This post is also available in:
Deutsch (German)
CODA Audio's Director of Global Sales, Paul Ward is in no doubt that the two central pillars of the German manufacturer's resilience during the pandemic have been the self-sufficiency of its manufacturing operation and the diligence and tenacity of its distributors:
There's no doubt that our in-house manufacturing of every component of CODA systems has enabled us to focus on how we would emerge from the pandemic rather than how we would cope with being in it. Not being reliant on third party suppliers has enabled us to maintain full production, albeit under the constraints of strict health protocols. We've only seen a couple of orders cancelled, which leads me neatly around to the dedication and brilliant work of our distributors across the globe. The Coronavirus crisis, if nothing else, has highlighted that our careful selection of distributors who really buy in to CODA's mindset and next generation technologies, has been incredibly valuable.
No-one has faced the recent turbulent business climate without serious challenges, but Ward is adamant that the role played by distributors in engaging with and supporting their customers has engendered a high level of confidence that has translated into strong sales:
As well as offering education and training about the sonic advantages of our patented technologies, our partners are pro-active in demonstrating the very real economic advantages that an investment in CODA can bring. It might almost be seen as evangelising but the proof is in the sales and customer satisfaction.
He offers the example of Tommex, CODA's Polish distributor. Appointed in 2016, this busy and established company who specialised in the design, configuration and distribution of professional sound systems, had already accrued twenty-five years experience of the market, but was not content to simply stay with what it knew. When its team looked closely at what CODA had to offer, they recognised that there was a win-win relationship on the table. The trajectory of CODA sales in the region took an upward turn almost immediately as Tommex, this year celebrating its thirtieth anniversary, worked tirelessly to deliver the next generation' message. When the pandemic struck in 2020, and the full impact on live performance and touring was felt, the groundwork that had been carried out across four years came into play in the install sector. Many institutions, anticipating an extended period of downtime, moved to invest in new systems that would improve their venues and help them to bounce back strongly in a post-pandemic world. With strong supply lines and a market made fully aware of the benefits of CODA, Tommex and its customers were ready. Some examples of work carried out during the last twelve months illustrate the wide-ranging nature of CODA's appeal
The renovation and upgrading of community culture centres at Radl w The Culture and Reading Centre (CoRAY4i, HOPS5, G18-SUB, CUE FOUR), Brzeg- Brest Culture Centre (TiRAY, TiLOW, G15-SUB, D5-Cube) and Tarnogr d Tarnogrodzki Cultural Centre (N-APS, N-SUB) all met with different challenges, drawing on a wide range of CODA Audio combinations. CoRAY4 and G-18SUB provided a high quality and discreet solution in the beautiful interior of the refurbished New Theatre in Zabrze, whilst in one of the most modern sports and entertainment arenas in Poland, at Pulawy, G712-Pro provided the high output and coverage necessary for the 2700sqm area of pitch and stands. At the Apr s Ski Restaurant at Ski Resort L d , a stage sound system comprising HOPS8 and U12iSUB provides the power and clarity required for this versatile space.
Ward concludes:
Tommex's commitment and buy-in to CODA reflects a worldwide trend amongst our distribution partners, where in spite of the sustained suspension of practically every live event, we've held our ground in terms of sales. That's a source of huge encouragement for the entire CODA family as we take the first tentative steps towards a return to normal service. Now it's bring on the gigs, bring back the tours!
Tommex
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
This post is also available in: 
