
Hero Digital Revamps LPGA.com Website; WSC Sports Powers AI-Created Highlights Initiative builds upon SeatGeek and Legends partnerships aimed at expanding exposure and enriching the fan experience By SVG Staff
Friday, September 6, 2024 - 10:44 am
Print This Story | Subscribe
Story Highlights
The Ladies Professional Golf Association (LPGA) and Hero Digital, an award-winning customer experience transformation company, have unveiled the redesigned LPGA.com and the LPGA's new digital platform aims to engage a growing fanbase while amplifying exposure opportunities for the Association's athletes.
The revamped LPGA.com, developed in partnership with Hero Digital, now offers what the LPGA says is a premier destination for experiencing must-watch golf, delivering enhanced value to the Association's partners and showcasing the skill of top female golfers. This initiative builds upon recent partnerships with SeatGeek and Legends, aimed at expanding exposure and enriching the fan experience.
Furthermore, the LPGA has invested in its content team and placed greater emphasis on content creation, better showcasing its athletes to current fans while expanding its reach to new audiences, thereby enhancing the visibility of the Tour's athletes and the overall brand of the Association.
In addition to these enhancements, the new site features three times the amount of player and tournament statistics, giving fans deeper insights into the performances of their favorite athletes. The new LPGA.com also allows fans to immerse themselves in the Tour by:
Putting LPGA Tour athletes at the center of the brand through personal stories and the ability to follow fans' favorite athletes with ease
Building a foundation for long-term personalization through the introduction of individual fan accounts
Introducing easily accessible real-time leaderboards to follow tournament progress
Partnered with WSC to deliver AI-tailored sports video content highlighting key tournament moments
Aligned with the LPGA's multi-phase, multi-year partnership with Next League supporting the LPGA's digital transformation, the revamped website will help further elevate the experience the Association can offer to its fans. Next League's global team of strategists and technologists provided strategic counsel throughout the project.
This new website is a huge step forward for the LPGA as it is another step toward providing our world-class athletes even greater exposure and providing our fans with an elevated and dynamic opportunity to further immerse themselves into the LPGA, says LPGA Commissioner Mollie Marcoux Samaan. We knew that together with Hero Digital we could develop a new platform that our players, partners and fans will love and that will help us continue to grow.
We're very proud to continue to partner with the LPGA to build platforms that inspire and empower women and girls and engage the Association's fans around the world, adds Jay Dettling, CEO of Hero Digital. A great digital experience gives fans the chance to feel like they're part of the action, follow their favorite athlete, get real-time footage of the highlights using AI, and so much more. Everything we love about partnering with the LPGA - from building a great digital product to designing stunning experiences - is showcased in our work with them.
To realize the LPGA's goals, Hero Digital worked to modernize the LPGA's tech stack by building on top of Sitecore with a headless architecture, allowing for more customizations with the front-end design, with fewer constraints. Looking ahead, LPGA and Hero Digital remain focused on launching a new fan-focused mobile app at the start of the 2025 LPGA Tour season.
More from Sports Video Group
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...
07/04/2026
Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...
07/04/2026
The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...
07/04/2026
The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...
07/04/2026
The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...
07/04/2026
What began as a referee training tool is evolving into a powerful production ass...
07/04/2026
Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...
07/04/2026
Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...
07/04/2026
Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas.
Built on a 2RU hardware platform, Omnia XII features a...
07/04/2026
Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...
07/04/2026
Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...
07/04/2026
TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...
07/04/2026
Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...
07/04/2026
ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix is run out of Game Creek Video Flagship mobile uni...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...