Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives.
Each of our advisors brings something distinct and invaluable to Sports Studio, says Cathy Rasenberger, Co-Founder and President, Sports Studio. Their collective experience across streaming, sports media, and advertising is a tremendous asset as we work to deliver on our mission of making live sports free and accessible to every fan.
Ben Grad, Principal, Riverloft Advisors; Former SVP, FuboTV
Grad led content strategy at FuboTV and previously spent a decade at Verizon leading content strategy and acquisition.
In today's consumer video landscape, sports increasingly drives live viewership, and consumers - faced with an ever-expanding array of choices - continue to gravitate toward free platforms. Uniquely positioned at the intersection of these powerful trends, Free Live Sports is primed to capitalize on both.
Marshall Cohen, Former EVP, AOL Time Warner; MTV Networks Founding Team
Cohen was part of the original management team at MTV and VH1 and helped launch ESPN2, Comedy Central, and TV Land. He later served as Senior Vice President at AOL Time Warner and was inducted into the Cable Television Pioneers in 2012.
Today's consumer is on CTV, and increasingly in front of FAST channels. Layer in sports programming and the urgency of live viewing, and you have a powerful, winning formula for engaging audiences.
Chris Karl, Managing Director, JEGI LEONIS; Former Senior Executive, Yahoo
Karl has more than 25 years of media sales and digital experience, with senior roles at Yahoo, Mediamath, and Sonobi. He currently focuses on M&A advisory for technology, media, and marketing services companies at JEGI LEONIS.
The team at Sports Studio has aggregated the largest collection of sports rights and content on a single ad-supported platform, bringing fans the sports they love 24/7 on any connected device. In the world of ad-supported content, the sports category stands alone in its ability to draw audiences and engagement at levels that are the envy of the entire media and entertainment marketplace.
Matt Meyerson, Founder, RPRT Communications
Meyerson founded the athlete management firm RPRT, focused on action and adventure athletes. He is a limited partner in Leeds United and a board member of an English Rugby League club.
Being able to watch just about any sport you can think of 24 hours a day, 7 days a week on any device for free is the future of streaming. Free Live Sports is the place to stream a huge diversity of sports content, and I am thrilled to be involved in helping it grow as the leader in the space.
Bob Gold, Principal, Bob Gold and Associates
Gold is a 30-year media and cable industry veteran who previously served as VP of Marketing and Communications at what is now Fox Sports. He was inducted into the Cable TV Pioneers in 2007.
TV has gotten too expensive. Sports packages are through the roof, and the number of streaming channels to subscribe to for just one sport has become ridiculous. That's why Free Live Sports is the right bundle of channels with a built-in audience. The name says it all. This is the future.
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Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives.
