SBS's multiplatform coverage of the 2014 Tour de France a success
28 July
News Release
The 2014 Tour de France finished in style yesterday with its iconic homecoming through Paris to the finish line on the Champs Elys es.
SBS's multiplatform coverage of the 101st edition of the Tour de France continued to draw a strong audience, as Australians were captivated by the epic display of endurance and competition, along with the unique taste of French culture that sets this worldwide sporting spectacle apart. Television coverage reached a total of 5.38 million Australians (Metro Regional), a 2% year on year increase, and there were 1.82 million video stream views served via sbs.com.au, SBS On Demand and the SBS koda Tour Tracker mobile app, a 49% increase from 2013.
Over three weeks from July 5 - 27, SBS aired all 21 stages of the Tour de France live and exclusive, as well as twice daily highlights programs and three panel review programs; capturing every second of the drama as it unfolded in this year's race.
The average audience for live stages was 278,000 (196,000 Metro 81,000 Regional), with Stage 5 the highest rating, averaging 367,000 (261,000 Metro 106,000 Regional) viewers.
The earlier broadcast time of 8.30pm for three stages of this year's Tour de France proved a hit with Combined Metro Regional average audiences of 351,000, 293,000 and 333,000 for stages 1, 2 and 14 respectively.
SBS's multiplatform coverage of the Tour de France has once again been a standout success, with cycling fans enjoying the flexibility offered across TV, online, tablet and mobile.
The Cycling Central website's live stream capability, up to the minute news and in-depth analysis was a highlight, with sbs.com.au/cyclingcentral attracting 517,000 unique browsers across the three weeks of racing. sbs.com.au and SBS On Demand served 1.32 million video streams across the three weeks of racing, an 86% increase on the 2013 event.
The SBS koda Tour Tracker app was once again extremely popular, with 170,000 unique users over the course of the race.
SBS Managing Director Michael Ebeid said:
For over two decades now SBS has been the home of cycling in Australia, because we believe in championing sports which unite communities. Cycling is one of Australia's fastest growing participation sports, and The Tour de France is a signature event which our viewers look forward to every year.
This year's Tour de France broadcast demonstrates SBS's commitment to delivering high quality multiplatform coverage, maximising audiences' engagement opportunities with the world's biggest cycling event - exclusive to SBS, free-to-air for all Australians to enjoy. I'm delighted that SBS will be the home of the Tour until 2023.
SBS Director of Sport Ken Shipp said:
The Tour de France is at the heart of SBS. This year marked the 24th year of SBS's broadcast of the event, reaching a massive 5.38 million Australians, an increase from last year, which shows the continued growth and interest in cycling that SBS is driving.
I'm incredibly proud of the dedication and round-the-clock work from the SBS on-air and production team, both on the ground following the race around France and here in our Sydney studio to bring the Tour de France to life for Australian viewers.
Yesterday Vincenzo Nibali was crowned 2014 Tour de France champion as Marcel Kittel took out the final stage in a sprint on the Champs Elys es. Stage 21 into Paris was a lap of glory for Nibali and his Astana Pro team. The 29-year-old Italian has worn the leader's yellow jersey for all but two stages and has dominated this year's race.
After a solid fourth place in Stage 20's individual time trial on Saturday cemented his win, Nibali finished more than seven minutes ahead of his rivals. Hotly contested podium spots went to Frenchmen Jean-Christophe P raud in second place and Thibaut Pinot in third place.
Rafal Majka was awarded the polka dot king of the mountains jersey, with the impressive Peter Sagan in the green sprinter's jersey and Thibaut Pinot taking out the white jersey for the best young rider.
The next event on the world's cycling calendar, the third Grand Tour of 2014, is La Vuelta aEspana. This three week, 21 stage race around Spain will be broadcast on SBS ONE. Daily evening highlights at 5.30pm AEST begin Sunday 24 August, with the last eight stages airing LIVE on SBS ONE and on the Cycling Central website from Saturday 6 September - Sunday 14 September 14.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
SBS's multiplatform coverage of the 2014 Tour de France a success
