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Cut Run's Sean Stender and Lucas Eskin edited Fender's Feedback documentary series in support of the American Professional guitar series launch directed by Jason Miller, Matt Miller, and Clara Balzary. The films capture compelling and diverse stories of some of today's most inspiring artists who amplify their creative voice with a deep passion for electric guitars and basses.
Since 1946, Fender has revolutionized music and culture as one of the world's leading musical instrument manufacturers, marketers and distributors. Fender is dedicated to unlocking the power of music and musical expression at every stage, from beginners to history-making legends. The film series reveals intimate portraits of legendary artists, simultaneously speaking to all the ways people express themselves with electric guitar, rising above the noise with their own. The American Professional series is a proud testament to Fender's 70 years of knowledge, technology and experience making iconic instruments. The news series consists of modern classics informed by the style and sound of the past but with a thoroughly modern feel.
Fender is one of those iconic American brands whose messaging isnt just hype, its authentic and supported by artists who really believe and live the lifestyle, comments Editor Sean Stender. The Fender guitar was initially designed as the working musician's guitar. This utilitarian spirit is what really spoke to the artist who played Fender instruments -- it reflected their own creativity and ingenuity... and it didnt hurt that the guitars looked really cool as well. For all of those reasons, and more, it was exciting to have the opportunity to help shape these stories.
Local Natives felt a genuine connection to Fender the second they picked up their guitars, says editor Lucas Eskin. Because of that appreciation, it made it easy for me to help create a very authentic film.
Click here to view the series: https://www.youtube.com/playlist?list=PLoi2sDiBa0EbZWo1MMGbfffWPJXQtBuEl
Client: Fender Musical Instruments Corporation
Films: J Mascis, Local Natives, TY$, Mac Miller
Production Company: Ways & Means
EP: Jett Steiger Directors:
Jason Miller -- J Mascis spot Matt Miller -- Mac Miller spot Clara Balzary -- TY$ and Local Natives
Editorial Company: Cut Run
Editors: Lucas Eskin -- Local Natives, TY$
Sean Stender - J. Mascus, Mac Miller Managing Director: Michelle Eskin EP: Amburr Farls
Producer: Emilie Talermo
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About Cut Run
Founded in Soho in 1997, Cut Run provides offline editing services rooted in craft, with offices in London, Los Angeles, New York, San Francisco and Austin. cutandrun.com/
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