Why Cloud-based broadcast is the future. And why it isn't.

09/06/2023

When blue sky thinking gets cloudy

We have talked before in a previous blog about the endless acronyms that appear in technology markets. One you might not have heard much about is IPoAC . Developed in 1990 by D. Waitzman, it represented a significant advancement over existing protocols, and had the potential to revolutionize the transmission of wireless data.

Except it didn't. IPoAC was released in 1990 on April the First and stands for IP over Avian Carriers'. In essence: pigeon wi-fi. It's a joke that many have run with; in 2001 a group of easily amused Norwegians undertook a trial implementation of the protocol (officially listed as RFC 1149) where they attempted the transfer of nine packets of data by pigeon. Unfortunately, the packet loss ratio was 55% (some of the pigeons became a little distracted) and the ping time achieved was between 3211 to 6389 seconds. So, reliability and latency were not exactly what you would call optimized.

Whilst undoubtedly all a bit of fun, it shows how instinctive the idea of looking to the sky for technological solutions is (or a company name, for that matter ). So, it comes as no surprise that one of the biggest technological advancements of the last decade has also been named according to the skies above: The Cloud.

Cloudy skies with a chance of remarkable growth

The rise of Cloud computing over the last five years has been astronomical, and is only set to continue, with estimates that by 2025, there will be over 100 zettabytes of data in the cloud (keep in mind: one zettabyte is equal to a trillion gigabytes).

And this potential extends to the broadcast chain also, whether it be production, storage, transport, playout, distribution or management. The most powerful of these opportunities arises from the fact that the Cloud facilitates engagement in geographically dispersed areas without the need for all the equipment or all the people to be present in the same facility. This has knock-on implications not just in terms of what can be produced, but how reliably, efficiently and effectively it can be done: locations that would have been impossible to shoot from live are now open to audiences; and teams of global professionals who logistically could have never coordinated to work in the same location can now collaborate.

Moreover, the Cloud gives broadcasters across every part of the chain unrivalled flexibility - eliminating the need to fix their choice on a single installation or standard, which previously might have left them burdened with expensive legacy systems and no budget to make future changes, and no capacity to scale (both up and down) in line with business.

All good things come at a price

With these glowing opportunities outlined in relation to what the Cloud can offer, it's no wonder that it is being treated as the singular future of the internet - and of the broadcast industry specifically. And at Sencore, we truly believe the Cloud will be of vital importance as the industry moves on. But we also recognise that even something as promising as the Cloud comes with its own limitations. And it's important to keep these in mind when developing technological strategy for the future of your broadcast business.

You've probably heard of the Golden Triangle' - a term frequently deployed in construction, but more generally in project management of all types. The Golden Triangle suggests at in any given project, there will always be some form of trade-off between elements of cost, time and quality.

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