Sony Pixel Power calrec Sony

Sky and Formula 1 announce partnership extension across all Sky markets with greater exclusivity

30/09/2022

Sky UK & Ireland to remain exclusive home of Formula 1 until the end of 2029 with Sky Italia and Sky Deutschland, Austria and Switzerland retaining rights until the end of 2027

Exclusive live coverage of all races, qualifying and practice sessions on Sky Sports F1, available on Sky, NOW and WOW with live home nation races and highlights of all other races to be shared on free-to-air

Ultra HD coverage of every race available on Sky Q and Sky Glass

Extensive coverage across Sky Sports digital and social platforms of the latest news, clips and in-depth analysis

The 2022 season has smashed viewing records with millions of new viewers for the sport across all of Sky's markets, driven by younger and female fans

Sky has today announced a new multi-year extension of its broadcast partnership with Formula 1, cementing Sky as the official broadcaster of the sport in all Sky markets. Sky UK & Ireland will remain the exclusive home of F1 until 2029, having first entered partnership with the sport in 2012. Sky Germany and Italy will retain rights until 2027 with greater exclusivity - with all race weekends exclusively live and home nation races simultaneously live on free-to-air.

From 2023, Sky Sports F1 viewers will get even more innovative award-winning coverage and analysis from the likes of Martin Brundle, Jenson Button, Natalie Pinkham and Simon Lazenby. Fans can take control of how they follow all the action through an improved multi-screen and second-screen option, tracking their favourite driver's position on the circuit or selecting a driver's on-board camera.

Stephen van Rooyen, Executive Vice President & CEO, Sky UK & Europe, said: Every race. Every moment. Every twist and turn. All exclusively live on Sky for years to come! Formula 1 continues to break records on Sky, with millions more watching than ever before across our markets, driven by new younger and female fans which is fantastic for the sport. More than 80 countries will continue to enjoy our world class analysis and content of one of the most exhilarating sports in the world.

Stefano Domenicali, President & CEO of Formula 1, said: We are incredibly proud of our long-term partnership with Sky, and we are delighted to announce that we will continue working together until 2029, a very important commitment from Sky. Since the beginning of our relationship in 2012 we have both strived to bring the excitement, emotion, and drama of Formula 1 to our traditional fans while engaging new and more diverse audiences. Formula 1 has seen huge growth in recent years, and I can't think of a better partner to continue to reach our fans with dedicated, expert and in-depth coverage. Sky not only brings fans live coverage but a range of behind-the-scenes access and content that brings F1 to life. We are hugely excited about the future of the partnership and the journey of Formula 1.

Ian Holmes, Director of Media Rights and Content Creation, Formula 1, said: Since Sky joined Formula 1 in 2012 the scale and the quality of their F1 content has continually increased. This new agreement with Sky reflects our long-term partnership and shared ambition to grow Formula 1 to new audiences and markets. In recent years we have returned to historic venues such as Zandvoort, and brought in new and exciting races such as Miami and of course Las Vegas next year. I am delighted that Sky will continue to be with us through this exciting era of our sport.

Through the partnership, Sky's platforms are helping Formula 1 reach new audiences with its coverage, with more women tuning in than ever before this season and with audiences skewing younger than previous seasons across the majority of Sky markets. The 2022 season has already smashed viewing records, including:

Sky UK and Ireland

Average viewership for the 2022 season is 1.7m, up 60% since the UK exclusive deal began in 2019, including 4.3m new viewers to Sky Sports F1

Of all 4.3m new viewers since 2019, 1.7m were women

Of five of the most watched races ever in Sky Sports F1 history, four have taken place this year

Sky Italia

Average viewership so far this season is 1.5 million, up 20% compared to 2021

Saudi Arabian Grand Prix in March was the most watched GP in Italian pay-TV history, recording 1.937 million viewers

Sky Deutschland

2022 is on track to be the most successful season ever with a 24% increase in viewing compared to 2021

Half of new viewers this season are under the age of 35 and 40% of new viewers overall are women

The Saudi Arabian Grand Prix achieved a new Sky record for any F1 race in Germany as 1.38 million tuned in

Since first broadcasting Formula 1 in 2012, Sky Sports has delivered extensive award-winning coverage of the sport for viewers, of the like never seen before in television history. Earlier this year, Sky Sports and F1 were awarded a BAFTA for their coverage of the dramatic 2021 Abu Dhabi Grand Prix.

Sky Sports F1 will continue to be the only dedicated channel to broadcast motorsport in each of Sky's markets and the broadcaster's best-in-class commentary will continue to be available in over 80 markets. As part of this deal, Formula 2, Formula 3 and Porsche Super Cup will also continue to be shown on Sky Sports F1.

About Sky

Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.

