Fincons Smart Digital Platform (SDP) is a flexible and fully customisable modular framework designed to provide Hybrid TV and OTT solutions and to act as an accelerator for new services scenarios. As such it is built to integrate with the latest standards, but it is also ready to be expanded and personalised as new technology becomes available. The SDP tool stems from Fincons' pioneering experiences with HbbTV applications, such as the well-known Mediaset Play service, as well as ATSC applications. As the two standards continue to evolve and provide each other with new learnings and inspiration, Fincons has leveraged its unique role in the development of both standards to design the first platform that is truly compatible with both: a unique opportunity for international entertainment businesses and broadcasters especially in a market environment that is seeing more and more international players join forces -and content- to leverage their assets and reach broader sections of the market well beyond national boundaries.
The SDP framework distributes functionalities in logical SMART modules intended to be the building blocks for any Hybrid TV solution. With the help of a template engine, the SDP makes it possible to design each page of an application (including navigation) to show features such as an Electronic Program Guide (EPG), channel details, video on demand sections and catch-up content. Display and interactive video advertising formats can be synchronized through application programming interfaces (APIs).
The prototype submitted for this award demonstrates how the SDP can be used to smart watch videos. In this example, cloud machine-learning services are used to analyse video assets, looking specifically for celebrity appearances through face recognition techniques; this subsequently allows ends users to skip directly to where celebrities appear.
Using this tool, viewers could navigate directly to clips featuring their favourite actors. Starting from configurable templates, the application is automatically generated in either HbbTV2 or Atsc3.0 compliant code. The feature opens the door to many new possibilities and because of its modular and integrated structure enables businesses to realize return on investment every step of the process.
Fincons Group will be demoing its SDP platform with Artificial Intelligence powered facial recognition at HbbTV Symposium event.
Moreover, during the event, Francesco Moretti, Deputy CEO Fincons Group and CEO Fincons.US, will be taking part in a highly topical round table session moderated by Dr. J rn Krieger entitled: Does HbbTV provide the right tools for broadcasters and operators? on November 21st at 17:10. He will also be contributing to the Opening Ceremony and the Awards Reception.
Fincons' Oliver Botti, Head of International Business Development and Innovation, will be moderating a panel on HbbTV and other Interactive Standards on 22 November at 12:10, while he will be joining a panel debate, moderated by Mediaset's Angelo Pettazzi, on Targeted Advertising: the Business State of the Art on 21 November at 14:40 to discuss 'Obsessive' (and successful) HbbTV market trials, including Mediaset Play's two-year continuous live market trial on Interactive Content and Advertising, with special reference to the latest release of RT Dynamic Advertising Replacement.
Francesco Moretti, Deputy CEO Fincons Group and CEO Fincons.US, comments: Having worked extensively on both the HbbTV and ATSC 3.0 standards, we're very proud of the Smart Digital Platform tool, which leads the way with its flexibility and scalability as a solution. I'm pleased to be able to share the tool with experts across the HbbTV community and I am very much looking forward to exchanging ideas with fellow industry leaders at the symposium.
The prizes will be awarded at a prestigious ceremony on 21 November 2019.
North America Stories
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Back to All News
Netflix Confirms Production of The Dealer,' a High-Stakes...
13/01/2026
Back to All News
Nick Cave & Warren Ellis to Compose Original Score for Jo Nesb...
13/01/2026
NVIDIA and Lilly are putting together a blueprint for what is possible in the f...
13/01/2026
viztrick AiDi, Provided by Nippon TV and FOR-A, Powers Automatic 9:16 Cropping with Auto-Tracking and Intuitive Operation for Dynamic Streaming Content
Targ...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Back to All News
Kento Nakajima To Star in Netflix Manga Adaptation S&X', ...
12/01/2026
Back to All News
Netflix Celebrates Partnership and Progress at Fort Monmouth Closing Ceremony
Governor Phil Murphy, Netflix co-CEO, and Governor-elect Mikie ...
Fincons Smart Digital Platform (SDP) is a flexible and fully customisable modular framework designed to provide Hybrid TV and OTT solutions and to act as an accelerator for new services scenarios. As such it is built to integrate with the latest standards, but it is also ready to be expanded and personalised as new technology becomes available. The SDP tool stems from Fincons' pioneering experiences with HbbTV applications, such as the well-known Mediaset Play service, as well as ATSC applications. As the two standards continue to evolve and provide each other with new learnings and inspiration, Fincons has leveraged its unique role in the development of both standards to design the first platform that is truly compatible with both: a unique opportunity for international entertainment businesses and broadcasters especially in a market environment that is seeing more and more international players join forces -and content- to leverage their assets and reach broader sections of the market well beyond national boundaries.
