
NBC Sports and Peacock Join Altcast Party With EA SPORTS Madden NFL Cast' of Texans-Chiefs Game on Dec. 21 The alternate presentation will leverage the NFL's Next Gen Stats and Genius Sports' next-gen data and AI platform By Jason Dachman, Editorial Director, U.S.
Monday, December 2, 2024 - 2:59 pm
Print This Story | Subscribe
Story Highlights
The cavalcade of alternative presentations just keep on coming. NBC Sports has unveiled plans to produce a first-of-its-kind EA SPORTS Madden NFL Cast of the Houston Texans-Kansas City Chiefs game on Dec. 21, exclusively streaming on Peacock. Blending video game elements and live action, NBC says the stream will be an immersive, data-powered live football experience that injects Madden NFL's unique brand elements as animated overlays.
Featuring live EA SPORTS Madden NFL 25 graphics, route trees, play cards and player ratings, the Madden NFL Cast will transform football strategy, information and IQ for viewers, enabled by the NFL's Next Gen Stats and GeniusIQ, Genius Sports' next generation data and AI platform. GeniusIQ combines real-time data insights with fully branded animations, delivering an immersive viewing experience. NBC also notes that execution of the Madden NFL Cast is weather dependent given visibility required.
We are excited to work with the NFL, EA SPORTS, and Genius Sports to offer fans the ability to watch Madden NFL come to life like never before exclusively on Peacock, which has established itself as a home for premium live sports and innovative viewing experiences. This first-ever Madden NFL Cast marks a new milestone as Peacock's first sports alt-cast, says NBC Sports' Executive Producer of NFL Fred Gaudelli, who was the lead producer for John Madden's final seven seasons in the broadcast booth (2002-05 at ABC, 2006-08 at NBC). Not only are the Texans and Chiefs in first place in their respective divisions, but they have star players at multiple positions whose avatars will help us analyze the game's biggest plays through the Madden NFL 25 lens. It has long been a point of pride for John and the Madden family that their video game has helped generations of fans and gamers learn and enjoy football, and we are thrilled to continue that tradition.
The Madden NFL Cast, available exclusively on Peacock, will be produced by Steve Greenberg and directed by Geoff Butler. The livestream will feature a dedicated commentary team with NBC Sports' Paul Burmeister handling play-by-play; former NFL quarterback, YouTuber and Madden NFL expert Kurt Benkert utilizing graphic overlays to discuss and predict play options; and six-time Cincinnati Bengals Pro Bowl wide receiver Chad Ochocinco - who frequently discussed his own Madden rating in production meetings with John Madden - serving as a real-time player ratings adjuster. Also joining the production will be pro Madden NFL player Henry Leverette, who won the Ultimate Madden Bowl championship ring in February, and is the first player in Madden NFL Championship Series history to reach $1 million in career earnings.
The altcast - which is a collaboration between NBC Sports, Peacock the NFL, EA SPORTS, and Genius Sports - was announced last Thursday on NBC and Peacock at halftime of Miami Dolphins-Green Bay Packers featuring the NFL's John Madden Thanksgiving Celebration.
We are constantly looking for exciting and innovative ways to present our game, and we are incredibly excited about the opportunity to bring together the Madden game, our Next Gen Stats platform and NBC Sports' incredible production to create an entirely new way to experience an NFL game on Peacock, says Hans Schroeder, NFL Executive Vice President, Media Distribution. The Madden game franchise has had an indelible impact on generations of football fans and gamers alike, and we look forward to honoring that legacy with this unique broadcast of a crucial matchup with postseason implications.
GeniusIQ is Genius Sports' next-generation data and artificial intelligence platform. By applying powerful machine learning and AI to large-scale data, GeniusIQ provides the foundations for an elevated level of game analysis, ultra-immersive experiences, and infinite ways to reach and engage sports fans. GeniusIQ converts live sports action into smart data and video - or a digital twin' of the game - so engaging visual insights, augmented broadcasts and metaverse experiences can be created in real-time.
We're delighted to be working alongside the NFL, NBC Sports, Peacock and EA Sports to help deliver the first-of-its-kind Madden branded alternate broadcast, says Steve Bornstein, President, North America at Genius Sports. Leveraging GeniusIQ's groundbreaking technology and the NFL's Next Gen Stats, the Madden NFL Cast is a fully immersive viewing experience designed to engage a whole new generation of fans.
Eleven players on the Texans and Chiefs rosters have a Madden rating above 90, highlighted by Kansas City stars Patrick Mahomes and Travis Kelce, who were two of only six players to begin this NFL season in the Madden 99 Club with 99 overall ratings. Houston tackle Laremy Tunsil (95 rating) and running back Joe Mixon (93) are the top Texans in Madden ratings.
At EA SPORTS, we're always exploring innovative ways to bring fans closer to the game they love, and the Madden NFL Cast is a groundbreaking step in that direction, says Andrea Hopelain, GM & SVP, Publishing, EA SPORTS. By merging the excitement of live NFL action with the immersive possibilities of augmented reality, we're redefining how fans experience football. Partnering with NBC Sports, Peacock, the NFL, and Genius Sports on this initiative allows us to deliver a dynamic broadcast that showcases the power of Madden NFL in a whole new way outside the game.
The
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...