
When blue sky thinking gets cloudy
We have talked before in a previous blog about the endless acronyms that appear in technology markets. One you might not have heard much about is IPoAC . Developed in 1990 by D. Waitzman, it represented a significant advancement over existing protocols, and had the potential to revolutionize the transmission of wireless data.
Except it didn't. IPoAC was released in 1990 on April the First and stands for IP over Avian Carriers'. In essence: pigeon wi-fi. It's a joke that many have run with; in 2001 a group of easily amused Norwegians undertook a trial implementation of the protocol (officially listed as RFC 1149) where they attempted the transfer of nine packets of data by pigeon. Unfortunately, the packet loss ratio was 55% (some of the pigeons became a little distracted) and the ping time achieved was between 3211 to 6389 seconds. So, reliability and latency were not exactly what you would call optimized.
Whilst undoubtedly all a bit of fun, it shows how instinctive the idea of looking to the sky for technological solutions is (or a company name, for that matter ). So, it comes as no surprise that one of the biggest technological advancements of the last decade has also been named according to the skies above: The Cloud.
Cloudy skies with a chance of remarkable growth
The rise of Cloud computing over the last five years has been astronomical, and is only set to continue, with estimates that by 2025, there will be over 100 zettabytes of data in the cloud (keep in mind: one zettabyte is equal to a trillion gigabytes).
And this potential extends to the broadcast chain also, whether it be production, storage, transport, playout, distribution or management. The most powerful of these opportunities arises from the fact that the Cloud facilitates engagement in geographically dispersed areas without the need for all the equipment or all the people to be present in the same facility. This has knock-on implications not just in terms of what can be produced, but how reliably, efficiently and effectively it can be done: locations that would have been impossible to shoot from live are now open to audiences; and teams of global professionals who logistically could have never coordinated to work in the same location can now collaborate.
Moreover, the Cloud gives broadcasters across every part of the chain unrivalled flexibility - eliminating the need to fix their choice on a single installation or standard, which previously might have left them burdened with expensive legacy systems and no budget to make future changes, and no capacity to scale (both up and down) in line with business.
All good things come at a price
With these glowing opportunities outlined in relation to what the Cloud can offer, it's no wonder that it is being treated as the singular future of the internet - and of the broadcast industry specifically. And at Sencore, we truly believe the Cloud will be of vital importance as the industry moves on. But we also recognise that even something as promising as the Cloud comes with its own limitations. And it's important to keep these in mind when developing technological strategy for the future of your broadcast business.
You've probably heard of the Golden Triangle' - a term frequently deployed in construction, but more generally in project management of all types. The Golden Triangle suggests at in any given project, there will always be some form of trade-off between elements of cost, time and quality.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
14/04/2026
Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision.
He will spearhead transformation, innovatio...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB 2026
New system removes PTZ pan restrictions for teleprompter-based productions
Shotoku US...
14/04/2026
Integration of Vantage, Pulse, and Telestream UP with Grass Valley AMPP Ecosystem enables scalable, interoperable workflows spanning live production and file-ba...
14/04/2026
Enterprise growth leader to scale Dalet's next phase of innovation and global expansion
New York, NY April 14, 2026 Dalet, a leading technology and ser...
14/04/2026
Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event Directed by Tia Fuller, the Prince Project (April 16-17) brings together more than ...
14/04/2026
Arooj Aftab Is Anything but Predictable The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
April 14, ...
14/04/2026
Appear launches include XM estate management and new X Platform processing enhancements to add density for next-generation hybrid & IP workflows, X5 is also now...
14/04/2026
Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts. The AI-powered module turns existing catalogues into TikTok-style ...
14/04/2026
Vubiquity, an Amdocs company and global leader in technology-led media services, will be showcasing a new end-to-end streaming solution in collaboration with El...
14/04/2026
LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony's file-based workflow solu...
14/04/2026
Open Broadcast Systems (https://www.obe.tv/) has announced that BBC World Service has selected its decoders for IP Television distribution. The high-quality, lo...
14/04/2026
Blackmagic Design Announces DaVinci Resolve 21
Brie Clayton April 14, 2026
0 Comments
Major update adds new Photo page bringing Hollywood's most a...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Wowza will return to NAB Show 2026 with a set of live demonstrations focused on how video infrastructure is evolving for a new generation of AI-powered and oper...
14/04/2026
Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports...
14/04/2026
Living in Boston: A Guide for Incoming Boston Conservatory Students From navigating the T to balancing school with professional gigs, a current student shar...
14/04/2026
Just What Is Genre These Days, Anyway? Understanding the business and art of genre-bending in 2026.
April 13, 2026
By
Bryan Parys
Illustration by Jack Fla...
14/04/2026
Lenora Helm Hammonds Is Turning Passion Into Plan A The dean of the Professional Education Division has seen the industry from all sides. Now shes bringing it...
14/04/2026
How Michelle Zalabak Found Her Dream Career in Music and Finance The Warner Music Group deal analysis manager helps determine what artist catalogs are worth a...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...
13/04/2026
Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...
13/04/2026
Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...
13/04/2026
NBC Sports has announced a programming, distribution, and sales partnership with...
13/04/2026
FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...
13/04/2026
PanCam Pictures, the documentary production company founded by Paul Camarata, us...
13/04/2026
Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...
13/04/2026
BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...
13/04/2026
Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...