We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

We're Europe's premium content producer. We create award-winning original content,
LINK: https://www.skygroup.sky/en-gb/article/-sky-and-formula-1-announce-par...
See more stories from sky

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

02/05/2024

Former BT Sport COO Jamie Hindhaugh joins EMG / Gravity Media

Charlie Cubbon has also been appointed chief operating officer By Matthew Corrigan Published: May 2, 2024 Charlie Cubbon has also been appointed chief ope...

02/05/2024

Durable Goods Signs Lionel Coleman

Durable Goods Signs Lionel Coleman Brie Clayton May 2, 2024 0 Comments Durable Goods has signed multi-hyphenate director Lionel Coleman for commercial...

02/05/2024

Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic Cinema Camera 6K

Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic C...

02/05/2024

Diamond Sports RSNs Go Dark On Comcast Systems

Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...

02/05/2024

Diamond Sports Group, DirecTV Renew Distribution Deal

SOUTHPORT, Conn. and EL SEGUNDO, Calif. Diamond Sports Group ( Diamond or the Company ) and DirecTV have announced that they have reached a multi-year renewal...

02/05/2024

Three Nexstar Stations to Become CW Affiliates

IRVING, Texas Nexstar Media Group has announced that its owned and operated television stations in Chicago, Illinois (DMA #3), Norfolk, Virginia (DMA #43), and ...

02/05/2024

FCC, FTC Ink Agreement to Cooperate on Net Neutrality Enforcement

WASHINGTON, D.C. The Federal Communications Commission and Federal Trade Commission have signed a Memorandum of Understanding to coordinate consumer protection ...

02/05/2024

Haivision Celebrates 20th Anniversary

MONTREAL Haivision Systems Inc. is marking its 20th anniversary by detailing some of the accomplishments and developments that have helped the company become a ...

02/05/2024

Agora Introduces Adaptive Video Optimization Technology

SANTA CLARA, Calif. Agora today unveiled its Adaptive Video Optimization (AVO) technology that uses machine learning to adjust parameters dynamically at every s...

02/05/2024

Study: Streaming Market Is Saturated But Subscriptions Continue to Grow

NEW YORK Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at nea...

02/05/2024

Samba TV To Spotlight New Capabilities For Generative AI Ad Solution

NEW YORK Samba TV is debuting new capabilities for Samba AI, the company's suite of generative AI technologies, at the 2024 IAB (Interactive Advertising Bur...

02/05/2024

GSTV Pumps Up Research, Programming at NewFront

GSTV, the network that programs screens at gas stations, will be talking about new research and new programming at its NewFront presentation Wednesday....

02/05/2024

The Women': Author shines light on forgotten women in war

The Women': Author shines light on forgotten women in warThe bestselling author of The Nightingale', Kristin Hannah, has outdone herself with her new h...

02/05/2024

May 01, 2024

New technique improves T cell-based immunotherapies for solid tumors Scripps Research scientists help T cells more effectively kill solid tumors cells in vitro ...

01/05/2024

Release Rundown: What to Watch in May, From I Saw the TV Glow to Power

Owen (Justice Smith) and Maddy (Brigette Lundy-Paine) develop an eerie connection to a supernatural TV show in Jane Schoebrun's I Saw the TV Glow....

01/05/2024

Celebrate May the 4th With Special Star Wars' Playlists, Audiobooks, and More

Spotify's Star Wars celebrations are in full Force starting today, and this ...

01/05/2024

Spotify's New Hardcore Gardening Playlist and Brain Dead Collab Will Rattle Greenhouses Everywhere

All around the world, millions of Spotify fans love listening to hardcore punk m...

01/05/2024

THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSED ON THE AUDIO-VISUAL INDUSTRY, IS OPEN.

THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSE...

01/05/2024

QTAKE Pioneers Live 3D Stream to Apple Vision Pro

QTAKE, the leading video assist and on-set collaboration software trusted by professional filmmakers worldwide, launched a new cutting-edge feature at NAB 2024....

01/05/2024

LA County Opens Entertainment Business Interruption Fund Grant Program for Small Business, LAEDC Offers Updates

In HPA's ongoing focus on providing input and insight from city and county g...

01/05/2024

Trailblazing AI Storytelling by Empowering Storytellers: Curious Refuge

HPA Newsline had the opportunity to speak with Caleb and Shelby Ward, founders of Curious Refuge. Caleb and Shelby were participants in the 2024 HPA Tech Retrea...

01/05/2024

Supporting Global Air Traffic Modernization through Managed Services Infrastructure

L3Harris works with air navigation service providers who efficiently manage air ...

01/05/2024

Q&A with Scott Alexander, Aerojet Rocketdyne's new Missile Solutions President

Scott Alexander, Missile Solutions President, Aerojet Rocketdyne...

01/05/2024

Comcast: More Than Half of Viewers Frustrated About Finding Content

NEW YORK Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast....

