ARRI Now Taking Amira Orders, Prices Start At $9,999.00

ARRI announces today that pricing has been set for its new documentary-style camera, AMIRA. Orders are now being taken. Prices for the camera with viewfinder start at $39,999.00 and customers can choose from a wide range of feature and accessory options to build their ideal package.

Flexibility of configuration is the key to ARRI's pricing structure. Temporary and permanent software upgrades allow owners to adapt AMIRA according to the changing professional needs of their evolving careers, extending the return on their investment.

AMIRA is a versatile camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for the shoulder-mounted lone operating typical of run and gun' documentaries. Ready to pick up and shoot straight out of the camera bag, AMIRA is rugged enough to take anywhere and suits a wide range of different production types and shooting environments.

There are three camera configurations to choose from, differentiated by their software feature-sets. Customers then select a lens mount, battery mount and bottom plate to assemble a complete camera; these are configured separately because there are various options for each. Whichever AMIRA camera set is initially chosen, it can be upgraded with additional functionality by purchasing a license at the ARRI website.

The entry-point AMIRA camera set allows Rec 709 ProRes 422 recording up to 100 fps and might suit owner-operators working mainly in the corporate, online and television markets. Next is the advanced set, a true all-rounder' configuration that adds features such as Log C, ProRes 422 (HQ) at 200 fps, in-camera grading and a pre-record function, among others. The premium set incorporates features for high-end productions perhaps using AMIRA as a companion to ALEXA, including ProRes 4444 and 2K up to 200 fps, as well as limitless color control on set and in post with custom 3D LUTs.

Full pricing details are available through ARRI and its official sales channels. Delivery of AMIRA cameras is due to start early in Q2, 2014.

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