Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing Home base in Charlotte, NC, will handle international feed, in-venue show By Kristian Hernandez, Associate Editor
Saturday, February 15, 2020 - 6:00 pm
Print This Story | Subscribe
Story Highlights
Since the start of last year, NASCAR Productions has been tinkering with new ways to bring the high-speed action on the track to millions in the U.S. and around the globe, and one of those tools is an at-home-production model. For the biggest race in auto racing, the Daytona 500, the company's headquarters in Charlotte, NC, will be responsible for sending out the international feed and facilitating the in-venue production at Daytona International Speedway in Florida.
Under the leadership of Steve Stum, NASCAR Productions is executing multiple at-home-production workflows.
Over the last couple of years, we wanted to build a home like other professional leagues for officiating, managing, and other things, says Steve Stum, VP, operations and technical production, NASCAR Productions. We've created a crossroads for productions back to Charlotte.
MORE FROM DAYTONA 500
Fox Sports Headlines 20th Consecutive Year With FPV Racing Drone, 80-Ft. Strada Crane
BSI Prioritizes Consistent Testing, Driver Safety With Visor Cam
SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking
Fox Sports' Mike Davies and Dave Hill Preview Network's 20th Consecutive Season
Game Creek Video Provides Total Structural Backbone in the Compound
Fox Sports Stresses Audio From the Loudest Sport on Earth
Photo Gallery: A Weekend at the Daytona 500
An At-Home Mindset: Videoboard Show, International Feed Resides in Charlotte
Generally speaking, the team producing an in-venue show is located at the particular stadium or arena. For this year's Daytona 500, the videoboard show will be produced in Charlotte, 475 miles north of where the race is being held.
We decided to move production of all screens back to Charlotte, says Stum. It's a big undertaking.
The quintessential American sport, NASCAR has its fair share of fans in distant lands. This year, NASCAR Productions is tasked with piecing together the transmission to about 185 countries and territories.
All of this will be done back in Charlotte, he says. Matt Roper [senior director, broadcasting, NASCAR Productions] and his group will produce all of the international feeds out of [the studio there.]
With Roper at the helm in Daytona, the offsite team of around 50 strong in Charlotte will also distribute the international broadcast in up to 20 languages.
For both the in-venue show and the international feed, the NASCAR Productions crew is accessing the same connectivity that Fox Sports is using to stay in-sync with its own offsite locations.
We have 10G circuits that were put in this year, Roper notes. We're buying that from AT&T to do all of our transmissions and connectivity going back to Charlotte.
To congregate the resources in the compound, Stum and company chose NEP and its SRT2 mobile unit as a helpful conduit to home base. NEP is providing all of the fiber infrastructure and routing that connects us back to Charlotte, he says. They have always been a great and long-time partner.
More Than an At-Home: A Customized Racing Experience for Digital Fans
While the linear side is being dealt with, the team at NASCAR Digital is laying out menu items for digital fans. NASCAR Drive, for example, is an offering that combines live-streamed video and different elements that the user can choose from to personalize the viewing experience, such as the audio channels and different camera angles for all 40 drivers.
NEP SRT2 is handling shared resources between the NASCAR Productions' onsite and Charlotte-based teams.
Drive is back for this year, where fans can choose driver audio and isolated camera feeds, says Roper. Choosing these angles is a newer functionality they've added to [the platform]. You'll be able to build your own quad [box] and watch it that way.
In addition to the audio and visual selections, NASCAR Drive gives fans access to live driver statistics, lap-by-lap commentary, and data from the leaderboard. The digital team is already developing a new deployment for next year's race.
We're working [toward] more in-car connectivity for next year, Stum explains. It'll be a big year getting the next-gen car out.
Constant Improvements: NASCAR Family Eyes a New Frontier at Daytona
The 62-year-old racing tradition has seen its fair share of changes, but, to NASCAR Productions, change is a welcome sign to those that want to continue to innovate. In recent years, the company has been greenlighting projects that will further enhance what it has to offer.
We did a big partnership with AWS this year, and they're looking at ways to help us improve the fan experience, says Stum. We also made a big investment with Verizon, and they're going to install new Wi-Fi systems. So we're getting more advanced starting right now.
Whether deploying multiple efforts via at-home production, giving digital-savvy viewers a unique way to digest the race, or looking toward a bright technological future, the entire 75-person team in Daytona appreciates the significance and gravity of this event.
This is a big one for us because it sets the stage for the season, in terms of ratings and people in attendance, says Stum. But, for us, the focus is always on the content and what we do with it.
Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing
16/02/2020
| LINK: | https://www.sportsvideo.org/2020/02/15/live-from-daytona-nascar-produc... |
| See more stories from svg |
Most recent headlines
31/03/2020
Primetime Ratings: ABC Wins With Powerful Idol'
ABC had the winning score in Sunday prime ratings, with American Idol leading the Alphabets to a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share...
31/03/2020
USA to Host Modern Family' Marathon April 4
USA Network hosts a Modern Family marathon, celebrating the 11 seasons of the ABC comedy, Saturday, April 4. USA has aired the series in syndication since 2013....