01/05/2024

Bally RSNs Go Dark On Comcast Systems

Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...

01/05/2024

NXTGENbps powers Molinare's Notorious DIT

NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...

01/05/2024

Elodie Ichter Joins Light Iron as Senior Colorist

Light Iron, the post-production creative-services division of Panavision, is excited to announce that lodie Ichter has joined the company's artist roster a...

01/05/2024

CJP presents live mo-cap demos at MPTS

CJP Broadcast Service Solutions, systems integration, production and content digitisation specialist, will feature live motion capture demonstrations at the 202...

01/05/2024

Media Links Partners with Sunteq for Representation in S...

Media Links, manufacturer and pioneer in Media over IP transport technology, has partnered with Sunteq spol s.r.o., a leading reseller located in Slovakia to st...

01/05/2024

Dot Group Showcases Enhanced Data Management and Sustaina...

Dot Group, a leader in cutting-edge data management solutions and the premier European reseller of critical Broadcast supporting IBM technologies, will demonstr...

01/05/2024

Glensound shows the latest in IP audio at MPTS

Glensound, industry leader in high quality audio systems, is showcasing the latest additions to its extensive portfolio of networked audio products at MPTS. Aud...

01/05/2024

Hitomi Broadcast to demonstrate ST2110 MatchBox at MPTS

Hitomi Broadcast, a leader in audio/video alignment and latency solutions, will be demonstrating advancements in SMPTE ST2110 workflows ensuring broadcasters ha...

01/05/2024

Leading UK vendors join in the CABSAT 30th anniversary ce...

Taking a leading role in the 30th anniversary CABSAT exposition (Dubai World Trade Centre, 21 23 May), the GREAT Britain and Northern Ireland pavilion will fe...

01/05/2024

NXTGENbps Powers Notorious DITs Green Energy Initiative w...

NXTGENbps, a pioneer in green energy solutions, proudly announces its partnership with Notorious DIT, a leading provider of digital imaging technology services ...

01/05/2024

Videosys Broadcast Brings Pan and Tilt To Coverage Of The...

As Cambridge celebrated its double win over Oxford in the 2024 Boat Race, behind the scenes celebrations were also taking place at Videosys Broadcast to mark th...

01/05/2024

Live After 5' summer concert series returns to downtown Raleigh

A popular - and free - summer concert series is coming back to downtown Raleigh! WRAL is proudly partnering with Downtown Raleigh Alliance for its Live After ...

01/05/2024

Cadent Launches Performance TV To Boost Omnichannel Ad Results

Cadent said it launched Performance TV, designed to increase the effectiveness of campaign by combining the reach of traditional linear TV with the targeting of...

01/05/2024

Eric Johnson, KOMO Seattle Anchor, Sets Retirement

Eric Johnson, anchor at KOMO Seattle, will retire as of June 6. Johnson anchors the 5 and 6 p.m. weekday newscasts and writes/produces/hosts Eric's Heroes,...

01/05/2024

T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)

T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprin...

01/05/2024

Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)

Samsung Ads said it was introducing new opportunities for advertisers to use data about its viewers to target viewers across the full marketing funnel at its Ne...

01/05/2024

Samsung TV Plus Swings for the Fences With Streaming Sports Channels (NewFronts)

Samsung's ad-supported streaming platform Samsung TV Plus is putting more sports in its lineup with free channels about baseball, golf, hockey, auto racing ...

01/05/2024

Dan Rather Documentary Offers Open-Book' Look at Newsman

Rather, a documentary about famed newsman Dan Rather, premieres on Netflix May 1. The film looks at his rise to prominence in TV news, including his work coveri...

01/05/2024

Ken Wayne, KRON San Francisco Anchor, Retires Next Month

Ken Wayne, evening anchor at KRON San Francisco, is retiring after 33 years in Bay Area television. He was born in Marin County, started his journalism career a...

01/05/2024

Jeff Blaszak Promoted To Senior VP at ShowSeeker

ShowSeeker, the company behind the Pilot cloud-based order management system, said it promoted Jeff Blaszak to senior VP of business operations and strategy....

01/05/2024

Great American Media Picks VideoAmp As Ad Currency

Great American Media said it reached an agreement with VideoAmp that will enable clients to use VideoAmp's ad buying measurement and data capabilities when ...

01/05/2024

NXTGENbps powers Molinaire's Notorious DIT

NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...

01/05/2024

Amazon CEO: AWS has multi-billion dollar revenue run rate in AI already

Sales rose to $25bn during the first three months of 2024, up 17 per cent year-on-year By Matthew Corrigan Published: May 1, 2024 Updated: May 2, 2024 S...

01/05/2024

Roku to Offer NBC Olympics Zone

NEW YORK NBCUniversal and Roku are teaming up to offer the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu. The dedicated channel wil...