
Streamlining VOD Operations: HOT's Integration of OOONA's QA Manager
Brie Clayton July 2, 2024
0 Comments
HOT, Israel's leading telecom provider, has revolutionized its VOD catalog management by implementing OOONA s QA Manager. Faced with the challenge of managing a vast array of content changes daily, HOT leveraged OOONA's technology to automate operational QA processes, enhance localization accuracy, and improve overall customer experience.
HOT, Israel's leading telecom company, offers extensive services including TV, mobile, internet, and fiber solutions, with a strong focus on VOD services. HOT's in-house team manages everything from content acquisition to editing, transcoding, translating, and promoting the assets. With over tens of thousands VOD assets at any given time, HOT was in need of a robust solution to manage and monitor frequent asset updates and ensure quality control.
Challenges
Before implementing OOONA's solutions, HOT faced several critical challenges:
Manual Processes: HOT's team relied heavily on manual tracking and updates via Excel and email. This method was not only time-consuming but also prone to human error across their vast VOD catalog.
Error Management: Identifying and prioritizing errors was a significant hurdle as well. Critical errors, such as incorrect pricing or asset metadata, could lead to customer dissatisfaction and potential revenue loss if not addressed promptly.
Scalability Issues: With an ever-expanding catalog, HOT's legacy system was not scalable. Managing over tens of thousands of assets and making hundreds of daily updates required a more efficient and scalable solution.
OOONA's QA Manager Solution
HOT chose OOONA's QA Manager to address these challenges based on OOONA's industry leading reputation for media and localization tools. The capability of OOONA's QA Manager to automate and scale traditional, labor-intensive and time-consuming QA workflows was an opportunity to create something truly scalable for HOT. OOONA QA Manager has significantly reduced the time needed to fix issues. We can now perform a full quality check on various devices, ensuring a better customer experience. Aviran Barlev, Content Operations Director at HOT Telecommunications.
Implementation
The implementation of OOONA's QA Manager at HOT involved integrating the system with HOT's existing CMS to ensure seamless data synchronization and maintain data integrity. The system was customized to automate workflows for error handling and updates, meeting HOT's specific operational needs. Comprehensive training was provided to familiarize the staff with the new system, along with ongoing support from OOONA.
Results
The adoption of OOONA's QA Manager brought significant improvements to HOT's QA operations:
Increased Efficiency: 10x faster improvement in time to resolve errors. Automated workflows reduced the time needed to address issues, with critical errors now being resolved in as little as one hour. The system streamlines daily tasks, allowing the team to focus on higher-priority activities.
Enhanced Accuracy: Automated checks improved the accuracy of VOD asset metadata and pricing. This minimizes the risk of errors that could affect customer satisfaction and revenue.
Improved Scalability: 100% improvement in VOD Catalog operations. The system's flexibility allowed HOT to easily manage its expanding catalog without additional resources. This enabled the existing team to handle an increasing volume of assets and updates efficiently.
Data-Driven Insights: QA Manager provides dashboards and reports that offer valuable insights into error trends and operational performance. They will enable HOT to make informed decisions and optimize processes continuously.
Future Steps
Looking forward, HOT plans to further integrate additional OOONA tools to streamline subtitling processes and explore AI solutions to automate content previews and metadata generation. Enhancing the QA Manager dashboard for better management insights and implementing AI-driven solutions for content analysis and promo creation are also on the roadmap. OOONA's QA Manager not only helps us manage the day-to-day and the quality of our VOD Library, but it also gives us insights into overall trends or where we can improve the whole localization process. Aviran Barlev, Content Operations Director at HOT Telecommunications
Summary
OOONA's QA Manager has enabled HOT to significantly improve its VOD service management, reducing operational costs and enhancing customer satisfaction. By automating processes, improving accuracy, and providing valuable insights, OOONA's solutions have transformed HOT's operations and positioned the company for future innovations in media localization.
July 3, 2024Hitomi Broadcast Announces SMPTE ST 2110 Compatibility for MatchBoxIP interface for lip-sync and latency measurement solution Hitomi Broadcast, the market
July 3, 2024Media Stream Wave Uses Blackmagic Design Live Production Workflow for Coachella and Stagecoach Music FestivalsBlackmagic Design today announced that Chicago based production company Media Stream Wave used
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...
30/06/2026
DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...
30/06/2026
Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar New method illustrates how to build a tough ch...
29/06/2026
By Andy Rayner, CTO, Appear
The 2026 FIFA World Cup is the largest football tou...
29/06/2026
A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...
29/06/2026
ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...
29/06/2026
The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...
29/06/2026
Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...
29/06/2026
Gravity Media once again provided broadcast, streaming, and content-distribution...
29/06/2026
The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
CVP, one of Europes leading suppliers of professional video and broadcast solutions, has announced the launch of CVP Warranty , a new extended warranty programm...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/06/2026
Anthropic's Claude models in Microsoft Foundry - hosted on Microsoft Azure a...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
29/06/2026
Showcasing the importance of open source innovation in American AI, Palantir'...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
28/06/2026
Freedman Labs Releases PrepMyMedia and ViewMyAttic for Post Production Professio...
27/06/2026
There's no doubt that you've seen the world through Amy Vincent's ey...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
27/06/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro
Brie Clayton June 26, 2026
0 Comments
Editors can analyze footage, generate synchron...
27/06/2026
Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design
Brie Clayton June 26, 2026
0 Comments
Studio uses Ultimatte 12 HD and Po...
27/06/2026
DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...