31/03/2020
New Episodes of Conan' on TBS March 30
Conan O'Brien begins at-home episodes of Conan on TBS March 30. Adam Sandler is O'Brien's guest March 30. The show, dubbed Conan at Home as the coro...
31/03/2020
Gray Promotes Purciful, Thomas to Head Stations
Gray Television said it named Sacha Purciful as general manager of KSLA-TV, Shreveport, Louisiana, and Robby Thomas as general manager at WTVY-TV and WRGX-TV in...
31/03/2020
Holliday: Sports Journalism Just as Important When The Cheering Stops
Former WRAL-TV Sports Anchor and frequent WRALSportsFan contributor Bob Holliday penned this piece about reporting on sports when sports are not happening due t...
31/03/2020
Watch: Uzalo latest Episode 39 S6 Friday, 27 March 2020
The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...
31/03/2020
Meet Alaina Castillo - Bilingual Singer-Songwriter and Featured U.S. RADAR Artist
Recently, Spotify launched RADAR, a global development program for emerging arti...
31/03/2020
How Social Distancing Has Shifted Spotify Streaming
As people around the world have increasingly moved inside over the past couple of weeks, we've seen music and podcast listening change in a variety of ways....
31/03/2020
Operation Transformation Keeping Well Apart
Coccooning, self-isolation, physical distancing, Never before has our collective health depended more on our ability to stay apart. Over the past weeks we'v...
31/03/2020
RT to air Element Pictures' Normal People this Spring
RT has announced that it will be airing Normal People, the Element Pictures adaptation of Sally Rooney's acclaimed novel for the BBC. The highly-anticipat...
31/03/2020
Notice Regarding the Introduction of a Restricted Stock Unit Plan for Non-Japanese Officers
Tokyo, March 30, 2020--- Hitachi, Ltd. (TSE: 6501, Hitachi or the Company ) r...
31/03/2020
Notice Regarding the Grant of Restricted Stock Compensation
Tokyo, March 30, 2020 --- Hitachi, Ltd. (TSE: 6501, Hitachi or the Company ) resolved at a meeting of the Compensation Committee held today to continue the r...
31/03/2020
Hitachi Announces Selection of Director Candidates Aimed at Strengthening Global Expansion of Digital Business
Tokyo, March 30, 2020 - Hitachi, Ltd. (TSE: 6501) today announced that director ...
31/03/2020
betev and TVU team up for expanded deployment of 5G and 4K transmission
betev and TVU team up for expanded deployment of 5G and 4K transmission5G offers incredible opportunity for broadcasters, particularly in the area of live remo...
31/03/2020
AES Vienna Convention Canceled for May 2020
AES leadership, the Convention organizing committee and headquarters staff members are working diligently to organize the logistics of a virtualization of the C...
31/03/2020
Xytech After Dark
Xytech's Gregg Sandheinrich and Greg Dolan discuss Demo Anxiety' and trying to stay cool under pressure (:30) before jumping into their thoughts on thi...
31/03/2020
HDR dangerous to epileptics?
TV viewers will be all-too familiar with advice given by news broadcasters that the following images might contain flashing lights . But now research suggests ...
31/03/2020
Xytech Launches Podcast On Media Industry Trends
Xytech, a provider of facility management software for media and broadcast, has launched Xytech After Dark, a podcast focusing on trends in the media and broadc...
31/03/2020
Live and Local Is the Key
Skip Pizzi, NAB's vice president of technology education and outreach, simply nailed it during a NextGen TV panel at the HPA Tech Retreat in February. OTT...
31/03/2020
HPA 2020 Tech, Part 4
As I wrap up my writing about the annual Hollywood Professional Association's Tech Retreat, I'd like to touch on new technology that I hinted at last ti...
31/03/2020
VSN Introduces New Capabilities for Remote Interoperability
Media and entertainment industry software company VSN will showcase in April through an online event a number of enhancements to its VSNCrea Traffic and Schedul...
31/03/2020
The NFVF call for funding applications for Festival Hosting and Marketing and Distribution is open
The National Film and Video Foundation (NFVF) call for funding applications is o...
31/03/2020
The NFVF to offer immediate relief to film practitioners amid COVID-19 lockdown
The NFVF to offer immediate relief to film practitioners amid COVID-19 lockdown South Africa's local film and television industry has been severely impacte...
30/03/2020
Safe and Sound
Challenging times demand extraordinary action. Whilst safety remains the primary concern of every family in the world, efforts to carry on living as normally as...
30/03/2020
Bert Is Back And Shirtless Again In The Official Trailer For His New Netflix Original Comedy Special BERT KREISCHER: HEY BIG BOY
Watch The Trailer Here Comedian Bert Kreischer is back, and shirtless once agai...
30/03/2020
NETFLIX DEBUTS TRAILER FOR THE ILIZA SHLESINGER SKETCH SHOW
Watch Trailer HERE Download Key Art HERE Hold on to your top knot and grab your remote for the upcoming six-part sketch series, The Iliza Shlesinger Sketch Sh...
