This post is also available in:
Deutsch (German)
CODA Audio's Director of Global Sales, Paul Ward is in no doubt that the two central pillars of the German manufacturer's resilience during the pandemic have been the self-sufficiency of its manufacturing operation and the diligence and tenacity of its distributors:
There's no doubt that our in-house manufacturing of every component of CODA systems has enabled us to focus on how we would emerge from the pandemic rather than how we would cope with being in it. Not being reliant on third party suppliers has enabled us to maintain full production, albeit under the constraints of strict health protocols. We've only seen a couple of orders cancelled, which leads me neatly around to the dedication and brilliant work of our distributors across the globe. The Coronavirus crisis, if nothing else, has highlighted that our careful selection of distributors who really buy in to CODA's mindset and next generation technologies, has been incredibly valuable.
No-one has faced the recent turbulent business climate without serious challenges, but Ward is adamant that the role played by distributors in engaging with and supporting their customers has engendered a high level of confidence that has translated into strong sales:
As well as offering education and training about the sonic advantages of our patented technologies, our partners are pro-active in demonstrating the very real economic advantages that an investment in CODA can bring. It might almost be seen as evangelising but the proof is in the sales and customer satisfaction.
He offers the example of Tommex, CODA's Polish distributor. Appointed in 2016, this busy and established company who specialised in the design, configuration and distribution of professional sound systems, had already accrued twenty-five years experience of the market, but was not content to simply stay with what it knew. When its team looked closely at what CODA had to offer, they recognised that there was a win-win relationship on the table. The trajectory of CODA sales in the region took an upward turn almost immediately as Tommex, this year celebrating its thirtieth anniversary, worked tirelessly to deliver the next generation' message. When the pandemic struck in 2020, and the full impact on live performance and touring was felt, the groundwork that had been carried out across four years came into play in the install sector. Many institutions, anticipating an extended period of downtime, moved to invest in new systems that would improve their venues and help them to bounce back strongly in a post-pandemic world. With strong supply lines and a market made fully aware of the benefits of CODA, Tommex and its customers were ready. Some examples of work carried out during the last twelve months illustrate the wide-ranging nature of CODA's appeal
The renovation and upgrading of community culture centres at Radl w The Culture and Reading Centre (CoRAY4i, HOPS5, G18-SUB, CUE FOUR), Brzeg- Brest Culture Centre (TiRAY, TiLOW, G15-SUB, D5-Cube) and Tarnogr d Tarnogrodzki Cultural Centre (N-APS, N-SUB) all met with different challenges, drawing on a wide range of CODA Audio combinations. CoRAY4 and G-18SUB provided a high quality and discreet solution in the beautiful interior of the refurbished New Theatre in Zabrze, whilst in one of the most modern sports and entertainment arenas in Poland, at Pulawy, G712-Pro provided the high output and coverage necessary for the 2700sqm area of pitch and stands. At the Apr s Ski Restaurant at Ski Resort L d , a stage sound system comprising HOPS8 and U12iSUB provides the power and clarity required for this versatile space.
Ward concludes:
Tommex's commitment and buy-in to CODA reflects a worldwide trend amongst our distribution partners, where in spite of the sustained suspension of practically every live event, we've held our ground in terms of sales. That's a source of huge encouragement for the entire CODA family as we take the first tentative steps towards a return to normal service. Now it's bring on the gigs, bring back the tours!
Tommex
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
This post is also available in: 
