Sony Pixel Power calrec Sony

Sky and Viacom agree to extend their partnership in the UK and Ireland

01/05/2015

Sky and Viacom International Media Networks (VIMN) have agreed to extend their commercial partnership in the UK and Ireland for a further five years.

The arrangement ensures Viacom's popular pay TV channels - including Comedy Central, MTV, Nickelodeon and VH1 - will continue to be available in all Sky homes. The two companies will also extend their advertising sales relationship to include Channel 5 and its associated channels.

Channel 5's suite of channels - Channel 5, 5 USA and 5* - will be added to the portfolio of 17 Viacom channels already sold by Sky Media, Sky's advertising sales division, from June. Channel 5's sponsorship, digital and on-demand sales will also be sold by Sky Media as part of the arrangement.

Viacom is wholesaling its commercial impacts to Sky Media, who will now be the sole re-seller of all Viacom's advertising inventory in the UK and Ireland.

David Lynn, President, VIMN UK, Australia and Eastern Europe, commented: Sky is a highly-valued partner for Viacom and we're delighted to extend our relationship for the benefit of our viewers and advertisers. We're convinced Viacom's interests are best served by a single point of advertising sales in the UK and Ireland and that Sky Media, with its strong track record of selling our pay TV channels and its innovative approach to improving the targeting and effectiveness of TV advertising, is best placed to provide it.

Andrew Griffith, Chief Financial Officer and MD, Commercial Businesses, Sky, added: The extension of our partnership with Viacom is great news for Sky customers as well as advertisers. The addition of Channel 5 will further strengthen Sky Media's extensive channel portfolio. Advertisers will now have access to an even broader range of opportunities to reach customers using Sky Media's creativity and innovation.

Sky Media represents all of Sky's channels and websites across sports, news entertainment and movies, as well as a further 26 broadcasters including Viacom, Discovery Communications, National Geographic, FOX and NBC Universal. Sky Media's portfolio of channels reaches almost 50 million people in the UK every week on average.

For more information:

Sky

Robin Tozer

Email: robin.tozer@sky.uk

Telephone: +44 (0) 207 032 0620

Follow us on twitter @SkyCorporate

Visit: www.sky.com/corporate

Viacom

Matt Baker

Email: matt.baker@vimn.com

Telephone: +44 (0) 203 580 2101

Follow us on twitter @VIMN_PR

About Sky

Sky is Europe's leading entertainment company. The group serves 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).

For more information visit www.sky.com/corporate.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, Channel 5 in the UK, VH1, VIVA, COLORS, Spike, Game One and Tr3s: MTV, M sica y M s. Viacom brands are seen globally in more than 3.2 billion households in approximately 170 territories and 40 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. Following its takeover of Channel 5 in September 2014, VIMN now owns or part-owns and operates 30 TV channels in the UK, making it the biggest international supplier of TV channels to the UK market. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR.
LINK: https://corporate.sky.com/media-centre/news-page/2015/sky-and-viacom-a...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

23/01/2026

Chyron Promotes Owen Seaton to VP, Venue Solutions

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

MPA Backs ATSC 3.0 Content Security Protections in FCC Comments

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

NDI 6.3 Core Tech Update to Be Demoed at ISE

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

ISE: Sony Electronics Announces Crystal LED S Series

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

SMPTE Announces Steve LLamb as ISO/TC 36 Cinematography Chair

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

RTDNA Foundation Announces 2026 First Amendment Award Honorees

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

Paramount+ Launches Programmatic Access to Marquee Live Sports

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

SVG Students To Watch: Chuck Luarasi, Curry College

SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...

22/01/2026

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam McCleery and Alysse Soll

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...

22/01/2026

Fever Pitch: WRC is Back for the Start of the 2026 Season With Rallye Monte-Carlo in 1080p For the First Time

Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...

22/01/2026

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Temperatures in Southern Minnesota

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...

22/01/2026

As Paramount+ Enters the Octagon, UFC's Craig Borsari Previews Production Plans, Teases Innovations

As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...

22/01/2026

A Recluse Goes on a Quest To Save His Dog and Fight a Demon in OBEX

By Jordan Crucchiola It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...

22/01/2026

Lyrical Seeds Is a Stunning Portrait of Black Generational Farmers

Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...

22/01/2026

Sundance Institute-Supported Train Dreams, If I Had Legs I'd Kick You, and More Land Oscar Nominations

Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...

22/01/2026

Watch Ed Sheeran's Dublin Concert in a New Billions Club Live Film on Spotify

Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...

22/01/2026

L3Harris to Provide Advanced Technology for Korean Geostationary Weather Satellite

MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...

22/01/2026

Should we automate or augment AI?

Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...

22/01/2026

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales

Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...

22/01/2026

IBC Issues Call for Technical Papers for IBC2026 Conference

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Spectrum to Award $1 Million in 2026 Digital Education Grants

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

StreamGuys Bolsters Its Audio Advertising Ranks

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NAB, Broadcasters Press FCC to End Ownership Caps

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Maxon Hires Steve Forde as Chief Product Officer

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Details Emerge About Adobe Film & TV Fund Commitment

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NVIDIA DRIVE AV Raises the Bar for Vehicle Safety as Mercedes-Benz CLA Earns Top Euro NCAP Award

AI-powered driver assistance technologies are becoming standard equipment, funda...

22/01/2026

A Four-Time Emmy Award Winner on Defining His Sound

A Four-Time Emmy Award Winner on Defining His SoundCharles David Denler is a Composer and Pianist for film, television, and the Concert Stage. He is a 4 Time E...

22/01/2026

Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast compatibility in Brazil

Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast comp...

22/01/2026

Dalet Appoints Gwen Braygreen as Executive Vice President and Chief Customer Officer

Dalet, a leading technology and service provider for media-rich organizations, t...

22/01/2026

Flight Controls Are Cleared for Takeoff on GeForce NOW

The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...

22/01/2026

From Pilot to Profit: Survey Reveals the Financial Services Industry Is Doubling Down on AI Investment and Open Source

AI has taken center stage in financial services, automating the research and exe...

22/01/2026

How to Get Started With Visual Generative AI on NVIDIA RTX PCs

AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...

21/01/2026

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand Media releases The $900 million dollar mystery that fooled our nation Austra...

21/01/2026

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse 21 January, 2026 Media releases SBS is charging into Lunar New Year 2026 w...

21/01/2026

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...

21/01/2026

NAB Urges Swift Action by FCC on NextGen TV Transition

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SmallHD Releases Major PageOS Software Update

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

WBGU-TV in Ohio to Drop PBS Affiliation

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Telestream DIVA Now Certified with Quantum ActiveScale an...

Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...

21/01/2026

Lightware introduces new Matrix Management Unit for their...

Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...

21/01/2026

Wisycom Introduces New Wideband Antenna Matrix MATF for C...

Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...

21/01/2026

Grass Valley Showcases Scalable Future-Ready Live Product...

Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...

21/01/2026

OKAST Implements BCNEXXT Vipe to Accelerate Monetization...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...

21/01/2026

Magewell Introduces New IP to HDMI Decoder at ISE 2026 an...

Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion Magewell, developer of innovative, high-performance video I/O and I...

21/01/2026

Kiloview Expands Its AV-over-IP Ecosystem with AVX24-4 Me...

Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...