Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing Home base in Charlotte, NC, will handle international feed, in-venue show By Kristian Hernandez, Associate Editor
Saturday, February 15, 2020 - 6:00 pm
Print This Story | Subscribe
Story Highlights
Since the start of last year, NASCAR Productions has been tinkering with new ways to bring the high-speed action on the track to millions in the U.S. and around the globe, and one of those tools is an at-home-production model. For the biggest race in auto racing, the Daytona 500, the company's headquarters in Charlotte, NC, will be responsible for sending out the international feed and facilitating the in-venue production at Daytona International Speedway in Florida.
Under the leadership of Steve Stum, NASCAR Productions is executing multiple at-home-production workflows.
Over the last couple of years, we wanted to build a home like other professional leagues for officiating, managing, and other things, says Steve Stum, VP, operations and technical production, NASCAR Productions. We've created a crossroads for productions back to Charlotte.
MORE FROM DAYTONA 500
Fox Sports Headlines 20th Consecutive Year With FPV Racing Drone, 80-Ft. Strada Crane
BSI Prioritizes Consistent Testing, Driver Safety With Visor Cam
SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking
Fox Sports' Mike Davies and Dave Hill Preview Network's 20th Consecutive Season
Game Creek Video Provides Total Structural Backbone in the Compound
Fox Sports Stresses Audio From the Loudest Sport on Earth
Photo Gallery: A Weekend at the Daytona 500
An At-Home Mindset: Videoboard Show, International Feed Resides in Charlotte
Generally speaking, the team producing an in-venue show is located at the particular stadium or arena. For this year's Daytona 500, the videoboard show will be produced in Charlotte, 475 miles north of where the race is being held.
We decided to move production of all screens back to Charlotte, says Stum. It's a big undertaking.
The quintessential American sport, NASCAR has its fair share of fans in distant lands. This year, NASCAR Productions is tasked with piecing together the transmission to about 185 countries and territories.
All of this will be done back in Charlotte, he says. Matt Roper [senior director, broadcasting, NASCAR Productions] and his group will produce all of the international feeds out of [the studio there.]
With Roper at the helm in Daytona, the offsite team of around 50 strong in Charlotte will also distribute the international broadcast in up to 20 languages.
For both the in-venue show and the international feed, the NASCAR Productions crew is accessing the same connectivity that Fox Sports is using to stay in-sync with its own offsite locations.
We have 10G circuits that were put in this year, Roper notes. We're buying that from AT&T to do all of our transmissions and connectivity going back to Charlotte.
To congregate the resources in the compound, Stum and company chose NEP and its SRT2 mobile unit as a helpful conduit to home base. NEP is providing all of the fiber infrastructure and routing that connects us back to Charlotte, he says. They have always been a great and long-time partner.
More Than an At-Home: A Customized Racing Experience for Digital Fans
While the linear side is being dealt with, the team at NASCAR Digital is laying out menu items for digital fans. NASCAR Drive, for example, is an offering that combines live-streamed video and different elements that the user can choose from to personalize the viewing experience, such as the audio channels and different camera angles for all 40 drivers.
NEP SRT2 is handling shared resources between the NASCAR Productions' onsite and Charlotte-based teams.
Drive is back for this year, where fans can choose driver audio and isolated camera feeds, says Roper. Choosing these angles is a newer functionality they've added to [the platform]. You'll be able to build your own quad [box] and watch it that way.
In addition to the audio and visual selections, NASCAR Drive gives fans access to live driver statistics, lap-by-lap commentary, and data from the leaderboard. The digital team is already developing a new deployment for next year's race.
We're working [toward] more in-car connectivity for next year, Stum explains. It'll be a big year getting the next-gen car out.
Constant Improvements: NASCAR Family Eyes a New Frontier at Daytona
The 62-year-old racing tradition has seen its fair share of changes, but, to NASCAR Productions, change is a welcome sign to those that want to continue to innovate. In recent years, the company has been greenlighting projects that will further enhance what it has to offer.
We did a big partnership with AWS this year, and they're looking at ways to help us improve the fan experience, says Stum. We also made a big investment with Verizon, and they're going to install new Wi-Fi systems. So we're getting more advanced starting right now.
Whether deploying multiple efforts via at-home production, giving digital-savvy viewers a unique way to digest the race, or looking toward a bright technological future, the entire 75-person team in Daytona appreciates the significance and gravity of this event.
This is a big one for us because it sets the stage for the season, in terms of ratings and people in attendance, says Stum. But, for us, the focus is always on the content and what we do with it.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing Home base in Charlotte, NC, will handle international feed, in-venue show By Kristian Hernandez, Associate Editor 
