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Siyaya TV acquires broadcasting licence --
Mon, 17 Nov 2014 13:14
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Siyaya TV, new pay-television provider and owners of the television and radio rights to broadcast all national football team fixtures including Bafana Bafana, has been issued with a broadcasting licence.
Spokesman for the Independent Communications Authority of South Africa (ICASA) Paseka Maleka told Business Day that on 14 November 2014 the authority resolved to have Siyaya TV issued with a commercial subscription broadcasting licence following their submission of additional information that had been requested previously.
In May 2015, Siyaya TV s R1 billion six-year deal with the South African Football Association (SAFA) begins. The company has committed to making matches accessible to broader audiences working with established broadcasters, including the South African Broadcasting Corporation (SABC) and e.tv to avoid a political backlash. The fear is that moving the coverage of a national asset like football to a pay-television platform would prejudice most viewers.
In April Icasa granted Siyaya TV a conditional licence pending submission of additional information including financial guarantees, research and a corporate structure.
Siyaya TV chairwoman Vuyo Mahlati said on Sunday in a statement that the company was looking forward to making a positive contribution into this industry. The show is now on. A new trajectory for the broadcasting sector sets on.
Miss Mahlati commented that the awarding of the broadcasting licence was timely as it coincides with the digital migration in our continent.
Source: Business Day Live
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