SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy Brandon Costa, Director of Digital

Tuesday, November 25, 2025 - 7:00 am

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As the pace of change in sports production shows no signs of slowing, a new class of innovators and decision-makers is shaping the industry's future. Now in its second season, our SVG All-Stars series spotlights the rising leaders driving that transformation, offering a look at their career paths, leadership philosophies, creative and technological contributions, and vision for what comes next. Each conversation introduces you to the people redefining the workflows, culture, and possibilities of live sports production.

Storytelling may be the most overused buzzword in sports television today, but the industry's best elevate it from concept to craft. Few embody that distinction more clearly than Blayke Scheer, whose work at YES Network has helped define how one of the industry's most influential RSNs connects fans to the athletes and teams they love.

As Senior Director, Creative Content, Scheer leads the team responsible for shaping the network's identity across linear, digital, and social platforms, overseeing everything from teases and human-interest features to wellness and lifestyle programming. A former ESPN production assistant who joined YES in 2005, she has spent two decades turning powerful moments into lasting narratives. Winner of multiple Sports Emmy Awards, she is the creator and showrunner behind acclaimed original docuseries Homegrown: The Path to Pinstripes and Homegrown: Bridge to Brooklyn, capturing the journeys of Yankees and Nets prospects as they work toward the MLB and the NBA.

Whether field-producing Derek Jeter's final game, documenting CC Sabathia's Hall of Fame call, or chronicling a Double-A championship run, Scheer has built a career rooted in access, trust, and authenticity - the true ingredients of great storytelling.

In this edition of SVG All-Stars, Scheer reflects on the demands of today's multiplatform content landscape, the importance of treating everyone like a teammate, and why saying yes has opened every door in her career.

Scheer (second from left) at this year's New York Yankees Opening Day, with YES Network colleagues (from left) Eilish Montgomery, Jared Boshnack, Emily Colter, and Conor Foley (Photos: YES Network)

What are the key responsibilities of your current role?

I lead a talented team of individuals who create content across both linear and digital platforms, from teases and human-interest stories to food and wellness content.

I am also the creator/showrunner for our YES original docuseries Homegrown: The Path to Pinstripes and Homegrown: Bridge to Brooklyn. Homegrown tells the stories of players in the New York Yankees and Brooklyn Nets organizations as they strive to make their dreams come true of making it to the majors and the NBA.

The best two days of my entire year are the Yankees and Nets Media Days, when we create our network's identity for the upcoming seasons. From coming up with a broad idea, to working with set designers and a talented DP and cameramen, to finally seeing it executed, it is truly a rewarding experience.

What is one key industry trend that you believe is having a major impact on your organization right now?

With so many destinations for content (linear, app, socials TikTok, YouTube, and Instagram), there is endless content to be created. The difficulty is creating worthy content, finding something unique and different, and positioning it correctly.

What is one core philosophy you try to live by when managing your team/operation?

Treat everyone the same, from the star athlete to security personnel at the stadium. Sports television is about covering a team, but you are also a team behind the scenes, and everyone plays an important part.

Scheer during the shooting of an episode of the YES Network original series Home Plate: New York. The episode spotlighted Marcus Samuelsson (in yellow), acclaimed chef of the Red Rooster restaurant in Harlem.

What is your favorite event(s) you've ever worked?

I have been fortunate enough to work some amazing events, but a few stand out. Field-producing Derek Jeter's final game as a New York Yankee was special because I grew up a Yankees fan - my father took me to over 15 Opening Days, I saw five World Series in person - and to be there on the field was a full-circle moment. In September 2022, I witnessed the Double-A Somerset Patriots win the Eastern League championship. I was documenting their season for Homegrown: The Path to Pinstripes, and to see the team grow throughout the season and form friendships and tell their stories was so meaningful.

Being with CC Sabathia as he received his call from the Hall of Fame. Throughout my time at YES, I have been fortunate to cover the Sabathia family from the time CC had his first press conference to his final game in pinstripes. Over the years, a trust was formed as we covered CC and Amber Sabathia and their journey in pinstripes both on and off the field. They welcomed us in with their family and friends as he received the call. It is a memory I will never forget.

Scheer with New York Yankees pitcher Gettit Cole at a player shoot.

How did you get started in sports production? What was your first job in the business?

I always wanted to work in sports since I was a little girl. My first real job in sports was as a project employee for the NBA in Player & Talent Relations. My first big event was the NBA All-Star game in Denver in 2005.

What's one piece of advice you have for someone just starting their career in this industry?

Always say yes to an opportunity. It may not be your dream job or

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