
SON, THE NETHERLANDS - Next week at IBC 2013, PROMISE Technology Inc., a recognized global leader in the storage industry and the leading developer of high-performance storage solutions tailor-made for the media and entertainment market, will be on hand to give live 4K workflow demonstrations with its latest solutions for professionals engaged in content creation. Featuring the new VTrak A-Class shared, scale out SAN storage solution optimized for rich media applications, PROMISEs demonstrations will highlight how 4K footage can be captured, ingested, edited, and rendered. Demonstrations will include equipment and software from media and entertainment industry leaders including RED, GoPro, AJA, Autodesk, Adobe, and others.
Additionally, Autodesk will be hosting daily live video editing demos at the PROMISE booth (Hall 6, C11). These demos will illustrate how PROMISEs storage solutions, when combined with Autodesks leading creative tools, deliver extraordinary ease-of-use and lightning fast performance to creative professionals in 3D animation, editing, color and 3D visual effect, and stereoscopic filmmaking. Plus, award-winning video editor Knut Hake, known for his work on the TV series Danni Lowinski and Berlin, Berlin, will be at the PROMISE booth on September 15 to share his expertise and experience.
PROMISEs display will showcase its end-to-end storage solutions for all aspects of media and entertainment, including media creation, data management, production editing and collaboration, distribution, and archiving. Archiving is critically important to protect the valuable digital media assets of the media and entertainment industry. The solutions from PROMISE and Archiware (Hall 7, G03), producer of the award winning software Archiware P5, work together seamlessly to ensure compatibility and the protection of valuable resources. Attendees can visit the PROMISE booth to see Archiware P5 running on storage solutions displayed at its product showcase.
PROMISE, the industrys leading developer of storage solutions with Thunderbolt technology, will feature demonstrations of its Pegasus Series on both Windows and Mac platforms connected to the VTrak A-Class via the SANLink Thunderbolt to Fibre Channel adapter. Visitors will experience how Pegasus can help produce broadcast quality media with a Thunderbolt enabled computer, while simplifying and accelerating creative workflows with blistering fast throughput.
With the considerable growth in the popularity of 4K and 3D content, which require incredible throughput and up to petabytes of storage, the demand for innovative storage solutions that deliver scalability, high bandwidth and low latency continues to rise, said John van den Elzen, managing director, PROMISE Technology EMEA. The demonstrations of the VTrak A-Class and Pegasus Series we have prepared at IBC present an amazing opportunity for creative professionals to experience first-hand how PROMISE is meeting the needs of the industry with storage solutions that are fast, easy to set up and use, scalable, and inexpensive.
PROMISEs storage solutions will also be highlighted as an integral part of the creative workflows in demonstrations led by AJA, Autodesk and Blackmagic. For more information about PROMISE at IBC 2013 -- and for updates throughout the event -- please follow PROMISE Technology on Facebook or Twitter.
About IBC 2013
IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Visitors can expect to learn about the developments which are shaping the industry, interact with the latest technology, experience world first demonstrations and do business in a professional and supportive environment. For more information, visit http://www.ibc.org.
About PROMISE Technology Inc.
PROMISE Technology is a recognized global leader with 25 years of experience in the storage industry. PROMISE has developed its own enterprise-class hardware and software storage architecture and is committed to providing dynamic storage solutions for vertical markets, including cloud and IT storage solutions, video surveillance storage solutions, digital video editing storage solutions and much more. In addition to complete FC/iSCSI/SAS RAID storage products, including rack-mounted RAID storage systems for SAN and DAS applications, NAS/DAS network storage systems, and RAID ASICs, PROMISE is committed to the research and development of application platform software. With industry leading technology and research and development capabilities, combined with highly experienced global sales and after sales service teams, PROMISE is at the forefront of the industry with the highest levels of customer satisfaction. PROMISE Technology is an ISO-9001:2008 and ISO-14001:2004 certified manufacturer with operations and sales and support teams throughout the Americas, EMEA, and APAC regions providing unparalleled service and support to customers around the globe.
2013 PROMISE Technology, Inc. All Rights Reserved. PROMISE, the PROMISE logo, VTrak, SmartStor, SuperTrak, FastTrak, VessRAID, Vess, PerfectPATH, PerfectRAID, SATA150, ULTRA133 VTrak S3000, BackTrak, HyperCache, HyperCache-R, HyperCache-W, DeltaScan, GreenRAID, Pegasus and SANLink are registered or pending trademarks of PROMISE Technology, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners. Information regarding products, services and offerings may be superseded by subsequent documents and are subject to change without notice. For the latest information and specifications regarding PROMISE Technology, Inc. and any of its offerings or services, please contact your local PROMISE office or the corporate headquarters.
###
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
02/11/2025
Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
01/11/2025
Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
01/11/2025
How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
01/11/2025
tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
01/11/2025
CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
01/11/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
01/11/2025
Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
01/11/2025
Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
01/11/2025
Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
01/11/2025
NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
31/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
31/10/2025
While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
31/10/2025
The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
31/10/2025
CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
31/10/2025
NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
31/10/2025
While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
31/10/2025
Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
31/10/2025
Back to All News
Family, Food, and Films: Netflix's Dining with the Kapoors...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
31/10/2025
Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...
30/10/2025
Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
30/10/2025
As the year comes to a close, we can feel the invigorating wind sweeping in for ...
30/10/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
30/10/2025
Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...
30/10/2025
MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...
30/10/2025
PLANO, Texas Technology solutions provider Diversified has named Paul Lidsky as CEO, tasked with guiding the company's next stage of growth, driving market ...
30/10/2025
CUPERTINO, Calif. Interra Systems today unveiled ORION stream recording support and seamless integration with BATON Media Player, a combination that lets broadc...
30/10/2025
WILMINGTON, Del. InterDigital today announced the acquisition of Deep Render, an artificial intelligence startup with a team of AI experts focused on video code...
30/10/2025
NEW YORK TAG Video Systems has earned a higher-rated Digital Product Passport (DPP) Committed to Sustainability badge and the Aclymate Climate Wise Silver Tier ...
30/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, the Nexstar Media Group, Inc. has announced that its...