Hero Digital Revamps LPGA.com Website; WSC Sports Powers AI-Created Highlights Initiative builds upon SeatGeek and Legends partnerships aimed at expanding exposure and enriching the fan experience By SVG Staff
Friday, September 6, 2024 - 10:44 am
Print This Story | Subscribe
Story Highlights
The Ladies Professional Golf Association (LPGA) and Hero Digital, an award-winning customer experience transformation company, have unveiled the redesigned LPGA.com and the LPGA's new digital platform aims to engage a growing fanbase while amplifying exposure opportunities for the Association's athletes.
The revamped LPGA.com, developed in partnership with Hero Digital, now offers what the LPGA says is a premier destination for experiencing must-watch golf, delivering enhanced value to the Association's partners and showcasing the skill of top female golfers. This initiative builds upon recent partnerships with SeatGeek and Legends, aimed at expanding exposure and enriching the fan experience.
Furthermore, the LPGA has invested in its content team and placed greater emphasis on content creation, better showcasing its athletes to current fans while expanding its reach to new audiences, thereby enhancing the visibility of the Tour's athletes and the overall brand of the Association.
In addition to these enhancements, the new site features three times the amount of player and tournament statistics, giving fans deeper insights into the performances of their favorite athletes. The new LPGA.com also allows fans to immerse themselves in the Tour by:
Putting LPGA Tour athletes at the center of the brand through personal stories and the ability to follow fans' favorite athletes with ease
Building a foundation for long-term personalization through the introduction of individual fan accounts
Introducing easily accessible real-time leaderboards to follow tournament progress
Partnered with WSC to deliver AI-tailored sports video content highlighting key tournament moments
Aligned with the LPGA's multi-phase, multi-year partnership with Next League supporting the LPGA's digital transformation, the revamped website will help further elevate the experience the Association can offer to its fans. Next League's global team of strategists and technologists provided strategic counsel throughout the project.
This new website is a huge step forward for the LPGA as it is another step toward providing our world-class athletes even greater exposure and providing our fans with an elevated and dynamic opportunity to further immerse themselves into the LPGA, says LPGA Commissioner Mollie Marcoux Samaan. We knew that together with Hero Digital we could develop a new platform that our players, partners and fans will love and that will help us continue to grow.
We're very proud to continue to partner with the LPGA to build platforms that inspire and empower women and girls and engage the Association's fans around the world, adds Jay Dettling, CEO of Hero Digital. A great digital experience gives fans the chance to feel like they're part of the action, follow their favorite athlete, get real-time footage of the highlights using AI, and so much more. Everything we love about partnering with the LPGA - from building a great digital product to designing stunning experiences - is showcased in our work with them.
To realize the LPGA's goals, Hero Digital worked to modernize the LPGA's tech stack by building on top of Sitecore with a headless architecture, allowing for more customizations with the front-end design, with fewer constraints. Looking ahead, LPGA and Hero Digital remain focused on launching a new fan-focused mobile app at the start of the 2025 LPGA Tour season.
More from Sports Video Group
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
18/12/2025
SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...
18/12/2025
Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...
18/12/2025
SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...
18/12/2025
The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
10/12/2025
Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...
10/12/2025
Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor
Wednes...
10/12/2025
The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor
Wednesday, De...
10/12/2025
SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...
10/12/2025
SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff
Wednesday, December 10, 2025 - 8:21 am
Print This Story | Subscribe
Story Highlig...
10/12/2025
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
10/12/2025
Advancements in audio technology: Capturing the atmosphere of live sports By David Davies
Tuesday, November 25, 2025 - 09:27
Print This Story
Although wor...
10/12/2025
Everything smelled of popcorn: The art of bringing the complex sound of esports ...
09/12/2025
2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...
Hero Digital Revamps LPGA.com Website; WSC Sports Powers AI-Created Highlights Initiative builds upon SeatGeek and Legends partnerships aimed at expanding exposure and enriching the fan experience By SVG Staff 
