Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing Home base in Charlotte, NC, will handle international feed, in-venue show By Kristian Hernandez, Associate Editor
Saturday, February 15, 2020 - 6:00 pm
Print This Story | Subscribe
Story Highlights
Since the start of last year, NASCAR Productions has been tinkering with new ways to bring the high-speed action on the track to millions in the U.S. and around the globe, and one of those tools is an at-home-production model. For the biggest race in auto racing, the Daytona 500, the company's headquarters in Charlotte, NC, will be responsible for sending out the international feed and facilitating the in-venue production at Daytona International Speedway in Florida.
Under the leadership of Steve Stum, NASCAR Productions is executing multiple at-home-production workflows.
Over the last couple of years, we wanted to build a home like other professional leagues for officiating, managing, and other things, says Steve Stum, VP, operations and technical production, NASCAR Productions. We've created a crossroads for productions back to Charlotte.
MORE FROM DAYTONA 500
Fox Sports Headlines 20th Consecutive Year With FPV Racing Drone, 80-Ft. Strada Crane
BSI Prioritizes Consistent Testing, Driver Safety With Visor Cam
SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking
Fox Sports' Mike Davies and Dave Hill Preview Network's 20th Consecutive Season
Game Creek Video Provides Total Structural Backbone in the Compound
Fox Sports Stresses Audio From the Loudest Sport on Earth
Photo Gallery: A Weekend at the Daytona 500
An At-Home Mindset: Videoboard Show, International Feed Resides in Charlotte
Generally speaking, the team producing an in-venue show is located at the particular stadium or arena. For this year's Daytona 500, the videoboard show will be produced in Charlotte, 475 miles north of where the race is being held.
We decided to move production of all screens back to Charlotte, says Stum. It's a big undertaking.
The quintessential American sport, NASCAR has its fair share of fans in distant lands. This year, NASCAR Productions is tasked with piecing together the transmission to about 185 countries and territories.
All of this will be done back in Charlotte, he says. Matt Roper [senior director, broadcasting, NASCAR Productions] and his group will produce all of the international feeds out of [the studio there.]
With Roper at the helm in Daytona, the offsite team of around 50 strong in Charlotte will also distribute the international broadcast in up to 20 languages.
For both the in-venue show and the international feed, the NASCAR Productions crew is accessing the same connectivity that Fox Sports is using to stay in-sync with its own offsite locations.
We have 10G circuits that were put in this year, Roper notes. We're buying that from AT&T to do all of our transmissions and connectivity going back to Charlotte.
To congregate the resources in the compound, Stum and company chose NEP and its SRT2 mobile unit as a helpful conduit to home base. NEP is providing all of the fiber infrastructure and routing that connects us back to Charlotte, he says. They have always been a great and long-time partner.
More Than an At-Home: A Customized Racing Experience for Digital Fans
While the linear side is being dealt with, the team at NASCAR Digital is laying out menu items for digital fans. NASCAR Drive, for example, is an offering that combines live-streamed video and different elements that the user can choose from to personalize the viewing experience, such as the audio channels and different camera angles for all 40 drivers.
NEP SRT2 is handling shared resources between the NASCAR Productions' onsite and Charlotte-based teams.
Drive is back for this year, where fans can choose driver audio and isolated camera feeds, says Roper. Choosing these angles is a newer functionality they've added to [the platform]. You'll be able to build your own quad [box] and watch it that way.
In addition to the audio and visual selections, NASCAR Drive gives fans access to live driver statistics, lap-by-lap commentary, and data from the leaderboard. The digital team is already developing a new deployment for next year's race.
We're working [toward] more in-car connectivity for next year, Stum explains. It'll be a big year getting the next-gen car out.
Constant Improvements: NASCAR Family Eyes a New Frontier at Daytona
The 62-year-old racing tradition has seen its fair share of changes, but, to NASCAR Productions, change is a welcome sign to those that want to continue to innovate. In recent years, the company has been greenlighting projects that will further enhance what it has to offer.
We did a big partnership with AWS this year, and they're looking at ways to help us improve the fan experience, says Stum. We also made a big investment with Verizon, and they're going to install new Wi-Fi systems. So we're getting more advanced starting right now.
Whether deploying multiple efforts via at-home production, giving digital-savvy viewers a unique way to digest the race, or looking toward a bright technological future, the entire 75-person team in Daytona appreciates the significance and gravity of this event.
This is a big one for us because it sets the stage for the season, in terms of ratings and people in attendance, says Stum. But, for us, the focus is always on the content and what we do with it.
North America Stories
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
11/06/2026
Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards)
By Lucy Spicer
It takes a village to bring together the Sundance Institute lab...
11/06/2026
MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026
LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...
11/06/2026
Study underscores the need for authoritative content intelligence to build trust...
Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing Home base in Charlotte, NC, will handle international feed, in-venue show By Kristian Hernandez, Associate Editor 
