfaction.
He offers the example of Tommex, CODA's Polish distributor. Appointed in 2016, this busy and established company who specialised in the design, configuration and distribution of professional sound systems, had already accrued twenty-five years experience of the market, but was not content to simply stay with what it knew. When its team looked closely at what CODA had to offer, they recognised that there was a win-win relationship on the table. The trajectory of CODA sales in the region took an upward turn almost immediately as Tommex, this year celebrating its thirtieth anniversary, worked tirelessly to deliver the next generation' message. When the pandemic struck in 2020, and the full impact on live performance and touring was felt, the groundwork that had been carried out across four years came into play in the install sector. Many institutions, anticipating an extended period of downtime, moved to invest in new systems that would improve their venues and help them to bounce back strongly in a post-pandemic world. With strong supply lines and a market made fully aware of the benefits of CODA, Tommex and its customers were ready. Some examples of work carried out during the last twelve months illustrate the wide-ranging nature of CODA's appeal
The renovation and upgrading of community culture centres at Radl w The Culture and Reading Centre (CoRAY4i, HOPS5, G18-SUB, CUE FOUR), Brzeg- Brest Culture Centre (TiRAY, TiLOW, G15-SUB, D5-Cube) and Tarnogr d Tarnogrodzki Cultural Centre (N-APS, N-SUB) all met with different challenges, drawing on a wide range of CODA Audio combinations. CoRAY4 and G-18SUB provided a high quality and discreet solution in the beautiful interior of the refurbished New Theatre in Zabrze, whilst in one of the most modern sports and entertainment arenas in Poland, at Pulawy, G712-Pro provided the high output and coverage necessary for the 2700sqm area of pitch and stands. At the Apr s Ski Restaurant at Ski Resort L d , a stage sound system comprising HOPS8 and U12iSUB provides the power and clarity required for this versatile space.
Ward concludes:
Tommex's commitment and buy-in to CODA reflects a worldwide trend amongst our distribution partners, where in spite of the sustained suspension of practically every live event, we've held our ground in terms of sales. That's a source of huge encouragement for the entire CODA family as we take the first tentative steps towards a return to normal service. Now it's bring on the gigs, bring back the tours!
Tommex
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
The An Evening with Emerson, Lake and Palmer tour brings one of rock's most iconic bands back to the stage. These performances seamlessly blend live foota...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
30/09/2026
How to Shop Well Now starts Monday at 9.35pm
on RT One and RT Player
On the...
30/09/2026
Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...