30/03/2020
PRO SOUND NEWS REVIEWS THE 4560 CORE BINAURAL HEADSET MICROPHONE
The DPA 4560 CORE Binaural Headset Microphone is a spectacular device that is fun to use, but more importantly, it wonderfully captures audio without compromise...
30/03/2020
SVG On Demand: Big Studios' Joss Meinert Showcases Year's Worth of Motion Graphics
SVG On Demand: Big Studios' Joss Meinert Showcases Year's Worth of Motio...
30/03/2020
Preparing for the Return of Sports: A1s Ready To Mix Live Broadcasts in the Age of Empty Arenas
Preparing for the Return of Sports: A1s Ready To Mix Live Broadcasts in the Age ...
30/03/2020
User Experience with New DIY style IoT ifLink Open Community
Toshiba Corporation Toshiba Digital Solutions Corporation TOKYO--Toshiba Corporation (TOKYO: 6502) and Toshiba Digital Solutions Corporation (hereinafter TDS...
30/03/2020
Astro Extends Complimentary Viewing to 14 April 2020
Astro Extends Complimentary Viewing to 14 April 2020 Date Released:30 Mar 2020 Share Tweet Astro remains committed to keep Malaysians informed and entert...
30/03/2020
Streaming Rises 30% Due to Coronavirus, Reports SeaChange
WALTHAM, Mass.-As people are stuck inside because of the coronavirus (COVID-19), SeaChange International is reporting that streaming activity-linear, video-on-d...
30/03/2020
Emmy Awards Season Schedule Shifted Due to Coronavirus
NOHO ARTS DISTRICT, Calif.-The Emmys are not immune to coronavirus, as the Television Academy has announced a number of changes to the 72nd Emmy Awards season&#...
30/03/2020
BSI Turns on Idle 3D Printers To Build Critical Components for PPE Gear for COVID-19 Responders
BSI Turns on Idle 3D Printers To Build Critical Components for PPE Gear for COVI...
30/03/2020
Warm Audio put the squeeze on with new Bus-Comp
Two-channel design offers optional discrete op-amp stage with Cinemag transformers Warm Audios Bus-Comp - a more affordable alternative to the classic hardwar...
30/03/2020
Apple offer extended Logic Pro X trial
Try out Apples flagship DAW for 90 days! Apple Logic Pro X - Flex Pitch Apple have announced that their Pro App' software packages - which include Fin...
30/03/2020
Virus Has Ad Sales Execs Taking Day-By-Day Approach
Television network ad sales executives said they are taking a day-to-day approach as some advertisers pull their campaigns, others quickly change the commercial...
30/03/2020
Ovation TV Offers Free Programming For Virtual' Arts Advocacy Day
With Arts Advocacy Day, set for March 31, cancelled due to coronavirus, Ovation TV will host Virtual' Arts Advocacy Day beginning March 30. Select arts pro...
30/03/2020
Discovery Education Offers Social Distancing 101 App
Discovery Education is offering a free social distancing 101 app for dealing with the necessary physical separations of COVID-19. The company has teamed up wi...
30/03/2020
Biamp to sell direct in...
Biamp has implemented a dealer-direct model in the UK and Ireland, this follows the news of changes to its European distribution model in Europe in December. In...
30/03/2020
Absen adds Philippe Poppe as biz dev manager...
LED display manufacturer, Absen, has hired Philippe Poppe as its new business development manager for the Benelux (Belgium, the Netherlands, and Luxembourg) reg...
30/03/2020
Polar adds ClearOne
AV distributor Polar has announced the addition of ClearOne to its portfolio. The US-based manufacturer produces hardware and software for collaboration and com...
30/03/2020
Sony shuts down plants in...
Sony has shut down both of its manufacturing plants in Malaysia (between 18 March and 14 April) and also closed its plant in Wales (26 March-20 April). This i...
30/03/2020
L-Acoustics hosts daily webinars for those at...
Audio manufacturer L-Acoustics is hosting a daily webinar for those at home during a period of isolation cuased by the corornavirus. The daily webinars cover ...
30/03/2020
InfoComm 2020 is cancelled
InfoComm 2020, which was to be held 17-19 June in Las Vegas, has been cancelled to the coronavirus outbreak. In a statement, AVIXA CEO CEO Dave Labuskes say We ...
30/03/2020
Vuforia Chalk: Telemedicine for the Industry
PTC is offering a free Remote Assistance with Augmented Reality to help manufacturers during the COVID-19 crisis....
30/03/2020
Pixar in a Box Helps Animators Sharpen Their Skills
Are you an animator with a lot of free time on your hands right now? If so, you can hone your skills with help from the experts....
30/03/2020
TV3 uses TVU Anywhere to bring a unique fan perspective for its coverage of Real Madrid vs FC Barcelona football game
TV3 uses TVU Anywhere to bring a unique fan perspective for its coverage of Real...
