Streamlining VOD Operations: HOT's Integration of OOONA's QA Manager
Brie Clayton July 2, 2024
0 Comments
HOT, Israel's leading telecom provider, has revolutionized its VOD catalog management by implementing OOONA s QA Manager. Faced with the challenge of managing a vast array of content changes daily, HOT leveraged OOONA's technology to automate operational QA processes, enhance localization accuracy, and improve overall customer experience.
HOT, Israel's leading telecom company, offers extensive services including TV, mobile, internet, and fiber solutions, with a strong focus on VOD services. HOT's in-house team manages everything from content acquisition to editing, transcoding, translating, and promoting the assets. With over tens of thousands VOD assets at any given time, HOT was in need of a robust solution to manage and monitor frequent asset updates and ensure quality control.
Challenges
Before implementing OOONA's solutions, HOT faced several critical challenges:
Manual Processes: HOT's team relied heavily on manual tracking and updates via Excel and email. This method was not only time-consuming but also prone to human error across their vast VOD catalog.
Error Management: Identifying and prioritizing errors was a significant hurdle as well. Critical errors, such as incorrect pricing or asset metadata, could lead to customer dissatisfaction and potential revenue loss if not addressed promptly.
Scalability Issues: With an ever-expanding catalog, HOT's legacy system was not scalable. Managing over tens of thousands of assets and making hundreds of daily updates required a more efficient and scalable solution.
OOONA's QA Manager Solution
HOT chose OOONA's QA Manager to address these challenges based on OOONA's industry leading reputation for media and localization tools. The capability of OOONA's QA Manager to automate and scale traditional, labor-intensive and time-consuming QA workflows was an opportunity to create something truly scalable for HOT. OOONA QA Manager has significantly reduced the time needed to fix issues. We can now perform a full quality check on various devices, ensuring a better customer experience. Aviran Barlev, Content Operations Director at HOT Telecommunications.
Implementation
The implementation of OOONA's QA Manager at HOT involved integrating the system with HOT's existing CMS to ensure seamless data synchronization and maintain data integrity. The system was customized to automate workflows for error handling and updates, meeting HOT's specific operational needs. Comprehensive training was provided to familiarize the staff with the new system, along with ongoing support from OOONA.
Results
The adoption of OOONA's QA Manager brought significant improvements to HOT's QA operations:
Increased Efficiency: 10x faster improvement in time to resolve errors. Automated workflows reduced the time needed to address issues, with critical errors now being resolved in as little as one hour. The system streamlines daily tasks, allowing the team to focus on higher-priority activities.
Enhanced Accuracy: Automated checks improved the accuracy of VOD asset metadata and pricing. This minimizes the risk of errors that could affect customer satisfaction and revenue.
Improved Scalability: 100% improvement in VOD Catalog operations. The system's flexibility allowed HOT to easily manage its expanding catalog without additional resources. This enabled the existing team to handle an increasing volume of assets and updates efficiently.
Data-Driven Insights: QA Manager provides dashboards and reports that offer valuable insights into error trends and operational performance. They will enable HOT to make informed decisions and optimize processes continuously.
Future Steps
Looking forward, HOT plans to further integrate additional OOONA tools to streamline subtitling processes and explore AI solutions to automate content previews and metadata generation. Enhancing the QA Manager dashboard for better management insights and implementing AI-driven solutions for content analysis and promo creation are also on the roadmap. OOONA's QA Manager not only helps us manage the day-to-day and the quality of our VOD Library, but it also gives us insights into overall trends or where we can improve the whole localization process. Aviran Barlev, Content Operations Director at HOT Telecommunications
Summary
OOONA's QA Manager has enabled HOT to significantly improve its VOD service management, reducing operational costs and enhancing customer satisfaction. By automating processes, improving accuracy, and providing valuable insights, OOONA's solutions have transformed HOT's operations and positioned the company for future innovations in media localization.
July 3, 2024Hitomi Broadcast Announces SMPTE ST 2110 Compatibility for MatchBoxIP interface for lip-sync and latency measurement solution Hitomi Broadcast, the market
July 3, 2024Media Stream Wave Uses Blackmagic Design Live Production Workflow for Coachella and Stagecoach Music FestivalsBlackmagic Design today announced that Chicago based production company Media Stream Wave used
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
Streamlining VOD Operations: HOT's Integration of OOONA's QA Manager 
