NBC Sports and Peacock Join Altcast Party With EA SPORTS Madden NFL Cast' of Texans-Chiefs Game on Dec. 21

NBC Sports and Peacock Join Altcast Party With EA SPORTS Madden NFL Cast' of Texans-Chiefs Game on Dec. 21 The alternate presentation will leverage the NFL's Next Gen Stats and Genius Sports' next-gen data and AI platform By Jason Dachman, Editorial Director, U.S.

Monday, December 2, 2024 - 2:59 pm

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The cavalcade of alternative presentations just keep on coming. NBC Sports has unveiled plans to produce a first-of-its-kind EA SPORTS Madden NFL Cast of the Houston Texans-Kansas City Chiefs game on Dec. 21, exclusively streaming on Peacock. Blending video game elements and live action, NBC says the stream will be an immersive, data-powered live football experience that injects Madden NFL's unique brand elements as animated overlays.

Featuring live EA SPORTS Madden NFL 25 graphics, route trees, play cards and player ratings, the Madden NFL Cast will transform football strategy, information and IQ for viewers, enabled by the NFL's Next Gen Stats and GeniusIQ, Genius Sports' next generation data and AI platform. GeniusIQ combines real-time data insights with fully branded animations, delivering an immersive viewing experience. NBC also notes that execution of the Madden NFL Cast is weather dependent given visibility required.

We are excited to work with the NFL, EA SPORTS, and Genius Sports to offer fans the ability to watch Madden NFL come to life like never before exclusively on Peacock, which has established itself as a home for premium live sports and innovative viewing experiences. This first-ever Madden NFL Cast marks a new milestone as Peacock's first sports alt-cast, says NBC Sports' Executive Producer of NFL Fred Gaudelli, who was the lead producer for John Madden's final seven seasons in the broadcast booth (2002-05 at ABC, 2006-08 at NBC). Not only are the Texans and Chiefs in first place in their respective divisions, but they have star players at multiple positions whose avatars will help us analyze the game's biggest plays through the Madden NFL 25 lens. It has long been a point of pride for John and the Madden family that their video game has helped generations of fans and gamers learn and enjoy football, and we are thrilled to continue that tradition.

The Madden NFL Cast, available exclusively on Peacock, will be produced by Steve Greenberg and directed by Geoff Butler. The livestream will feature a dedicated commentary team with NBC Sports' Paul Burmeister handling play-by-play; former NFL quarterback, YouTuber and Madden NFL expert Kurt Benkert utilizing graphic overlays to discuss and predict play options; and six-time Cincinnati Bengals Pro Bowl wide receiver Chad Ochocinco - who frequently discussed his own Madden rating in production meetings with John Madden - serving as a real-time player ratings adjuster. Also joining the production will be pro Madden NFL player Henry Leverette, who won the Ultimate Madden Bowl championship ring in February, and is the first player in Madden NFL Championship Series history to reach $1 million in career earnings.

The altcast - which is a collaboration between NBC Sports, Peacock the NFL, EA SPORTS, and Genius Sports - was announced last Thursday on NBC and Peacock at halftime of Miami Dolphins-Green Bay Packers featuring the NFL's John Madden Thanksgiving Celebration.

We are constantly looking for exciting and innovative ways to present our game, and we are incredibly excited about the opportunity to bring together the Madden game, our Next Gen Stats platform and NBC Sports' incredible production to create an entirely new way to experience an NFL game on Peacock, says Hans Schroeder, NFL Executive Vice President, Media Distribution. The Madden game franchise has had an indelible impact on generations of football fans and gamers alike, and we look forward to honoring that legacy with this unique broadcast of a crucial matchup with postseason implications.

GeniusIQ is Genius Sports' next-generation data and artificial intelligence platform. By applying powerful machine learning and AI to large-scale data, GeniusIQ provides the foundations for an elevated level of game analysis, ultra-immersive experiences, and infinite ways to reach and engage sports fans. GeniusIQ converts live sports action into smart data and video - or a digital twin' of the game - so engaging visual insights, augmented broadcasts and metaverse experiences can be created in real-time.

We're delighted to be working alongside the NFL, NBC Sports, Peacock and EA Sports to help deliver the first-of-its-kind Madden branded alternate broadcast, says Steve Bornstein, President, North America at Genius Sports. Leveraging GeniusIQ's groundbreaking technology and the NFL's Next Gen Stats, the Madden NFL Cast is a fully immersive viewing experience designed to engage a whole new generation of fans.

Eleven players on the Texans and Chiefs rosters have a Madden rating above 90, highlighted by Kansas City stars Patrick Mahomes and Travis Kelce, who were two of only six players to begin this NFL season in the Madden 99 Club with 99 overall ratings. Houston tackle Laremy Tunsil (95 rating) and running back Joe Mixon (93) are the top Texans in Madden ratings.

At EA SPORTS, we're always exploring innovative ways to bring fans closer to the game they love, and the Madden NFL Cast is a groundbreaking step in that direction, says Andrea Hopelain, GM & SVP, Publishing, EA SPORTS. By merging the excitement of live NFL action with the immersive possibilities of augmented reality, we're redefining how fans experience football. Partnering with NBC Sports, Peacock, the NFL, and Genius Sports on this initiative allows us to deliver a dynamic broadcast that showcases the power of Madden NFL in a whole new way outside the game.

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