Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing Home base in Charlotte, NC, will handle international feed, in-venue show By Kristian Hernandez, Associate Editor
Saturday, February 15, 2020 - 6:00 pm
Print This Story | Subscribe
Story Highlights
Since the start of last year, NASCAR Productions has been tinkering with new ways to bring the high-speed action on the track to millions in the U.S. and around the globe, and one of those tools is an at-home-production model. For the biggest race in auto racing, the Daytona 500, the company's headquarters in Charlotte, NC, will be responsible for sending out the international feed and facilitating the in-venue production at Daytona International Speedway in Florida.
Under the leadership of Steve Stum, NASCAR Productions is executing multiple at-home-production workflows.
Over the last couple of years, we wanted to build a home like other professional leagues for officiating, managing, and other things, says Steve Stum, VP, operations and technical production, NASCAR Productions. We've created a crossroads for productions back to Charlotte.
MORE FROM DAYTONA 500
Fox Sports Headlines 20th Consecutive Year With FPV Racing Drone, 80-Ft. Strada Crane
BSI Prioritizes Consistent Testing, Driver Safety With Visor Cam
SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking
Fox Sports' Mike Davies and Dave Hill Preview Network's 20th Consecutive Season
Game Creek Video Provides Total Structural Backbone in the Compound
Fox Sports Stresses Audio From the Loudest Sport on Earth
Photo Gallery: A Weekend at the Daytona 500
An At-Home Mindset: Videoboard Show, International Feed Resides in Charlotte
Generally speaking, the team producing an in-venue show is located at the particular stadium or arena. For this year's Daytona 500, the videoboard show will be produced in Charlotte, 475 miles north of where the race is being held.
We decided to move production of all screens back to Charlotte, says Stum. It's a big undertaking.
The quintessential American sport, NASCAR has its fair share of fans in distant lands. This year, NASCAR Productions is tasked with piecing together the transmission to about 185 countries and territories.
All of this will be done back in Charlotte, he says. Matt Roper [senior director, broadcasting, NASCAR Productions] and his group will produce all of the international feeds out of [the studio there.]
With Roper at the helm in Daytona, the offsite team of around 50 strong in Charlotte will also distribute the international broadcast in up to 20 languages.
For both the in-venue show and the international feed, the NASCAR Productions crew is accessing the same connectivity that Fox Sports is using to stay in-sync with its own offsite locations.
We have 10G circuits that were put in this year, Roper notes. We're buying that from AT&T to do all of our transmissions and connectivity going back to Charlotte.
To congregate the resources in the compound, Stum and company chose NEP and its SRT2 mobile unit as a helpful conduit to home base. NEP is providing all of the fiber infrastructure and routing that connects us back to Charlotte, he says. They have always been a great and long-time partner.
More Than an At-Home: A Customized Racing Experience for Digital Fans
While the linear side is being dealt with, the team at NASCAR Digital is laying out menu items for digital fans. NASCAR Drive, for example, is an offering that combines live-streamed video and different elements that the user can choose from to personalize the viewing experience, such as the audio channels and different camera angles for all 40 drivers.
NEP SRT2 is handling shared resources between the NASCAR Productions' onsite and Charlotte-based teams.
Drive is back for this year, where fans can choose driver audio and isolated camera feeds, says Roper. Choosing these angles is a newer functionality they've added to [the platform]. You'll be able to build your own quad [box] and watch it that way.
In addition to the audio and visual selections, NASCAR Drive gives fans access to live driver statistics, lap-by-lap commentary, and data from the leaderboard. The digital team is already developing a new deployment for next year's race.
We're working [toward] more in-car connectivity for next year, Stum explains. It'll be a big year getting the next-gen car out.
Constant Improvements: NASCAR Family Eyes a New Frontier at Daytona
The 62-year-old racing tradition has seen its fair share of changes, but, to NASCAR Productions, change is a welcome sign to those that want to continue to innovate. In recent years, the company has been greenlighting projects that will further enhance what it has to offer.
We did a big partnership with AWS this year, and they're looking at ways to help us improve the fan experience, says Stum. We also made a big investment with Verizon, and they're going to install new Wi-Fi systems. So we're getting more advanced starting right now.
Whether deploying multiple efforts via at-home production, giving digital-savvy viewers a unique way to digest the race, or looking toward a bright technological future, the entire 75-person team in Daytona appreciates the significance and gravity of this event.
This is a big one for us because it sets the stage for the season, in terms of ratings and people in attendance, says Stum. But, for us, the focus is always on the content and what we do with it.
North America Stories
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing Home base in Charlotte, NC, will handle international feed, in-venue show By Kristian Hernandez, Associate Editor 
