Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, The Farewell Guide, using its multi-million pound investment fund, UKTV Ventures. The initial deal is worth £1 million of airtime, with a mutual option to extend the deal by a further £2 million once launched.
The Farewell Guide is a free, online service dedicated to making funeral planning simpler, more affordable, and more personal. The Farewell Guide provide support to individuals and families during what may be the most stressful times of their lives, helping them make informed decisions. Founded by entrepreneur Rebecca Peach in 2019 after witnessing first-hand the pain and fragmentation of organising a funeral, The Farewell Guide is the UKs only supportive digital funeral planner and price comparison site.
UKTV Ventures £1 million airtime-for-equity investment sees The Farewell Guide launch its first TV advertising campaign from April on the broadcasters seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. The Farewell Guide will benefit from access to an audience of over 25 million viewers a month to exponentially increase brand awareness and in return, UKTV will gain an equity stake in the business.
Rebecca Peach, Founder and CEO of The Farewell Guide, said: "We are delighted to collaborate with the team at UKTV and are incredibly happy to spread the word about The Farewell Guide, assisting consumers in navigating end-of-life and funeral planning. This exciting new partnership will allow us to bring our free and much-needed service into thousands more homes across the entire UK. It marks a significant step towards fulfilling our vision of becoming the go-to destination for funeral planning and support. With the costs of dying and funerals spiralling, there is no better time to bring our service to the masses."
Brendan Kilcawley, Director of UKTV Ventures, said: "Weve been so impressed with Rebecca and the team, as well as the technology and vision theyve crafted to support consumers freely in planning a funeral. We are excited by the launch of The Farewell Guides first TV ad campaign, which is set to significantly boost awareness of their brand and valuable service. The powerful values of the brand are certain to strike a chord with UKTV viewers throughout the network, and were genuinely excited to see The Farewell Guide become the go-to destination for funeral planning."
UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures deal with The Farewell Guide follows their recent investments in online raffle company Raffolux, plastic free shampoo bar company KinKind, and social media platform, WeAre8.
For further information please contact: Rebecca Ferris, Corporate Communications Manager, UKTV
About UKTV Ventures
UKTV Ventures is UKTVs multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.
UKTV Ventures Website: www.uktvventures.co.uk
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
UKTV Twitter: www.twitter.com/UKTV
UKTV Corporate Website: www.corporate.uktv.co.uk
About The Farewell Guide
Founded by serial entrepreneur Rebecca Peach in 2019 after witnessing first-hand the pain and fragmentation of organising a funeral, The Farewell Guide is the UKs only supportive funeral planner and price comparison site.
The Farewell Guide is a free, online service dedicated to making funeral planning simpler, more affordable, and more personal. We provide support to individuals and families during what may be the most stressful times of their lives, helping them make informed decisions.
Arranging a funeral can be stressful, frustrating, expensive, and hugely time-consuming, especially during a time of grief. To address these challenges, we offer digital pre-planning and at-need access, providing planners with a price comparison overview and direct contact to over 5,000 funeral providers. This allows them to make sense of the plethora of options without the need for manual interaction or visiting a funeral director, making the process easier and more accessible.
The Farewell Guide is proud to be partnered with and recommended by Money Saving Expert, Daily Mail, Marie Curie, Elizabeths Smile, and Hospice UK.
The Farewell Guide Twitter: https://twitter.com/farewellguide
The Farewell Guide Website: https://www.thefarewellguide.co.uk/
The Farewell Guide Instagram: https://www.instagram.com/thefarewellguide
The Farewell Guide Linkedin: https://www.linkedin.com/company/thefarewellguide/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, The Farewell Guide, using its multi-million pound investment fund, UKTV Ventures. The initial deal is worth £1 million of airtime, with a mutual option to extend the deal by a further £2 million once launched.
